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Marketing Essays

Result for Subject Marketing:
19901 essays
Lindt Chocolate Goes to South Korea Marketing Essay
10 pages (2947 words) , Download 3 , Essay
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The entry of foreign companies has been watched with a lot of concerns by the states in the past. However, even communist China is currently trying to attract foreign capital as much as possible. This is because of the awareness that domestic resources alone may not help a country to develop in the right direction.
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Customization Program at BMW Marketing Essay
6 pages (1513 words) , Download 3 , Essay
Free
It seems to depend on whether the customer is from the United States or other countries that determines whether it is a product or experience they are purchasing. For instance, the case study illustrated that American consumers want everything quickly, including customized vehicle options, therefore U.S. customers seem to be buying a product more than an experience.
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UNIQLO Japan Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
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he company grow in its international operations and also improve its competitive advantage among other companies in the clothing and wear industry in other nations. The company came to existence first in Japan in the year 1963, in March. Its first store was in the year 1994,
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Which Strategy Nokia Uses to Regain the Leadership in Global Mobile Market Marketing Essay
8 pages (2213 words) , Download 2 , Essay
Free
Marketing Mix is the perfect combination of all those communities in correct proportion as required for gaining the market position (Cho and Moon, 2000, pp. 36-40). According to Philip Kotler Marketing Mix is a combination of variables that can be controlled by the organization and those variables which can be used to increase the buyer’s numbers and also improve the buyer’s responsibility.
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The Basic Marketing Objective of Ellens Stardust Company Marketing Essay
15 pages (4227 words) , Download 2 , Essay
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Evaluating the marketing plans is extremely important to understand whether an organization would be able to achieve its goals or fail to do so. Plans for facilitating monitoring activities are a type of evaluation schedule, which not only examine the progress of action programs but also study results of the strategies of marketing in terms of sales.
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Lost Woods Tent and Caravan Camping Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The posting of links will be easier with a greater advantage since many sites exist with Facebook links and many groups and pages have been created, this is a greater and extensive platform for engagement of ideas and discussions, providing links for interested parties will be easier.
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Developing a Market Entry and a Product Launch Strategy Marketing Assignment
8 pages (2123 words) , Download 2 , Assignment
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Nutraceuticals allow concentrating on dietary supplements, such as vitamins, herbs& botanicals, minerals, specialty supplements, meals supplements, and sports nutrition. The key point of the chosen campaign is the usage of organic ingredients for production from a local area excluding synthesized products. 
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Functional Communication Therapy Planner Marketing Term Paper
8 pages (2363 words) , Download 2 , Term Paper
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The marketing communication plan involves many aspects of the communication process. The process begins from intensive research on the product of sale. The explore assists in the process of effective decision-making procedures on the sale of the products worldwide. It promotes the sale since the knowledge develops intensive sales procedures.
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Marketing Action at Morrisons PLC Marketing Assignment
12 pages (3490 words) , Download 2 , Assignment
Free
Market orientation is a principle in which all workers are dedicated to the continuous development of higher worth for consumers. A market orientation consists of three main behavioral components: customer orientation which includes the constant consideration of the desires of the objective consumers and creating consumer value by using this knowledge.
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Market Orientation Behavior Marketing Assignment
9 pages (2645 words) , Download 2 , Assignment
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Several perspectives have been provided as academic scholars endeavored to conceptualize the construct of market orientation and implement it in the real world. A majority of empirical researches have proposed that an appropriate market orientation strategy provides companies with a sustainable source of competitive advantage and also improves overall organizational performance.
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Cost Dynamics: Strategic Market Planning Marketing Essay
17 pages (4902 words) , Download 3 , Essay
Free
The management has learned that competition is not necessarily determined by what they produce rather what they add to the product in the form of advertising, delivery, packaging, and advice among others. Having said that, the future priority for Superdry remains in product positioning and differentiation besides other processes such as segmentation and targeting.
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Summaries of the articles Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
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The article develops the assumption that the function of B2B marketing approach can be made better with an increased regards of the buyer. This is based on that the buyer still remains the end source of profit regardless of the nature of the B2B negotiation.
