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Marketing Essays

Result for Subject Marketing:
19930 essays
Individual Market Research Marketing Term Paper
17 pages (4250 words) , Download 2 , Term Paper
Free
The author states that according to statistics, it is of no offense to conclude that in most cases youth and teenagers usually strive to be associated with the latest technology in existence. That is why; most of these groups of people are doing a lot of research on their own, concerning the best phone in the market today.  
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Voluntary Tourism Motivation Factors Marketing Assignment
14 pages (3857 words) , Download 3 , Assignment
Free
Volunteer tourism is indeed a multifaceted subject that still attracts discussions and research aboveboard. Findings and recommendations for improvements are standard applications in the processes of these intended projects. Targeting, and positioning target population niche, similarities within these groups still exist.
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Global Marketing - Segmentation, Targeting, and Positioning Marketing Essay
15 pages (4191 words) , Download 3 , Essay
Free
According to Lynn (2011), segmentation refers to the process of identifying unique customer needs and preferences, sub-dividing the market into smaller manageable segments with homogeneous customer needs and characteristics. Havaldar (2005) observes that target marketing stems directly from the market segmentation process.
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Selling a culture: Aboriginal Artwork Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The Aboriginal artwork had originated approximately 60,000 years ago from Australia and comprises of many distinctive styles. This artwork is mainly designed by indigenous people residing in Australia. There are wide ranges of paintings that are included in such artwork such as ceremonial clothing.
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Answer The 5 Questions Provided Marketing Essay
3 pages (750 words) , Download 2 , Essay
there are cultures to which yogurt is an option or even non-existent as food fare, and so the marketing for yogurt in those countries cannot be the same as in areas where yogurt is a staple. The marketing has to be specific rather than generic for the different markets. In the
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Marketing Strategies: Customer Feedback Surveys Marketing Personal Statement
1 pages (316 words) , Download 2 , Personal Statement
Free
As a customer what I have encountered are “Customer Information Forms” where the customer is supposed to give his information willingly by filling up a comprehensive form. The form includes information from your name to financials and a number of other questions demonstrating your likes and dislikes.
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Programs Marketing for Laptops Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
It is evidently clear from the discussion that the various types of Operating Systems (OS) include MS-DOS, Microsoft Windows, Mac OS, UNIX, LINUX, and Network Operating System (NOS). Each computer requires OS for it to run. This implies there is an easily available market (Hartley, pg.34). However, it has many competitors.
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Critical Marketing Execution on Johnson and Johnson Marketing Essay
5 pages (1452 words) , Download 2 , Essay
Free
It is common for new mothers to share their children’s pictures on social sites such as Instagram. The campaign challenges mothers to post pictures of the first birthday of their baby through Instagram. It is a popular marketing strategy aimed at creating awareness of their products through involving new mothers.
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Marketing Elements Application by Old Navy Marketing Essay
15 pages (4196 words) , Download 3 , Essay
Free
Concerning the element of the product, the company offers clothing and footwear for a wide range of consumers. Typical products include clothing accessories for all occasions, including fashion and sports. As a means of enhancing the product aspects, the company blends techniques such as brand licensing and charitable sponsoring of events.
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Introducing Paulaner Beer in Indonesia (Demographics sections) Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The paper will further look at how and why these challenges would affect the company in the country. Among the challenges that Paulaner Brewery would face in Indonesia is lack of a sustainable market. Home to the world’s largest
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3D Printing Market Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Considered as a disreputable technology, 3D printing perfectly exhibits “one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry”. As such, the 3D printing industry would hereby be more closely evaluated in terms of the industries seen to be disrupted; as well as the forces influencing the industry.
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Research Methods and Designs Marketing Essay
2 pages (602 words) , Download 13 , Essay
Free
Research method and design are important to data collection reliability, and validity of collected data. Different research methods and designs exist, and this study defines qualitative, qualitative research methods, and primary and secondary research and offers a rationale for sequencing and dependency of research designs.   
