Nobody downloaded yet

Advertising Campaign of McDonalds - Case Study Example

Comments (0) Cite this document
The leading position of McDonald's chain of fast food restaurants on the world market is not determined but what it sells,moreover, this particular product itself has more of a negative influence on the public perception of the company…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Advertising Campaign of McDonalds
Read TextPreview

Extract of sample
"Advertising Campaign of McDonalds"

Download file to see previous pages and social issues.First of all, there was a rapid upsurge of public interest to the healthy lifestyle,and together with this tendency there was one more - McDonald's was gradually becoming a symbol of unhealthy eating that causes problems with health and obesity.At the end of the XXth century, Atkin's Diet gained a great amount of adherents,and it also affected the reputation of the fast-food giant, as people were becoming increasingly more concerned as for the volume of fat and carbohydrates,and in number of calories in their everyday meals, and surely, Big Macs, hamburgers,soft drinks with lots of sugar and French fries proved to be 'champions' as far as the content of 'bad' calories was concerned.Though the companies that were competing with McDonald's could not boast to serve healthier food, yet because McDonald's was the most popular chain of fast food restaurants,it played a trick on the company making it a 'collective' symbol embodying all the negative sides of eating junk.
It cannot be overlooked that with the world's businesses becoming global and the emergence of various anti-global movements that blame multinational corporations for exploiting people and affecting the economy of the developing countries, McDonald's has also become a symbol of 'the world's corporate evil' that attempts to 'catch' the entire planet into its 'vicious net'.
In 2002, the American president G.W. Bush started an anti-obesity campaign that included propagating healthy food among schoolchildren and their parents, and in the course of this campaign the direct connection between eating junk food and obesity was being pinpointed. As a result, there was a significant decrease in the number of McDonald's customers, and many of its restaurants were closed.
It was also stressed that there had been a decrease in the number of young people visiting McDonald's, and as soon as the company's analysts noticed that the ratio of teenagers and young people among their customers was decreasing, 'I'm lovin' it' advertising campaign was launched.
Taking into account all the above said, this new advertising campaign was meant to enhance the image of McDonald's so that to deal with the crisis the company found itself in. In contrast to the 2001-2002 campaign that targeted mainly children and family audiences ('Happy Meal', Ronald McDonald, playgrounds for children, toys, balloons, birthday parties etc.), the new global task for McDonald's was to attract young people and teenagers.
McDonald's advertising campaign whose slogan has become 'I'm lovin' it' was launched in 2003, and proved to be a significant breakthrough as far as the company's branding is concerned. This slogan ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Advertising Campaign of McDonalds Case Study Example | Topics and Well Written Essays - 2500 words”, n.d.)
Advertising Campaign of McDonalds Case Study Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Advertising Campaign of McDonalds Case Study Example | Topics and Well Written Essays - 2500 Words)
Advertising Campaign of McDonalds Case Study Example | Topics and Well Written Essays - 2500 Words.
“Advertising Campaign of McDonalds Case Study Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
McDonalds Business Case Study
CSR is about how firms or organizations areable to manage operation of the business to produce positive impact on the wider society. Social responsibility is very vital in creation of wealth by a company in that if managed properly should improve the competitiveness of business and maximize the value of creation of wealth to the community.
7 Pages(1750 words)Case Study
Blue Advertising Campaign
Categorization of advertising mainly is on the intended results of the advert, which is how well the advert manages to convince people to purchase a particular brand and not the others. Thus, persuasive advertising aims at persuading people to purchase a product or service.
8 Pages(2000 words)Case Study
Hardees: Brand Portfolio Project Advertising
The Hardee’s restaurant uses advertising through radio and television in promoting its products. The restaurant also makes use of print media and billboards. It takes part in community service and sponsorships to communicate its commitment to providing customers with a unique fast food experience. There are also online promotions.
9 Pages(2250 words)Case Study
As a result, McDonalds came up with promoting new items on their menu that are customized to the habits and preferences of local customers (Barnes, 2007). The main drivers for McDonalds to develop new product menus were learning the need to
5 Pages(1250 words)Case Study
Business policy & strategy
Also it should diversify into new segments with new products. McDonald should increase the range of its products to include healthy alternatives in its menu. Even though, McDonalds is working in the direction, it should also advertise this
4 Pages(1000 words)Case Study
McDonalds Marketing Strategy
Ever since the company has been growing to become the world's largest fast food retailer, operating more than 30,000 stores in 119 markets. Today, the face of the fast food market is very different from what it was more than fifty years ago. It has become highly competitive, and companies are pressured by high costs and deliver increasingly similar menus with little space for differentiation.
13 Pages(3250 words)Case Study
McDonalds marketing
As much as fast food restaurants are highly influenced by competitor behavior as an exogenous variable, the staff also affects the consumers' perception and behavior as an endogenous variable.
10 Pages(2500 words)Case Study
There are different aspects which are taken into consideration during brand building like focusing on quality of products or services, staying aligned with brand message, highlighting unique selling
3 Pages(750 words)Assignment
Advertising Campaign
The aim of the present work is to analyze advertising campaign from the viewpoint of how advertising campaigns should be performed theoretically and main aspects they should account, and to create new improved advertising campaign. The object chosen for the present discussion is the Sheraton network of hotels, as the task for this paper was to choose an object out of hospitality/ tourism business.The last and the most recent Sheraton advertising campaign was launched on 10th of April, 2006.
9 Pages(2250 words)Case Study
Advertising Campaign
The University of South Australia is a modern and successful university with a rich history. It has various divisions like business, education, arts, information technology; and engineering. It is a major source of Australian higher education offshore. International students make up for about 30% of its students as compared to the national average of 21 per cent.
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Advertising Campaign of McDonalds for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us