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Marketing Essays

Result for Subject Marketing:
19702 essays
Customer Comparison - Kohls versus Home Depot Marketing Case Study
10 pages (2610 words) , Download 2 , Case Study
Free
Getting this role right, and to a standard of expertise that is superior to that of competitors and sustainable in the longer term, requires an in-depth understanding of the nature and nuance of customer service. Both companies build customer value by offering customers both a wider range of channels and more personalized treatment through the integration of channels.
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New Product Development in Dell Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Dell has always been known for its unique method of selling computers directly to customers through the Internet or through advertisements in magazines. This has given it an edge over competitors. An informed consumer prefers direct selling to purchase through the computer store (Goolsbee, 2001). Now Dell is gaining distinction and market power through new product development (NPD).
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How Interest Rates Affect the People Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
There is one variable which has a direct impact on almost everything that may be present in a given economy and that is the interest rate.
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Venture capital investment decisions and frameworks Marketing Dissertation
72 pages (18000 words) , Download 4 , Dissertation
The real options view adopted provides a coherent theoretical framework to analyze how salient features of CVC investments such as uncertainty, usage-flexibility and growth influence CVC investment decisions.
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Building Supply Chain Relationships Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
These two characteristics differ in the point that mostly short-term relationships are the kind that was employed in GM, Microsoft, Hollywood motion picture industry and the Hong Kong container terminals.
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The four kinds of market-product strategies Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
When we go to take admission in another university or school, we try to present ourselves in the best possible way so as to convince the admission authorities in the school to grant us the admission. Therefore we as a student experience marketing in its different forms.
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Strategy implementation Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
There is a necessary connection between strategy and resources available to achieve a firm’s business goals. For example, in Chandler’s (1962) definition, strategy is ’the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out the goals’.
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Integrated Marketing Communications Marketing Term Paper
5 pages (1819 words) , Download 3 , Term Paper
Free
Another important thing that has been learned is the consistency in branding and packaging that speaks for the organization, the product, and the brand. The packaging is an important tool for branding and communication, especially in the packaged food market. Competition in the food industry is very intense and packaging is an essential part.
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Consumer Voluntary Disposition Marketing Research Proposal
7 pages (1857 words) , Download 2 , Research Proposal
Free
Consumer voluntary disposition is not a widely discussed topic in consumer research. Consumer research is a vital and maturing field of inquiry, not because it has steadily advanced toward a singular body of theory but rather because it can generate multiple theoretical conversations, each speaking to distinctive theoretical questions. Consumer disposition defines voluntary disposition as a process entailing action to achieve some goal.
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Analysis of the marketing promotion of the Beverage Company Coca-Cola worldwide Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In current paper the Coca Cola’s marketing strategy is compared with the views of the literature regarding the particular issue. The presentation of the corporate strategies involved in the particular marketing plan is made mainly in the research section while the analysis of the relevant results is based on the views of the literature as they are presented in the beginning of the paper.
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Generation Y Consumers Marketing Essay
18 pages (4738 words) , Download 3 , Essay
Free
Marketer collects data regarding their target marketplace. This data includes information like gender, age, household income, types of products used by the household, number of cars and family members, and other factors. Household income and size of the family give an idea about the expenses and affordability.
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Analysis of Marketing Campaign: Vodafone New Zealand PXT Service Marketing Research Paper
9 pages (2620 words) , Download 3 , Research Paper
Free
Vodafone PXT uses a unique marketing strategy that successfully captures their target market in New Zealand. The GO-Race is a good strategy for launching the new PXT capable phones since the event invites people from New Zealand and Australia who seek for a different kind of adventure in the same way that the new technology phones are offering. 
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Napster; The P2p Model Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
The advent of a computer program known as MP3 revolutionized downloading of music because music files could be compressed using a compression algorithm. This algorithm detects all repetitive patterns within a music file and assigns them a common code, replacing the code wherever the repetitive pattern occurs.
