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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Plan for V8 Muscle Cars Marketing Case Study
9 pages (2523 words) , Download 2 , Case Study
Free
Ford’s new V8 Supercar model will also be entering into this market with the intended aims of further penetrating into a market dominated by Holden and Toyota. Based on our proposed marketing plan, we intend to penetrate into this market through price reduction as well as improvements in our quality.
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The Industry of Staples Company Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The entry barriers in a highly fragmented industry are relatively low as compared to highly concentrated industries with a large number of players. High profit margins and the presence of large consumer demand are the industry attractiveness combined with low entry barriers lures new entrants to venture in this type of industry structure.
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Progressive Levels of Interactivity in Marketing Sites Marketing Coursework
8 pages (2407 words) , Download 2 , Coursework
Free
This journal article focuses on how to create a successful brand presence on the internet. The authors believe that a strong brand can create positive consumer perceptions of the existing products and for new products. It has tried to focus on new design tools that could help marketers obtain more usage of the website and generate better sales.
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Hewlett-Packard vs Dell Marketing Research Proposal
10 pages (2897 words) , Download 2 , Research Proposal
Free
Aside from keeping the quality of portable computers competitive in the market, marketers are strongly advised to carefully analyze the social class of its target consumers to ensure the effectiveness of its marketing communications. HP’s failure to develop advertisements that will capture the attention of its target consumers will cause the company to lose a portion of its existing market to Dell.
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Marketing Strategy of General Motors Marketing Term Paper
13 pages (3250 words) , Download 6 , Term Paper
Free
With every organization wanting to expand their reach and make an imprint in various markets, there will be enough opportunities for it, to initiate that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors. 
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Direct Marketing: Victoria Secret and Toyota Marketing Case Study
7 pages (2030 words) , Download 2 , Case Study
Free
As per Johnson (2005) direct marketing has gained a lot of recognition as with the help of technology it has become easier to do so with easily available data bases and the internet. Increasingly firms are shifting towards direct marketing as they find it beneficial for their firms and as it helps them curtail costs, increase their sales and reach a wider market in an era of globalization.
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Current Issues in Advertising Marketing Essay
4 pages (1337 words) , Download 4 , Essay
Free
One such issue therefore chosen for this paper is database marketing and how the same poses as an important subject of interest for one and all. There are a number of challenges that arise in the wake of managing the database marketing few of which include the statistical techniques that need to be properly fitted into the equation, etc. 
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Got Milk Advertisement Analysis Marketing Essay
3 pages (750 words) , Download 3 , Essay
A young and sexy female is shown on this ad which suggests that the sexual explicit is very significant towards the message which has been brought forward by the client. It is usually a myth that young women do not like to drink milk as it is not an ‘in’ thing yet this lady (within the ad) dispels the impression in an outright manner.
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Marketing Scoop: Abercrombie and Fitch Marketing Essay
7 pages (1915 words) , Download 4 , Essay
Free
As discussed above, the PESTLE and Marketing Mix are essential tools that help a company in determining uncontrollable and controllable factors that need to be assessed for the potential growth and long-term viability of the entire operation. Having a good share of the market and knowing the rules and regulations required for a smooth flow.
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Integrity and Honesty of Brands Marketing Term Paper
7 pages (1902 words) , Download 2 , Term Paper
Free
Through this holistic approach, the designer’s role in the arena of the brand-building may be explained from three different perspectives. Here the designer’s primary designation is that of a problem solver or a decorator. He or she shows how brand identity can be represented in products, commercials, or graphics.
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Marketing of Ikea Company Marketing Essay
7 pages (1929 words) , Download 3 , Essay
Free
This study has been done, in order to identify, understand, and analyze different aspects of marketing, which plays a significant and crucial role in the success of an organization. The case study has been considered the IKEA, which has a very good reputation among its competitors due to its unique marketing techniques, which differentiates it from the other companies in the market.
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Levis Strategy and Marketing Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
It is quite essential to state that the changing economic environment in the US forced Levis to outsource or contract out its production to countries where labor was cheap. The company maintained a balanced sourcing approach from different countries and withdrew from countries where it sensed problems.
