Nobody downloaded yet

Advertising Campaign of McDonald's: Communicative Aspect - Essay Example

Comments (0) Cite this document
Summary
The following essay shall examine the communicative aspects of the McDonalds advertisement company ‘I’m lovin’ it’. McDonald’s commercials that are part of the company’s ‘I’m lovin’ it!’ campaign can be regarded as effective…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Advertising Campaign of McDonalds: Communicative Aspect
Read TextPreview

Extract of sample "Advertising Campaign of McDonald's: Communicative Aspect"

Download file to see previous pages At the end of the XXth century, Atkin’s Diet gained a lot of adherents, and it also affected the reputation of the fast-food giant, as people were becoming increasingly more concerned as for the volume of fat and carbohydrates, and in number of calories in their everyday meals, and surely, Big Macs, hamburgers, soft drinks with lots of sugar and French fries proved to be ‘champions’ as far as the content of ‘bad’ calories was concerned.Though the companies that were competing with McDonald’s could not boast to serve healthier food, yet because McDonald’s was the most popular chain of fast food restaurants, it played a trick on the company making it a ‘collective’ symbol embodying all the negative sides of eating junk.It cannot be overlooked that with the world’s businesses becoming global and the emergence of various anti-global movements that blame multinational corporations for exploiting people and affecting the economy of the developing countries, McDonald’s has also become a symbol of ‘the world’s corporate evil’ that attempts to ‘catch’ the entire planet into its ‘vicious net’.The American president G.W. Bush started an anti-obesity campaign that included propagating healthy food among schoolchildren and their parents, and in the course of this campaign, the direct connection between eating junk food and obesity was being pinpointed. There was a significant decrease in the number of customers. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Advertising Campaign of McDonald's: Communicative Aspect Essay”, n.d.)
Advertising Campaign of McDonald's: Communicative Aspect Essay. Retrieved from https://studentshare.org/marketing/1539736-communications-psychology
(Advertising Campaign of McDonald'S: Communicative Aspect Essay)
Advertising Campaign of McDonald'S: Communicative Aspect Essay. https://studentshare.org/marketing/1539736-communications-psychology.
“Advertising Campaign of McDonald'S: Communicative Aspect Essay”, n.d. https://studentshare.org/marketing/1539736-communications-psychology.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising Campaign of McDonald's: Communicative Aspect

Advertising campaign

...? Advertising Campaign Introduction An advertising campaign comprise of a cycle of advertisement messages that segment aparticular idea and theme. This impression and theme compose an integrated marketing communication (IMC). It is worth noting that advertising campaigns appear in diverse media across a precise time frame. The principal part of creating an advertising campaign is shaping a campaign theme. This is because the campaign theme is believed to set the tone for the specific advertisements and additional kinds of marketing communications that ought to be used. As a result, the campaign theme is the essential message that will exist communicated in the advertising activities. The campaign themes are frequently developed... , implement...
9 Pages(2250 words)Essay

Advertising Campaign

...a marketing degree helpful for their career. The chief objective of the promotion is to double the awareness of UniSA'smarketing degree in Hong Kong in a year and increase the applications for the degree by 30 per cent. STRATEGIES The promotion should highlight the key benefit or unique selling proposition (usp) of UniSA that should immediately appeal to the target audience. That is to say it should tell the audience how the University of South Australia is different from its competitors. A perceptual mapping will prove beneficial in this regard to chart the target audiences' perception of UniSA compared with that of Harvard school of business. "Before you embark on an image advertising campaign, you...
2 Pages(500 words)Case Study

Advertising Campaign

... lectures. The first interesting aspect to analyze in the advertising campaign is the two way communicative models. It is interesting to note, that this model has been used as the basic one for the creation of the Sheraton's ad campaign. I have come to the conclusion that this model has made this campaign very successful. What is seen here in more detail is that the coded message which appears as a slogan in each TV spot, namely 'we belong', is the coded message which each of those who see it interpret in his (her) own way. However, it is also important to note that interpretation should also be directed, because the consumers of the advertising products should decode the message the way the seller (advertiser wants it), thus... ...
9 Pages(2250 words)Case Study

