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Marketing Essays

Result for Subject Marketing:
19702 essays
Causes of a Problem of Haier Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that it has also pursued some innovative human resource management practices i.e. it tied salaries and job security to performance through transparent and fair performance appraisal systems. These systems were very successful regarding the Chinese culture of management.
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Marketing Strategies Development Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
Integration of marketing communication activities can avoid confusion and disaffection in the minds of consumers and buyers offering a comfortable identity to customers and staff. Agencies who support the marketing communication process can take a more holistic and strategic stance to their client’s business, concentrating on strategic development.
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The Success of the Company Amazon.com Marketing Case Study
4 pages (1000 words) , Download 4 , Case Study
Free
The first section takes an innovative approach towards the aims and objectives of the various products.  It lists the quantitative and qualitative analysis of the various aims and objectives. The second section defines a boundary for the analysis of the paper and ensures various definitions of the goals are taken care well.
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Marketing of a new computer project Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
I have selected the project of the marketing of a new computer. During the selection of this project, I was interested in the effective management of activity like this. In this report, I will discuss the implementation of this project by using the WBS, CPA, and OBS. I will discuss the project duration by allocating its activities a suitable time for the execution.
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How Do Infrastructures Sape Cultures of Consumption Marketing Report
8 pages (2100 words) , Download 2 , Report
Free
The usage of Infrastructure services, however, pose a number of challenges pertaining to neighborhood cleanliness, preservation of natural resources, environmental issues (like heating & pollution), etc that need to be dealt by the Government, Special Interest Groups, Communities of Society and above all, the end-users.
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Product Personality and its Influence on Consumer Preference Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Self-feeling or self-concept plays a major role in clothing preferences and attitudes. It has symbolic meanings in social interaction. Today people use clothes to identify themselves with a social class or project a positive image. Banister and Hogg contend that in the fashion industry consumers are defined as much by what they choose to reject as by what they actively purchase and display.
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Ascertained and Unascertained Goods Marketing Assignment
8 pages (2320 words) , Download 2 , Assignment
Free
The situation is slightly ambiguous if Micro-Maker inserts a reservation of the title clause. In this case, Micro-Maker would have to insert a clause that notwithstanding reservation of title until payment, the risk passes upon delivery to ensure that Lacey bears the risk of any damage to the goods when stored on its premises.
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Evolution of Global Consumer Trends by Datamonitor Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
According to the author, analyst of consumer market and the researcher behind the report, “Only by understanding the new interpretations of the mega-trends can companies remain ‘on-trend’ in the long-term. Although consumer behaviour is complex, a clear understanding of consumer values, attitudes and behaviours.
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The Role of Trademarks and Logos in Successful Market Performance Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
 World Intellectual Property Organization has opined that “Any sign, or any combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings, shall be capable of constituting a trademark.” (WIPO, 2003). The trademarks and logos may include a vivid and wide choice of words, letters, numerals or figures.
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Zaras Success for Fast Fashion Marketing Case Study
7 pages (1962 words) , Download 4 , Case Study
Free
They have conquered the world of fashion using a low-cost approach (Heyden, 2007). The apparel industry involves a whole range of activities like designing, manufacturing, distribution, and marketing the products. The apparel industry is also marked by demand uncertainties. Managing the supply chain in today’s world is challenging.
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Developing marketing activities for a product/service Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The paper gives a detailed information about new marketing activities to be implemented in introducing the Tagfront product-line. The product was originally developed to help clothing rental companies better track the garments they rent, but the technology can easily be expanded to reduce shoplifting, track trends in the market.
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Marketing Strategy for T-Mobile Marketing Case Study
4 pages (1279 words) , Download 5 , Case Study
Free
A marketing strategy for the T mobile service defines aims and describes the way the mobile company is going to satisfy customers in their chosen markets. For strong strategy development, there is a need to have a marketing strategy before coming up with a marketing plan. The means in marketing strategy is to match the capabilities of your unyielding to the opportunities obtainable in the market.
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Michael Porter's Model of Competitive Advantage Marketing Case Study
9 pages (2692 words) , Download 2 , Case Study
Free
It is a mass-based airline, therefore it must adopt a dual strategy by competing in the price segment as well as the premium segment. To achieve this differentiation, it may even develop a new economy brand that offers value for money, while retaining the original BA brand for its premium customers who are willing to pay extra for its services.
