Choose best topic for that - Essay Example

9/20 Executive Director and Chief of Operations XXXXX Our New Shoe Line Introductory Summary Athletic shoes are a popular product that many sport-oriented people rely on to perform to the best of their abilities in their chosen discipline. It is our responsibility to introduce a new athletic shoe to the market. In terms of our goal, we are looking to sell quality athletic shoes at affordable prices and, as such, will need to choose a supplier to help us do so. The athletic shoes that we will eventually decide upon will come from one of four different suppliers.

Each of these suppliers will have their brand of shoes judged on price, waterproof durability, appearance, and convenience. To analyze our results, the supplier that has more positives than negatives will be the supplier that we will choose to supply our athletic shoes. From all of the options available, we found that Supplier 3 is the best option for us in terms of price and quality.DiscussionOur company is introducing a new product to the market and thus need to figure out how to procure and then sell these products at a significant enough profit margin.

We used four different criteria on which to base our decision to buy the shoes from a supplier. Price is the number one factor followed by quality. These factors will all be calculated using different methods of comparison. Price will be calculated from the quotes from each of the suppliers. Durability will be tested in our laboratories. Appearance will be derived from surveys that are given out to focus groups. Lastly, convenience will be judged based on the transportation costs involved with shipping the shoes from our supplier to our warehouse.

We made our criteria for price that each pair of shoes would cost $100 or less. Suppliers 1 and 3 both filled this criterion; however, supplier 2 and 4 cost more than this figure. In terms of waterproof durability, we decided to judge whether each pair of shoes was waterproof or not. Supplier 1 and 4 provided athletic shoes that were not waterproof; supplier 2 and 3 did have shoes that were waterproof. For appearance, we made use of specific focus groups that could give us feedback about the stylistic feel of each of the shoes.

Supplier 1, 2, and 4 each had shoes that looked fashionable and were comfortable to wear. However, Supplier 3 did not have stylish athletic shoes at all. Finally, for convenience, we decided to judge how far each supplier was located away from our warehouse. Ideally, a supplier should be located less than 100 miles away. Supplier 2 and 4 were both closer than this distance. On the other hand, supplier 1 and 3 were greater than this amount. In summing all this information up, we decided to go with supplier 3 because there were three positives compared to only a single negative.

All the other suppliers each had two positives and two negatives, thus making none of these options viable.ConclusionSupplier 3 will best fulfill our needs of catering to the shoe market with an athletic shoe that is cost effective, durable, and within close proximity of our warehouse. None of the other options would have made sense when considering our criteria for each of the factors involved. Feel free to email me some of your thoughts on whether or not you would have made a different choice.

If your argument is compelling enough, we may reconsider our decision. AppendixIDEALREALDIFFERENCECRITERIASupplier 1Supplier 2Supplier 3Supplier 4JUDGMENTW1W2W3W4Cost equal to or less than $100 per pair$99.99$109.99$89.99$119.99+-+-Is waterproof or notNoYesYesNo-++-Is visually appealing YesYesNoYes++-+Located less than 100 miles away from Warehouse180 miles95 miles120 miles60 miles-+-+Supplier 1 Supplier 2 Supplier 3Supplier 4 Works Cited“Adidas Allegra.” ProductWiki.com. Product Wiki. 2011. Web. 28 Sep. 2011. Retrieved from http://www.

productwiki.com/adidas-allegra/“Adidas Running Shoes.” Blogspot.com. Adidas Shoes. 2011. Web. 28 Sep. 2011. Retrieved from http://adidas-shoes- guides.blogspot.com/2011/05/adidas-running-shoes.html“Adidas Running Shoes (Men).” Wordpress.com. Sneaker Cabinet. 2011. Web. 28 Sep. 2011. Retrieved from http://www.csneaker.com/201005/adidas- running-shoes-men.html “Watch Them Run.” CNET News. CBS Interactive. 2011. Web. 28 Sep. 2011. Retrieved from http://news.cnet.com/Photos-Watch-them-run/2009- 1041_3-5625815.html