Impact on International Marketing Strategies - Coursework Example

An Analysis of the Current Developments in International Advertising Regulation and its Impact on International Marketing Strategies and Consumers across International Markets Table of Contents Introduction 3 Current Developments in International Advertising Regulation 4 Impact on International Marketing Strategies 6 Impact on Consumer across International Markets 8 Conclusion 10 References 12 Introduction The marketing operations of one organisation implemented on the marketing planning involved with more than one country are referred as the international marketing. Drawing inferences from this definition it can be stated that international marketing principles are focused on demands of the customers as well as recognise the best possible methods to meet with the same. Additionally, international marketing is inclined towards to achieving the objectives of the organisation along with expanding business internationally (Yucel & Dagdelen, n.d.). To be mentioned in this regard, international marketing concepts have gained much appraisal in the current decade owing to its wealth creation abilities, reducing barriers of resource management. Nevertheless, it is a complex network and frames a multidimensional framework that needs continuous assessment and change management. The international marketing strategies are important in terms of attaining the goals of the organisation by increasing turnover. The current developments within the international advertising regulations have been creating a prominent effect on the operations of the international marketing. With the development of new strategies there are high chances of having an impact on the customer across international markets. In international marketing operations are involved with different strategies such as movement of variety of products from one country to another country for attracting more customers and expand the business internationally. Therefore, through international marketing organisation can increase the profit as well as enhance the brand name of the organisation (Yucel & Dagdelen, n.d.). The development of strategies has incorporated different challenges that are involved with the different challenges imposed by the global world. Due to the globalisation the competition in the international market has been increasing, which can be a major flaw for developing international business. International marketing incorporates diversity in products for the customers as well as enhances consumer specifications towards consumptions of the goods. To meet the recent development incorporated within the field of international advertising regulation, the international marketing manager should posse’s knowledge about the concepts of conducting the same in an efficient manner. The managers of the organisation should have the knowledge of the process to meet with the needs of international marketing and focuses on the advertising method for promoting products in international market (Yates, 2008). This paper intends to explain the current developments in international advertising regulations. It also deals with the impacts of developments in international advertising regulation on international marketing strategies as well as on the consumers across international market. Current Developments in International Advertising Regulation Several international advertising regulations or principles, has been developed to meet with the progression of evident within the strategies of international marketing. By developing the regulations or principles and implementing the international marketing strategies the infrastructure of the organisation has been improved. The international strategies enhance the working culture that is prominent within the international marketing domain. International advertising regulations are often identified with the laws through which products can be advertised across the different regions of the globe. These rules and regulations are majorly involved with developing specific strategies related with marketing (Fam & et. al., 2004). The managers dealing with business conducted through international marketing must possess different knowledge about the rules and regulations of each nation. This will facilitate the development of universal strategies to meet with the diverse needs of the consumers (Fam & et. al., 2004). The senior managers dealing with the strategies of international marketing should incorporate certain regulations as well as rules, which are followed in the international domain for improving the different attributes related with the use of international marketing strategies. The rules and regulations involved with the incorporation of different international marketing strategies vary from one country to another. The current development in international advertising regulation is focused on the proper management of leadership strategies through which employees can work together to achieve goals of the organisation (Waller, n.d.). Advertising rules as well as regulations plays an important role in promoting business internationally. The managers as well as the employees of an organisation use various advertisement techniques for increasing the popularity of the products in the international market. Through the current development in the international advertising regulation, the organisation can develop its process to sustain in the international market. It also helps the organisation in developing new ideas as well as methods for to assist the incorporation of the various strategies (Buckley & Ghauri, 2004). Several guidelines provided under the international advertising as well as marketing involve certain criteria which are majorly focused to improve the quality of the products. One such criterion is to conduct market survey before introducing new products in the market. This is going to influence cost control system as well as the manufacturing system involved with the needs of the international market. The managers and employees serving at international domain have to follow these specific guidelines for expanding the business internationally. This development within the system of operation is going to ensure growth of the business. The strategic implementation of the policies related with international advertising also involves maintenance of good relationship among employees, manager and suppliers. Development of team spirit and essence of cooperation among the team members is essential for effective implementation of leadership strategies and increase the amount of work to attain the goals of the organisation (Dunning, 2006). The prime aim of international marketing is focused on increasing the growth of business internationally and increase ability to earn international profit. Therefore, to achieve goals in the international market managers and employees should follow the specific guidelines developed by owners of an organisation. Without proper guidelines, it is difficult to develop a proper trend of operation in the international market (Hamilton, 2005). Various specifications that are provided under the international advertising help in providing a specific rule for