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Consumer Behavior Analysis Marketing Research Paper
7 pages (2012 words) , Download 2 , Research Paper
Free
Marketers and researchers long ago discovered that consumer behavior can be perceived as ‘problem-solving behavior’ for it is difficult to assess those goals toward which consumers strive and the processes through which they seek to attain these goals.
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Key Marketing Process Marketing Assignment
3 pages (858 words) , Download 2 , Assignment
The author states that for calculating the benefits the company must-have marketing tool in finding out buyer wants, behavior and market size. A company needs making a positioning strategy. It must follow new-product development, testing, and launching. Just after launching the product strategy has to undergo many changes.
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International Marketing Marketing Assignment
10 pages (2725 words) , Download 3 , Assignment
Free
Metros are providing a variety of international products to the customers. It is also adopting computer merchandise management system so as to manage their customers effectively and also provide the facilities at the doorsteps of the customers. They give priority to the quality of the service and their main customers include hotels, bars, restaurants, government.
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Analysis of the Buzz Generated Around the Launch of iPhone Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The success of the massive campaign done by Apple for the iPhone was reiterated as a success as the market data indicated excellent sales figures. The actual sales were in lines with the estimated impact of the campaign and in totality, the product confirmed to have a splendid response from the customers.
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Las Vegas Marketing Campaign Analysis Marketing Essay
5 pages (1666 words) , Download 2 , Essay
Free
The City of Las Vegas is currently being marketed as a single product, catering to a wide variety of consumers. As an appropriate brand positioning strategy, the company has created the “What happens in Vegas, stays in Vegas” promotional campaign, designed to illustrate that the saucy, somewhat-devilish and exciting experience of Las Vegas will not only guarantee full-blown excitement but anonymity as well.
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The brand perception impact of advertising for Starbucks Company Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This work outlines the iѕѕueѕ concerning advertiѕing aѕ brand driverѕ, cognitive relationѕhip between the conѕumer behavior, communication and brand perceptionѕ. It alѕo attemptѕ to ѕynchronize viable propoѕitionѕ aѕ managerial implication for building the brand perѕonality conѕidering the interactive cognitive variableѕ of conѕumer behavior.
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The cola market Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The Red Bull has been known as a manufacturer of energy drink, as it has differentiated itself by creating a new segment based on the energy-building benefits. Red Bull’s entry into the cola market is a standalone launch from its flagship product, by offering a different promise which delves with the all-natural ingredients.
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A Critical Review of Competitor Analysis Concepts Marketing Literature review
7 pages (2242 words) , Download 6 , Literature review
Free
In order to survive in business, a firm has to find ways to face these new challenges, by resorting to critical analysis of competitors’ moves, in the backdrop of its own operations. Thus, competitor analysis is an essential part of strategic management. Analysis of internal operations/strategies is as important as the analysis of potential rivals.
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Sanyo 'Aqua' Washing Machine in the Nigerian Market Marketing Report
7 pages (1938 words) , Download 2 , Report
Free
Within the Nigerian market, Sanyo has already established itself as a reputable company. Its product offerings are largely home-based appliances that include DVD players, refrigerators, cameras, mobile phones, and television sets. A product that is yet to be launched within this market is the Sanyo Aqua washing machine.
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Customer Perceived Value Marketing Literature review
8 pages (2000 words) , Download 4 , Literature review
Free
The numerous accounts and points of view available, it seems like things boil down to one message: There are four fundamental constructs that are central for the development and maintenance of an organization’s relationship with its customers or stakeholder groups: trust, commitment, service quality, and customer satisfaction.
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Developing a Marketing Mix Marketing Term Paper
6 pages (1659 words) , Download 2 , Term Paper
Free
Marketing Communications mix with the extended marketing mix LCCs should carry out the various aspects of the marketing communication mix in a localized and personalized manner, by using both ATL and BTL form of promotion. That is, it can promote its services by first advertising about it in local newspapers.
