This essay describes fast-food industry and it's marketing advertisements and strategies used towards children all over the world. It also discusses fast-food effects on childhood and obesity levels, explores corporate social responsibility policy mostly using McDonalds as example…
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This essay deeple analyzes not only fast-food market and it's effects on everyday life of children, but also focuses on political and philosophical purposes of such market. The political agenda brings us to identify “problems” with capitalism: the creation of multinational conglomerates that “don’t care about its customers”. These require us to ask if the “harms” this food present morally require government regulation and censorship. Advertising, that is discussed in this essay simply does not have the coercive power which critics allege. Marketing cannot force products upon the innocent, vulnerable, and gullible children. It may be useful to distinguish the advertisement—a simple statement of words—from action in a purchase. The nature of advertising and marketing precludes any possibility of coercion when it comes to persuading children to convince their parents to buy them products which, if used in excess, can be incidentally harmful. The blame for childhood obesity rates lies with parents and those who control what children eat. The absurdity of the claim that a corporation, constantly concerned with what is necessary for maintaining its very existence, is responsible for what children eat is so obviously absurd that it need not be discussed. In conclusion, claims about marketing to children rely on untenable philosophical doctrines like determinism, misconceptions of persuasive advertising, and mischaracterizations of the adolescent human being are discussed.
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This paper is a report on McDonald competitive strategy and position in the fast food industry market. McDonald Corporation has over 300,000 restaurants in about 121 different nations. Its restaurants are run by the McDonald franchises, corporations or affiliates formed under united ventures unions.
Strategic recommendations for senior managers of the organization 12 3. Conclusion 14 References 16 1. Company evaluation of the strategic forces 1.1 Background McDonald's Corp, the world’s leading fast food giant, headquartered in Oak Brook Illinois, has a leading market share in the quick-service fast-food segment globally.
It is generally agreed that fast food stuffed with higher amount of salt and fat and contain imbalanced amount of calories that are harmful to one’s health. However, it is quite astonishing that branded fast food centres are on the rise in the U.K. This paper seeks to explore both the positives and negatives of fast food consumption, analyses the factors that led to the fast food culture and draws conclusions from various studies.
He writes, “Twenty-five years ago, only a handful of American companies directed their marketing at children…today children are being targeted by phone companies, oil companies and automobile companies as well as restaurants chains” (Schlosser , Chp.2).
It acquired its new name in 1940 when two brothers, Mac and Dick, changed it to McDonald’s. It was not until 1948 when the two introduced the ‘Speeder service system’, a concept that aided in changing the whole concept of fast foods (Love, 2008). It was also during this time that they realised that a major part of their returns owed their origin from the sale of hamburgers where they decided to close down the carhop drive to come up with one production system that saw McDonald's produce along one production line; hamburgers, French fries, soft drinks and apple pie.
Fast food is not only an epithet of American modern life, but it also has its origin in the verdure of American way of pursuing life in all dimensions' .It scintillated on the world map in 1954 followed by take out food in 1962.
Apart from the American influence involved in its makeup, fast food has European originality .John Stow's 1958 survey of London exhibits fast food as items and so does Henry Mayhew in his book called Social History of London in the 1840s and 1850s portray it as items on sale.
They have certain characteristics and producing recipe which make them different from the conventional form of foods.
Fast foods have taken place of an industry in form of fast food restaurants, these restaurants are
They are also readily available, more convenient and quite cheap. Fast food intake leads to obesity, irregular weight gain and increased risks of insulin resistance in the body among other health conditions. Due
In the film advert, the child is unhappy despite his mother’s presence in the room. It is evident that he continues to draw and never greets the mother. The information in the film seeks to educate viewers about the type of families they might have if they fail to undermine such practices (Fast Food and Children).
The author states that the marketing advertisements are untruthful since fast foods are responsible for the high obesity rates among children as youngsters lack the cognitive skills to understand the healthy dangers of consuming fast foods. Fast food marketing targeted at children triggers feelings of desire to consume such unhealthy diets.
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