Nobody downloaded yet

Niketown as an Experience - Essay Example

Comments (0) Cite this document
In the paper “Niketown as an Experience” the author analyses the interior spaces and the public with capitalistic ideals of the corporate world as savvy brand-builders at Nike. Nike caught on to the idea of the branding/design connection early in working to build their brand. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Niketown as an Experience
Read TextPreview

Extract of sample "Niketown as an Experience"

Download file to see previous pages As part of this swing toward making everything an aspect of the brand, companies were beginning to recognize the power of the building to promote the brand itself. One of the companies to key into this idea early was The Body Shop, which expanded by as many as 50 stores per year beginning in 1988, even during the years of the recession. “Most baffling of all to Wall Street, it pulled off the expansion without spending a dime on advertising. Who needed billboards and magazine ads when retail outlets were three-dimensional advertisements for an ethical and ecological approach to cosmetics? The Body Shop was all brand.”2 Another company to quickly realize the potential of focusing completely on developing the idea of brand was Nike.
Despite the potential for long-term payoffs, there has often been difficulty in getting business executives typically focused on the current ‘bottom line’ to understand the significant assets architecture and design can be in developing the corporate brand, which, in turn, works to establish the company’s ultimate success. “While statistical analysis and econometric techniques have been used to evaluate the trade-offs between alternatives, features and prices for products, there has not been a tool to inform the design process of architecture, environmental graphic design and the built environment. However, the ‘fixed assets’ of built environments, especially those of retail and consumer service sectors, are integrally linked to brand identity and equity.”3 The executives at Nike, though, did their homework and revolutionized the architecture/design/brand connection to such an extent that it becomes difficult to draw the line between retail outlet, entertainment venue and museum.
  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Niketown as an Experience Essay Example | Topics and Well Written Essays - 6750 words”, n.d.)
Niketown as an Experience Essay Example | Topics and Well Written Essays - 6750 words. Retrieved from
(Niketown As an Experience Essay Example | Topics and Well Written Essays - 6750 Words)
Niketown As an Experience Essay Example | Topics and Well Written Essays - 6750 Words.
“Niketown As an Experience Essay Example | Topics and Well Written Essays - 6750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Niketown as an Experience

Master of Business Administration Degree

...Essay It is my long cherished ambition to get a degree in MBA as I believe that possess the necessary aptitude and skills to take up the Throughout my education and in my work experience I have gained a lot of academic knowledge and also have improved my personality. I consider my leadership skills and the willingness to learn more as my core unique qualities. I have honed my leadership skills since my young age and hence I have the aptitude to lead and be a role model in my own right. Additionally, I have also had the unique opportunity to mingle with people from varied cultures as though I was born in Hong Kong, I grew up and studied in the United States and also attended UCLA. My work experience in an...
1 Pages(250 words)Admission/Application Essay


...58000 blue sharks were killed accidently when 32 fishing boats embarked on an excursion to capture squid in Japan in the late 1980’s” (Killing of sharks, n.d.). The very valuable shark fin soup is generated by extracting the fins of sharks when alive; and they are left to gradual death by dumping into water. The increasing demand for shark fin soup has led to the mounting level of shark hunt in Hong Kong, Singapore, and Taiwan. According to WildAid director Peter Knights, fishermen in all countries experience the decline of sharks in number and in size (Shark fin soup). Human-shark encounter has become one of the important subjects for several movies across the world. Unfortunately many of these films have depicted...
2 Pages(500 words)Essay


...?Full Pawlenty on Stand with Walker Neil Cavuto’s interview with the former governor of Minnesota, Tim Pawlenty presents some of the barriers of verbal communication like cultural barriers, generalization and static evaluation. This interview regarding the union protest in Wisconsin has shown that even a great, well versed speaker, author and politician is not an exemption in to the barriers to effective verbal communication. There are so many factors affecting this situation and nobody is spared of these factors, however, these can be avoided and minimized as a speaker learns to be aware of what he says. Thinking and analyzing are important tasks an individual should embrace as a discipline to apply in speaking to effectively... Pawlenty on...
3 Pages(750 words)Essay