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Features of Mini Cooper, Marketing Strategies Marketing Case Study
10 pages (2781 words) , Download 3 , Case Study
Free
It is essential to state that during the production of first-generation MINI, as a joke and undoubtedly as a part of Mini's viral marketing approach, purchasers of the Mini convertible were asked to sign a "contract" promising that they would drive the car with the roof open at least 90% of the time.
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Marketing Plan for Chic Nails, Inc Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
 Chic Nails, Inc. is Italy’s newest manufacturing and distribution company for nail care products. It’s a start-up company, with the head office and main branch located in Esposizione Universale Roma Rome, Italy. However, it sources out its products from affiliate factory in Xiamen, China, which supplies raw material and prepares final product for the company.
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The Trouble with Celebrity Endorsers Marketing Article
8 pages (2000 words) , Download 2 , Article
Free
The article suggests that instead of leveraging on celebrity’s image, the brand should be able to develop its own equity. Also, this article opens my eyes to the challenges faced by marketing strategist. Promotion is far more complicated than having celebrity wears the product or recommends the brand.
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Promotional Strategy That Should Be Used in the Development of the Strategic Marketing Plan Marketing Assignment
5 pages (1325 words) , Download 2 , Assignment
Free
Generally speaking, communication will be measured in terms of the communication impact on the target audiences i.e. recall of the message, feelings about the message, purchases of the product and favorable talking to others about it. Channel effectiveness will be measured by the number of sales achieved.
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Topps Tiles Plan for 2009 Marketing Business Plan
6 pages (1677 words) , Download 8 , Business Plan
Free
The year 2008 continues to be going well for Tope tiles Plc. Having opened 10 new stores across different places in UK and trading from the centres whose numbers have been raised to over 300, the revenues reported have shown a marginal increase than the that of the previous year (Topps tile, 2008).
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Manners of Development of Conceptual Frameworks Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
IASB has adopted asset- liability theory, similar to the approach adopted by FASB in its framework, to develop the conceptual frame. This implies that the objectives of standards would only be to satisfy the needs of users of financial statements. Standards are not set to measure management performance.
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Below the line marketing activities Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Lancaster (2008) describes "above the line" activities in terms of advertisements which are submitted to various publishers with a commission paid to the entity for the communications space. "Below the line" marketing involves non-media advertising such as a public relations news release or a trade exhibition (Lancaster, 2008: 1).
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Breathe right strips Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Indeed, it is a bit challenging and difficult to establish a product that is categorised as an aTc in a global market. Basically, aTc is commonly used to refer to, over the counter product where customers do not necessarily need any prescription from the Doctor to purchase such a product.
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Fast Food Industry Marketing Towards Children Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Using McDonald's and other fast-food establishments as scapegoats for the childhood obesity endemic has its clear justifications. The essay represents a deep-seated political agenda of the media and the philosophical movement away from individual responsibility, represented by attorney Sam Hirsch.
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Burberry: Assessment of Marketing Strategy Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Burberry, an upscale British clothing, and accessories retail company is achieving superior performance amidst a highly competitive environment. A variety of the company’s key competitors, such as Saks Fifth Avenue, Neiman Marcus, and Harvey Nichols have not been able to sustain competitive advantage in terms of marketing.
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Marketing Strategy of Tesco Marketing Case Study
15 pages (4380 words) , Download 5 , Case Study
Free
The organizational culture at Tesco is people-centered. They lay emphasis on the people – their staff and their customers. They strive to satisfy their customers and the staff and believe that innovation is the key to success. This is the reason they use technology to introduce innovative products and processes in their offerings to the customers.  
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Red Bull Drink in the UK Market Marketing Assignment
7 pages (1952 words) , Download 3 , Assignment
Free
In general, the proven credibility of the Red Bull would be a great asset when it introduces another of its non-alcoholic drink Cola in the UK market. Apart from the fact that the company established credibility, there are various other factors which can convincingly contribute to its success in the UK market.
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The Indonesian Market for Soybeans Marketing Coursework
12 pages (3168 words) , Download 3 , Coursework
Free
It is our view that despite some negative evaluations of Indonesia by some respected rating bodies, the country is an attractive country with which to have a trading relationship.  Indonesia has a good trading record with the United States; in fact, we have imported more goods from that country that the volume that we exported. 