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Short Informal Report Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Approximately 10000 to 15000 attendees were expected to grace the occasion. On Thursday 29 January 2015, I carefully scrutinized all exhibitors and
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Charity Marketing Analysis: NSPCC Marketing Article
12 pages (3435 words) , Download 3 , Article
Free
It has been observed that corporate image building is an essential factor in the profit sector. However charitable organizations need to develop and retain their image so as to attract the attention of donors and other stakeholders. Stakeholder participation is crucial since no charitable trust can perform its wide range of operations on its own.
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Environment of Burjeel Hospital in Abu Dhabi Marketing Research Paper
23 pages (5951 words) , Download 4 , Research Paper
The sector has become quite vital throughout the globe, as it serves as an important part of ensuring the wellbeing of people in terms of health. To acquire a better comprehension in this context, the growth of the healthcare sector of the UAE can be taken into concern. The development of the healthcare sector of this nation can be better comprehended by the establishment of numerous infrastructures.
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The Role of International Marketing in Promoting International Brands in Local Markets Marketing Essay
12 pages (3441 words) , Download 2 , Essay
Free
The process of globalization and increased technological advancement has eased the global reach of goods and services that companies provide. Similarly, the increasing world population and identification of new markets from developing countries had made many organizations spread their brands towards capturing market share.
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Global Economic Environment and Marketing Marketing Essay
9 pages (2886 words) , Download 3 , Essay
Free
Global markets have emerged to utilize the emerging opportunities in the global economy and this has exposed local business people to global competitors (Doole & Lowe, 2008). As a result, integration of the world economy has been experienced, specifically through the development of free trade
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Integrated Marketing Communication Marketing Assignment
13 pages (3482 words) , Download 2 , Assignment
Free
Government bodies are also regarded as one of their key stakeholders because economic policies such as interest rates and taxation generally affect the costs of the company. The legislation regulates the operations of the company, so, BKIC needs to comply with the health and safety policies in order to remain profitable in their business operations.
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Organisational Approaches Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Many organizations attempting to market products and services are using digital forums by which to engage with consumers, strengthen their brand relationships from a B2C context and also build brand preference/loyalty over that of competing products and services. The study finds that effective B2C marketing should incorporate consumer co-creation.
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The Contemporary Art Market Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This essay discovers the Market of Contemporary Art. Some of contemporary artists who made appearances in the market include iconic artists such as Jasper John, Andy Warhol, Gerhard Richer, Rothko, Maurizio Cattelan, Calder, Diebenkorn, Lichtenstein, Joan Mitchell, de Kooning and Yves Klein. It is perhaps worth to mention.
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Communication Strategy of Dahon Folding Bikes Marketing Essay
3 pages (750 words) , Download 8 , Essay
Free
It is evidently clear from the discussion that Dahon’s assignment is to create a Marketing Campaign, with the concept of personalized mobility, spin-off from the original company philosophy. From the series of ads, Dahon will begin to narrate how each bike is useful to the users, and how great it is to make the bikes a part of their lives.
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Managing an Advertising Agency in Myanmar Marketing Essay
3 pages (851 words) , Download 2 , Essay
Free
The author states that it is a local agency, managed by local competent staff. The clientele of the agency is both local as well as foreign companies. The team is headed by two directors and one general manager. There are 18 employees who are versatile and creative. Foreign agencies would have to struggle with local language problems.
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Why Public Relations Professionals Should Use Facebook Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
As the internet has developed, so, too, have new resources for online communication and information exchange. One recent resource is the development of social networking communities, such as MySpace, facebook, tweeter and Google Plus. The primary use of these network communities has been social interaction.
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Social factors in Consumer decision making process Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
This is because a certain product or a service would be consumed by entire family members and whenever a particular service or a product is bought by a family they would consider the needs of all family members (Grewal & Levy, 2011).
