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Marketing Essays

Result for Subject Marketing:
19895 essays
Customer-perceived value Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
Without a doubt, companies invest millions of dollars and time researching and understanding the customer demographics so as to understand their respective markets. Customers mostly do not make a judgment of costs and values objectively or accurately, rather they react according to their perceived value of the given product.
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International Marketing Issues Marketing Assignment
10 pages (2603 words) , Download 2 , Assignment
Free
Understanding the cultural aspect such as language, religion, technology, and education provide multinationals with an opportunity to understand the background of their target market. Nations hold different values with particular communities having individual values. International marketers need to understand the values of their target market before dispatching their products and services.
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The Strategist: Be the Leader Your Business Needs Marketing Essay
5 pages (1430 words) , Download 3 , Essay
Free
A review of the old practices indicates that the company strategy was primarily made and possessed by a business leader. Actually, it was a priority. However, over the years, companies have continuously outsourced responsibilities to professional consultants. Montgomery Cynthia in her book The Strategist argues out that this is the prime time for business leaders to reclaim their strategy.
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Ryanairs Marketing Strategies Marketing Assignment
13 pages (3767 words) , Download 6 , Assignment
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The company needed to recognize the importance of integrating low costs and high quality. It is unfortunate the company did not recognize the importance of customer service until 2014 after Kenny Jacobs was hired as the chief marketing officer. The chief marketing officer introduced improvements in the services and sought to train employees so that they can deliver exemplary customer service.
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The impact of age and family life experiences on Mexican visitor shopping expenditures Marketing Book Report/Review
2 pages (500 words) , Download 2 , Book Report/Review
Free
Estimates indicate that in 2004, Mexican visitor’s impact on the economy was $3 billion in South Texas Rio Grande Valley, $4.5 billion in California and $1.6 billion in Arizona (Bojanic, 2011). CIA World Factbook also estimates that in 2006, 37.7% of the
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Hofstede and Trompenaars Frameworks for Estimation of Coffee Consumption in China Marketing Assignment
6 pages (1500 words) , Download 4 , Assignment
Free
Though it, is projected that China may become one of the leading consumers of coffee, it is taking time because of the Chinese value their national culture. However, as it has been observed, the 1980-the present generation is slowly overlooking their cultural values. This has been shown by the large volume of coffee that is consumed by this group. 
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Product Line Extension in Institutional Marketing Marketing Essay
2 pages (580 words) , Download 2 , Essay
Free
These have the aim of enhancing the growth and development of the institution, as well help it gain a competitive edge. A college may adopt different approaches and also identify alternatives to these approaches as discussed below. This model involves introducing new items into an existing chain of products by a firm.
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Globalization and Transformation Marketing Essay
7 pages (2374 words) , Download 3 , Essay
Free
A company is able to gain easier access to the international markets with a wider range of supply of products and the firms would have an opportunity for future growth (Disdier and Head, 2008). Thus it must take part in the international markets in order to improve their efficiency in producing a wide range of goods for their customers.
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Street Food Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
An example of dishes served in a majority of these restaurants is the Pot Sticker Dumplings. Pot Sticker Dumplings are a Chinese food made of filled dumplings that are fried on one side in a pan (BBC Food, 2014). The name derives from the Mandarin word Guo Tie, which translates to pot stick, thus its name, ’pot sticker’.
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The cola market Marketing Essay
7 pages (1750 words) , Download 2 , Essay
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The Red Bull has been known as a manufacturer of energy drink, as it has differentiated itself by creating a new segment based on the energy-building benefits. Red Bull’s entry into the cola market is a standalone launch from its flagship product, by offering a different promise which delves with the all-natural ingredients.
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Balanced Scorecard Assignment Marketing Report
3 pages (815 words) , Download 3 , Report
The report also contains the objectives of business according to the social, economical, technological, and political factors influencing the business. The objective of the competitive position of the business is also defined. The report will also define the segments which need to be addressed by the baby shop in order to enhance its business.
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Integrated Marketing Communication Marketing Assignment
13 pages (3315 words) , Download 3 , Assignment
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The report presents an in-depth analysis of the marketing plan of this drink i.e. how the communication would take place from the organization towards its target market/audience. Integrated Marketing Communication, often referred to as IMC, defines how various marketing activities combined together to perform at a single platform.
