Nobody downloaded yet

Nike Inc. Company Profile - Research Paper Example

Comments (0) Cite this document
Nike is a USA based company which has its headquarters in USA while has subsidiary companies in Europe, Asia, Middle East, Africa and Australian nations. Although, the company has set up subsidiaries and signed contracts with producers worldwide, yet its major production…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Nike Inc. Company Profile
Read TextPreview

Extract of sample "Nike Inc. Company Profile"

Download file to see previous pages In total Nike has over 300 stores worldwide excluding independent distributors, dealers and whole sellers. (Shareholders’ Report, 2010)
Nike Incorporation popularly known as Nike is a USA based world’s largest manufacturing company, formed in 1968, of sports apparel, shoes and accessories having mammoth 67% share in international market. Indeed, the company has become a pioneer designer, producer and seller of, primarily, sportswear, equipment, bags, and athletic footwear products. The global player supplies it products in 180 nations having 323 stores outside USA and has been actively participating in promotion of sporting and leisure activities, since its very inception. Nike recorded phenomenal growth during 1970s and 1980s because of sound business strategies and practices of its major strategic planners. Indeed, the major reason behind Nike’s phenomenal success is focus on quality and excellent marketing that persuaded the customers to switch toward Nike’s premium brands. (Shareholders’ Report, 2010)
Since, Nike has been operational in over 180 nations, it has employed highly educated, experienced and professional personnel who administer, manage and control entire production and supply chain. The Board consists of 10 independent Directors and ‘one outside director who is not independent’. The Chairman of company is Philip H. Knight, while Mark G. Parker enjoys the responsibility of President and Chief Executive Officer (CEO). Here is the list that includes names of all 13 top managers. (Shareholders’ Report, 2010)
To become world’s leading supplier of sports apparel, equipment, shoes and related accessories by producing and selling top quality premium products across the globe. To value our customers so that they receive satisfaction from our want-satisfying optimal quality and durable branded ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Nike Inc. Company Profile Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Nike Inc. Company Profile Research Paper Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Nike Inc. Company Profile Research Paper Example | Topics and Well Written Essays - 1000 Words)
Nike Inc. Company Profile Research Paper Example | Topics and Well Written Essays - 1000 Words.
“Nike Inc. Company Profile Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Nike Inc. Company Profile

Nike inc

...and $ 938,393,000 as working capital as on May 31, 1994 and 1995 respectively. Thus, working capital also showed a huge decline for the company, which was also a big concern regarding the profitability of the company. The gross profit margin for the company remained almost same at 39.2% and 39.8% for the years 1994 and 1995, respectively. Hence, this profitability ratio did not show a much decline for Nike Inc. in the year 1995 relative to the year 1994. The return on common shareholders’ equity showed an increase from around 18% to 20% for the fiscal years 1994 and 1995 respectively. It meant Nike Inc. provided an...
3 Pages(750 words)Case Study

Company profile

...? company analysis is the market leader in the relatively new coupon industry. It operates as an online platform that uses crowd-sourcing to offer consumers products and services at unbeatable prices with discounts ranging from 50% to 90% for those products and/or services that are featured on that particular day as a deal-of-the-day. The company offers these localized coupons in about 500 markets and 44 countries worldwide (“About Us -” 1). From its online presence and presentation Groupon’s typical customer would be an internet savvy individual anywhere in the globe where the company has local partners. This individual would be old enough to own a...
4 Pages(1000 words)Coursework

Financial Anaysis: NIKE Inc

... Financial Analysis: NIKE Inc. Company Overview Nike Inc rates as one of the world’s best manufacturer of athletics apparel and footwear. This company has captured the lion’s share of US athletic shoe market, and currently, it rates first in the global market despite competition from companies like Adidas and Puma. Nike is a unique brand that manufactures and sells various sportswear items and uniforms for many forms of sports ranging from tennis, soccer, badminton, rugby to track events. Nike operates many outlets in the world, for example, NIKETOWN sportswear and shoe stores; NIKE factory outlets; NIKE Women stores, and it also sells its products online. Currently, the company has over 700 Nike retail shops on a global scale... and in the...
3 Pages(750 words)Research Paper

