StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
Providing Advance Service in the Hotel Industry: A Strategic Marketing Perspective Marketing Essay
45 pages (11250 words) , Download 2 , Essay
The purpose of this paper is to understand the impact of innovating the hotel’s way of service that will cater each and every type of customers and their choices within the hotel and leisure industry. In addition, the paper also discusses the influence of the creation of new services on both service development and operational strategy.
Preview sample
Niketown as an Experience Marketing Essay
27 pages (6750 words) , Download 2 , Essay
The author explains that the Niketown stores worldwide are designed to reflect the active nature of the brand itself, complete with blond wood floors reminiscent of a basketball court, but of course with much greater quality and style, colours that inspire action and feelings of health and the outdoors.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Recommendations for Market Entry in India (Gap Inc.) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
With Gap internally equipped to tackle the tremendous challenges of internationalisation, the company has inquired as to the feasibility of introducing its substantial lines of fashion apparel into the developing Asian nation of India.
Preview sample
Research Techniques Marketing Case Study
6 pages (1935 words) , Download 2 , Case Study
Free
There are three options in survey design, and these are contact mode, response mode, and sampling methodology, these designs should be made and those options should be evaluated in light of the cost propositions and the succeeding impact of those options may have data quality and the accuracy of the survey limit calculates approximately.
Preview sample
Globalisation - Challenges and Opportunities in China Marketing Essay
43 pages (10750 words) , Download 5 , Essay
China has seen a remarkable growth in its economy and the living standards of its citizens since it adopted a more open and liberal stance under the premiership of Chairman Deng Xiao Ping. With a huge consumer base of 1.2 billion consumers and rapidly increasing exports of manufactured goods to nearly all countries of the world.
Preview sample
Marketing Communication Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
The corporate world has redefined the word “incredible” by taking it to a whole new level altogether. Their contribution to the enormous pace of the world is by no means small – their very existence is a symbol of the advanced times we live in. Marketing communications refer to a company's promotional activities, a key component of the "marketing mix".
Preview sample
Forward Strategy for BP Plc Marketing Case Study
3 pages (971 words) , Download 2 , Case Study
The origins of BP Plc can be traced back to the merger between British Petroleum and Amoco Corporation in August 1998. Currently, BP Plc is regarded as one of the largest business organisations in the world. In the 2006 Fortune Global 500 list of companies, BP ranked fourth with its turnover of $268 billion (BP Plc 2006)
Preview sample
Factors affecting buyer and supllier relationship Marketing Dissertation
17 pages (4250 words) , Download 2 , Dissertation
Free
The author defines opportunism аs ‘self-interest or distorted disclosure of information, especially to calculated efforts to mislead, distort, disguise, obfuscate, or otherwise confuse’. Examples of oportunistic behaviors аre cheating, lack of honesty during the time of the contract, mаking empty promises or misrepresentаtion of а product’s quаlity.
Preview sample
Contributions of Buyers in Company Budget Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Mass merchandisers have become a powerful retail force in today's market. They can use their considerable economic clout to drive sales in the fast-moving product categories, such as batteries, tires, motor oils, chemicals, car care products, and more. They can be very selective in their product mix in order to attract the consumer.
Preview sample
The Role of Lead Users in New Product Development Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
An attempt will be made to critically analyze the role of lead users in the development of new products. This essay shall seek to answer questions like: are lead users effective in the production and marketing of a new product? Are there disadvantages in this approach to marketing? Are there alternatives to this approach?
Preview sample
Word of Mouth Helps Them Fly Off the Shelves by Schneider, K Marketing Article
4 pages (2635 words) , Download 4 , Article
Free
The development and management of customer relationships have, in recent years, become a central focus of marketing as it has been realized that they are valuable assets of a firm. Businessmen from the advertising industry should take the following key issues into account while planning their marketing communication process.