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Kraft and Cadbury Marketing Integration Marketing Case Study
12 pages (3789 words) , Download 2 , Case Study
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Economic factors have been defined as those changes that affect the structure of the population, consumer lifestyle, and behaviour that affect buying pattern Primary under this factor is the employment rate in the UK which is a yardstick of a consumer buying pattern. In 2010, the employment rate in the UK is 70.7 per cent. 
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Marketing Research for Santa Fe Grill Restaurant Marketing Assignment
2 pages (584 words) , Download 7 , Assignment
Free
It should be highlighted that product quality, variety, internal environment, display, waiter service, and pricing are among the factors that food lovers consider before final selection of any restaurant. We used primary research methodology in general to analyze consumer responses. For this purpose, we conducted face-to-face interviews. 
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Perceptions that consumers have for the different marketing messages Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The three selective processes discussed in this paper are the selective exposure, selective retention and selective perception process. These processes tend to affect the consumer buying decisions strongly and therefore the marketing messages need to be appropriate for the target market of the organization so that consumers absorb the message in the right way and buy the products.
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Article Review - Get Digital Marketing Article
1 pages (250 words) , Download 2 , Article
Free
The building of digital buzz would mean that the consumers would have to rely too heavily on the product yet if this product does not deliver, then there is little reason that this buzz can have any positive effects in the long run (Freedman, 2006). The ultimate measure of
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Article Abstarct 04 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
2118). With the intention of assessing the effects of such closeness, the researchers focused principally on empirical research method. This research entailed the use of a
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Professional Development for Marketers Marketing Essay
6 pages (1888 words) , Download 2 , Essay
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The marketing and promotional strategies are to be tailored in such a way that it boosts the success of the movie in terms of DVD sales (Wilson 2002, pg. 33). As a result, I expect to present, in this paper, a marketing strategy/plan that will go a long way towards ensuring that the movie is in every way a success when it comes to DVD sales.
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Executive Summary for Samsung Galaxy S3 Marketing Essay
1 pages (250 words) , Download 13 , Essay
Free
These markets can be broken down into three categories: accelerator, turning, and advanced. One of Samsungs strengths is the advanced technology it possesses; this gives the company a competitive advantage over many of its rivals. In terms of
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Principles of Healthcare Marketing Marketing Essay
4 pages (1106 words) , Download 3 , Essay
Free
Lack of transparency is one of the major sins in the healthcare industry. The hospitals that are not transparent in their wait-list, billing, or the treatment of diseases tend to lose their credibility. Transparency in the operations of healthcare services considerably inculcates trust amongst the patients.
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Importance of Relationship Marketing Marketing Essay
6 pages (1931 words) , Download 2 , Essay
Free
The future of business lies on active stakeholders to make it sail to the next level. In B2B, the focus is on features of the product to be released in the market. Therefore, marketing materials must be in-depth to ensure customers have enough information on how the product can help them in their business.
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Analysis of Luis Suarez Rebound Marketing Essay
2 pages (632 words) , Download 2 , Essay
Free
Luis Suarez was the top scorer in the English Premier League with many articulate goals in his career. He also won the FWA Footballer of the Year and the PFA Team of the Year in the 2013 season. He is Uruguay’s all-time record goal scorer with more than 30 goals and the player of the tournament in the 2010 Copa America won by Uruguay.
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Are Customers Loyal to the Tesco Superstores Marketing Essay
3 pages (1080 words) , Download 2 , Essay
Free
The improvement and development undertaken by Tesco have helped them to expand their operation and cater to the needs of the people which were very difficult to serve previously. Tesco's main objective as a supermarket is to fulfill the needs and requirements of its customers. Tesco possesses a wide portfolio of its store. All these stores provide good service and excellent value to customers.
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Feasibility and Strategies for Entering the UK Market Marketing Book Report/Review
16 pages (4608 words) , Download 3 , Book Report/Review
Free
Qizini, a leader in the Netherlands, is seeking market expansion into the United Kingdom. Research has identified that consumer acceptance of quick-service food products and ready-made foods (part of the Dutch business model) is substantial and provides considerable revenue opportunities for companies that develop these strategies.
