Nike Inc. Company Profile - Research Paper Example

In total Nike has over 300 stores worldwide excluding independent distributors, dealers and whole sellers. (Shareholders’ Report, 2010) Nike Incorporation popularly known as Nike is a USA based world’s largest manufacturing company, formed in 1968, of sports apparel, shoes and accessories having mammoth 67% share in international market. Indeed, the company has become a pioneer designer, producer and seller of, primarily, sportswear, equipment, bags, and athletic footwear products. The global player supplies it products in 180 nations having 323 stores outside USA and has been actively participating in promotion of sporting and leisure activities, since its very inception.

Nike recorded phenomenal growth during 1970s and 1980s because of sound business strategies and practices of its major strategic planners. Indeed, the major reason behind Nike’s phenomenal success is focus on quality and excellent marketing that persuaded the customers to switch toward Nike’s premium brands. (Shareholders’ Report, 2010) Since, Nike has been operational in over 180 nations, it has employed highly educated, experienced and professional personnel who administer, manage and control entire production and supply chain.

The Board consists of 10 independent Directors and ‘one outside director who is not independent’. The Chairman of company is Philip H. Knight, while Mark G. Parker enjoys the responsibility of President and Chief Executive Officer (CEO). Here is the list that includes names of all 13 top managers. (Shareholders’ Report, 2010) To become world’s leading supplier of sports apparel, equipment, shoes and related accessories by producing and selling top quality premium products across the globe.

To value our customers so that they receive satisfaction from our want-satisfying optimal quality and durable branded