We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing Strategies Development - Essay Example

Comments (0)
Summary
This essay talks about the development of marketing strategies for the launching of the new mobile phone leviathan. This paper also aims to examine the various ways through which the market could be segmented and looks at loyalty issues for the new brand…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Marketing Strategies Development

Download file to see previous pages... The essay "Marketing Strategies Development" aims to design a competitive and successful marketing strategy for the launching of the new mark of mobile phone Leviathan.
In the last two decades, there have been major changes in the broader economic environment resulting from increasing globalization, deregulation, increased the competition and specialization of industries cited in Kotler. This has lead organizations to form cooperative agreements, such as alliances, resulting in a shift from stand-alone competition to the networked rivalry.
The marketing mix has its origin in the marketing of goods for consumer markets and consists of the well known 4P’s: Price, Promotion, Place, and Product and must be carefully coordinated for the greatest success. Therefore, two methods were presented through which the divisions could be segmented. I suggested segmenting the market into geographical, demographical and time segment. Through these methods, the company is better placed to meet up with its objectives.
The paper calls for a value adding and marketing strategy for increasing yields to the company for the benefits of the entire business. The company expects to target not only high-yielding niche market but low-income household as well with the introduction of the new products. Key success factors within the market will be MoTecH Ltd brand of innovative quality furniture and promotional gifts, individualized customer services – tailor made custom design providing customers with what they want, when and how they want it. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Strategies
This is due to the fact that the different elements of macro environment which include demographic, economic, technical, natural and political factors tends to affect the business organisations like Global Bikes by a significant level (University of London, n.d.).
11 Pages(2750 words)Essay
PESTLE and Marketing Strategies
Nestle is known for understanding its local environment and designing local marketing strategies that effectively target the market. Needham and Dransfield (2000) stress the role of external scanning in devising effective marketing strategies: “Examining the business environment helps an organisation develop appropriate marketing strategies, including the marketing mix” (p.305).
6 Pages(1500 words)Essay
Marketing Strategies Marketing Essay
The entire business community has stepped into the race of competition where the enterprises yearn for providing their customers with the unsurpassed and preeminent products and services in order to have an edge over their competitors. However, in this chase of competition, the approaches and methods with which the organisations loom or come within reach of their customers play a significant part.
8 Pages(2000 words)Essay
Marketing Strategies Essay
s function from any business and still be able to run the business smoothly. Marketing is that function of any business that focuses on satisfying customer needs. It is so important that if is done carefully, so it can become a reason of the turnaround of a failed business and vice versa.
7 Pages(1750 words)Essay
Understanding of internal factors influencing customer behavior with application of theory in a given business situation and development marketing strategies
And, adopting a very narrow and fixed perspective they tend to think that there is only one cars' market. However it is abundantly clear that customers' uses and expectations from cars' may vary from one customer type to another and each sold car may serve to fulfill different needs.
12 Pages(3000 words)Essay
Strategic Marketing Product Mix and New Product Development Strategies
In order to promote their Pepsi brand, the marketing division of the company has been able to utilise different marketing strategy in order to be competitive in the market place. In addition, different approaches of promotional campaigns have been imposed so as to make the product more appealing to the target market and to make these products marketable (Pepsi World, 2005)
3 Pages(750 words)Essay
Marketing Strategies
Starbucks truly dominates the specialist coffee shops sector, with the next largest brand, Doutor Coffee Shop, having a value share of less than 4%. Starbucks has two operating segments: company-operated retail and speciality. During 2006,
8 Pages(2000 words)Essay
Marketing strategies
n ever due to factors such as vast amounts of information, interactivity capabilities, more competition and integration with the international marketplaces. There is a need now more than ever to utilize marketing strategies to find solutions. A company I’ve supported as a
3 Pages(750 words)Essay
The implications of culture on development of regional marketing strategies
It was also observed in this study that consumers in developed economies, in comparison with underdeveloped or developing economies, are more sensitive to aspects such as personal service than they would be
15 Pages(3750 words)Essay
Brief synopsis of research proposal - NGOs in Saudi Arabia; Strategies, Development and Marketing Management
The socio-political life of Saudi has its own characteristics; it consists of the conservative religious laws combined with external political ideologies. Recent years have witnessed a considerable surge of interest throughout the country in
3 Pages(750 words)Essay
Let us find you another Essay on topic Marketing Strategies Development for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us