Preview sample
Internet Banking at Citibank UK Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
More than a decade ago, Internet Banking was hyped as an exemplar of a frictionless market, a perpetual cash generator that would suck in customers and spew out an endless profit stream. It was only this year that U.K. banks could honestly claim that Internet banking is, at last, contributing to the bottom line.
Preview sample
Marketing of American Online and Amazon Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper seeks to analyze and discuss companies. The paper will talk of American Online, the fastest-growing company on the Internet then, where we will attempt to find out what happened to the internet consumer that changed AOL'S dominance. In so discussing, we will also compare both American Online and Amazon Companies.
Preview sample
Market segmentation in the airline industry Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The conclusion from this study states that market segmentation in the airline industry would require understanding that the market is heterogeneous and the economy is consumer-oriented. Then the segmentation criteria have to be followed to develop the segment as different segments respond differently to different market offerings.
Preview sample
Green Marketing Dynamics Marketing Essay
11 pages (3153 words) , Download 2 , Essay
Free
Organisations need to understand these patterns to identify threats and opportunities and develop strategies according to them. There are various macro-environmental factors which influence green consumers. These factors can be related to the infrastructure of the company, use and wastage of resources of the company, final product, etc.
Preview sample
STEP Analysis and Market Segmentations for a Motorola Company Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Motorola is a global Fortune 100 leader in broadband, automotive communications, wireless technologies, and embedded electronic products, provides integrated radio communications and information solutions for public safety and government.
Preview sample
Art market and How does it influence the production of contemporary art Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This essay explores the impact of art market on the production of contemporary art. By the time the concept of “art” was well developed it became as much a commodity as an aesthetic expression, and the Renaissance masters painting their subjects from the bible for religious purposes in chapels did so only after receiving sufficient remuneration.
Preview sample
Building and ethical organization procedure and characteristics the case of Medicare Services Ltd Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In case of healthcare services, the difficulties seem to be various and severe as there are also standards that need to be held in order for an organization to operate successfully. According to Kabell ‘health services must be integral to the social development of communities, not merely provided from outside for passive acceptance.
Preview sample
Global flower marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Flowers are most powerful as living plants. There are several researches that show that flowers have a great potential of healing, stress relief, etc. Modern day working environment is quite hectic.
Preview sample
Godiva Europe as Part of Campbell Soup Company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Consumers look for specific features when buying pralines for gifts. Since pralines are more expensive, purchasing these gourmet chocolates are more calculated than buying a regular chocolate bar at a local store. Consumers look for specific features. One feature is attractive packaging that is available in assorted varieties. 
Preview sample
Financial Statement of Wal-Mart Stores Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The last item that appears in the CAFR of the city of Minneapolis but not in the financial statement of Wal-Mart is the statistical section.
Preview sample
The Effectiveness of Advertising Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The author opens one of the major issues in advertising, “the question of law and ethics”. Advertising should be carefully controlled. Society needs to make sure that people are not taken in by misleading advertisements. This report shows that not all advertising is bad and that there is good that comes from the work of advertisers.
Preview sample
Key Factors Affect In Car Buying In Shanghai Marketing Dissertation
18 pages (4500 words) , Download 3 , Dissertation
Free
The paper illustrates how these factors require to be looked at in mixture to shed light on consumer behavior. The 12 segments make up four existence groups fashion, attainment, self-control, tradition arranged about three social grade levels. The author gives examples of full of meaning increase in the Chinese market in the manufacturing industry.
Preview sample
Prospects and Pitfalls For Foreign Players In Chinas Financial Market Marketing Dissertation
43 pages (10750 words) , Download 2 , Dissertation
The rip-roaring regional growth showed in the 10-fold increase in per capita income in South Korea, five fold in both Thailand and China, four-fold in Malaysia. Estimates were that as much as $100 billion in foreign money flowed into Southeast Asia alone in the form of short-term loans and portfolio investments.