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Cannery Row Advertisement Analysis Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The ad chosen is for Cannery Row, an advert dated 15th April 2013 and posted on the internet and depicts an image of three children who are playing on a white sand shore. The children are alone, but a woman’s photo has been blatantly imposed from the top. The text “Cannery Row; Stay and Play here” appears on top and at the bottom.
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Review Of Marketing Goals and Objectives of Apple Inc Marketing Assignment
4 pages (1145 words) , Download 2 , Assignment
Free
The company has mainly concentrated on the US market. The economy of the US is stable although it suffered a lot after the economic crisis. However, the company has been able to segment the market, position itself in the market, and attracted the loyalty of the customers towards the products and services. 
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What Is Your Product Saying to Consumers by Black James Marketing Essay
1 pages (307 words) , Download 2 , Essay
Free
The author discusses the role of packaging, which covers scopes of product and branding, in influencing consumer decisions. The author argues that packaging has two major features that people often assume. It is visible, totally, to consumers, unlike a brand, because access to a product guarantees access to its package while the brand depends on other factors such as accessibility to influential forums.
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Direct, Interactive and Digital Marketing Marketing Essay
19 pages (4801 words) , Download 5 , Essay
Free
It uses techniques like cell phone text messaging, interactive consumer as well as emails to boost transactions between the vendor and the customer. However, digital marketing is a marketing strategy that often employs social media platforms in advertising and selling companies' products and services.
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Patagonia - Destination Marketing Strategy Marketing Essay
14 pages (4158 words) , Download 3 , Essay
Free
There was two potential target market discussed in the first assignment, one is soft adventurers and the other is the hard adventurers. In this paper, only one target market will be considered that is the hard adventure market. The hard adventure segment has shown promising growth over the past 5 years from a global perspective.
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Marketing New Product Development Marketing Case Study
2 pages (500 words) , Download 4 , Case Study
Free
Companies must carry out full pre-development activities. Firms must do their homework fully. That is, they must conduct proper market research and do the business analysis before developing a product. A company could use the benefits of innovation to come up with an appealing product.
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Positioning Marketing Research Paper
2 pages (500 words) , Download 6 , Research Paper
Free
An irreplaceable positioning statement will, therefore, win the heart of many customers in a competitive marketing environment. To be the leading organization that provides mobile and a wireless technology that drive quality changes across all sectors
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Product Development and Pricing Strategies Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
Marketing deals with satisfying the requirements of the customers and making them pleased along with making the organization achieve its objectives. At the same time the organization has to also compete with its rivals in order to stay in the market. To be in the competition the organization needs to find diverse ways and continuously upgrade itself.
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Art market and How does it influence the production of contemporary art Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This essay explores the impact of art market on the production of contemporary art. By the time the concept of “art” was well developed it became as much a commodity as an aesthetic expression, and the Renaissance masters painting their subjects from the bible for religious purposes in chapels did so only after receiving sufficient remuneration.
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The Brand Strategy of Gucci Marketing Dissertation
39 pages (9750 words) , Download 3 , Dissertation
The author states that the integrity of the Gucci design is traced back to a solid work ethics and entrepreneurial values of Guccio Gucci of Italy, who, early in his career, realised the importance of building a name and reputation, and thus stamped the Gucci identifier on selected editions of his leather luggage for high-end hotel guests.
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Consumer Behaviour: Motivation Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Marketing covers a range of aspects such as advertising, public relations, sales, and promotions. There is a common confusion between sales and marketing, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales.
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Strategic Business Unit: Samsung Electronics and Samsung TV Marketing Essay
10 pages (2965 words) , Download 3 , Essay
Free
While markets are raving over their smartphones, TV manufacturers have stepped up their games by offering “Smart” televisions. These televisions are “smart,” because they can be connected to the Internet and perform several applications, such as turning into a “digital health center” that can monitor people’s vital signs while exercising.
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How Do Consumer Characteristics Influence Buying Behavior Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
This research will begin with the statement that over the last few decades, the organizations and marketers have witnessed drastic and substantial variations in the buying patterns of the products and services in the consumer market. In other words, the organizations have come to an observation that the buying patterns of the consumers and their decisions have altered over the time.