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Chapter 8 : Identifying Market Segments and Targets Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Second City Elite geo-cluster also exerts high purchasing power. They live in small cities with comfortable life styles. There is a market for books, theater and stage drama among these
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Providing Guidance on Digital Strategy for a Leading UK Estate Agency Chain Marketing Essay
11 pages (3228 words) , Download 3 , Essay
Free
Estate agencies maintain many opportunities to appeal to the psycho-social needs aforementioned in a variety of consumer target audiences once the agency leadership understands what specific needs are desired by consumers. Search engine marketing and affiliate marketing might enhance visibility in the online environment.
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Food Ads That Are Like Wolves in Sheeps Clothing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The Social Cognitive theory contends that personal, behavioural and environmental factors interplay in creating patterns in behaviour, and advertising being a great part of their environment can really have a strong impact. Taking away food ads that push consumers towards unhealthy choices will make healthy eating much easier for everybody.
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Product and Brand Management Marketing Essay
12 pages (3412 words) , Download 2 , Essay
Free
HSBC Holdings Plc is a renowned multinational banking and financial service provider which is headquartered at Canary Wharf, London, United Kingdom of Great Britain. Although the retail banking giant was established by Sir Thomas Sutherland in the year 1865 but officially the brand HSBC came out in the year 1991.
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Marketing is every thing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
We will be highlighting and investigating the three main ideas which make this article fascinating and useful. According to Mckenna (1991) the first thing which I understood is
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Marketing Design Innovation Marketing Assignment
12 pages (3303 words) , Download 2 , Assignment
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On one hand, it can be apparently observed that at a particular point, there was a huge demand for Diet Coke in the market wherein most of the customers were highly attracted towards the product. On the other hand, it has been revealed that Diet Coke is in its maturity phase according to the product life cycle theory due to which the demand for the product has been continuously rising.
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Coca Cola and Tesco's Leadership Styles Marketing Essay
9 pages (2415 words) , Download 3 , Essay
Free
The different types of organizational structure are as follows. Simple structure: These structures are loosely formed and tightly run and the power is centralized in the hands of one or a few managers to whom everyone reports directly. These are mainly organic and flat structures with hardly any specialization.
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Electronic Channels Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Due to this significant preference, there is a significant impression made on the physical channel. Wholesaling is eventually affected due to the shift in this preference by the market segment (Lechner & Hummel, 2002). Retailing is
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New Product Development Process Marketing Coursework
3 pages (750 words) , Download 5 , Coursework
Developing new restaurant product menu is critical to provide solutions to emerging needs and variety for consumers to choose from. It also serves as a way of expanding the product line and increasing the
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Shopper Observations of Nordstrom Incorporation and Bloomingdale Marketing Assignment
6 pages (1655 words) , Download 2 , Assignment
Free
Nordstrom Incorporation and Bloomingdale’s are key players in the US’s upscale retail market of the fashion industry. The two actors have maintained successful business both online and in their respective physical outlets in different states. This paper is a report about observational research of the two retailers’ business activities.
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Basic Marketing Planning Approach Marketing Article
1 pages (313 words) , Download 2 , Article
Free
The unifying focus of this book is on how to formulate marketing decisions in choosing what clients to center on and the best way of meeting their needs. Some of the chapters include topics such as marketing value to consumer's firms and society, marketing strategy planning, evaluating opportunities in the changing market environment.
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Research and Report on Ecotourism Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Thus, the work highlights approaches to ecotourism and provides understandings of space tourism. Currently, government and private firms promote innovative approaches to attract more tourists. The various forms of ecotourism
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Marketing Management in Bonmarche Marketing Essay
11 pages (3028 words) , Download 2 , Essay
Free
Marketing management is an essential component of any business strategy formulation. There are a wide array of marketing executives recruited by an organization in order to set marketing strategies. For any company marketing strategies are a medium to communicate with target customers. This approach encompasses different marketing techniques and tools that are used to accomplish business objectives.
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Mobile Phone Insurance Marketing Essay
6 pages (1726 words) , Download 3 , Essay
Free
The important thing to note is that companies have also realized they can cash in on such aspects by dealing with the various gadgets that are costly, and which would be stressful to an owner if lost (Brignall 2012). To this effect, a host of insurance companies created mobile phone insurance to provide cover for phones that are lost, damaged, or stolen.