Preview sample
Marketing Plan and Plan Report for the New Master Programme Marketing Outline
18 pages (4500 words) , Download 2 , Outline
Free
These are specific ‘goals’ that need to be achieved during the timescale of the overall plan. It is important that these ‘goals’ are clearly understood and accepted by everybody involved.  All of these ‘goals’ need to be measurable in order for the organisation to establish whether they have achieved the overall goal.
Preview sample
The Role of Health Medical Services Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The distributors are the key players of HMC, as they play an intermediary role in organizing the marketing of hypodermic products. The Group purchases an organization that works as the distributor demands for discount prices for its buyers through the sales representatives and organizes a smooth level of maintaining the marketing organization.
Preview sample
The Evolution of Modern Corporate Marketing Departments Marketing Case Study
9 pages (2846 words) , Download 3 , Case Study
Free
The top corporations from 34 countries (the U.S. had 170 companies while Singapore had one) and 53 industry sectors (Apparel to Airlines) employed over 50 million people and accounted for a third of the world’s total output. We can make observations about this diversified group: they sold products at a price their customers could afford. 
Preview sample
Getting Goods onto the Market: Marketing Arrangements Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Licensing refers to a contractual arrangement between two parties where one firm allows another firm to use its property against the payment of a royalty for a specified time period (Czinkota et al, 1992). Thus, with licensing, a firm can enter a foreign market by giving another firm the right to produce or sell its product. 
Preview sample
Music Purchase Behaviors Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The implication of this research is specifically related to understanding the best fits of music marketing towards consumer behaviors, and the final result will be recommendations towards final marketing procedures. This will assist marketing departments in the final advertising process.
Preview sample
International Marketing Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
There can be shifts within the industry itself like globalization and technological advances which alter the marketing strategies. In the last decade, service industry has taken a big jump. Marketing of a tangible product differs from marketing of services.
Preview sample
European Competition Law - The Market for Industrial Filters Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
As a result of complaints made to the commission from buyers of Industrial filters, and as a result of its own monitoring of the particular industry, an investigation into activities, which may have caused, and be continuing to cause, breaches the rules of competition, has been instigated.
Preview sample
Marketing Channels: Factory Gate Pricing, Collaborative Planning, Forecasting and Replenishment Marketing Term Paper
7 pages (2181 words) , Download 2 , Term Paper
Free
Goods are no longer delivered to the retailer's distribution centres rather the retailers collect the goods at the factory gates of the suppliers. In this process retailers ask their suppliers to release product costs “at the Factory Gate”, that is product costs excluding the cost of transportation to the retailer. 
Preview sample
C&C Marketing Strategy Recommendations Marketing Case Study
12 pages (3393 words) , Download 2 , Case Study
Free
Today most companies are moving away from mass marketing and instead adopting market segmentation and targeting as their strategy which involves the identification of market segments, selecting the ones to be targeted with the organizational resources and efforts and then position the product in these chosen segments with the suitable marketing mix.
Preview sample
How advertising may shift purchases between firms and industries Marketing Dissertation
17 pages (4250 words) , Download 2 , Dissertation
Free
As far as economic literature is concerned, advertising is either informative or persuasive. Informative advertising simply describes the features of the product, and is extremely valuable in providing consumers with sufficient information enabling them to create or formulate informed choices and prudent decisions with regards to the goods and services they demand.
Preview sample
The Brand Crash Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
 The author states that while statistical analysis and econometric techniques have been used to evaluate the trade-offs between alternatives, features and prices for products, there has not been a tool to inform the design process of architecture, environmental graphic design and the built environment. 
Preview sample
Why a Firms Market Value Differs From Its Book Value Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research will begin with the statement that the disparity between a firms market value and book value can cause crucial effects. Normally, the value of a firms equity determined by the market should go in parity with the value of accounting records or book value. But practically, there may be evident disparities between market value and book value.
Preview sample
Electronic Publishing Marketing And Business Issues Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper will seek to discuss and analyse three business issues in the scholarly publishing which are impact of electronic publishing in scholarly publishing, emerging electronic business models and the situation of stakeholders in scholarly communication toward these models, the future of scholarly publishing.
