We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International trade, economic integration and international marketing - Essay Example

Comments (0) Cite this document
Summary
This essay analyzes various markets around the world, that provide new opportunities for industrial producers. It is often beyond the capability of individual agents or firms to access the potential of various markets. The government plays an important role in providing market research…
Download full paper
GRAB THE BEST PAPER
International trade, economic integration and international marketing
Read TextPreview

Extract of sample
International trade, economic integration and international marketing

Download file to see previous pages... Today a large number of organizations carry out international marketing campaigns. This saves considerable costs as well as drives a global message. This has been supported by the use of social networking sites such as Facebook and Twitter for marketing which absolutely remove the international communication barriers. However, there are also several cultural impacts of international marketing. Either a firm has to adapt itself to the culture of the various international markets or it has to make sure that the consumers worldwide are able to connect to its marketing tools. When Chevrolet launched Chevy Nova in Mexico, it was rejected because of a negative meaning in the Spanish language. The same was the case with American Motors’ Matador. Therefore, it is important to respect the culture and language of the target countries in order to make a cultural impact on them. 3. Political and Financial risks in international marketing There are considerable risks in international marketing especially in emerging economies. The economic scenario and performance in such countries is highly unpredictable. Therefore, a company may actually spend millions of dollars in its marketing efforts but its products may simply fail because of external economic factors not under its control. Thus, market research becomes extremely important for marketing in international markets. The financial risks in international marketing & operations are also dependent upon the level of control of a firm. Therefore, a firm involved only in exporting goods or services has the minimum risk from that point of view. The barriers would be less and so will be the sunk costs. However, the low degree of control may impact effectiveness of marketing. If a firm is in joint venture with...
This essay stresses that market research becomes extremely important for marketing in international markets. The financial risks in international marketing and operations are also dependent upon the level of control of a firm. A firm involved only in exporting goods or services has the minimum risk from that point of view. The barriers would be less and so will be the sunk costs. The low degree of control may impact the effectiveness of marketing. If a firm is a joint venture with a local firm, the risk increases. The risk is maximum in case of direct investment by a firm in the international markets.Strategic marketing planning deals with the overall direction of the business in line with marketing. It is the role of marketing to establish links between the business and the customers. Firms use various strategies to enter international markets. One of them is the technical innovation strategy where they exhibit technically superior products as compared to competitors in international markets. Other firms may prefer a product adaptation strategy where only modifications and upgrades are made to existing products and services.This paper makes a conclusion that some firms follow availability and security strategy for entry into international markets. They do this by designing an efficient supply chain and transportation network. Many firms also follow a low pricing strategy where the aim is to penetrate the market as early as possible. Lastly, a firm may completely copy an existing product for conformity to acceptable standards. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International trade, economic integration and international marketing Essay”, n.d.)
Retrieved de https://studentshare.org/business/1392323-international-trade-economic-integration-and-international-marketing
(International Trade, Economic Integration and International Marketing Essay)
https://studentshare.org/business/1392323-international-trade-economic-integration-and-international-marketing.
“International Trade, Economic Integration and International Marketing Essay”, n.d. https://studentshare.org/business/1392323-international-trade-economic-integration-and-international-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Marketing Environment
Achieving favorable balance of payment is always the critical key determinant of governments’ intervention of all the countries in international trade. Governments normally attempt to control international trade with specific policies in order to maximize the likelihood of surplus balance of payment (Appleyard, Field and Cobb, 2005, p.
4 Pages(1000 words)Essay
International Marketing Environment
Thus, international marketing has become a necessity for organizations to survive the global competition. Trading blocs have grown in larger numbers with increasing tensions with the need for globalization trying to resolve such issues. With the changing demographics of the world, social changes have also taken place affecting the economy of the world in general.
4 Pages(1000 words)Essay
International Marketing
This paper examines two issues in international markets that have a direct impact on business expansion. The said issues are ethics and the global perspectives of international expansion. The various components of the two issues will be examined for the purposes of creating and understanding and recommending the best means of approaching internationalization.
4 Pages(1000 words)Essay
Free international trade
Accordingly, free international trade facilitates quick movement of goods due to uniformity of trade standards and makes the economic environment predictable thus enabling businesses to engage in foreign direct investments (Frederking, 2010). After the passage of Tariff Act 1930, the protectionist policies led to decline in the level of trade thus forcing successive US governments to engage in aggressive efforts of opening markets in other parts of the world.
5 Pages(1250 words)Essay
International Trade and Competition
Globalizing an organization's operations can be generalized by saying that an organization seeks to enter new markets. Yet entering new markets means committing the limited resources required to produce a targeted return on the investment which could have been put to other marketing decisions each having their own return on investments, or we may also say that globalization has its opportunity cost.
7 Pages(1750 words)Essay
International trade ( Economic )
This linkage was abandoned in the early 1970s. Today, the IMF plays three major roles in the global monetary system: It surveys and monitors economic and financial developments around the globe, lends funds to
2 Pages(500 words)Essay
International marketing
Country nationals are citizens from nations other than the host country. Ethnocentricity is seeking global advantages through international integration. Lack of local response may arise in ethnocentricity. Host country national consists of local
8 Pages(2000 words)Essay
International Marketing Environment
Government plays significant roles in promoting international trade because maintaining favorable balance of payments is critically
4 Pages(1000 words)Essay
International marketing environment
At the same time, governments impose tariffs and set quotas to restrict the imports to safeguard domestic manufacturers. The purpose of
4 Pages(1000 words)Essay
International trade
Also being Russia’s largest oil company, it controls above 19 per cent of Russia’s total oil production and processing and has more than 120,000 people as part of its
4 Pages(1000 words)Essay
Let us find you another Essay on topic International trade, economic integration and international marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us