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Consumer Behavior and Buying Process Marketing Research Paper
8 pages (2095 words) , Download 3 , Research Paper
Free
Generally, the study of consumer behavior enables companies to not only effectively market their products to consumers but also develop products that meet the desires of consumers. This is achieved after a careful analysis of those factors that affect the way a consumer is going to make their choice.
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Final project for intern() Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The number of hours with which I worked on each day depended on how fast I was learning on the job. The week started as a challenging one for all two roles that were assigned to me but I
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EBay Website Profile Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
eBay is celebrated American e-business company specializes in consumer to consumer auction business. The company is headquartered at San Jose, California, USA. The e-business giant was established by Pierre Omidyar in the year of 1995 (eBay, 2012). eBay website uses exceptionally vivid and flashy boundary and content to attract customers.
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Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This research will begin with the statement that Mandarin Oriental Hotel Group (MOHG) is a management and hotel investment group comprising resorts, luxurious hotels, and dwellings in and around high profile locations globally. There are about 45 hotels in 28 countries coming under this Group. In addition, there are also 14 residences which are interlinked with the property of the Group.
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Lindt Chocolate Goes to South Korea Marketing Essay
10 pages (2947 words) , Download 3 , Essay
Free
The entry of foreign companies has been watched with a lot of concerns by the states in the past. However, even communist China is currently trying to attract foreign capital as much as possible. This is because of the awareness that domestic resources alone may not help a country to develop in the right direction.
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Customization Program at BMW Marketing Essay
6 pages (1513 words) , Download 3 , Essay
Free
It seems to depend on whether the customer is from the United States or other countries that determines whether it is a product or experience they are purchasing. For instance, the case study illustrated that American consumers want everything quickly, including customized vehicle options, therefore U.S. customers seem to be buying a product more than an experience.
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UNIQLO Japan Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
he company grow in its international operations and also improve its competitive advantage among other companies in the clothing and wear industry in other nations. The company came to existence first in Japan in the year 1963, in March. Its first store was in the year 1994,
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Which Strategy Nokia Uses to Regain the Leadership in Global Mobile Market Marketing Essay
8 pages (2213 words) , Download 2 , Essay
Free
Marketing Mix is the perfect combination of all those communities in correct proportion as required for gaining the market position (Cho and Moon, 2000, pp. 36-40). According to Philip Kotler Marketing Mix is a combination of variables that can be controlled by the organization and those variables which can be used to increase the buyer’s numbers and also improve the buyer’s responsibility.
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The Basic Marketing Objective of Ellens Stardust Company Marketing Essay
15 pages (4227 words) , Download 2 , Essay
Free
Evaluating the marketing plans is extremely important to understand whether an organization would be able to achieve its goals or fail to do so. Plans for facilitating monitoring activities are a type of evaluation schedule, which not only examine the progress of action programs but also study results of the strategies of marketing in terms of sales.
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Lost Woods Tent and Caravan Camping Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The posting of links will be easier with a greater advantage since many sites exist with Facebook links and many groups and pages have been created, this is a greater and extensive platform for engagement of ideas and discussions, providing links for interested parties will be easier.
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Developing a Market Entry and a Product Launch Strategy Marketing Assignment
8 pages (2123 words) , Download 2 , Assignment
Free
Nutraceuticals allow concentrating on dietary supplements, such as vitamins, herbs& botanicals, minerals, specialty supplements, meals supplements, and sports nutrition. The key point of the chosen campaign is the usage of organic ingredients for production from a local area excluding synthesized products. 
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Functional Communication Therapy Planner Marketing Term Paper
8 pages (2363 words) , Download 2 , Term Paper
Free
The marketing communication plan involves many aspects of the communication process. The process begins from intensive research on the product of sale. The explore assists in the process of effective decision-making procedures on the sale of the products worldwide. It promotes the sale since the knowledge develops intensive sales procedures.
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Marketing Action at Morrisons PLC Marketing Assignment
12 pages (3490 words) , Download 2 , Assignment
Free
Market orientation is a principle in which all workers are dedicated to the continuous development of higher worth for consumers. A market orientation consists of three main behavioral components: customer orientation which includes the constant consideration of the desires of the objective consumers and creating consumer value by using this knowledge.
