The Marketing Mix: Golden Circle Orange Juice - Essay Example

The product promotion technique and the USP is telling that it's designed for the lower and the lower-middle-class people. The saving option with this product is higher than the offer with the previous product. The packaging is also not that expensive as compared to the last product. Campbell's V8 JuiceThis juice targets the upper-middle class and the upper class, which is diet conscious and needs energy throughout the day plus the people who love carrot juice. The product is the carrot juice manufactured by Campbell.

The product offers an energy boost and carrot juice also helps in finishing blood problems. The pricing is based on four factors the major one being the class that the product is catering to, then comes the profit margin and the cost of ingredients that the company bares and in the end the brand name. The promotion is done through television advertisements and banners. Other techniques used are the USP of the product, which includes the level of energy it provides plus removing the major problems that can arise in the blood of people.

A distribution channel is through the vendors, juice and cold drink stores, and all the major superstore of the country. The shelve position is also a vital one hence the customer can locate the product easily. The juice is easily available around the country in any location. The customer service is handled through calls, emails, and emails.