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Marketing Essays

Result for Subject Marketing:
19917 essays
Customer Loyalty Value Is Now the Key to Corporate Success Marketing Essay
12 pages (3533 words) , Download 2 , Essay
Free
The significance of customer satisfaction reduces when a firm has boosted bargaining power. For instance, cell phone arrangement providers (e.g. like AT&T and Verizon) take part in an industry that is an oligopoly, where simply a few suppliers of a definite product or service exist (Paladino, 2011, 76).
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Market Size and Future Demands Marketing Essay
1 pages (341 words) , Download 4 , Essay
Free
Superdry has managed to create a standing and substantial customer base  (MLS  2012:1). This is an opportunity for the brand; in the absence of competition, they should focus on expanding their clientele and introducing new designs in order to keep the clients interested. They should take advantage of this void of external pressure.
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Product Example of a Test Market Marketing Assignment
9 pages (2449 words) , Download 2 , Assignment
Free
The new Beats by Dr Dre pill speaker is in its introduction phase as consumers have just heard about it. The product has a high price in order to recoup their initial expenses, which have been sunk into marketing the products (Stark 25). The product has just appeared in print and electronic media in adverts.
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Principles of Strategic Marketing Management Marketing Essay
16 pages (4492 words) , Download 5 , Essay
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The strengths and weaknesses of the firm’s current marketing strategy would be described as follows: a1) extremely high range of products (2012 annual report, p.3), a2) a particular scheme, the ‘AppleCare Protection Plan’ (2012 annual report p.5) has been introduced by Apple for ensuring customer support is kept at significantly high levels.
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Increasing Canadians Pride in Their Capital Marketing Essay
6 pages (1663 words) , Download 2 , Essay
Free
The results from the Ipsos-Reid indicate that there is a need for a comprehensive evaluation of the target segments identified by the NCC. There should be precision in the definition as this will help determine the best methods of delivering the chosen message. A targeted approach is the most appropriate given the budget constraint.
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Ethnic Marketing Possibilities and Its Ethics Issues Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Hungary is an example of a segmented society following immigration in the past centuries and the ethical mix is important to enterprises’ marketing strategies. The researchers investigated the applicability of ethnic marketing among Germans in Hungary with a focus on the group’s identity and the effects of the identity on consumer behavior. 
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Operational Management Issues for Services - Mapping a Service Operation Marketing Essay
4 pages (1140 words) , Download 2 , Essay
Free
The turnaround in aircraft particularly refers to the process of loading, unloading repairing and examining the aircraft within an allotted time period. Moreover, it includes different activities which must be performed in order to ensure a safe and secure flight experience. The pilot, cabin crew, tower heads, front and back-office personnel and the security in-charge officers are the major participants of aircraft turnaround processes.
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The Ellen Show Assignment Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Adding to the fight are sections about standard individuals doing unprecedented things, and different recreations that oblige group of onlookers
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Product Placement as a new method of advertising Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In the 'veiled' advertising that appears on TV or in the movies, there is, obviously, a distinct advantage: the advertising message is embedded in the gist of the work of art, but people - no matter they like it or not - certainly perceive the information and keep it in mind; it comes out when they see the product on the shop shelf.
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The Outlet Collection Jersey Gardens Shoppers Guide Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
In fact, 46 Street is also known as Little Brazil. New York is home to fashion and the best shopping place on earth. The Outlet Collection Jersey Gardens Shopper’s Guide offers the best and wide spectrum of men's and women's collection wear at a reasonable price and with excellent services. Our shop offers elegant brands like Gucci, Hugo, Prada, Luis Vittion, Channel and many more.
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Corporate Social Responsibility of The Body Shop International PLC Marketing Essay
10 pages (2899 words) , Download 4 , Essay
Free
The Body Shop PLC is a natural beauty brand. The cosmetics company operates in 60 markets over the globe. The company focuses highly on establishing social, environmental, ethical transparency in its practices. It is the first international cosmetics brand that was recognized under Humane Cosmetics Standard for their “Against Animal Testing Policy”.
