E-Marketing in Amazon Company - Essay Example

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In the paper “E-Marketing in Amazon Company” the author discusses an e-commerce company that was the first and leading company to have successfully sold products through the internet. This essay is a critical evaluation of their entry strategy…
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E-Marketing in Amazon Company
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Download file to see previous pages The company has always been a traditional e-commerce company that ships items around the globe. The sudden insurgency of moving towards e-marketing and making items available digitally as downloads for customers. Amazon wants to stick to the traditional method of marketing and selling but also enter e-marketing without having any adverse effects on the company taken along. They are still testing the new idea and taking it slow to avoid fatal problems in order to easily bounce back in case of any failures. This strategy of taking it slowly is a rational approach by Amazon because a hasty entry might have a negative effect on the company since its loyal customers might have rebelled. If they take it slowly then customers will be able to adopt it gradually and also that they have both the options available for their customers and they can make a choice. It is important for any company to stick to their original values and set standards but change is essential only when it is taken at a pace that is suitable for all stakeholders of a firm to accept and adapt to it. This is what makes an entry strategy successful since customers are essential and must be taken along to implement a change successfully. The partners and competitors of the company have great expectations out of Amazon since they believe that Amazon will soon come up with its own website offering music downloads for an amount of money and also that they will sell an e-book device under the Amazon brand by the name....
They are still developing as an e-marketing firm and moving steadily to their desired destination.
Critical evaluation the market entry strategy
Amazon entered the market with the acquisition of mobipockets.com which is based in Paris. Amazon adopted a hush hush attitude towards the acquisition of the company that is now its subsidiary that sells products digitally online. It provides books online as a download for some amount of money. But the amount of money is naturally lesser than the traditional way of selling goods over the internet. Amazon has also introduced its Unbox movie-download which was built in-house by the company in 2006. Amazon decided not to advertise this entry into e-marketing for certain reasons. The company has always been a traditional e-commerce company that ships items around the globe. The sudden insurgency of moving towards e-marketing and making items available digitally as downloads for customers. Amazon wants to stick to the traditional method of marketing and selling but also enter e-marketing without having any adverse effects on the company. They are still testing the new idea and taking it slow to avoid fatal problems in order to easily bounce back in case of any failures. This strategy of taking it slowly is a rational approach by Amazon because a hasty entry might have a negative effect on the company since its loyal customers might have rebelled. If they take it slowly then customers will be able to adopt it gradually and also that they have both the options available for their customers and they can make a choice. It is important for any company to stick to their original values and set standards but change is essential only when it is taken at a pace that is suitable for all stakeholders of a firm to accept and adapt to ...Download file to see next pagesRead More
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