Nobody downloaded yet

INTERNET MARKETING MANAGEMENT Assignment , Written report - Essay Example

Comments (0) Cite this document
Summary
Market is a place where buyer and sellers interact and buying and selling takes place. This place need not be a tangible place but it can be over the phone or via any means which brings the buyer and the seller together. When the buyer and sellers interact on internet and engage in transaction then this process is known as internet marketing or eMarketing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
INTERNET MARKETING MANAGEMENT Assignment , Written report
Read TextPreview

Extract of sample "INTERNET MARKETING MANAGEMENT Assignment , Written report"

Download file to see previous pages A good website is made-up on AIDA model. "A" means, it attracts the consumer. "I" means it creates interest. "D" means it buoys the consumer's desire for the product. Finally the "A" means that it leads to consumer into an action i-e buying the product.
Search Engine Marketing (SEM), which is marketing a website online via search engines, either by improving the site's natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings.
Email marketing, which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.
Blog marketing, which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online

Article marketing, which involves writing articles related to your business and having them published online on syndicated article sites. These articles then have a tendency to spread around the Internet since the article services permit re-publication provided that all of the links in the article are maintained. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience.
With the passing of time internet marketing is gaining a lot of popularity day-by-day due to its unique feature:
Cost-Effective: It's very cheap to set up a site and very little money is needed to maintain it once it has been set up

Nowadays every business is going global. The first step to go global is showing your product to the World and internet is the cheapest and reliable way to advertise your product.

Ecommerce has resulted in increase in sales for various businesses due to online sales. This encourages the businesses to develop their websites.

Internet is a way of obtaining market research data. Websites are used for marketing research and stuff that help businesses develop new products.


Websites for comparisons and evaluations:
Let's look at the marketing management techniques adopted by Amazon.com ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“INTERNET MARKETING MANAGEMENT Assignment , Written report Essay”, n.d.)
INTERNET MARKETING MANAGEMENT Assignment , Written report Essay. Retrieved from https://studentshare.org/miscellaneous/1527014-internet-marketing-management-assignment-written-report
(INTERNET MARKETING MANAGEMENT Assignment , Written Report Essay)
INTERNET MARKETING MANAGEMENT Assignment , Written Report Essay. https://studentshare.org/miscellaneous/1527014-internet-marketing-management-assignment-written-report.
“INTERNET MARKETING MANAGEMENT Assignment , Written Report Essay”, n.d. https://studentshare.org/miscellaneous/1527014-internet-marketing-management-assignment-written-report.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF INTERNET MARKETING MANAGEMENT Assignment , Written report

Health Promotion - Theoretical Written Report

...?Running head: HEALTH PROMOTION Health Promotion Insert Insert Grade Insert 23 March Health Promotion Introduction Goodhealth in individuals in the society is necessary for all the other forms of development to be achieved in the society. Health promotion is concerned with improvement of the health of the members of a society in general. It is described as the ‘process of enabling people to exert control over the determinants of health and thereby improve their health’ (Public Health Agency, 2012). The process aims at enabling individuals to take action and manage their health issues. Health promotion becomes handy in addressing the major health challenges encountered in the developing as well as the developed countries...
6 Pages(1500 words)Assignment

Solo written report

...?Job Posting: http jobview.monster.ca/Financial-Advisor-Job-Vancouver-BC-127339575.aspx Executive Summary: In this assignment, I will provide you an extensive research report of “investors Group” and complete information about the job posting as well. Finally, I will present a full resume of myself. Table and Contents: 1) Cover letter 2) Job posting 3) Executive Summary 4) Introduction 5) Core Values-purpose 6) Global offices 7) Awards and Accolades 8) Products and financial services 9) Corporate Responsibility 10) Conclusion 11) Resources 12) Appendix Cover Letter Alex Jonhsons S1234 Toronto Toronto Canada 30100 +1 345 894 566 alex@hotmail.com Investor Group 2934-Sans Francis Street Canada, 40100 Dear Human Resource...
3 Pages(750 words)Assignment

