McDonald adapts culture difference between USA and INIDA - Assignment Example

Henceforth, Ray Kroc purchased the whole chain from the McDonalds before proceeding to expand it further (Newcomb). Perhaps it is appropriate to mention that McDonalds commands presence in most states globally whereby the corporation, franchisees, and even the affiliates are responsible for running the various McDonalds restaurants (Dash 8). In this regard, the company has adapted a culture difference between USA and India in order to offer products which best resonates with the local population and in the process, maximizing on revenues (McDonalds).

This paper therefore, compares the business models of McDonalds between USA and India in in term of products, services, advertisements. McDonalds’ Business Strategy Since the major sources of revenues for McDonalds include rents, royalties, and the fees collected from the franchisees (Hannon). In addition, the company draws huge income from restaurant-related businesses that take place within the company premises and it is worth noting that in 2012 alone, the company made profits amounting to $5.

5 billion in addition to collecting annual revenues totaling to $27.5 billion (McDonalds). When it comes to the major products offered by the company subsidiaries, there are wide range of fast foods from which customers around the world can choose from depending on their tastes and geographical location (Dash 12). These food products include hamburgers, chicken, cheeseburgers, French fries, soft drinks, breakfast items, desserts, and milkshakes (Newcomb). Comparison between USA and India in the Business of McDonalds While USA is a nation whose citizens prefer junk food to lean foodstuffs, India is a more considerate nation when it comes to matters pertaining to food and the citizens revile the junk foods (Li).

Since quality is the mirror through which all organizations gauge their performances, McDonalds has taken the quality of the foods offered in its subsidiaries very seriously (Newcomb). This means that while in America, the restaurants have to offer the foods that the Americans love and those McDonalds restaurants that operate in India do their very best at offering the Indian cuisine (McDonalds). Products and Services With a careful approach to product differentiation, the McDonalds chain of restaurants has regionalized every form of its menu to suit the local residents (Newcomb).

In this respect, the competition is kept at bay as all the people who flood various McDonalds restaurants know the specific foods to find and consume at certain times of the day (Dash 8). The Unites States of America, being the headquarters of the McDonalds Corporation has restaurants and stored that specialize in the selling of ‘McGrilled’ sandwiches that are loved by many Americans (McDonalds). When it comes to the products offered by the chain in India, it is worthy to note that India is a strictly vegetarian country with a strong prohibition for beef mainly due to religious reasons (Li).

In this regard, the major food products offers by the McDonalds in India include ‘McMasala’, Local flavors, Health conscious items, and vegetable products. This means that beef and pork products cannot fetch much profit in India as they do in the USA and the McDonalds chain of restaurants has considered this (Newcomb). Advertisements and Marketing Strategies Although it is common knowledge that the McDonalds Cor