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Marketing Essays

Result for Subject Marketing:
19914 essays
Mobile Phone Insurance Marketing Essay
6 pages (1726 words) , Download 3 , Essay
Free
The important thing to note is that companies have also realized they can cash in on such aspects by dealing with the various gadgets that are costly, and which would be stressful to an owner if lost (Brignall 2012). To this effect, a host of insurance companies created mobile phone insurance to provide cover for phones that are lost, damaged, or stolen.
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Target Market as General Approach Marketing Essay
1 pages (260 words) , Download 3 , Essay
Free
Thus without being aware of their target market, or whether there is the existence of an audience, restaurants cannot reasonably expect their business to survive. Restaurants that have discovered how to recognize a target audience of customers have a strong prospect of convincing lenders to come to their support.
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Evaluation of Client Satisfaction Marketing Assignment
2 pages (525 words) , Download 2 , Assignment
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The clients with substance abuse conditions will come last due to the complexity of treatment. The clients are subject to individual, group, and medical management, which are slightly unrelated. This aspect of the distance relationship of the treatment methods makes an assessment of the population most complex.
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Questions Asked during the Presentation of Matt Eckert at Indiana State University Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Matt Eckert stated that advertising tools such as billboards, website as well as TV and radio were used since these are popular and can be easily accessed by the targeted audiences. I concur with him as a result of the fact that television, for instance, is the most popular medium to families and it can be effectively used to market the services. 
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American Media and Advertising History Marketing Essay
2 pages (544 words) , Download 2 , Essay
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New and sophisticated technological methods have since been discovered. It is accurate to argue that technology has virtually influenced every sector. Medicine and health, economics and business, politics and social life; all have been restructured by the new technological methods and tools. These influences are both positive and negative depending on what side the coin lands.
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Integrated Marketing Communications: Nokia's case Marketing Essay
8 pages (2000 words) , Download 3 , Essay
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In relation to the study the company which has been selected is Nokia. The company is one of the largest in the telecom sector. The company was established in 1865 as a wood pulp mill by Knut Fredrik Idestam. It was established on the banks of Nokian Virta River in the country Finland. The company first started with its paper products, car tires, personal computers, and cables.
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Marketing Strategy and Implementation Plan Marketing Essay
9 pages (2250 words) , Download 3 , Essay
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The researcher of this essay focuses on creating a marketing overall strategy that could lead the Absorb Rite Tissues and Towels, Inc to success. The overall strategy of the company should be directed towards promoting the innovative new products that have already been designed in the R&D department and researched in test markets.
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The Traditional CD Marketing Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
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The traditional CD marketing company at the beginning of dynamic operation is a company that is presented as trying to get closer to its consumers, and therefore has revamped its operations to reflect a more talent centric organization to compete with downloading mp3 files from the internet.
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Toulmin Analysis Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The home treatment kit is more convenient as compared to costly, and time-consuming visits to the dentist, with the use of harmful ultraviolet lights. Tests conducted by Dr. Lou Siegleman have indicated that there is an improvement of up to 8 times in the brightness and whiteness of teeth (TTWK, 2009). 
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Marketing Principles of a Baby Product Company Marketing Case Study
6 pages (1807 words) , Download 2 , Case Study
Free
Baby product companies sell different types of baby equipment including baby cosmetics, soap and shampoo, cots, mattresses and bedding, car seats, prams, and pushchairs, feeding equipment, baby walkers and bouncers, baby monitors and range of toys which would be required mostly by parents who have children and younger children.
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Market Analysis: Opening a Tapas Restaurant in Pearland, Texas Marketing Research Proposal
6 pages (1575 words) , Download 4 , Research Proposal
Free
The restaurant business is one of the cornerstones of the US financial system. It is also the country’s highest private sector segment that generates an annual financial impact of $1 Trillion. The restaurant business contributes considerably to the financial system and employs around 15% of the tri-state area's employees.