Intercultral Experience

...opened it, it had in it a series of exercises, 10 of them, with repetitions and some buttons to chose music and the pace at which I wanted to do the exercises. By now I was thoroughly hooked and I did the exercises straight away. The first set just asked me to sit quietly and close my eyes. The next one asked me to rotate my head, first forward, then sideways, backwards and to the other side. There were more exercises on breathing and the last set was about my eyes, asking me to gently massage they area around them. When I finished the exercises, I felt curiously refreshed and that night, for the first time in a long time, I slept without interruption. When I look back at this experience, I marvel at the fact that I even...
2 Pages(500 words)Essay

Administration experience and training experience

...?An explanation of why you took the training experience. My selection as participant in the National Institute Training was sponsored by my company. The training was made up of three workshops, namely : Change and Creativity Workshop, Meetings and Time Management, and Problem-Solving and Decision Making. The National Institute for Training is known for conducting seminars and workshop for both public and private organizations in the Middle East. In fact, NIT has always been tapped by the government to give training workshops for public servants because of its excellent programs. NIT is a leader in providing management related training workshops whether for public administrators or private managers. In fact, NIT has been recognized... by the...
6 Pages(1500 words)Essay

Learning Experience

...a. Evaluate how s and experiences in program have contributed to your growth, problem solving, written and oral communication skills, information retrieval and utilization, and collaboration. (400 words) I have grown so much in the meaningful experiences my University program has provided me. Stimulating my mind with wonderful new ideas I have never encountered before and challenging me to think out of the box may be enough motivation for me to persist in my studies. Initially, concepts in various courses may be difficult to digest, but upon careful analysis and questioning, I have come to understand them and apply them accordingly. What is amazing is that the learnings from different courses seem to...
4 Pages(1000 words)Essay

Retail Theatre considered to be a fun experience aimed at creating excitement. There are certain retail themed environments which employ retail theatre concepts to encourage the consumers to animate the theme. Baron, Harris and Harris (2001) discuss about four different theatrical settings and it has been found that many retailers are actually using such settings to enhance the customer experience and encourage customer participation. In theatrical realism the audiences are voyeurs as they feel that they are looking into their own private world and they observe a very personal situation. Many retailers have been trying to implement this concept. Niketown creates a setting in which the physical...
8 Pages(2000 words)Essay

Reflective Experience

...Reflective Essay Research Principles in the Design and Delivery of the Instructions in Meeting the Needs of Diverse Learners Teaching is never the same in this century. A lot has taken place and still new dynamic changes still wait to happen. I totally agree with Billie Cunningham that action research is the way to go if at all the modern learning environment has to hold and deliver the goals stipulated. This is very ideal as it provides that trueness of the state of the current affairs and being dynamic it can be altered to fit any lecturer at individual level. This is truly what ought to be instituted and advocated for by any learning institution. Action research, as has been defined by many to mean a situation where self... Essay Research...
2 Pages(500 words)Assignment

Experiencing Management Information Systems

...Experience MIS Experience MIS a) . Samantha should create ways to block new entrants into the market. Michael Porter asserted that new entrants, erode profitability. The other thing that Samantha should avoid is the threat of new substitutes that increases the makes customers to switch to likelihoods thus reducing the attractiveness to the market. The other aspect is rivalry of competitor who offers the same product; this might reduce Samantha’s position in the market. Finally, Samantha should take into consideration the bargaining power of customers and suppliers which can make her loose key suppliers and important customers (Kroenke, Bunker & Wilson, 2013). b). Samantha has a competitive strategy which...
1 Pages(250 words)Assignment


...Number] Experiments Spend time with a 6 year old. Prepare and replicate Piaget’s experience andbasic principles on him or her. Object permanence, conversation, animism, pretend play, deferred imitation, egocentrism etc. discuss the age and gender of the child and the results of your experiments. Which stage is the child in , according to Piaget and why? According to Jean Piaget’s theory of cognitive development children are active learners and though they make mistakes (assumed by adults), but they actually have a strong logic behind those actions. These children consider these actions (not mistakes), but logical solutions/answers to their existing developed abilities. I spent time with...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Niketown as an Experience for FREE!

Contact Us