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Marketing Junk Food to Children Marketing Essay
1 pages (348 words) , Download 3 , Essay
Free
It is as a result of the consumption of junk food that fat people feel frustrated by the shape of their bodies. Couric through the film Fed Up also claims that consumption of junk food also enforces one to spend a lot of time in exercising. While consuming junk foods, most children find it hard to involve themselves in exercises. 
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Whole Food Market, USA Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing Mix initially encompasses 4Ps such as product, price, place and promotion. However, Bitner and Booms in later stage commented that three additional P’s should be added to overall marketing mix. This indicated service mix like people, physical evidence and processes.
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Coca cola gb marketing and economic strategy Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
By using this campaign, Coca Cola demonstrates how it understands what many people are using the internet for- humorous video sharing (David, 2013). A celebrity
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Controlling and Harmonising Brand Identity, Image, and Personality of Apple Marketing Essay
14 pages (4235 words) , Download 5 , Essay
Free
A study by Batra et al. posits that owning a brand identity is one of the most effective strategies through the development of unique products as a means of communicating its identity to both the clients and the stakeholders. In addition, it is significant for the company to utilize a marketing mix in relation to branding. In marketing, the 4P’s strategy of product, promotion, price, and place.
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Marketing Strategies of Rolls Royce and BMW Marketing Essay
4 pages (1198 words) , Download 3 , Essay
Free
BMW group is taken as the largest and successful automobile company in the world. It is made of three main different brands that include the Mini, BMW, and Rolls Royce made to suit different target markets. Though Rolls Royce Company was bought by the BMW Company, the two companies use almost similar but different strategies to remain competitive in the market.
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Samsungs Innovative Policies and Products Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
2013 saw the company hire 97.937 new workers outside of Korean headquarters –mostly in its global production branches in Asia so as to meet rising global demand for its mobile devices. The company further encourages policies that guarantee responsible recruitment and prevention of gender discrimination (Robbins, et al, 2014).
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Public Opinion Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The role of public opinion has grown with the increase of human literacy and awareness as society and public in general nowadays have a strong power of influence on organisations, companies, politicians, and others. While in general
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Analysis of the Marketing Strategy of Economy Chain Hotel Industry Marketing Essay
40 pages (10210 words) , Download 3 , Essay
The Chinese hospitality industry is experiencing stronger demand for economy hotels which is attributed to the rapid development of the tourism and domestic economy. The economy hotels foundation in China is marked by a traditional full-service framework which is very strong in offering guest room function but has a weak provision for ancillary facilities.
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Entrepreneurial Marketing Competency Marketing Outline
4 pages (1167 words) , Download 3 , Outline
Free
It is critical to identify entrepreneurial marketing competencies and to establish how they are manifested at specific levels of entrepreneurial growth (Uslay & Ndubisi, 2014: p11), which, in this case, is at the marketing decision-making phase. The first entrepreneurial marketing competency is judgment competency, which is especially important in the decision-making stage of entrepreneurial marketing.
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Contemporary Issues in Fashion Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
According to the report growing demand for sustainable production of clothes and other apparel products is motivating the manufacturers to use technologically advanced processes and instruments to manufacture and design trendy clothes. Earlier, the manufacturers used traditional way to manufacture clothes.
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Marketing: Mini-Cooper Marketing Case Study
8 pages (2206 words) , Download 3 , Case Study
Free
BMW has developed many innovative marketing strategies to boost the sales of Mini Cooper which has yielded positive results. Customized marketing and micro marketing strategies were used extensively by BMW instead of the boring mass marketing for boosting the sales of Mini Cooper. Talking billboards, innovative brand development strategies were some other marketing criteria used by Mini Cooper.
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Google in the Mobile Handset Market Marketing Case Study
7 pages (1762 words) , Download 2 , Case Study
Free
The growing trends towards Smart-phone and the increased market share of Google from 2009 September to December shows that Google has greater opportunities for dominating the market. The Android technology which is built-in Nexus One will be an additional quality and factor that helps gain more control over the market.