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Market Risk Premium(MRP) Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Despite higher taxes, higher volatility and consequently higher MRP on equity this is preferred over debt as the returns are likely to be better. Another factor for this preference is that unless there is and an event like 9/11 or the Enron crisis, historically the socks have always outperformed the debt or bonds. .
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Viral Marketing Campaign Marketing Essay
7 pages (2012 words) , Download 2 , Essay
Free
The movie Cloverfield hit the screens and did extremely well in the box office. The major reason for the success of this movie is the use of an innovative marketing technique called viral marketing. Viral marketing as a marketing technique relies on the existing social networks so that message about brand awareness and identity is spread.
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Advertising Analysis: The Consumers Attention Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
While many advertisements seem to be offering a fun and scenic break in our magazine reading, they are, in reality, making every effort to get consumers to buy into their product through the careful display of image and text.  Although consumers today are much more aware of the various tricks and appeals that are made on a logical level.
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Customer Decision Making in Fashion Industry Marketing Assignment
7 pages (2342 words) , Download 2 , Assignment
Free
Levi Strauss & Co. (Levis) is engaged in designing and marketing products that include jeans and jeans-related pants, casual and dress pants, tops, jackets, and related accessories for men, women, and children. To enter and market in Spain there are various environmental factors that would influence the decision-making process for the company as Spain is a vary fashion-conscious market.
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Transnational Strategy of Levi Strauss Marketing Coursework
2 pages (500 words) , Download 11 , Coursework
Free
An organization’s structure is determined by the strategy it pursues. Levis follows a transnational strategy to achieve its goals, which requires a strategic combination of global standardization and local customization i.e. dynamic flexibility. The centralization/decentralization required by a firm depends on demand for global integration and local responsiveness. 
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Marketing Analysis of Speedy Hire Plc Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
We suggest that Speedy Hire Plc should concentrate on developing new markets. Though the domestic market provides a very good opportunity the low cost of entry into the market make it more vulnerable. It would therefore strategically a good decision to go for market development rather than adopting any other strategy by the company.
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Survey Done on Three Restaurants Services Marketing Case Study
10 pages (2879 words) , Download 2 , Case Study
Free
In this case, three restaurants were selected and a survey done on their services. The survey was aimed at determining whether a customer is influenced by large portions of meals, being served by competent employees, the quality of food served, the atmosphere in the hotel, the prices of the foods and drinks and the level of satisfaction.
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Context of Marketing Myopia Marketing Essay
6 pages (1654 words) , Download 4 , Essay
Free
In his article, he argues that industries fail not because markets are saturated but because of the failure and short-sightedness of the management. For example, the railroad industry did not flourish as it could have because the players in the industry defined their business rather narrowly – as a railroad business rather than a transportation business.
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Marketing Research as a Base for Formulating Marketing Decisions Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Marketing research is fundamental in formulating marketing decisions – the decisions of what consumer segments to serve with what products/services, at what price, through which channels, and with what type and amounts of promotion. It builds an extensive internal database so that decision-makers can identify marketing opportunities and problems as well as plan programs, and evaluate performance.
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PEST Analysis of TESCO Company Marketing Business Plan
7 pages (2631 words) , Download 4 , Business Plan
Free
Tesco has grown to be one of the major players in the retail business dealing with foods and drinks and other consumer goods. It is a retail outlet but has been able to diversify the range of products that it deals with. The company has been able to compete with other major players in the industry like Sainsbury and Asda but its growth policy has been the leading competitive edge in the industry.
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Customer Relationship Marketing Is the Key to Successful Marketing Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
In fact, Gummesson (1994) went as far as to say that these models were manipulative and exploitative in nature. Since the nineties, the new concept that is taking hold is that the most effective way of getting and retaining customers is through the practice of Customer Relationship Marketing (CRM).
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Application of Service Marketing through the Restaurant Business Marketing Assignment
18 pages (5028 words) , Download 2 , Assignment
Free
The author states that with the known information about service marketing, Nahm’s service marketing was examined. This was done by both qualitative and quantitative ways such as the survey, usual means when case studies are used. It was determined that the service marketing done by the restaurant involved has been particularly good.
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Focus Plastics Plc - Producer of Moulded Plastic Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The company has focused on new product development and innovations which needs well-planned strategies but due to testing of molds in the existing production facilities hindered the production schedule and may delay the launch of new of new products. In the process of operations, new product trial increases the product cycle time and hence created the problems for the company. 