Case Anaylasis of Nike Inc well established countries and economies around the world. As a result of this surge in demand, it can be said that there is a tremendous amount of business opportunity that is emerging in the global marketplace. It needs to be mentioned that many new as well as established companies that are located in various geographical locations are increasingly focusing on the process of market expansion as well as the process of entering in the new markets to capitalize on the new business opportunities. However, talking in regards to the project, it can be said that this particular research based assignment focuses on the process of providing an in-depth analysis of Nike Inc, which is...
11 Pages(2750 words)Assignment

Nike Inc

...Introduction Nike is a name that is almost synonymous with sports shoes and also sports goods. The company, through endorsements and sponsorships mainly, has developed a strong position in the footwear industry as a sports good manufacturing company. The company is positioned as a luxury product that promises quality and experience to the consumers. In 2012, Nike released another innovative product, the Nike Fuel Band. At the end of the year, it came up with a second generation of the Fuel Band. This product was the first in line in terms of a wearable monitoring device that monitored the activity of the wearer throughout the day (Chu...
10 Pages(2500 words)Essay

Communication Strategies in Nike Inc

...CHOOSE A MULTINATIONAL COMPANY AND CRITICALLY EVALUATE THEIR COMMUNICATIONS STRATEGIES. NIKE Inc. (USA) Introduction to the company and history NIKE, Inc. has been established in the year 1968. The company’s prime business is designing, developing and worldwide marketing of the top quality footwear, equipment, accessory products and apparels. The business of the company is spread worldwide with the company owned manufacturers, retail stores and independent distributors over 160 countries through out the world market. Nike is having de-centralized production centers...
12 Pages(3000 words)Assignment

Company Profile

...Running Head: Coca Cola Company Profile By _____________________ "Only Coca-Cola is truly a global MNE. Ranking as 129th in the Fortune 500 list, it has over 20% of its sales across all three parts of the triad: 38.4% in North America, 22.4% in Europe, and 24.9% in Asia" (Rugman, Verbeke: 2004). Introduction Coca Cola was originally founded by Dr. John Pemberton in May, 1886. The name was suggested by a bookkeeper named Frank Robinson. The company Coca Cola was however formed by Asa Chandler. Today, the company Operations are in more than 200 Countries. It is also having a diverse workforce comprising of more than 200 different Nationalities. Business Interaction /...
6 Pages(1500 words)Essay

Company Analysis for Nike

...Nike Analysis of Introduction Nike is a leading provider of sportswear retailing in most parts of the world. Nike Company has about 20,000 retail accounts in the USA alone. The Nike Company has independent distributors in Asia, Africa, among other continents. It has contracts some 110 countries. It does this in a bid to increase its market presence in most parts of the world. Of course, the overall aim is to have a huge market share and compete with other sportswear companies such as Adidas and Reebok. The company has endorsements with different companies and football clubs. All these are...
8 Pages(2000 words)Essay

Company profile

... Company Profile Royal Industrial Trading Company was founded in 1993 as a trader in U-PVC pipeline and is today a major trader in industrial and mechanical materials and equipment in Europe, Africa, and Asia (Ermeleh 1). Mission The company’s mission is to provide services and products of high quality responsibly through offering value, creativity, and innovation. It is also the company’s mission to show commitment towards society, the environment, and safety by identifying and implementing best practice in corporate social responsibility. In addition, the company has also developed a sustainability mission, whose success will be measured through customer preference based on the company’s ability to satisfy their expectations... of...
1 Pages(250 words)Essay

The WACC of the Nike Inc Company

...The WACC of the Nike Inc CompanyNike Inc. uses various types of debt instruments and equity to finance its operations. Weights of financing options used Financing Instrument Proportions Weights Debt $1,210,000,000 9.8% Equity $5,461,000,000 44.2% Retained Earnings $5,695,000,000 46% Totals $12,366,000,000 100% (Nike Inc. 2013) The weights of the instruments of financing are the percentage each source of finance contributes to the total amount. Using percentages is appropriate as it gives a clear picture of the proportion of each source of financing (Patterson 1995). In using this method, the different sources of...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Nike Inc. Company Profile for FREE!

Contact Us