Globalisation - Challenges and Opportunities in China - Essay Example

It is under the prevailing circumstances that the behavior of Chinese market is studied in context with latest confidence building measures being taken up by the Chinese government, the trend of international investments, views of the international community and the ‘threat’ perception from the cheap Chinese manufacturing sector. Having inspired the marketers, with a vision of billion people consuming international brand in downtown, China is now recognized as a capable global competitor in its own right.

And it has ambitious expansion plans - not only for Asia but also for the Europe, United States and elsewhere. Traditionally, the problems of doing business in China, in general, can be categorized into four main categories;It is under the prevailing circumstances that the behavior of Chinese market is studied in context with latest confidence building measures being taken up by the Chinese government, the trend of international investments, views of the international community and the ‘threat’ perception from the cheap Chinese manufacturing sector.

Having inspired the marketers, with a vision of billion people consuming international brand in downtown, China is now recognized as a capable global competitor in its own right. And it has ambitious expansion plans - not only for Asia but also for the Europe, United States and elsewhere. Traditionally, the problems of doing business in China, in general, can be categorized into four main categories.