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Marketing Essays

Result for Subject Marketing:
19885 essays
Integrated Marketing Communication Marketing Assignment
13 pages (3482 words) , Download 2 , Assignment
Free
Government bodies are also regarded as one of their key stakeholders because economic policies such as interest rates and taxation generally affect the costs of the company. The legislation regulates the operations of the company, so, BKIC needs to comply with the health and safety policies in order to remain profitable in their business operations.
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Organisational Approaches Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Many organizations attempting to market products and services are using digital forums by which to engage with consumers, strengthen their brand relationships from a B2C context and also build brand preference/loyalty over that of competing products and services. The study finds that effective B2C marketing should incorporate consumer co-creation.
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The Contemporary Art Market Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This essay discovers the Market of Contemporary Art. Some of contemporary artists who made appearances in the market include iconic artists such as Jasper John, Andy Warhol, Gerhard Richer, Rothko, Maurizio Cattelan, Calder, Diebenkorn, Lichtenstein, Joan Mitchell, de Kooning and Yves Klein. It is perhaps worth to mention.
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Communication Strategy of Dahon Folding Bikes Marketing Essay
3 pages (750 words) , Download 8 , Essay
Free
It is evidently clear from the discussion that Dahon’s assignment is to create a Marketing Campaign, with the concept of personalized mobility, spin-off from the original company philosophy. From the series of ads, Dahon will begin to narrate how each bike is useful to the users, and how great it is to make the bikes a part of their lives.
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Managing an Advertising Agency in Myanmar Marketing Essay
3 pages (851 words) , Download 2 , Essay
Free
The author states that it is a local agency, managed by local competent staff. The clientele of the agency is both local as well as foreign companies. The team is headed by two directors and one general manager. There are 18 employees who are versatile and creative. Foreign agencies would have to struggle with local language problems.
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Why Public Relations Professionals Should Use Facebook Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
As the internet has developed, so, too, have new resources for online communication and information exchange. One recent resource is the development of social networking communities, such as MySpace, facebook, tweeter and Google Plus. The primary use of these network communities has been social interaction.
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Social factors in Consumer decision making process Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
This is because a certain product or a service would be consumed by entire family members and whenever a particular service or a product is bought by a family they would consider the needs of all family members (Grewal & Levy, 2011).
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Chapter 8 : Identifying Market Segments and Targets Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Second City Elite geo-cluster also exerts high purchasing power. They live in small cities with comfortable life styles. There is a market for books, theater and stage drama among these
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Providing Guidance on Digital Strategy for a Leading UK Estate Agency Chain Marketing Essay
11 pages (3228 words) , Download 3 , Essay
Free
Estate agencies maintain many opportunities to appeal to the psycho-social needs aforementioned in a variety of consumer target audiences once the agency leadership understands what specific needs are desired by consumers. Search engine marketing and affiliate marketing might enhance visibility in the online environment.
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Food Ads That Are Like Wolves in Sheeps Clothing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The Social Cognitive theory contends that personal, behavioural and environmental factors interplay in creating patterns in behaviour, and advertising being a great part of their environment can really have a strong impact. Taking away food ads that push consumers towards unhealthy choices will make healthy eating much easier for everybody.
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Product and Brand Management Marketing Essay
12 pages (3412 words) , Download 2 , Essay
Free
HSBC Holdings Plc is a renowned multinational banking and financial service provider which is headquartered at Canary Wharf, London, United Kingdom of Great Britain. Although the retail banking giant was established by Sir Thomas Sutherland in the year 1865 but officially the brand HSBC came out in the year 1991.
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Marketing is every thing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
We will be highlighting and investigating the three main ideas which make this article fascinating and useful. According to Mckenna (1991) the first thing which I understood is
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Marketing Design Innovation Marketing Assignment
12 pages (3303 words) , Download 2 , Assignment
Free
On one hand, it can be apparently observed that at a particular point, there was a huge demand for Diet Coke in the market wherein most of the customers were highly attracted towards the product. On the other hand, it has been revealed that Diet Coke is in its maturity phase according to the product life cycle theory due to which the demand for the product has been continuously rising.