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Marketing Techniques Used by London Hotels Marketing Research Proposal
8 pages (2389 words) , Download 4 , Research Proposal
Free
This has lead organizations to adopt varying methods such as cooperative agreements and alliances thus shifting competition from stand-alone to networked rivalry. The marketing mix has its origin in the marketing of goods for consumer markets and consists of the well known 4P’s: Price, Promotion, Place, and Product. With increase service activities, it is but vital for these four Ps to be addressed within the service sector. 
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An Evaluation of the Ads Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Apple’s iPhone ad came out in the Details Magazine’s August 2007 issue. The product is unique and a trailblazer in the industry, and the challenge for advertisers is to put such message across, given the limits in space and the tendency for readers to just skip something that doesn’t catch their attention.
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The role of expectation, performance, and other elements Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The findings of the preliminary survey are based on the respondents survey in 20 Small-Medium Sized organizations located in and around London.
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Supercool Advising the Partnership on Their Chances of Successfully Defending Claims from John Marketing Essay
5 pages (1535 words) , Download 2 , Essay
Free
The contract also contained a clause that Supercool would not be liable for any loss or damage caused during the stocking or maintenance of the showcase by the staff of Supercool. John is now demanding compensation for damage caused to the bar area, and Supercool has referred John to the clause in the contract.  
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Wanted and Unwanted Products Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Thus consumers are flooded with deluge of ‘wanted’ and ‘unwanted’ information that create good and bad want. The marketing concept states that all activities of an organization are driven by the need to satisfy a customer. The aim of marketing concept is to arrive at a fit between customer want and organizational capabilities.
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Marketing Simulation by Thorr Company Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Differentiation is an element that allows a firm to form a strategy to separate its products within a marketplace. The original strategy of the company was having the industry’s best premier motorcycle. This was a brand model that allowed for greater exclusivity and the formation of a high-end market.
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Samsung Electronics of Korea Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The author explains that Lee Kun Hee, the new chairman, in the 1990s initiated the change by closing thirty-two of its non profitable product divisions and retrenched 40% of its workforce to concentrate on the research into new technology like microprocessors, LCD screens and other advanced products whose demands could be created in the future.
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Haier Group Corporation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Haier Group Corporation is an example of a company that started out a simple domestic operation that had one product offering. The owner of this firm wanted changes to occur and seek greater things for this company. The Higher and Higher case study shows the trajectory of a company that became a global sensation by diversifying its business a.
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The Virgin Atlantic Global Marketing Analysis Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The main focus of the study conducted is to be able to present the global environment and the other activities of Virgin Atlantic. Included in the global environment are the factors such as tourism global trends and the company’s role, key market drivers, and other accomplishments undertaken through the course of the company’s operation.
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A Position that Will Allow to Utilize, Enhance and Build upon Interpersonal Communication Skills Marketing Resume/CV
2 pages (500 words) , Download 2 , Resume/CV
Free
Skills & Languages: Fluent in both Arabic and English. Working knowledge in French. Excellent written, verbal communication and analytical skills. Posses the ability to multi-task with minimum supervision. Computer skills: MS Office Applications (Word, PowerPoint, MS Outlook 98). Internet Applications--  FTP/Internet Explorer.
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Marketing Strategy and Implementation Plan Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The researcher of this essay focuses on creating a marketing overall strategy that could lead the Absorb Rite Tissues and Towels, Inc to success. The overall strategy of the company should be directed towards promoting the innovative new products that have already been designed in the R&D department and researched in test markets.
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The Audit of the Multinational Listed Company ABC Ltd Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The Australian accounting standards have been converged with the IFRS so that the multinational company will ensure uniformity in account treatment. The fact that the overseas unit’s of the entity under audit and the major shareholder have the same auditors M/S XYZ Ltd makes the audit more burdensome to ensure that there is no compromise in the audit.
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Managing a Brand Is Complicated Marketing Essay
4 pages (1138 words) , Download 2 , Essay
Free
Managing a brand according to Levin (2006) involves everything right from developing the product to packaging to creating a retail marketing strategy. It is also felt that managing the brand is the same as managing the business. This means developing a corporate culture that focuses all the delivery and support functions on meeting customers’ needs.
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