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Marketing Foundations and Applications Marketing Assignment
8 pages (2176 words) , Download 2 , Assignment
Free
In the UK people’s view of themselves influence the products which the companies should offer. Emphasis on individuality and self-expression encourages the business organization to offer products that are viewed as status and individuality symbols. On the other hand, companies should also consider the religious beliefs of their target market.
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Analysis of Techniques Market Segmentation Marketing Term Paper
8 pages (2254 words) , Download 2 , Term Paper
Free
To understand markets, we begin with understanding what a Market means in this context. A Market is the demographic and/or geographic group or groups of buyers for products and services on offer. It may be limited to a small area or maybe worldwide but that is dependant on the type of product or service on offer.
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Marketing Research in Theory and Practice Marketing Essay
13 pages (4692 words) , Download 2 , Essay
Free
The focus of the present research was to estimate the changing requirements of regular visitors of hotels and restaurants so that the new chain of hotels can be established on the same footings under the title ‘the Hobbit’s Choice Restaurant’, where the changing needs as well as fresh demands of the customers can be presented in a stylish and innovative way.
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Marketing in the For and Not For Profit Sectors Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The objective of any company or organization is the promotion of its ideals or goals. All goals are not profit oriented and therefore not all companies are alike. What is common between them is the method of achieving this objective. There have always been charities around us. They have been individual and group charities for some cause or the other.
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Benefits of Integrated Marketing Strategies Marketing Essay
3 pages (897 words) , Download 2 , Essay
Free
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy objectives.  Essential marketing also includes communications.  Within the organization, and across all marketing channels or avenues, communication is an important key to developing a marketing strategy. 
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Service Marketing Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The focus of this paper is the marketing efforts of one such service viz.Hotel services. The authors have chosen a start Hotel's marketing efforts and examine them for their focus and propriety in elation to its operations management. The entire paper has theoretical support covering various aspects of service marketing.
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Processing Theory of Consumer Choice Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Increasing public awareness of environmental issues should settle the debate over ecolabelling.  Increasing numbers of consumers are intent on adopting a more environmentally responsible lifestyle and, this includes limiting their purchases to environmentally-friendly goods.
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Introduction to Marketing Marketing Research Paper
8 pages (2186 words) , Download 2 , Research Paper
Free
The company also has its own firm from which it grows its raw materials for export. Some of the raw materials are also imported processed and exported, e.g. the rhyme, this is because the environmental conditions which prevail in Kenya are not conducive for rhyme growing though it’s a vital ingredient of some of its products.
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The Green Marketing Marketing Case Study
8 pages (2107 words) , Download 3 , Case Study
Free
Management books are replete with strategies for businesses. Awareness of these strategies is widespread now, and with it, the means to convert any threat into an opportunity. Global environmental concerns and legislative efforts to protect nature and ecology are at once a threat and an opportunity to tread new grounds in increasing sales and profits. If an honest businessman is an oxymoron.
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The Brand Strategy of Gucci Marketing Dissertation
39 pages (9750 words) , Download 3 , Dissertation
The author states that the integrity of the Gucci design is traced back to a solid work ethics and entrepreneurial values of Guccio Gucci of Italy, who, early in his career, realised the importance of building a name and reputation, and thus stamped the Gucci identifier on selected editions of his leather luggage for high-end hotel guests.
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Central Moral Problem Connected with Advertising Marketing Literature review
5 pages (1250 words) , Download 2 , Literature review
Free
Advertising can enhance market performance is it provides useful information to its consumers by enabling companies to promote their product or services and compete with their competitors in a fair way, however on the other hand advertising might adversely affect market performance by using deceptive or fraudulent advertising techniques.
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Development of Foreign Investment in China Marketing Essay
27 pages (6750 words) , Download 3 , Essay
The objective of this study is the potential of the market. This thesis analyzes the Chinese market and provides solutions based on various scientific methods on how companies can take advantage of the Chinese market. China used to be a very hard place to access since there were many barriers to entry in the past.