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Advertising Campaigns: Jacobs Restaurant and Grill Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The author analyzes marketing strategy of the Jacob’s restaurant and grill, its target market, age group and financial and economic demographics of the target market. Due to the business structure and model, Jacob’s Restaurant and Grill in Dallas Texas is facing the problem of not having enough customers.
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Consumer behavior. iPhone 6 Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The essay outlines the consumer buying behaviour. It can be referred to as that behaviour of consumers who purchase goods for their personal use and not for business or commercial purposes. One requires the knowledge of the underlying factors that influences purchases and the consumption process in order to understand this buying behaviour.
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Business Concepts and Product - SmartHand Marketing Essay
6 pages (1558 words) , Download 2 , Essay
Free
At times, they face the challenge of moving through the notes that are presented on the screen or even point to a particular position with ease. The time is taken to move to the classroom to accomplish these tasks is massive. As such, there is a need to improve it while making it easier for the teacher to explain different points. 
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Colgate Max Fresh: Global Brand Roll Out Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that in the United States, consumers of toothpaste among other oral products are literate and investigate for a number of features in the products they purchase. The case shows that the market in the United States is conscious of the nature of the products and, therefore, seeks therapeutic benefits in such products.
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Benetton Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
Why should Benetton improve the teenager positioning? The reason being that teenagers take up new products quickly. They also spend a lot more on clothes as opposed to other age groups making up the young
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Marketing strategy Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
In 2014 the company launched it latest product in the market with the name of iPhone 6. The iPhone 6 is available to the customers in various packages,
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Laduree Aviation Catering Company Overview Marketing Coursework
9 pages (2546 words) , Download 2 , Coursework
Free
Due to its expansion and ever-increasing market base, it has since increased the number of its employees to offer adequate and quality services to the airlines. The company conducts annual research on how to provide services that will meet the specific needs of every airline, and as such, Laduree Aviation Catering has improved its yearly profitability.
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Marketing Export: Marks and Spencer Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
The author determines the exportation potential of a product first requires an assessment of the success of the product in the domestic market. He recommends adequate market research and consultation before the implementation of the exportation strategy. The customers’taste and preference dictate the company’s products and product design.
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Consumer Behavior and Marketing Implications Marketing Coursework
1 pages (536 words) , Download 2 , Coursework
Free
Consumer behaviors are always critical in controlling the type of marketing strategies employed by different companies in various measures, as well as, ways. Both small-scale and large-scale businesses may always employ certain approaches as well as techniques relevant to changes in consumer behavior (Dietrich and Media, 2015)s.
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Analysis of Sony Corporations Blu-Ray Technology Marketing Case Study
4 pages (1000 words) , Download 5 , Case Study
Free
DVD sales are a tremendous market that generated nearly $900 billion in sales in 2006 (Plunckett Research, 2007). Sony’s Blu-Ray technology is a great research topic of great interest since is one of the two main technologies that will dominate the high definition market which is a hot market trend.
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Integrated Advertising Promotion and Marketing Communications Marketing Case Study
8 pages (2483 words) , Download 2 , Case Study
Free
The cues relate to reciprocation, consistency, social proof, liking, authority, and scarcity. These six cues automatically lead a person to the peripheral route. By character, ELM is a scientific theory that portrays people as reactors to a motivation. It provides a platform for making a desired reaction or assists. 
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Marketing Communication Plan Marketing Term Paper
8 pages (2305 words) , Download 3 , Term Paper
Free
A proper marketing communication program on the part of the company can make or break the image of a brand. Therefore, proper synchronization of the entire communication process steps can make all the difference and earn the requisite success for a new brand in a relatively alien business environment.
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Market Inefficiency: The Externality Problem Marketing Essay
2 pages (689 words) , Download 4 , Essay
Free
The author states that market failures are defined by Investor Words as “A condition in which current prices do not reflect all the publicly available information about security, such as when some individuals get certain information before others, or when some individuals do not properly analyze the available information”.
