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The modern environment of the business world differentiates the business organizations of the world into the globetrotters and the globe watchers. The globetrotters are the most successful of the organizations where the essence is to target the different markets of the world. The globe watchers on the other hand look to take the advantages of the multinational companies in the production and the marketing process. The development of the globetrotters or the multinational companies depends on the efficiency of the marketing department of the organization to a large extent. The marketing in the other countries depend on the evaluation of the country. The market of the country and its customers are to be analyzed. The analysis of the economic conditions of the country will help in the growth of the company. The marketing department of the globetrotting companies has to evaluate the conditions to be able to exert them in these countries. (Cavusgil, December, 1991). The successful multinational companies of the world have followed this model in its growth path. The paper will look into the marketing strategies of a well known international company to understand the situation. Coca Cola will be good example in the case of the study.
Coca Cola was born in 1886 in Georgia. Dr. John Pemberton is credited with the invention of the drink. However, he was not aware of the potential of the drink and eventually sold it off to Asa Candler. It was under the reign of Candler that Coca Cola achieved iconic status. He was instrumental in the marketing and the advertising of the product. This was done with the help of merchandising of various products. Another important development during his reign was the bottling of the drink. The international expansion of the drink started under Ernest Woodruff and the bottling of the drink soon began in the other parts of the world. In Europe the drink was first bottled in France. Coca Cola became even more
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Brazil is regarded as one of the biggest nations in the continent of South America. It has been viewed that the financial condition of Brazil is enhancing due to rising momentum of FDI in different operational sectors in the nation. With regard to political along with legal aspects, Federative Republic sort of government prevails in Brazil.
International business as a field of study and practice encompasses that public and private business activity affecting the persons or institutions of more than one national state, territory or colony. Australia currently has one of the strongest economies in the world and offers many advantages for investors, exporters and global companies looking for a base in Asia Pacific region.
This paper in particular, will evaluate the business strategies Vodafone implements in its international business operation specifically in India and Australia. It will also discuss the company’s global business environment and key management issues in current business settings.
This project will be on the international strategy followed by McDonald. In the project, at first a brief introduction of the company will be given. Later on, an in-depth literature review will be done to analyse the previous research done on international strategy by different scholars. Using facts, the change in the business strategy of McDonald will be reviewed.
GSK has a broad products base that could be categorised into three major tracts: consumer health products, vaccines and prescription medicines. The company is dominant in the vaccines market where it has roughly ? of the global vaccines market share (Anon, 2011).
Compared to the transportation cost in other countries, such as China, the manufacturing cost is also cheaper in Mexico. The Mexican currency called Peso has depreciated against the US dollar. As a result of the depreciating value of the Mexican currency, cost of machinery, cost of operation and the cost of labor would gain an advantage.
12 Study of the International business environment 14 About the organization 15 Designing international strategies for Qatar Petroleum 16 Conclusion 18 Reference 19 Introduction The world of the 21st century is evolving every day. The evolution paves the road for continuous change and rapid development.
The Italian economy is the fifth largest economy in terms of USD exchange rate and seventh largest in terms of purchasing power parity. Motor vehicles are counted as one of the significant industries in Italy. Italian GDP growth averaged 0.6% a year during the period 2001-2005 but recorded a 2% growth in 2007.Inflation is expected to remain steady at 2% in 2007.