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Target Market as General Approach Marketing Essay
1 pages (260 words) , Download 3 , Essay
Free
Thus without being aware of their target market, or whether there is the existence of an audience, restaurants cannot reasonably expect their business to survive. Restaurants that have discovered how to recognize a target audience of customers have a strong prospect of convincing lenders to come to their support.
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Evaluation of Client Satisfaction Marketing Assignment
2 pages (525 words) , Download 2 , Assignment
Free
The clients with substance abuse conditions will come last due to the complexity of treatment. The clients are subject to individual, group, and medical management, which are slightly unrelated. This aspect of the distance relationship of the treatment methods makes an assessment of the population most complex.
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Questions Asked during the Presentation of Matt Eckert at Indiana State University Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Matt Eckert stated that advertising tools such as billboards, website as well as TV and radio were used since these are popular and can be easily accessed by the targeted audiences. I concur with him as a result of the fact that television, for instance, is the most popular medium to families and it can be effectively used to market the services. 
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American Media and Advertising History Marketing Essay
2 pages (544 words) , Download 2 , Essay
Free
New and sophisticated technological methods have since been discovered. It is accurate to argue that technology has virtually influenced every sector. Medicine and health, economics and business, politics and social life; all have been restructured by the new technological methods and tools. These influences are both positive and negative depending on what side the coin lands.
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Integrated Marketing Communications: Nokia's case Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
In relation to the study the company which has been selected is Nokia. The company is one of the largest in the telecom sector. The company was established in 1865 as a wood pulp mill by Knut Fredrik Idestam. It was established on the banks of Nokian Virta River in the country Finland. The company first started with its paper products, car tires, personal computers, and cables.
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Marketing Strategy and Implementation Plan Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The researcher of this essay focuses on creating a marketing overall strategy that could lead the Absorb Rite Tissues and Towels, Inc to success. The overall strategy of the company should be directed towards promoting the innovative new products that have already been designed in the R&D department and researched in test markets.
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The Traditional CD Marketing Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The traditional CD marketing company at the beginning of dynamic operation is a company that is presented as trying to get closer to its consumers, and therefore has revamped its operations to reflect a more talent centric organization to compete with downloading mp3 files from the internet.
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Toulmin Analysis Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The home treatment kit is more convenient as compared to costly, and time-consuming visits to the dentist, with the use of harmful ultraviolet lights. Tests conducted by Dr. Lou Siegleman have indicated that there is an improvement of up to 8 times in the brightness and whiteness of teeth (TTWK, 2009). 
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Marketing Principles of a Baby Product Company Marketing Case Study
6 pages (1807 words) , Download 2 , Case Study
Free
Baby product companies sell different types of baby equipment including baby cosmetics, soap and shampoo, cots, mattresses and bedding, car seats, prams, and pushchairs, feeding equipment, baby walkers and bouncers, baby monitors and range of toys which would be required mostly by parents who have children and younger children.
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Market Analysis: Opening a Tapas Restaurant in Pearland, Texas Marketing Research Proposal
6 pages (1575 words) , Download 4 , Research Proposal
Free
The restaurant business is one of the cornerstones of the US financial system. It is also the country’s highest private sector segment that generates an annual financial impact of $1 Trillion. The restaurant business contributes considerably to the financial system and employs around 15% of the tri-state area's employees.
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Media of age group Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
ls are becoming more valuable, 27% said that media is the core element of their communication strategy, only few were disagree with the above statement. Awareness and engagement factors are quoted in front of hard metrics. Social media is sensed to be more effective when
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Marketing Strategy for the Hamilton Beach Toaster Company Marketing Essay
1 pages (376 words) , Download 5 , Essay
Free
The needs of hotels and institutions to make toasts for their clients will ensure consistent demand for the toaster. The company is going to focus on the existing customers and the new customers in the market segments. Individuals toasting bread at homes will be able to generate a lot of capital for the company if full attention is given to them.
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