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The Strategic Route of Lexus Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
The brand Lexus GS model will be discussed in this paper regarding its potential in the United Arab Emirates market. This research paper looks to determine the potential market of Lexus GS in the UAE market for the upcoming years. There are certain factors that have already been discussed and now it centers on the marketing strategy for Lexus GS.
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Develop a new idea for existing company Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
asy pump packaging allows the user to simply push the top of the container and get your face wash instead of flipping a cap, pouring it out and capping the bottle again with soapy hands. Ponds over the years has produced skin care creams for over a period of century with many
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Marketing Process Questions Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
When entering a new market, the marketing department has to conduct thorough review of the needs of the consumers in that particular market. In this case, the
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Marketing Management at Kelloggs Company Marketing Essay
8 pages (2412 words) , Download 2 , Essay
Free
Kellogg focuses on cost reduction through producing on a large scale. This enables the company to reach economies of scale thus maximizing profits. In terms of the products offered, Kellogg boasts of a multi-brand system where the brand names are known for their positive reputation of being high-quality products.
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Marketing Research on Micro Beer Inc Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The survey revealed that most of the respondents were enthusiastic about the new variant. The retailers were also upbeat about it provided they are offered a good margin and promotional displays at the counters.
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Principles of Marketing Marketing Term Paper
4 pages (1207 words) , Download 2 , Term Paper
Free
For instance, brands such as sellotape, Hoover, and biro are considered more than just brand names but a noun or an adjective that describes the product. Consumers who buy these products are motivated by the quality assurance and superiority of the brand. Customers buy Toyota vehicles because they are assured of performance and quality.
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Perceptions of Quality Marketing Essay
1 pages (331 words) , Download 2 , Essay
Free
In general, quality cannot be left in the hands of money-minded producers of uninformed consumers. As a result, many countries have quality assurance bodies mandated with the task of licensing products and declaring them fit for consumption, or use before they can be allowed into the distribution chain.
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The ESPN Brand Marketing Assignment
2 pages (621 words) , Download 5 , Assignment
Free
As far as ESPN’s core benefits are concerned, ESPN is selling sports entertainment that caters to the consumers’ needs. The actual product is the continuous and constant flow of sports and related information towards its audience as a complete package. This it does through keeping the customers connected through a variety of traditional and digital media including television, internet, mobile phones, etc.
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Industry Readiness for Going Global 1 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
However, it was overtaken by Japan and China. The United States of America automobile industry is currently ranked second internationally in terms of volume. It estimated that the industry
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Carpooling apps marketing plan Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Carpooling apps is likely to gain much market coverage due to its integration of technology in the growing transport sector. With 511 and LYFT as the main products and San Francisco state university as the host organization, it is worth to note that the technological application by the firm is likely to be sustainable with its internal management structure.
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Analysis of the Corporate Strategy of Google Marketing Case Study
9 pages (2353 words) , Download 5 , Case Study
Free
Over the past years, Google has accelerated development around its browser-based Chrome OS. This has been done using and tying it together and synchronizing its different services. The company’s goal is to come up with a web, users computing platform who want and are in need of using of information, entertainment, or productivity tool.
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Seeking a Marketing Manager Position with Aramco Marketing Resume/CV
1 pages (250 words) , Download 2 , Resume/CV
Free
Work Experience British Airways, Dammam, Saudi Arabia, Aug. 2006-Jun. 2010 Passenger Check-in Agent Managed traveler’s ticketing arrangements traveling within Saudi Arabia and abroad Managed passenger’s seating arrangements at gates. Assisted with company toll-free call service for passengers with flight issues and baggage relocation
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Significance of a Salesperson to Push Products Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
According to the paper selling is the regarded as the final stage of marketing that also comprises of promotion, pricing, product, and positioning. Since the marketing department ensures that it meets the firm’s goals of improving the desirability and value to the customer and increasing the number of interactions between the firm and potential customers. 
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Individual Market Research Marketing Term Paper
17 pages (4250 words) , Download 2 , Term Paper
Free
The author states that according to statistics, it is of no offense to conclude that in most cases youth and teenagers usually strive to be associated with the latest technology in existence. That is why; most of these groups of people are doing a lot of research on their own, concerning the best phone in the market today.  