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Customer Orientation in the Pricing Strategy Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
I will consider the benefit, which marketing managers achieve from the application of the Customer Derived Value to the sphere of pricing strategy. My research lies within the framework of marketing management, which is defined as “the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value”.
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Exploring the impact of retail promotion strategy on customer behaviour Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The study investigates whether customer behaviour is changing in this industry, especially in light of the lack of customer loyalty in terms of where customers source their products. This has also become even more of an issue with the advent of internet shopping, as customers can now go online and order goods from a variety of sources without leaving their homes.
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Product Design and Its Impact on Functional Product Information Marketing Essay
24 pages (6000 words) , Download 2 , Essay
Marketers and academics agree that product design is important, and there exists a large body of managerial and quantitative research on design as a component of the new product development process. Consumer behavior investigations into product appearance have included examinations of behavioral responses to product form.
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The Range and Market Segments of Dell Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
Although Dell has been the market leader in selling computers in the past, it has recently lost its throne to HP due to a variety of reasons which connect directly with ineffective marketing and product positioning. Dell produces equipment that could be attractive to almost anyone seeking computers for home or business use.
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Integrated Marketing Communications Marketing Term Paper
9 pages (2791 words) , Download 2 , Term Paper
Free
It has been clearly evident that in today’s global village where geographical distances do not matter any more marketing communication with customers is the backbone of any organization. Currently, about one-fourth of all businesses assess program effectiveness by measuring “most of their communication tactics”.
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Communications in an Internet Environment Marketing Essay
8 pages (2470 words) , Download 2 , Essay
Free
Customer data needs to be collected, cleaned, stored in a format that makes it easily accessible for analysis, and then analyzed by statisticians so that meaningful information regarding customer behavior, trends, and attitudes can be extracted. It is this ability to transform raw data into actionable customer understanding that defines eCRM.
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International Marketing Strategies Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Global marketing is one of the areas that have attracted the most research attention in the international marketing literature. A major theoretical logic in global marketing has been that a firm’s strategy must fit its external environment (the industrial organization view) and its internal environment (the resource-based view).
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Hofstede and Cultural Issues for Multinational Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The control of a local company by a foreign one entails with it cultural issues that Hofstede classified into five dimensions. Using these five dimensions, this study aims to identify cultural issues that may arise from the employees of Vodafone and Hutchison Essar. This study also aims to provide a critique of Hofstede’s claims to determine
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Issues Arising from Brand Awareness in Children Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Constant guidance is the need of the hour in this case scenario as well as the responsibility on the part of the advertising professionals is also very much required in the present times. As one can see, today’s child is not only much more talented but also understands what his or her parents would never have heard about in their tender ages.
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Cathay Pacific Airways - China or the World Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Cathay Pacific Airways present stakeholders include Beijing based-CITIC Pacific, holding 17.5 percent stake, Air China with 10 percent and China National Aviation Co holding 7.5 percent, topped by 40 percent stake of Hong Kong Empire of Swire Pacific Group. It is important to note that Cathay’s synergies from the Dragonair merger have been one of the reasons for its passenger traffic growth and increased cargo business.  
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Marketing Research and Its Techniques of Conducting Marketing Assignment
12 pages (3668 words) , Download 2 , Assignment
Free
Marketing research enables the manufacturers, industries, and companies to have a comprehensive and analytical assessment in respect of the views, preferences, requirements as well as prospects and perils of the consumers, retailers, and stakeholders involved in the sales and purchase of their product. 
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The Largest Low Cost Airline of CEE Marketing Article
11 pages (2750 words) , Download 4 , Article
Free
Wizz Air currently employs around 400 people from a diverse background. The inseparability attribute of the service makes it mandatory that the people who are delivering the service are well trained, helpful and friendly. At Wizz Air, attention is paid to the grooming and presentation of the staff along with developing their professional skills.