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Market Orientation Behavior Marketing Assignment
9 pages (2645 words) , Download 2 , Assignment
Free
Several perspectives have been provided as academic scholars endeavored to conceptualize the construct of market orientation and implement it in the real world. A majority of empirical researches have proposed that an appropriate market orientation strategy provides companies with a sustainable source of competitive advantage and also improves overall organizational performance.
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Cost Dynamics: Strategic Market Planning Marketing Essay
17 pages (4902 words) , Download 3 , Essay
Free
The management has learned that competition is not necessarily determined by what they produce rather what they add to the product in the form of advertising, delivery, packaging, and advice among others. Having said that, the future priority for Superdry remains in product positioning and differentiation besides other processes such as segmentation and targeting.
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Summaries of the articles Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
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The article develops the assumption that the function of B2B marketing approach can be made better with an increased regards of the buyer. This is based on that the buyer still remains the end source of profit regardless of the nature of the B2B negotiation.
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Short Informal Report Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Approximately 10000 to 15000 attendees were expected to grace the occasion. On Thursday 29 January 2015, I carefully scrutinized all exhibitors and
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Charity Marketing Analysis: NSPCC Marketing Article
12 pages (3435 words) , Download 3 , Article
Free
It has been observed that corporate image building is an essential factor in the profit sector. However charitable organizations need to develop and retain their image so as to attract the attention of donors and other stakeholders. Stakeholder participation is crucial since no charitable trust can perform its wide range of operations on its own.
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Environment of Burjeel Hospital in Abu Dhabi Marketing Research Paper
23 pages (5951 words) , Download 4 , Research Paper
The sector has become quite vital throughout the globe, as it serves as an important part of ensuring the wellbeing of people in terms of health. To acquire a better comprehension in this context, the growth of the healthcare sector of the UAE can be taken into concern. The development of the healthcare sector of this nation can be better comprehended by the establishment of numerous infrastructures.
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The Role of International Marketing in Promoting International Brands in Local Markets Marketing Essay
12 pages (3441 words) , Download 2 , Essay
Free
The process of globalization and increased technological advancement has eased the global reach of goods and services that companies provide. Similarly, the increasing world population and identification of new markets from developing countries had made many organizations spread their brands towards capturing market share.
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Global Economic Environment and Marketing Marketing Essay
9 pages (2886 words) , Download 3 , Essay
Free
Global markets have emerged to utilize the emerging opportunities in the global economy and this has exposed local business people to global competitors (Doole & Lowe, 2008). As a result, integration of the world economy has been experienced, specifically through the development of free trade
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Integrated Marketing Communication Marketing Assignment
13 pages (3482 words) , Download 2 , Assignment
Free
Government bodies are also regarded as one of their key stakeholders because economic policies such as interest rates and taxation generally affect the costs of the company. The legislation regulates the operations of the company, so, BKIC needs to comply with the health and safety policies in order to remain profitable in their business operations.
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Organisational Approaches Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Many organizations attempting to market products and services are using digital forums by which to engage with consumers, strengthen their brand relationships from a B2C context and also build brand preference/loyalty over that of competing products and services. The study finds that effective B2C marketing should incorporate consumer co-creation.
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The Contemporary Art Market Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This essay discovers the Market of Contemporary Art. Some of contemporary artists who made appearances in the market include iconic artists such as Jasper John, Andy Warhol, Gerhard Richer, Rothko, Maurizio Cattelan, Calder, Diebenkorn, Lichtenstein, Joan Mitchell, de Kooning and Yves Klein. It is perhaps worth to mention.
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Communication Strategy of Dahon Folding Bikes Marketing Essay
3 pages (750 words) , Download 8 , Essay
Free
It is evidently clear from the discussion that Dahon’s assignment is to create a Marketing Campaign, with the concept of personalized mobility, spin-off from the original company philosophy. From the series of ads, Dahon will begin to narrate how each bike is useful to the users, and how great it is to make the bikes a part of their lives.
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