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Coca Cola and Tesco's Leadership Styles Marketing Essay
9 pages (2415 words) , Download 3 , Essay
Free
The different types of organizational structure are as follows. Simple structure: These structures are loosely formed and tightly run and the power is centralized in the hands of one or a few managers to whom everyone reports directly. These are mainly organic and flat structures with hardly any specialization.
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Electronic Channels Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Due to this significant preference, there is a significant impression made on the physical channel. Wholesaling is eventually affected due to the shift in this preference by the market segment (Lechner & Hummel, 2002). Retailing is
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New Product Development Process Marketing Coursework
3 pages (750 words) , Download 5 , Coursework
Developing new restaurant product menu is critical to provide solutions to emerging needs and variety for consumers to choose from. It also serves as a way of expanding the product line and increasing the
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Shopper Observations of Nordstrom Incorporation and Bloomingdale Marketing Assignment
6 pages (1655 words) , Download 2 , Assignment
Free
Nordstrom Incorporation and Bloomingdale’s are key players in the US’s upscale retail market of the fashion industry. The two actors have maintained successful business both online and in their respective physical outlets in different states. This paper is a report about observational research of the two retailers’ business activities.
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Basic Marketing Planning Approach Marketing Article
1 pages (313 words) , Download 2 , Article
Free
The unifying focus of this book is on how to formulate marketing decisions in choosing what clients to center on and the best way of meeting their needs. Some of the chapters include topics such as marketing value to consumer's firms and society, marketing strategy planning, evaluating opportunities in the changing market environment.
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Research and Report on Ecotourism Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Thus, the work highlights approaches to ecotourism and provides understandings of space tourism. Currently, government and private firms promote innovative approaches to attract more tourists. The various forms of ecotourism
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Marketing Management in Bonmarche Marketing Essay
11 pages (3028 words) , Download 2 , Essay
Free
Marketing management is an essential component of any business strategy formulation. There are a wide array of marketing executives recruited by an organization in order to set marketing strategies. For any company marketing strategies are a medium to communicate with target customers. This approach encompasses different marketing techniques and tools that are used to accomplish business objectives.
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Mobile Phone Insurance Marketing Essay
6 pages (1726 words) , Download 3 , Essay
Free
The important thing to note is that companies have also realized they can cash in on such aspects by dealing with the various gadgets that are costly, and which would be stressful to an owner if lost (Brignall 2012). To this effect, a host of insurance companies created mobile phone insurance to provide cover for phones that are lost, damaged, or stolen.
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Target Market as General Approach Marketing Essay
1 pages (260 words) , Download 3 , Essay
Free
Thus without being aware of their target market, or whether there is the existence of an audience, restaurants cannot reasonably expect their business to survive. Restaurants that have discovered how to recognize a target audience of customers have a strong prospect of convincing lenders to come to their support.
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Evaluation of Client Satisfaction Marketing Assignment
2 pages (525 words) , Download 2 , Assignment
Free
The clients with substance abuse conditions will come last due to the complexity of treatment. The clients are subject to individual, group, and medical management, which are slightly unrelated. This aspect of the distance relationship of the treatment methods makes an assessment of the population most complex.
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Questions Asked during the Presentation of Matt Eckert at Indiana State University Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Matt Eckert stated that advertising tools such as billboards, website as well as TV and radio were used since these are popular and can be easily accessed by the targeted audiences. I concur with him as a result of the fact that television, for instance, is the most popular medium to families and it can be effectively used to market the services. 
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American Media and Advertising History Marketing Essay
2 pages (544 words) , Download 2 , Essay
Free
New and sophisticated technological methods have since been discovered. It is accurate to argue that technology has virtually influenced every sector. Medicine and health, economics and business, politics and social life; all have been restructured by the new technological methods and tools. These influences are both positive and negative depending on what side the coin lands.