Advertising Campaign

...Advertising Campaign How to sell a product – this is what advertising is all about. To achieve this goal, advertising agencies go to great lengths to study how a product entrusted to them by a client company could make it to the shopping list of its intended consumers. As first step, the advertising agency mobilizes its creative workforce to formulate an advertising plan on how the product would be presented and sold to the prospective consumers. The master plan for an advertising campaign consists of the following: 1) Objective – here, the agency sets its sights on the type of market...
5 Pages(1250 words)Essay

Advertising Campaign: Blackberry Bold

...The BlackBerry Bold Campaign Analysis The marketing campaign behind the recently released BlackBerry Bold has its share of hits and misses. Thecampaign, spearheaded by RIM and AT&T, launched several advertisements and commercials in an attempt to capture a cross band of consumers for their new product, but in doing so may have fallen short of its initial goal. The most well known commercial appeared on CNBC, and depicted a track runner running the 200-yard dash while engaged in his BlackBerry Bold. The marketing goal was to connect to the sports and athletic minded demographic. The commercial shows the runner’s legs moving at a supersonic speed while everything else in the commercial...
5 Pages(1250 words)Essay

ADVERTISING CAMPAIGN

...PURINA PET COMPANY of the of the Advertising Advertising plays a vital role when it comes to communicating brand message to end customers. For every organization it is important to adopt appropriate promotional techniques. This is because choice of promotional tools facilitates effectiveness of delivery of brand message. Brand building is an essential component in current competitive market place. There are different aspects which are taken into consideration during brand building like focusing on quality of products or services, staying aligned with brand message, highlighting unique selling proposition, etc. All these factors are combined together while developing a...
3 Pages(750 words)Assignment

Analyze McDonald's

..., the company is still large enough to dedicate $2billion dollars towards its advertising expenses. In addition, McDonald’s also has several partnerships with many large brands and sponsors many competitions, which boost its popularity. The large budget makes it difficult for smaller upcoming companies to compete. Another strength of the company is that it facilitates for locally adapted menus, which increases its customers in different locations (Jurevicius, n.p). The main weakness of McDonald’s is the negative publicity it is receiving in the modern world. Many individuals criticize the company for an unhealthy diet and associate it with many health conditions today such as...
3 Pages(750 words)Case Study

ADVERTISING CAMPAIGN

...Advertising Campaign The Smile of a Dog is a Sign of Success Objective: To inform the dog owners on how the “high-quality ingredients for outstanding nutrition and taste” being made by the Purina Pro Plan make dogs happy. Specific Objective: to ensure pet owners have made a step towards making their dogs smile. Budget: advertisement of this campaign will be through print ad. As a result of this, it will cost approximately $1000. Message strategy: majority of the pet owners do not know that the dogs that are often jovial are the most attractive (Astrid, 2013). Purina Pro Plan dog food constitute of ingredients that keep dogs healthy. Media strategy: the texts in the...
2 Pages(500 words)Assignment

Working at McDonald's

...American consuming way of life and that makes youngsters feel like adults. With the situation like this it is often more desirable for teens to work couple hours longer in Burger King to buy clothes instead of doing your homework and receive knowledge for the rest of the life. Educational aspects of work in fast food stores like learning how to operate cash-register or doing your job under the supervision in authors thought are very insignificant and because teens most of the time work only with other youngsters there is no possibility to take somebody as an example or a role model. The author`s point of view is very interesting, fresh and deserves attention. Some of his arguments can and should be...
3 Pages(750 words)Assignment

McDonald's

...McDonald’s YourFirst YourLast Political Trends According to the Economist , McDonald’s has set its base in over 95 states, so its political coverage is spread everywhere. Normally, McDonald’s, like any other fast food restaurant, has to observe government’s guidelines in relation to health cleanliness and sanitation. Some régimes have been compelling the fast food sector, for the reason that fast food has been regarded as junk food, resulting to obesity, circulatory problems and high levels of cholesterol. For example, McDonalds has been unable to invest heavily in Scandinavian countries as it has done in other countries because of tough rules that those countries have...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Advertising Campaign of McDonald's: Communicative Aspect for FREE!

Contact Us