Cost of Quality SLP - Assignment Example

The Concept of Improving the Cost Quality in the Coca-Cola Company s and number submitted The concept of improving the cost of quality in the Coca-Cola Company
Introduction
Coca-cola Company was invented by an Atlanta pharmacist called John Pemberton in (1886) where it was invented as a caramel-colored and also carbonated soft drink. His book keeper was Frank Robinson, who named this beverage Coca-cola after the mixture of two ingredients, which were coca leaves and the kola nuts. It was bought by Asa Candler in (1891) and nearly in seven years the soft drink was available in all areas of United States, and in many parts of Canada and Mexico. Candler was so aggressive in selling the products and open up new markets, reaching some part of Europe in (1910). By so doing he attracted many competitors, where some of them try to capitalize direct using the Coke name.
Relevant and recent information about the Coca-Cola Company.
This case tries to consider the strategic way in which the company continues to record its growth all across the global beverage markets, successfully becoming the position of the largest maker of beverages, frequently being recognized for the consumer marketing and the distribution strategies that created the long-standing advantages through competitiveness. The scale of distribution was propelled by strategy made by chairman and CEO Robert W. Woodruff to guarantee the global supply in U.S. servicemen in times of Second World War (chronicles of Coca-Cola 2011).
The company strategies starts with manifesto, for growth that the former chairman and CEO Neville Isdell continue to initiate on as the current chairman and the CEO Muhtar Kent make advancement on his own strategy:(2020 Vision Press Release ,2009). This new strategy worked on to mould the predecessor, specifically for the god use of new innovation to reach their vision of (2020.)
The quality problems experienced by Coca-Cola Company.
The Coca-Cola Company has owned minority shares in some of their largest franchises, in 2007; the company brought back their campaigns after, according to the company coca-cola company (89 years) under the new contract bottling business has experienced about 60 percent of coca-cola syrup, Coca-Colas quality. In other words the problem was primarily technical, even though, the problem was through quality control and quality assurances, where not only Coca-cola executives were solving the wrong problems precisely, but still violating the cardinal rules of crisis management: never try to insult you customers or stakeholders, especially the parents and the children’s.
Without the knowhow, the Coca-cola executives were tricked by numerous forces, many of them being their own make: where strong corporate culture makes the group reinforcement mentally (groupthink), the narrowest and the similarities of the professional background and also their education, their target was the profits and the fear intense was the declining of their sales worldwide.
The costs of poor quality occurred in the Coca-Cola Company.
The consumers, public health officials and the government becomes more concerned about the health of people in public and the outcomes associated with poor quality especially young generations. In addition, the health researchers, advocates, and the dietary guidelines encourage the consumer to reduce the consumption of the sugar-sweetened-beverages; especially the one sweetened with HFCS or the others sweeteners that are nutritive.
How Coca-Cola eliminate poor quality
In (1985) April 23 Coca-Cola company changed the way they use to form their soft drink and once again relaunched it and enter in the market very aggressively targeting the global market to campaign their product .The market research, especially the blind tasting of this original product and of the Pepsi, portray that the client choose the taste of major competitors.
Initially Coke was so sweet. However, the new Coke was designed in a more specific manner so that they meet their client expectation through the change of formula, so the company target to meet the client’s expectation and needs, where they not only invented in the market the new coke but also make announcement for the old style Coke product will no longer exist in the market. After some days of launching the protests a certain group being to come up with a demanding style that the old style of Coke is reinstated, in southern states of USA where coke originated.
The Coca-Cola Company also introduces the market mix which is the famous phrase in marketing and is also referred to as the 4ps.Identified by (Jerome McCarthy 1960) the 4ps are the main four principals of marketing ‘tactics’ that are used make achievement in marketing objectives: promotion, price, product and place. So as to meet the objectives is essential to balance the four ps.
How Coca-Cola Company implement good quality and the ensuing cost changes.
They ensure good quality through pre-testing the interventional strategies. During the period of pre-testing, a number of interventions were done thoroughly to the targeted audience. Then the feed-back pre-testing is used to make fine-tune in the intervention. Its not only the material’s that should be pre-tested but also ,revise, pilot tested, revised and monitored; through new or the improved services, policies, messages, distribution channels, setting, and adopting new products.
How Coca-Cola utilizes the Cost of Quality Concept
Global Advertising
Coca-cola Company utilizes the cost of quality concept through global advertising for example through media like radio, newspaper, Tv, posters, using airport walls where there is walkways, on the buses sides, where their main target is to call for people’s attention. The World Wide Web had especially opened new frontiers for placing advertisement in many different ways (Advertising, 2007).
Branding
Branding is very important in everything. A brand is a label that describes the association and meaning. A great brand can perform better: It help in coloration and the resonance to product or even services. Companies must do hard work so as to build the brands. The sign of an important brand should have loyalty and preference it commands. A well established brand fetches a lot of pennies. The main aim of branding, according to a certain cynic,” is because of gaining more money than what the product worth”. In this case it’s the narrow way of viewing the benefits that a brand which is trusted confers the user.
Communication and promotion
The most important skills in marketing are through communication and the promotion. Communication is vital in broader terms, and its do happen whether planned or unplanned, catalog price can communicate, and also the company’s office communicate; they all create the impressions of receiving party. However, this explain the growing interest through integrated market communication (ICM).
Promotion is the part of communication that contain company messages made to bring awareness of, the interest in, and the purchase of its different product and the services. Companies can use advertising, salespeople, sales promotion, and the public relation for disseminating message so that to attract the attention and interest of people.
Business –to-Business Marketing
Marketing is mostly done through business-to-business (B2B) through textbook and business magazines make much of their attention to the business to end user (B2C) marketing. The disproportionate to the attention of B2C has brought justification through saying that (1) B2C is the place where modern marketing strategy concepts come first, and (2) B2B marketers gets more information by adopting B2C in thinking. The main driver of sales force is B2B marketing. It’s important may not be overestimated, while selling to complex customized materials for example B-47s or power plants, selling to global accounts and large nations.
Conclusions.
It was been held that the defendant must open their complete formulae, which include the secret ingredients, for the coke diet, caffeine coke free, old coke, and a specific experimental of the low calorie colas. Disclosing the proprietary the information formula nature, since, more stringent prevention which is older than one current where effect is warranted to protect public disclosure of the formulae. In this case, it is advisable to put the limitation in disclosure the formulae to the plaintiffs of counsel trials and the independent experts. The parties have not addressed about the measures of their additional protective will be satisfactory, the court is not liable in entering the new protective order at that moment. Instead, the party should negotiate the protective order that will both allow the information access and protect the disclosure of the trade secrets. The party should submit the order within stipulated time of twenty days.


References
Miller R, & Jentz G. (2010). Business Law Today. The essential. New York:
Jones P & Robinson P (2012). Operation Management. Oxford University Press.
K. Philip (2011). Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. John Wiley & Sons. Read More