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The Marketing Mix and Opportunities of Serco International Inc Marketing Assignment
4 pages (1050 words) , Download 2 , Assignment
Free
Serco sees possibilities for growth in outsourcing possibilities and currently looking at selected opportunities in the UK, Europe, North America, the Middle East, India and Australia. The company sees opportunities first in the public sector reform, and in the pressures to improve government service while keeping taxes low. 
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Advertisements in Men's and Women's Magazines Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
 Parker alleged that “profit constitutes the ‘bottom line’… that defines what lies inside business ethics and what is assumed to be outside it”. Were the profit-making motive sufficient ethical justification, then advertisers could abuse their roles and still remain ethical. But since the law requires any formal assertion in an advertisement to be substantiated or risk suit for misrepresentation.
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Case Study Of the Marathon Petroleum Corporation Marketing Assignment
5 pages (1411 words) , Download 2 , Assignment
Free
The retail price of gasoline increases with an increase in global demand for crude oil. Bulk purchase is one of the major methods to keep the price at the pump the same even though global crude oil production is decreased. Another moratorium on deepwater drilling may cause considerable gas price rises in the United States.
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The Marketing Opportunities for Cotton On to Reinvent Its Image Marketing Assignment
7 pages (1984 words) , Download 3 , Assignment
Free
One of the most widely used business principles is the 80-20 Pareto principle which states that 80 percent of new business will come from 20 percent of existing customers. This makes knowing and nurturing relationships with existing customers even more valuable. The struggle is when a brand wants to expand its image and market.
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Channels and Intermediaries for Marketing Plan and Promotion Strategy Marketing Term Paper
4 pages (1162 words) , Download 2 , Term Paper
Free
Three strategic elements of the marketing mix are promotion, product, and price. Businesses regard the strategy of marketing channels as rather what remains after more essential promotion, product, and price strategies have been considered. In recent years, however, many businesses have taken a keen interest in this area.
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Marketing Management Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The increase in prices is mainly focused on the developing countries around geographical regions that are not accessible. The rise in the prices
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Discussion question Marketing Essay
2 pages (500 words) , Download 3 , Essay
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However, the new iPad from Apple Inc., iPad 3 is seemingly the best tablet in the market. This is due to its advanced applications and features. The new iPad 3 has a retina display, 5 megapixel camera, and 4G LTE
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Pop Culture Ads Authenticity Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Although the male model seems to be drawn closer to the woman model as he seemingly loves how she smells, the manner in which it was portrayed, employing nudity or sex is a form of environmental degradation or commoditizing human beings. The use of this line of perfume should not be associated with getting physical satisfaction or love.  
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Sales Promotion and Management Marketing Essay
10 pages (2928 words) , Download 2 , Essay
Free
Today’s globalized business environment has resulted in high competition among business enterprises that deal in the same products. Industry rivalry has been denoted by a number of strategies aimed at convincing prospective customers to purchase highly differentiated by potentially similar products (Meade et al, 2009).
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The Health Impact of Cigarettes Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Consumer safety is a big issue in marketing and general business, but in the case of cigarettes, it is consumers that are responsible to make decisions that are good for their health status. Governments and many different special interest groups have provided society with scientific knowledge about the dangers of cigarettes.
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What Is MEC Marketing Essay
2 pages (500 words) , Download 3 , Essay
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The company also gears itself toward strengthening its organizational structure. It employs qualified personnel who promotes the welfare of the company and all the shareholders. The company invests in community infrastructure by building schools, roads, and hospitals. This is aimed at enhancing corporation with the outsiders.
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What type of society do you wish to live in Will you be living in Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Marriage is an important part of our culture in China and I hope to get married in the next 5-10 years. 3rd response: The economy of China may even
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Internet Marketing - Context-Based Mobile Marketer Marketing Essay
4 pages (1144 words) , Download 2 , Essay
Free
This text message alert on my location is another great invention for the future that ensures that one does not pass up the location where they are going. The line is long and my number will not be up for the next ten minutes according to the estimation by google glass. This is enough time to go looking for shower gel. 
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Case Study of Apple Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The Resource-Based Model of above-average returns is one of the strategies that Apple can apply in order to remain dominant and innovative in a competitive environment. The strategy
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