Internet Marketing Assignment

...Toshiba- Internet Marketing Site under study: http www.toshiba.co.uk/ About the Company Toshiba is a company that has always been applauded for its excellence in technology, it wide array of products, systems and services. It is well known for its quality and reliability. It s ability to innovate and pursue it has been greatly responsible for its progress. Toshiba has operated in Europe for over 30 years and employs around 4000 people in the region. Toshiba of Europe Limited, based in London, England, is the European representative office of the Corporation. In addition to commercial activities, Toshiba also runs a Research & Development operation in Europe - one of a number of Toshiba's corporate-level...
4 Pages(1000 words)Assignment

Marketing Report

...Marketing Report What is marketing According to Alan Weiss, "marketing is analysis." It is sometimes referred to as tactics. Analysis is about analyzing the customers need. We must analyze the perceptions and preferences of our customer. It means segmenting the market correctly and not in the way that most companies think about segmentation. It means having a profound understanding of their attitudes, their knowledge and their emotions. Without having this knowledge, the tactics of marketing are just blowing in the wind. You'll hope that the tactics work, but be blissfully unaware about whether anyone would want to pay attention or listen. So what is marketing It is the analysis of customers, competitors, and a company, combining... ...
6 Pages(1500 words)Assignment

Marketing trend (Internet and online marketing)7

...product at the correct time, price, and quality and be delivered punctually. On personal selling, Internet trading exchanges have made it easier to link sellers to buyers and facilitate the sale and distribution of products smaller orders. An example is the selling of online books and music CDs. Research has shown that selling music and books online costs between 9 to 15 percent lower than in conventional vendor stores (Clay, Krishan, & Wolff, 2001). In conclusion, internet marketing speeds up the process of sourcing for products and favorable prices by businesses. The personal seller can market his products from home or office without the use of billboards or...
1 Pages(250 words)Assignment

Internet Marketing

...Internet Marketing Q 1 E-commerce (Electronic commerce) describes the interchange of goods and services or transfer of assets or information, over the electrical network, mainly the Internet. It attracts technologies like electronic data interchange, internet advertising, automatic data collection systems, inventory management structures and supply chain (DHOLAKIA, 2002 pp. 135-152). Exchanges are from consumer-to-business, consumer-to-consumer, business-to-consumer or business-business. E-business (electronic business) is the use of informatics and communication machineries in the administration of commercial activities (DHOLAKIA, 2002 pp. 135-152)....
11 Pages(2750 words)Assignment

Internet marketing

...-business’. In the significance of managing the digital technologies, more understanding on the internet marketing and the impact of e-commerce on organizational marketing could be well described. The concept of using internet for buying and selling of goods and services is an innovative perspective of electronically mediated transaction. While there are financial and informational components to internet marketing, there are other aspects of non-financial components to manage. The buy-side and sell-side of e-commerce is very important in organizational marketing. Internet...
8 Pages(2000 words)Assignment

Internet/Direct Marketing Campaigns

...Direct Marketing Campaigns al Affiliation: Direct Marketing Campaigns Siruna Fuds is a professionally trusted brand that dealsin production and packaging of both dog and cat foods. This brand name has managed to hit the world market owing to its quality products and good marketing plan. According to the current statistics, Siruna Fuds has really managed to access and launch their product campaigns in almost all necessary or ideal advertisement platforms. Some these platforms include both the media and internet marketing. According to various marketing experts, product content of...
3 Pages(750 words)Assignment

INTERNET MARKETING CAMPAIGN

...INTERNET MARKETING CAMPAIGN General Objective: The Web page that will be seeking to create awareness of the Purina Pro Plan, dog food. The dog food is very different from others and has a unique nutritious mineral that are essential for dogs to be healthy. The primary problem that faces the product is a very slow market penetration arising because of lack of customer awareness. For this reason, the general objective of the internet marketing it to create customer awareness that will consequently stimulates demand (Pro Plan, 2015). Budget: According to most Web developers, it costs an average of $250 construct an average Web page that is ideal for a...
2 Pages(500 words)Assignment

Business Written Report

...market. However, there exists a stiff competition from other companies in the industry such as Procter & Gamble as well as Nestle, who also specialize in consumer goods. To deal with this, the company has invested in aggressive marketing and advertising to help it maintain and acquire new markets in different parts of the world to increase its profits and revenue. Company’s culture The company aims at giving equal employment opportunity to its employees. Further, its style of management promotes transparency and equality in the places of work. Employees are also given competitive salaries where they are also entitled to various benefits. Additionally, the company ensures...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic INTERNET MARKETING MANAGEMENT Assignment , Written report for FREE!

Contact Us