developing strategies involved with promotion of products. Customers are the most important part that helps in developing the ability of an organisation to develop their sustainable domain in the globalised business world (Hamilton, 2005). Current development in international advertising regulation is required to avail the benefits of international markets such as high quality products within affordable prices (Hamilton, 2005). It also helps to control the manufacturing cost related with of product innovation. These progressions in international advertising regulation can help in enhancing the advertising method for developing prominence in the international marketing. International marketing is a process by which organisations can easily increase its profit earnings and develop a strong position in the market. Furthermore, the process enhances the ability of the organisation to spread its business around the world. The recent progression in international advertising focuses on development of marketing process for attracting larger number of customers from various countries around the world to sell the more products (Lee & Carter, 2012). For example, the US based organizations have developed international advertising regulation to attain the benefits of the international market and to expand the business internationally. By expanding the business, the employees of the US based organizations can increase volume of international profit and achieve the competitive advantages from the international market. The US based organization has also expanded their business operations within the global dimension. The employees of the US based organizations also followed certain marketing regulations to improve their market position and maintain the manufacturing cost of the organization. The employees of the US based organizations also have been much careful to develop advertising regulations that would further help in maintaining the entire business process and operations on a smoother way (GAO, 2013). Impact on International Marketing Strategies The current development in international advertising has great impact on the international marketing strategies. Commendably, international marketing strategies are processes through which development of international marketing strategies can be handled properly. This strategy helps the organisation in several ways such as improving quality of products, enhancing organisational and advertising process for promotion of project. This is noted to be having a direct impact on the international marketing strategies for improving the advertisement process to ensure better management of processes (Geiersbach, 2010). Advertising is one of the most essential elements related with selling products. Correspondingly, this even helps in increasing the popularity of the brand in the global domain. Advertisement has the capability to influence the decision of the customers for purchasing products. Through effective international advertisement customers is acquainted about new products produced by organisation and efficiently ascertain if the product is good (Crane & Matten, 2010). With advancement in technology, customers in the recent years are purchasing products through internet and availing the facility to get a review of the product. With the increase the trend of brand fascination consumers in the present domain are inclining towards buying branded products. This trend could possibly be an outcome of the perception that branded products ensures quality related with it. The current development in regulations of international advertising has an impact on the strategies to achieve competitive advantage. It also helps in implementing innovative process for introducing new idea to incorporate international marketing strategies for improvement of the marketing process (Baack & et. al., 2013). The strategies implemented in the international market helps the organisation to improve its cost leadership strategies. By implementing the international marketing strategies an organisation will be able to reduce the maintenance of entire cost involved with the manufacturing system. This influences international marketing strategies by improving quality of products by introducing variety of products in the market. The development of the international marketing strategies is involved with the implementation of services as per the demand of the international consumers. The international marketing strategies help the managers of the organisation to maintain good relationships with suppliers for the availability of the raw materials. The international marketing strategy also helps in developing good relationship with customers to enhance the quantity of selling of products and increase profit earning among organisations dealing in the global domain. By implementing international strategy managers can develop new method for the promoting products in the international market and attracting more customers from other countries as well (Vincent & Yazdanifard, 2015). The international marketing strategy improves the methods of advertising to ensure effective promotion of the products at the global arena. It also introduces new ideas through innovative processes in order to maintain the different operation conducted by the different departments for improvement of international business. International strategies are related with the facilities provided to the employees of an organisation to ensure success of the business performing in the international market (Hise & Choi, n.d.). With the effective implementation of international strategies the employees of an organisation dealing globally improves quality of products to meet with demands of customers. This helps in reformulating new products dependent on the trends as well as the demands of the consumers. Therefore, current development in international advertising has a direct impact on international marketing strategies. Correspondingly, these strategies are affecting the growth of the business internationally with a parallel increase the profit earnings of the organisation (Vrontis & Thrassou, 2007). Employees also play an important role ensures growth of business internationally and it is important to satisfy the demands of employees. The international marketing strategy also focuses on developing a proper environment for doing business effectively. Therefore, the current development in international advertising regulation has an impact on development of working culture through the international marketing strategies. By implementing the international strategy, communication system and better co-operation among the employees can be ascertained leading to successful development of business in the international market (Kotabe & Helsen, 2011). Illustratively, the current development in international advertising regulation of the US based organizations have imposed quite a significant impact on the international strategies for the development of the organization. By applying the international strategies, the US based organizations can enhance their organizational process and improve the quality of the products according to the needs of the customers. By implementing the international