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Integrated Marketing Communications: Nokia's case Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
In relation to the study the company which has been selected is Nokia. The company is one of the largest in the telecom sector. The company was established in 1865 as a wood pulp mill by Knut Fredrik Idestam. It was established on the banks of Nokian Virta River in the country Finland. The company first started with its paper products, car tires, personal computers, and cables.
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Marketing Strategy and Implementation Plan Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The researcher of this essay focuses on creating a marketing overall strategy that could lead the Absorb Rite Tissues and Towels, Inc to success. The overall strategy of the company should be directed towards promoting the innovative new products that have already been designed in the R&D department and researched in test markets.
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The Traditional CD Marketing Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The traditional CD marketing company at the beginning of dynamic operation is a company that is presented as trying to get closer to its consumers, and therefore has revamped its operations to reflect a more talent centric organization to compete with downloading mp3 files from the internet.
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Toulmin Analysis Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The home treatment kit is more convenient as compared to costly, and time-consuming visits to the dentist, with the use of harmful ultraviolet lights. Tests conducted by Dr. Lou Siegleman have indicated that there is an improvement of up to 8 times in the brightness and whiteness of teeth (TTWK, 2009). 
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Marketing Principles of a Baby Product Company Marketing Case Study
6 pages (1807 words) , Download 2 , Case Study
Free
Baby product companies sell different types of baby equipment including baby cosmetics, soap and shampoo, cots, mattresses and bedding, car seats, prams, and pushchairs, feeding equipment, baby walkers and bouncers, baby monitors and range of toys which would be required mostly by parents who have children and younger children.
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Market Analysis: Opening a Tapas Restaurant in Pearland, Texas Marketing Research Proposal
6 pages (1575 words) , Download 4 , Research Proposal
Free
The restaurant business is one of the cornerstones of the US financial system. It is also the country’s highest private sector segment that generates an annual financial impact of $1 Trillion. The restaurant business contributes considerably to the financial system and employs around 15% of the tri-state area's employees.
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Media of age group Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
ls are becoming more valuable, 27% said that media is the core element of their communication strategy, only few were disagree with the above statement. Awareness and engagement factors are quoted in front of hard metrics. Social media is sensed to be more effective when
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Marketing Strategy for the Hamilton Beach Toaster Company Marketing Essay
1 pages (376 words) , Download 5 , Essay
Free
The needs of hotels and institutions to make toasts for their clients will ensure consistent demand for the toaster. The company is going to focus on the existing customers and the new customers in the market segments. Individuals toasting bread at homes will be able to generate a lot of capital for the company if full attention is given to them.
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Importance of Marketing Marketing Research Paper
2 pages (574 words) , Download 2 , Research Paper
Free
Marketing will have two main factors which are to acquire new customers and retain customers once they have been attracted to the company’s products. Retaining customers comes as a result of expanding relationships between the company and customers and this creates a customer base which the company will tailor its operations towards meeting their needs.
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JCPenny Department Store Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In relation to the JC Penny Department store website, the store has been termed as a profitable investment in America. Being rated one of the best retailers of women’s clothes of all sizes and shapes, silver awards would not be an underestimation to the store. The standout features can be discussed as the pillars of the success story of the store.
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Pick a company (Thorntons) of your choice answer two question Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
However, in the recent years, Thornton’s has lost the position that it once had. This is partly because of the changing competitor landscape and greatly because Thorntons failed to innovate. In
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Evaluate Consumer behavior and Identify possible segmentation options Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
The “hotgear”, ‘coldgear” and “allseasongear” apparel provide the benefits of temperature-controlled clothing depending on whether the customer wants
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Financial Projections Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
Budgets and expenditures are developed in the light of marketing expenditures and budgets required. Moreover, sales and revenue targets that are assigned to particular operations teams are also
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The Effect of Technology on Business Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
This trend can also be noted to have both negative and positive aspects in business. This essay shall attempt to analyze the impacts of technology on business. In relation to communication, technology has made business transactions
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How to Run a Simulation Company Marketing Essay
9 pages (2439 words) , Download 7 , Essay
Free
Control and evaluation are important concepts in marketing planning. They deal with tracing information and in other instances, changing and modifying the information in order to ensure that the performance of the business is not curtailed. Evaluation is also concerned with the identification of potential and future threats to the performance of the business.