Preview sample
First to Market Organisations: Market Share Fluctuations Despite Initial Market Gains Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
This project is designed to refute the generalised assumptions of an organisation's ability to maintain leading edge advantage by striving to introduce its products and services as first to market innovation. Though some of the profitability gains experienced by an entity that offers consumers breakthrough market items are initially quite substantial.
Preview sample
Gender Buying Behaviour within the Beauty Industry Marketing Essay
44 pages (2000 words) , Download 3 , Essay
This study indicates that the purchasing capacity and purchasing behavior of male respondents is significantly different from the female respondents. Male respondents are brand loyal, conscious about the products and serve ices they use, more loyal towards the products and brands and respond to the communications of the brands and products.
Preview sample
Reasons of Zaras Success Driving Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This success is reflected in Zara’s financial position, which has seen an oversubscription in the price of its shares, and a sustained sales growth of more than 10% per annum for the past ten years.  This has resulted in a net profit margin of 10% whilst their competitors are still netting 3%. 
Preview sample
The Privacy Dilemma For Relationship Marketing In Consumer Markets Marketing Coursework
9 pages (2667 words) , Download 2 , Coursework
Free
With the environmental forces such as development in communications and information technologies as well as shifting social trends such as urbanization and overly busy lifestyles coupled with shifting paradigms of marketing from mass markets to “demystified” mini-markets, growth of direct marketing will continue through the coming decades.
Preview sample
The Factors that Affect Online Buying Decisions Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
This essay demonstrates that the use of the Internet in everyday activities has become an indispensable element of everyone’s life. Its major aspects are connected with the research and the leisure, although an important part of the online activity belongs to the retail sector. Global expansion on the Internet could promise greater customer reach.
Preview sample
Marketing-A Hotel Perspective Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price.
Preview sample
Market Research Issues Marketing Case Study
6 pages (1832 words) , Download 2 , Case Study
Free
Market research enables one to process the data and create useful information to guide the business people in making a useful decision. It has been growing at a steady rate of 10 percent for the last 30 years and has been recognized by managers as a powerful tool to achieve their objective. Market research is an inevitable tool for big or small companies.
Preview sample
The Darker Side of Marketing Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
According to the reprot the tobacco industry has used such studies to target the young and uninformed. The essay stresses that they have used deceptive advertising as a result of these findings in the form of marketing ‘low-tar’ cigarettes. They have also used cartoon-like characters to appeal to the youth consumer.
Preview sample
UK Recorded Music Industry Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Six years have passed since new millennium and new century begun. Many industries are trying to adjust themselves to new era of online technological developments, its advantages and disadvantages, benefits and threats, and music industry of the United Kingdom is not an exception.
Preview sample
Where Do We Want to Be and How Do We Get There Marketing Case Study
8 pages (2126 words) , Download 2 , Case Study
Free
The aforementioned sustainability thrusts of Stora Enso are significant issues which it should continue to consider in attaining its marketing objectives. It should be noted that all the programs developed and put in place by Stora Enso to ensure sustainability is an essential factor in attaining its strategic marketing objectives. 
Preview sample
Benefits And Drawbacks of Market Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the paper market information can be gathered through primary and secondary research, qualitative and quantitative research. Each method has advantages as well as disadvantages and as the practice proves it is irrelevant to claim that one method is better than the other – the choice depends on the company size.
Preview sample
Marketing Communications Planning For Cunard Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Cunard has to accept the fact that now not only its competitors are flexing a hard-selling muscle, but they are also doing it in such a manner as to overload the customers’ minds with information targeted at persuasive selling. Maintaining a corporate image is just not enough – translating it into occupancy is what matters now amid the tough competition.
Preview sample
Advertising Campaign Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The advertiser’s handling of the bath soap Safeguard on its Philippine end is an excellent example of a successful advertising campaign that keeps a close ear on actual market conditions.
Preview sample
    14501 - 14550 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us