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Media of age group Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
ls are becoming more valuable, 27% said that media is the core element of their communication strategy, only few were disagree with the above statement. Awareness and engagement factors are quoted in front of hard metrics. Social media is sensed to be more effective when
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Marketing Strategy for the Hamilton Beach Toaster Company Marketing Essay
1 pages (376 words) , Download 5 , Essay
Free
The needs of hotels and institutions to make toasts for their clients will ensure consistent demand for the toaster. The company is going to focus on the existing customers and the new customers in the market segments. Individuals toasting bread at homes will be able to generate a lot of capital for the company if full attention is given to them.
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Importance of Marketing Marketing Research Paper
2 pages (574 words) , Download 2 , Research Paper
Free
Marketing will have two main factors which are to acquire new customers and retain customers once they have been attracted to the company’s products. Retaining customers comes as a result of expanding relationships between the company and customers and this creates a customer base which the company will tailor its operations towards meeting their needs.
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JCPenny Department Store Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In relation to the JC Penny Department store website, the store has been termed as a profitable investment in America. Being rated one of the best retailers of women’s clothes of all sizes and shapes, silver awards would not be an underestimation to the store. The standout features can be discussed as the pillars of the success story of the store.
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Pick a company (Thorntons) of your choice answer two question Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
However, in the recent years, Thornton’s has lost the position that it once had. This is partly because of the changing competitor landscape and greatly because Thorntons failed to innovate. In
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Evaluate Consumer behavior and Identify possible segmentation options Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
The “hotgear”, ‘coldgear” and “allseasongear” apparel provide the benefits of temperature-controlled clothing depending on whether the customer wants
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Financial Projections Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
Budgets and expenditures are developed in the light of marketing expenditures and budgets required. Moreover, sales and revenue targets that are assigned to particular operations teams are also
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The Effect of Technology on Business Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
This trend can also be noted to have both negative and positive aspects in business. This essay shall attempt to analyze the impacts of technology on business. In relation to communication, technology has made business transactions
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How to Run a Simulation Company Marketing Essay
9 pages (2439 words) , Download 7 , Essay
Free
Control and evaluation are important concepts in marketing planning. They deal with tracing information and in other instances, changing and modifying the information in order to ensure that the performance of the business is not curtailed. Evaluation is also concerned with the identification of potential and future threats to the performance of the business.
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Customer-perceived value Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
Without a doubt, companies invest millions of dollars and time researching and understanding the customer demographics so as to understand their respective markets. Customers mostly do not make a judgment of costs and values objectively or accurately, rather they react according to their perceived value of the given product.
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International Marketing Issues Marketing Assignment
10 pages (2603 words) , Download 2 , Assignment
Free
Understanding the cultural aspect such as language, religion, technology, and education provide multinationals with an opportunity to understand the background of their target market. Nations hold different values with particular communities having individual values. International marketers need to understand the values of their target market before dispatching their products and services.
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The Strategist: Be the Leader Your Business Needs Marketing Essay
5 pages (1430 words) , Download 3 , Essay
Free
A review of the old practices indicates that the company strategy was primarily made and possessed by a business leader. Actually, it was a priority. However, over the years, companies have continuously outsourced responsibilities to professional consultants. Montgomery Cynthia in her book The Strategist argues out that this is the prime time for business leaders to reclaim their strategy.
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Ryanairs Marketing Strategies Marketing Assignment
13 pages (3767 words) , Download 6 , Assignment
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The company needed to recognize the importance of integrating low costs and high quality. It is unfortunate the company did not recognize the importance of customer service until 2014 after Kenny Jacobs was hired as the chief marketing officer. The chief marketing officer introduced improvements in the services and sought to train employees so that they can deliver exemplary customer service.
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The impact of age and family life experiences on Mexican visitor shopping expenditures Marketing Book Report/Review
2 pages (500 words) , Download 2 , Book Report/Review
Free
Estimates indicate that in 2004, Mexican visitor’s impact on the economy was $3 billion in South Texas Rio Grande Valley, $4.5 billion in California and $1.6 billion in Arizona (Bojanic, 2011). CIA World Factbook also estimates that in 2006, 37.7% of the
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Hofstede and Trompenaars Frameworks for Estimation of Coffee Consumption in China Marketing Assignment
6 pages (1500 words) , Download 4 , Assignment
Free
Though it, is projected that China may become one of the leading consumers of coffee, it is taking time because of the Chinese value their national culture. However, as it has been observed, the 1980-the present generation is slowly overlooking their cultural values. This has been shown by the large volume of coffee that is consumed by this group. 
