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Environment and Company Analysis of Coca Cola - Case Study Example

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"Environment and Company Analysis of Coca Cola" paper aims at discussing the SWOT of the company along with the main competition that the company faces. Also, a detailed discussion of the company segmentation and the marketing mix will also be discussed…
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Environment and Company Analysis of Coca Cola
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Download file to see previous pages Coca Cola is one of the leading companies throughout the world. It has had the highest and biggest-selling soft drinks in history and is one of the best-known products in the world. Coca Cola was introduced in 1886 and was produced by mixing ‘Coca Cola’ syrup with carbonated water. This was started in Atlanta. However, over the years, the company has grown to become the world’s largest and most well-known companies across the world. The company has created a trademark value for itself which has become invaluable and the goodwill that the company has been able to create for itself is very high. The company has made a name so strong for itself, that even if the company was faced with complete physical property losses, it could still borrow enough money to rebuild the entire company and still live up to its name (Kaye, 2004). 

Coca Cola faces high competition from companies like PepsiCo, Nestle, Groupe Danone, Cadbury Schweppes, and Kraft Foods. The competition among these companies is very intense and more competition could directly affect the company’s market share and revenue growth rate. The company has a wide range of products that it deals with and the competition for almost every product is slowly becoming higher each day.

The company faces a number of threats from the industry in a number of aspects. The increase in the costs of raw materials has caused a lot of issues for the company as this would directly impact the cost structure of the company’s products. Coca Cola as mentioned earlier on faces a lot of competition both from the regional as well as the global players of the market. It is also to be noted that consumers are very health conscious. This has directly impacted the company, as with the increase of health consciousness, there has been a drastic decrease in the consumption of carbonated drinks and other sweetened beverages. Also, Coca Cola has been criticized for increasing the amount of sugar in carbonated beverages, which has been treated as one of the major factors of childhood obesity. ...Download file to see next pages Read More
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