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Voluntary Tourism Motivation Factors Marketing Assignment
14 pages (3857 words) , Download 3 , Assignment
Free
Volunteer tourism is indeed a multifaceted subject that still attracts discussions and research aboveboard. Findings and recommendations for improvements are standard applications in the processes of these intended projects. Targeting, and positioning target population niche, similarities within these groups still exist.
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Global Marketing - Segmentation, Targeting, and Positioning Marketing Essay
15 pages (4191 words) , Download 3 , Essay
Free
According to Lynn (2011), segmentation refers to the process of identifying unique customer needs and preferences, sub-dividing the market into smaller manageable segments with homogeneous customer needs and characteristics. Havaldar (2005) observes that target marketing stems directly from the market segmentation process.
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Selling a culture: Aboriginal Artwork Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The Aboriginal artwork had originated approximately 60,000 years ago from Australia and comprises of many distinctive styles. This artwork is mainly designed by indigenous people residing in Australia. There are wide ranges of paintings that are included in such artwork such as ceremonial clothing.
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Answer The 5 Questions Provided Marketing Essay
3 pages (750 words) , Download 2 , Essay
there are cultures to which yogurt is an option or even non-existent as food fare, and so the marketing for yogurt in those countries cannot be the same as in areas where yogurt is a staple. The marketing has to be specific rather than generic for the different markets. In the
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Marketing Strategies: Customer Feedback Surveys Marketing Personal Statement
1 pages (316 words) , Download 2 , Personal Statement
Free
As a customer what I have encountered are “Customer Information Forms” where the customer is supposed to give his information willingly by filling up a comprehensive form. The form includes information from your name to financials and a number of other questions demonstrating your likes and dislikes.
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Programs Marketing for Laptops Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
It is evidently clear from the discussion that the various types of Operating Systems (OS) include MS-DOS, Microsoft Windows, Mac OS, UNIX, LINUX, and Network Operating System (NOS). Each computer requires OS for it to run. This implies there is an easily available market (Hartley, pg.34). However, it has many competitors.
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Critical Marketing Execution on Johnson and Johnson Marketing Essay
5 pages (1452 words) , Download 2 , Essay
Free
It is common for new mothers to share their children’s pictures on social sites such as Instagram. The campaign challenges mothers to post pictures of the first birthday of their baby through Instagram. It is a popular marketing strategy aimed at creating awareness of their products through involving new mothers.
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Marketing Elements Application by Old Navy Marketing Essay
15 pages (4196 words) , Download 3 , Essay
Free
Concerning the element of the product, the company offers clothing and footwear for a wide range of consumers. Typical products include clothing accessories for all occasions, including fashion and sports. As a means of enhancing the product aspects, the company blends techniques such as brand licensing and charitable sponsoring of events.
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Introducing Paulaner Beer in Indonesia (Demographics sections) Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The paper will further look at how and why these challenges would affect the company in the country. Among the challenges that Paulaner Brewery would face in Indonesia is lack of a sustainable market. Home to the world’s largest
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3D Printing Market Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Considered as a disreputable technology, 3D printing perfectly exhibits “one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry”. As such, the 3D printing industry would hereby be more closely evaluated in terms of the industries seen to be disrupted; as well as the forces influencing the industry.
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Research Methods and Designs Marketing Essay
2 pages (602 words) , Download 13 , Essay
Free
Research method and design are important to data collection reliability, and validity of collected data. Different research methods and designs exist, and this study defines qualitative, qualitative research methods, and primary and secondary research and offers a rationale for sequencing and dependency of research designs.   
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Cannery Row Advertisement Analysis Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The ad chosen is for Cannery Row, an advert dated 15th April 2013 and posted on the internet and depicts an image of three children who are playing on a white sand shore. The children are alone, but a woman’s photo has been blatantly imposed from the top. The text “Cannery Row; Stay and Play here” appears on top and at the bottom.
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