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Product Line Extension in Institutional Marketing Marketing Essay
2 pages (580 words) , Download 2 , Essay
Free
These have the aim of enhancing the growth and development of the institution, as well help it gain a competitive edge. A college may adopt different approaches and also identify alternatives to these approaches as discussed below. This model involves introducing new items into an existing chain of products by a firm.
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Globalization and Transformation Marketing Essay
7 pages (2374 words) , Download 3 , Essay
Free
A company is able to gain easier access to the international markets with a wider range of supply of products and the firms would have an opportunity for future growth (Disdier and Head, 2008). Thus it must take part in the international markets in order to improve their efficiency in producing a wide range of goods for their customers.
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Street Food Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
An example of dishes served in a majority of these restaurants is the Pot Sticker Dumplings. Pot Sticker Dumplings are a Chinese food made of filled dumplings that are fried on one side in a pan (BBC Food, 2014). The name derives from the Mandarin word Guo Tie, which translates to pot stick, thus its name, ’pot sticker’.
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The cola market Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The Red Bull has been known as a manufacturer of energy drink, as it has differentiated itself by creating a new segment based on the energy-building benefits. Red Bull’s entry into the cola market is a standalone launch from its flagship product, by offering a different promise which delves with the all-natural ingredients.
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Balanced Scorecard Assignment Marketing Report
3 pages (815 words) , Download 3 , Report
The report also contains the objectives of business according to the social, economical, technological, and political factors influencing the business. The objective of the competitive position of the business is also defined. The report will also define the segments which need to be addressed by the baby shop in order to enhance its business.
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Integrated Marketing Communication Marketing Assignment
13 pages (3315 words) , Download 3 , Assignment
Free
The report presents an in-depth analysis of the marketing plan of this drink i.e. how the communication would take place from the organization towards its target market/audience. Integrated Marketing Communication, often referred to as IMC, defines how various marketing activities combined together to perform at a single platform.
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Kraft and Cadbury Marketing Integration Marketing Case Study
12 pages (3789 words) , Download 2 , Case Study
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Economic factors have been defined as those changes that affect the structure of the population, consumer lifestyle, and behaviour that affect buying pattern Primary under this factor is the employment rate in the UK which is a yardstick of a consumer buying pattern. In 2010, the employment rate in the UK is 70.7 per cent. 
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Marketing Research for Santa Fe Grill Restaurant Marketing Assignment
2 pages (584 words) , Download 7 , Assignment
Free
It should be highlighted that product quality, variety, internal environment, display, waiter service, and pricing are among the factors that food lovers consider before final selection of any restaurant. We used primary research methodology in general to analyze consumer responses. For this purpose, we conducted face-to-face interviews. 
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Perceptions that consumers have for the different marketing messages Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The three selective processes discussed in this paper are the selective exposure, selective retention and selective perception process. These processes tend to affect the consumer buying decisions strongly and therefore the marketing messages need to be appropriate for the target market of the organization so that consumers absorb the message in the right way and buy the products.
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Article Review - Get Digital Marketing Article
1 pages (250 words) , Download 2 , Article
Free
The building of digital buzz would mean that the consumers would have to rely too heavily on the product yet if this product does not deliver, then there is little reason that this buzz can have any positive effects in the long run (Freedman, 2006). The ultimate measure of
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Article Abstarct 04 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
2118). With the intention of assessing the effects of such closeness, the researchers focused principally on empirical research method. This research entailed the use of a
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Professional Development for Marketers Marketing Essay
6 pages (1888 words) , Download 2 , Essay
Free
The marketing and promotional strategies are to be tailored in such a way that it boosts the success of the movie in terms of DVD sales (Wilson 2002, pg. 33). As a result, I expect to present, in this paper, a marketing strategy/plan that will go a long way towards ensuring that the movie is in every way a success when it comes to DVD sales.