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Marketing and Franchising Strategies by McDonald's Marketing Case Study
9 pages (2430 words) , Download 2 , Case Study
Free
  McDonald's had been achieving growth through aggressive expansion and in the process they lost track of where they were heading. They ignored the changes that had been taking place in the external environment and tried to combat the declining profits through price war and new menu items. These are short-term solutions and to recover after this is difficult.
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Transnational Segmentation - the Way Forward Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
For a long time, researchers and marketers have been debating over the issue of a uniform marketing strategy that firms should follow in different countries. International marketing widely differs from domestic marketing especially in the internationalization and the globalization of products, businesses, and services.
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Marketing Strategies on Innocent Smoothies Marketing Article
16 pages (4000 words) , Download 2 , Article
Free
The researcher concentrates on examining the marketing techniques used by the company upon positioning its product line in the market. To enable the researcher to understand how the company was able to increase the expected company’s profit up to £100 million in 2007, the researcher will analyze Innocent’s market segmentation strategy.
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The Indian Entertainment and Media industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The author notes that the Indian Diaspora is spread into most of the developed countries including UK and US besides having large presence in South Africa. Currently, the Indian Entertainment industry is considered as the most robust industries in the world as both growth and opportunities are embarrassing the various segments of the industry.
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New Products Adoption in the Contemporary Market Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
In the literature of buyer behavior theories, a distinction is made, at least implicitly between the buying behaviors of organizations and consumers. The distinction stems primarily from the assumption that while consumers act as willful individuals when they ‘buy’ products while organizations act as a rational group and make ‘purchases’.
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The Macro and Micro-Marketing of Counterfeit Goods Marketing Essay
26 pages (6500 words) , Download 2 , Essay
The idea that you are what you buy - that possessions confer status - has long existed and guided some purchasing, as most notably observed by Thorstein Veblen. As status became associated with specific brands, the next step historically became the marketing of brand imitations - in some cases, imitations of luxury items such as handbags and jewellery.
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What is an Entrepreneur Marketing Case Study
7 pages (2055 words) , Download 4 , Case Study
Free
From the time when economists started to theorize on human actions, they have been looking for constancy in theory. What classical theorists could not accomplish, neoclassical economists accomplish something in. The trivial school and in meticulous the Walrasian general equilibrium theory eradicated the deficiencies in terms of discrepancy within economic theory.
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Sales and Marketing in Marriott UK Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Tourism in the UK creates job opportunities for the local people. As part of tourism, the hotel industry is one of the sources of an economic contributor in the country. For this reason, it is essential to improve the hotel services in the country. There are a lot of internal and external factors may contribute to the success of hotel industry in the UK.
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The Marketing Strategies of Major League Baseball Marketing Essay
11 pages (3025 words) , Download 3 , Essay
Free
The game was formally created by Alexander Cartwright in 1845 that developed the set of rules that have ruled the game for over 150 years. In the middle of the 19th century, baseball became the national American pastime. The game served as a path to a happy reality in which the turmoil and human suffering the American society was enduring. 
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Consumer Attitude for Korean Car Imports in Australian Market Marketing Essay
6 pages (1711 words) , Download 2 , Essay
Free
No consumer would just go to a showroom look at a car and buy it without going through a thought process. Cars are not low involvement products; so action cannot come before the thought process. A customer will not just go and buy the car, he evaluates its positive and negative characteristics, how he or she feels or chooses, emotionally or rationally.
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Communication Strategy of Dahon Folding Bikes Marketing Essay
3 pages (750 words) , Download 8 , Essay
Free
It is evidently clear from the discussion that Dahon’s assignment is to create a Marketing Campaign, with the concept of personalized mobility, spin-off from the original company philosophy. From the series of ads, Dahon will begin to narrate how each bike is useful to the users, and how great it is to make the bikes a part of their lives.
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Hyundai Profitability Increase in the UK Car Market Marketing Case Study
5 pages (1808 words) , Download 2 , Case Study
Free
In line with the improvement in the quality of its products and services, the owner changed its business name as Hyundai Motor Company back in 1966. The car manufacturing plant of Hyundai Motor is located in South Korea. In line with the global financial success of Hyundai, the company opened its second plant in India (AFP, 2008).
