Marketing Management - Assignment Example

Marketing Management Introduction Coca cola is the world’s biggest corporation with a multitude of beverage drinks and operations all over the world. Coca cola and its suppliers, marketing intermediaries, customers and the public all operate in a macro environment forces and trends shaping opportunities and posing threats. Based on the fast change experienced in the global business environment, the company must monitor the six fundamental and major forces including, demographic forces, economic, natural, technological, political-legal and social-cultural forces.

Demographic EnvironmentCoca cola marketers must be aware of the global population as at 2014 and the prior population growth rate. Coca cola should consider and integrate diverse aspects of demographic environment including changing mixes of age, ethnicity, and variations in educational levels (Martin and John 860).Economic EnvironmentCoca Cola’s marketing in 2014 requires economic analysis exploring international recession and inflation rates. The contemporary purchasing power of Coca cola consumers depends on the current earnings, costs, savings, debt, and consumer spending patterns.

Natural EnvironmentCoca cola marketers must take keen note of the shortages in raw materials, increased energy costs and pollution levels (Martin and John 863). Pollution levels of the non-biodegradable coca cola bottles and lids may lead to production and sales limiting by the various states and governments hence the marketers must keenly take note about it.Technological EnvironmentThe advancement in technology in 2014 directly affects the sales and marketing of Coca-cola. The internet and other forms of broadcasting media agencies make advertisements easier thereby increasing sales.

Political-Legal EnvironmentMarketers of Coca-cola must comply and work within the stipulated laws and regulations regarding business within every country of operation. The various global governments have laws protecting coca cola and other companies from unfair competitions in the market.Social Cultural EnvironmentIndividuals in various societies have varying views regarding the Coca-cola drink. The marketers must incorporate the community and individual views regarding the drink in order to be successful in the marketing.

Works CitedMartin, Diane and John, Schouten. "Consumption-Driven Market Emergence." Journal of Consumer Research 40.5 (2014): 855-870.