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Executive Summary for Samsung Galaxy S3 Marketing Essay
1 pages (250 words) , Download 13 , Essay
Free
These markets can be broken down into three categories: accelerator, turning, and advanced. One of Samsungs strengths is the advanced technology it possesses; this gives the company a competitive advantage over many of its rivals. In terms of
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Principles of Healthcare Marketing Marketing Essay
4 pages (1106 words) , Download 3 , Essay
Free
Lack of transparency is one of the major sins in the healthcare industry. The hospitals that are not transparent in their wait-list, billing, or the treatment of diseases tend to lose their credibility. Transparency in the operations of healthcare services considerably inculcates trust amongst the patients.
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Importance of Relationship Marketing Marketing Essay
6 pages (1931 words) , Download 2 , Essay
Free
The future of business lies on active stakeholders to make it sail to the next level. In B2B, the focus is on features of the product to be released in the market. Therefore, marketing materials must be in-depth to ensure customers have enough information on how the product can help them in their business.
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Analysis of Luis Suarez Rebound Marketing Essay
2 pages (632 words) , Download 2 , Essay
Free
Luis Suarez was the top scorer in the English Premier League with many articulate goals in his career. He also won the FWA Footballer of the Year and the PFA Team of the Year in the 2013 season. He is Uruguay’s all-time record goal scorer with more than 30 goals and the player of the tournament in the 2010 Copa America won by Uruguay.
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Are Customers Loyal to the Tesco Superstores Marketing Essay
3 pages (1080 words) , Download 2 , Essay
Free
The improvement and development undertaken by Tesco have helped them to expand their operation and cater to the needs of the people which were very difficult to serve previously. Tesco's main objective as a supermarket is to fulfill the needs and requirements of its customers. Tesco possesses a wide portfolio of its store. All these stores provide good service and excellent value to customers.
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Feasibility and Strategies for Entering the UK Market Marketing Book Report/Review
16 pages (4608 words) , Download 3 , Book Report/Review
Free
Qizini, a leader in the Netherlands, is seeking market expansion into the United Kingdom. Research has identified that consumer acceptance of quick-service food products and ready-made foods (part of the Dutch business model) is substantial and provides considerable revenue opportunities for companies that develop these strategies.
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Marketing Junk Food to Children Marketing Essay
1 pages (348 words) , Download 3 , Essay
Free
It is as a result of the consumption of junk food that fat people feel frustrated by the shape of their bodies. Couric through the film Fed Up also claims that consumption of junk food also enforces one to spend a lot of time in exercising. While consuming junk foods, most children find it hard to involve themselves in exercises. 
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Whole Food Market, USA Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing Mix initially encompasses 4Ps such as product, price, place and promotion. However, Bitner and Booms in later stage commented that three additional P’s should be added to overall marketing mix. This indicated service mix like people, physical evidence and processes.
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Coca cola gb marketing and economic strategy Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
By using this campaign, Coca Cola demonstrates how it understands what many people are using the internet for- humorous video sharing (David, 2013). A celebrity
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Controlling and Harmonising Brand Identity, Image, and Personality of Apple Marketing Essay
14 pages (4235 words) , Download 5 , Essay
Free
A study by Batra et al. posits that owning a brand identity is one of the most effective strategies through the development of unique products as a means of communicating its identity to both the clients and the stakeholders. In addition, it is significant for the company to utilize a marketing mix in relation to branding. In marketing, the 4P’s strategy of product, promotion, price, and place.
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Marketing Strategies of Rolls Royce and BMW Marketing Essay
4 pages (1198 words) , Download 3 , Essay
Free
BMW group is taken as the largest and successful automobile company in the world. It is made of three main different brands that include the Mini, BMW, and Rolls Royce made to suit different target markets. Though Rolls Royce Company was bought by the BMW Company, the two companies use almost similar but different strategies to remain competitive in the market.
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Samsungs Innovative Policies and Products Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
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2013 saw the company hire 97.937 new workers outside of Korean headquarters –mostly in its global production branches in Asia so as to meet rising global demand for its mobile devices. The company further encourages policies that guarantee responsible recruitment and prevention of gender discrimination (Robbins, et al, 2014).
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