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Attitude Branding Marketing Case Study
8 pages (2216 words) , Download 2 , Case Study
Free
Traditional practices of branding products generally mandate the utilization of an attractive, well-designed logo to enhance the perceived sales characteristics of a product. However, attitude branding often involves the omission of the traditional brand logo in an attempt to appeal to consumers' psychological beliefs and expectations.
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Retail marketing strategy Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Retailing is one of the fastest-growing segments of the economy. As one of the nation's largest employers, the retail industry provides excellent business opportunities. At least one-third of the 100,000 or so new enterprises launched each year are retail operations.
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Advertising Campaign of McDonald's: Communicative Aspect Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The leading position of McDonald’s chain of fast food restaurants on the world market is not determined but what it sells, moreover, this particular product itself has more of a negative influence on the public perception of the company. It is important how McDonald’s sells its junk food – including creating the company’s legend and style.
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What is Internet Marketing Marketing Case Study
9 pages (2337 words) , Download 2 , Case Study
Free
A closet is an Independent Retailer of British Designer Clothes. Its Head Office and Main Branch shall be located at the Covent Garden, where it would compete with various designer shops such as Adolfo Dominguez, Esprit, and Mango. Closet carries five designer brands and several fresh clothing lines from new and upcoming London Fashion Designers.
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Using Relationship Marketing to Improve Customer Relations Marketing Dissertation
69 pages (17250 words) , Download 2 , Dissertation
The current dissertation aims to investigate Marks & Spencer’s relationship marketing strategies and evaluate customers’ attitudes towards it. Marks & Spencer have rebranded themselves with the new ‘Your M&S’ concept and have restyled their advertising campaigns (print, billboard & TV) with for example the successful Twiggy and friends adverts.
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Independent Music Labels and Their impact on theMusic Industry Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Almost everyone is a music lover and at least half of the people are crazy about music and there is yet another special niche of people who are fanatics of music. Yes, though music has no language, it has become part and parcel of our lives.
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How does consumers' perception influence brand equity Marketing Essay
15 pages (3750 words) , Download 5 , Essay
Free
Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.This is all the art of selling and it comes under the heading of marketing.
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Purchasing Share Price Index Marketing Article
2 pages (500 words) , Download 2 , Article
Free
In the Australian Stock Exchange, investors may also do trading with Share Price Index Futures. Through SPI 200, investors are given an easy and effective way to trade the overall share market with just one trade.
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Insider Trading: Offensive and Defensive Causes Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is considered so important because this type of security transaction, insider trading, can potentially harm individual investors, industries, and a country’s business reputation. This is a truly global issue.
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Consumer Behavior in the New World of the Internet Marketing Essay
8 pages (2787 words) , Download 2 , Essay
Free
Other possible theories regarding why more consumers are turning to the internet include the ability to conduct further and easier research on a particular product, more extensive price comparisons among products and suppliers and the availability of 24-hour shopping at the immediate convenience of the consumer. Despite some lingering negative issues, the number of people shopping online continues to grow. 
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The Launch of a New Ice Cream Dessert Marketing Term Paper
9 pages (3364 words) , Download 3 , Term Paper
Free
Most of the local and regional companies have larger market share due to their local national feelings of the customer. Branding is a major product strategy issue. Branding is such a strong force today that hardly anything goes unbranded. Brands indicate certain quality and standard and strengthen buyer preferences.  
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Next Plc as a Major Company Dealing in Retail Fashion Clothing Marketing Essay
35 pages (8750 words) , Download 3 , Essay
The paper tells that Next plc trades on the London stock exchange and has had annual sales of $5490 million as of 2006. The growth rate of the company during the same year was 2% while the net income grew by as much as 28% to stand at $568 million. The company’s major competitors in the field are well-known brand names such as Marks & Spencer and the Arcadia group.
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Foundations of Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
A company can choose from five alternative concepts or orientations as production, product, selling, marketing or societal marketing orientation as the basis of its marketing activities.
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