Marketing and Product Life Cycle - Case Study Example

During the launching, in-store promotions will also be used in order to allow the customers to experience and be educated about Key Ring. Questions will be entertained and freebies will also be given to participants. During the growth stage, it is expected that the product will already be popular in the market but competitors are trying to catch up by making their own campaigns. Procter and Gamble will counter this by giving higher discounts to the company's products. Bundling and in-store promotions will still be utilized.

Noting the strong brand equity of Procter and Gamble, it is expected that buyers will still gravitate to its products and will be seeking more ways to get discounts.Sales are expected to taper off during maturity when demand slowly stabilizes. Procter and Gamble can stimulate the use of Key Ring by including its new product lines in the discount coupons. Since the company is very much aggressive in introducing new product variants, it is very much advisable to entice customers in buying these products by allowing them to purchase at a discount.

These activities will be aided by including the Key Ring tactics during the advertisement of the new product offerings. An in-store promotion like giving free Key Rings which the customers can use for their purchases is also expected to boost demand. The company can also look into offering product bundles that can only be purchased through Key Rings.