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Customer-perceived value Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
Without a doubt, companies invest millions of dollars and time researching and understanding the customer demographics so as to understand their respective markets. Customers mostly do not make a judgment of costs and values objectively or accurately, rather they react according to their perceived value of the given product.
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International Marketing Issues Marketing Assignment
10 pages (2603 words) , Download 2 , Assignment
Free
Understanding the cultural aspect such as language, religion, technology, and education provide multinationals with an opportunity to understand the background of their target market. Nations hold different values with particular communities having individual values. International marketers need to understand the values of their target market before dispatching their products and services.
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The Strategist: Be the Leader Your Business Needs Marketing Essay
5 pages (1430 words) , Download 3 , Essay
Free
A review of the old practices indicates that the company strategy was primarily made and possessed by a business leader. Actually, it was a priority. However, over the years, companies have continuously outsourced responsibilities to professional consultants. Montgomery Cynthia in her book The Strategist argues out that this is the prime time for business leaders to reclaim their strategy.
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Ryanairs Marketing Strategies Marketing Assignment
13 pages (3767 words) , Download 6 , Assignment
Free
The company needed to recognize the importance of integrating low costs and high quality. It is unfortunate the company did not recognize the importance of customer service until 2014 after Kenny Jacobs was hired as the chief marketing officer. The chief marketing officer introduced improvements in the services and sought to train employees so that they can deliver exemplary customer service.
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The impact of age and family life experiences on Mexican visitor shopping expenditures Marketing Book Report/Review
2 pages (500 words) , Download 2 , Book Report/Review
Free
Estimates indicate that in 2004, Mexican visitor’s impact on the economy was $3 billion in South Texas Rio Grande Valley, $4.5 billion in California and $1.6 billion in Arizona (Bojanic, 2011). CIA World Factbook also estimates that in 2006, 37.7% of the
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Hofstede and Trompenaars Frameworks for Estimation of Coffee Consumption in China Marketing Assignment
6 pages (1500 words) , Download 4 , Assignment
Free
Though it, is projected that China may become one of the leading consumers of coffee, it is taking time because of the Chinese value their national culture. However, as it has been observed, the 1980-the present generation is slowly overlooking their cultural values. This has been shown by the large volume of coffee that is consumed by this group. 
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Product Line Extension in Institutional Marketing Marketing Essay
2 pages (580 words) , Download 2 , Essay
Free
These have the aim of enhancing the growth and development of the institution, as well help it gain a competitive edge. A college may adopt different approaches and also identify alternatives to these approaches as discussed below. This model involves introducing new items into an existing chain of products by a firm.
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Globalization and Transformation Marketing Essay
7 pages (2374 words) , Download 3 , Essay
Free
A company is able to gain easier access to the international markets with a wider range of supply of products and the firms would have an opportunity for future growth (Disdier and Head, 2008). Thus it must take part in the international markets in order to improve their efficiency in producing a wide range of goods for their customers.
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Street Food Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
An example of dishes served in a majority of these restaurants is the Pot Sticker Dumplings. Pot Sticker Dumplings are a Chinese food made of filled dumplings that are fried on one side in a pan (BBC Food, 2014). The name derives from the Mandarin word Guo Tie, which translates to pot stick, thus its name, ’pot sticker’.
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The cola market Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The Red Bull has been known as a manufacturer of energy drink, as it has differentiated itself by creating a new segment based on the energy-building benefits. Red Bull’s entry into the cola market is a standalone launch from its flagship product, by offering a different promise which delves with the all-natural ingredients.
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