We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing - Essay Example

Comments (0)
Summary
This paper talks that Amazon.com began as an online bookstore and with its founder Bezos having seen the potential of World Wide Web in making the company big, it did prove right in its expansion and diversification. Amazon.com quickly began expanding, branching off into retail sales of music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, and lawn and garden items. …
Download full paper
GRAB THE BEST PAPER

Extract of sample
Marketing

Download file to see previous pages... This paper stresses that Amazon.com and AOL may belong to different industries, they similarly thrive via online business which has its own rules of determining which would likely succeed in business. The expansion and diversification strategy adopted by Amazon.com coupled with strong customer relation management has kept the company growing while that of the AOL joining Time Warner might have confused its name with another industry, that of Time Warner. In a deeper sense however, downfall of AOL appeared to have been caused by not responding to need of customers very quickly as that what had been done by its competitors. AOL decision only decided to make free-email account lately while its competitors, Google and Yahoo have already done much earlier. This means that the online business is a game of innovation and if you don’t innovate, you will be left behind.
This report makes a conclusion that CRM has allowed Amazon.com to gather information about their customers, allowing it to design advertisements and promotions to appeal to said customers individually thereby cutting on advertising cost and thereby increasing profits. AOL committed a grave mistake in not responding to cancellation requested by customers. In trying to retain customers, it did the wrong way by even delaying or denying request for cancellation and said company practice was brought to public by CNBC to their disappointment and defeat because as the company believed, it will really lose a lot of its customers because of said errors. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
2 Pages(500 words)Essay
Marketing
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 Pages(500 words)Essay
Marketing
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 Pages(250 words)Essay
Marketing
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 Pages(250 words)Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 Pages(1000 words)Essay
Marketing
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 Pages(1500 words)Essay
Marketing
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 Pages(2750 words)Essay
Marketing
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 Pages(2750 words)Essay
Marketing
Vodafone is one of those companies which have been effectively utilizing the major types of direct marketing channels. Vodafone’s promotional strategies include advertising
1 Pages(250 words)Essay
Marketing
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 Pages(1000 words)Essay
Let us find you another Essay on topic Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us