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Seafood Products in UAE Markets Marketing Case Study
14 pages (3877 words) , Download 3 , Case Study
Free
The product which we are going to launch is the process of seafood. This product will be basically based on the processing of seafood items like fish, crabs, etc to the UAE market. We will be selling our product based on our quality and freshness. This will be achieved while keeping in view the element of value addition in mind.  
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Jack Limited Marketing Strategy Marketing Research Proposal
5 pages (1536 words) , Download 2 , Research Proposal
Free
Jack Limited needs a new Marketing Strategy. The management team needs to find out what would entice the target market into buying Jack’s products, and consequently, to bring in sales to the company. The main objective is to learn about the buying habits and preferences of the target market to effectively offer the right products at a given time.
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Marketing Communications: Analysis of Jalsberg Case Marketing Essay
9 pages (2447 words) , Download 2 , Essay
Free
This report is a blueprint for the effects of the selection and implementation of a communication mix on the marketing of Jarlsberg cheese in the New European countries. It is expected that the implementation of these initiatives will lead to effective promotion and positioning of the product and the company will be able to achieve its sales target
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Rio Tinto Plc Market Performance Marketing Term Paper
6 pages (1782 words) , Download 2 , Term Paper
Free
It is because of this reason that the two companies are managed as one economic unit but as two separate and distinct entities with different shareholders, share registers, etc. Established in December 1995, it is one of the largest companies in the world involved in the business of mining and extracting natural resources.
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Trans Global Holidays Niche Product - Yoga and Facial Yoga Excursions Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Trans Global Holidays has recently launched an aggressive marketing campaign designed to capture the attention of consumers who will be willing and able to frequent Trans Global’s Yoga Excursions tour. This tour is a four-day, all-inclusive spa and yoga treatment, specializing in facial yoga and extended sessions of contortionist exercises.
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Pricing Objectives & Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The product which we are going to launch is the process sea food. This product will be basically based on the processing of sea food items like fish, crabs etc to the UAE market. We will be selling our product based on our quality and freshness.
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Marketing Environment Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
The paper examines how to realize the fundamental aim of marketers, that is, to bring satisfaction to their customers and profit to the company. With this in mind the author looks at consumer behavior and the consumer's central goal. The work ideas are illustrated with the marketing strategies used by the "mother care" brand.
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Consumer Behaviour: Motivation Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Marketing covers a range of aspects such as advertising, public relations, sales, and promotions. There is a common confusion between sales and marketing, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales.
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The Merger of NTL and Telewest: Problems Related to Growth Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The merger between NTL Incorporated and Telewest Global was successfully completed in March 2006. This major event made NTL: Telewest the largest provider of residential broadband, the second largest fixed-line telephony company, and the UK’s second largest pay TV provider
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Is International Trade Driven By Theory Marketing Essay
6 pages (2016 words) , Download 2 , Essay
Free
The author of the text dwells on different theories that are employed in the international trade running. Admittedly, it was observed that International Trade was conducted by a variety of methods and various analysis showed inconsistency in theory proving that the observation by Kuhn applied to this subject entirely.
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Target-Market Selection Marketing Research Proposal
5 pages (1250 words) , Download 4 , Research Proposal
Free
The author states that target market selection holds the key for finding out who to address the marketing towards as well as gauge their personal preferences, their shopping habits, the consumer attributes and so on and so forth. The target market is pertinent to measure the attributes and characteristics.
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Issues on Companys Market Performance Marketing Assignment
9 pages (2480 words) , Download 2 , Assignment
Free
There are strong barriers to entering the market for a new firm. So, the sole firm is the industry and it faces a downward-sloping industry demand curve. As a result, unlike perfect competition where all units can be sold at the same market price, here the firm has to gradually lower the price to ensure an increase in sales.
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Is the accessibility of free digital music downloads destroying the recording industry Marketing Essay
15 pages (4232 words) , Download 2 , Essay
Free
Almost all these people depend on the sale of that CD to earn a living. Therefore, if there are other avenues of accessing their music without payment, then those stakeholders will be adversely affected. It is almost futile to try and
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