strategies, the US based organization can also develop the relationship among employees and managers as well as managers and suppliers so that they can work together and achieve the competitive advantage of international market. The employee of that organization can also reduce the extra cost and maintain the operations department effectively (GAO, 2013). Impact on Consumer across International Markets The current development in international advertising regulation has several impacts on consumers across international markets. Consumers play an important role for the growth of international business. The managers and employees follow the rules as well as regulations of the organisation to attain the competitive advantage of the international market. The managers dealing with international markets expand the business globally to attract the more and more customers from several countries. The current development in international advertising regulation has an impact on the satisfaction level of consumers (Paveley, 2015). Managers or employees of an organisation dealing in the international market focus on satisfaction level of customers to achieve competitive advantage as well as objectives of the organisation. It influences the consumers across international market by providing quality products along with brand names. Today customers believe that branded products provides good qualities as well as enhanced level of comfort. Therefore, the customers today are majorly focused on branded products. This trend is noted to be influencing the consumers across international markets by providing good quality products with affordable prices and doing business successfully in international markets (OECD, 2010). Today advanced technology is essential for the success of the business. By using advanced technology managers dealing with challenges of international market can improve the quality of the products according to the demands of the customers. By using advanced technology, they can survey the markets and introduce new products based on demands of the markets specifically as per the needs the customer’s international markets (United Nation, 2008). Owing to the fact that with increased number of competitors there is a huge increase in the level of competition hence the organisations has to maintain a competitive edge globally. The current development in international advertising regulation helps the customers in making the right decision in terms of purchasing right products in the international markets. Owing to the large variety of products in the international market, customers focus on the branded products so that the quality of the same could be ensured. It also influences customers across international market by providing those best services and maintaining good relationship with customers for long-term business (Zou & et.al., 1997). Planning as well as control are important aspects for improvement of the operation in international department. An organisation can enter into the new market by satisfying the needs of the customers as well as by increasing brand name of the organisation. It is necessary for the organisation to increase popularity of its brand name to survive in the international market and hold a strong market position (Meltzer, 2015). The organisation can hold its strong position in the market by influences large numbers of suppliers and increase availability of the products. Additionally, by increasing the number of consumers the organisation will be able to ensure a proper growth of the market in terms of its consumers. . The development of strategies ate noted to be influencing the consumers across international market by delivering appropriate knowledge about the products through the information technology (Deloitte, 2013). Development of international advertising regulation has made it possible to improve collaboration between consumers and employees. With the increased synthesis of consumer preferences proper designing of products could be ascertained. Developing products according to the demands of the customers helps in enhancing the brand image and ensure development of proper international market. By satisfying the requirements of one customer, an organisation will be able to manage their brand image and enhance the ability of the organisation to meet competitive edge in the international market (Ghauri & Cateora, 2010). The issue of corporate social responsibility became much apparent in the year 1930, which can be regarded as one of the prime problems for the development of the organization in the international market. One of the major issues of corporate social responsibility is that it cannot be recognized as the substitute of rules and regulations for the improvement of the values of environment as well as the social rights. Another issue is that such measures lack universal goodness and might be or not be as good as expected for the organizational prosperity (Hopkins, 2004). Conclusion Based on the different needs of development of international advertising it can stated that when the marketing operation of an organisation is related with operations of marketing related to several countries it is termed as the international marketing. International marketing even involves expansion of business and ensure business growth globally. The international marketing strategies are important for attaining the distinctive goals related with the international market. The international marketing strategy helps the managers to improve the organisational process as well as supports development of quality of the products. By improving the quality of products demands of the customers can be fulfilled and the company will be able to gain consumer loyalty internationally. The international advertising regulations should be followed by the managers and employees of the organisation to achieve the competitive advantage for the company providing service in the global arena. Current development in international advertising regulation helps in promoting the products in the international markets. The managers of the international market should have the knowledge about the rules as well as regulations for conducting business properly and effectively. It helps to develop the organisational process and nurture new idea by using advanced technology for the improvement of the business in the international market. In this regard it can also be stated that by implementing international marketing strategies managers can also provide good facilities to the employees so that they can perform their work effectively to achieve the detailed goals of the organisation. It even supports the incorporation of design as per the needs of the consumers in the international market. Thus, it can be duly said that the different international advertising regulations has a huge impact on the advertising regulation and has an impact on the international market. Additionally, it is even noted that the different regulations imposed by international advertising is noted to developing the different strategise involved with international marketing. References Buckley, J. P. & Ghauri, N. P., 2004. 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