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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Management: Creating Brand Equility Marketing Literature review
9 pages (2250 words) , Download 2 , Literature review
Free
The pursuit of brand excellence can be likened to the Holy Grail of marketing. It is almost impossible to achieve, much less to maintain. The marketing landscape is littered with brands that failed, or are languishing in oblivion as more and more products and services enter the market each year, all vying for a piece of the proverbial consumer pie.
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Cam-Phone Industry Innovative Marketing Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The current revolution of information and communication technologies is changing our business environment drastically (Kanter 2005). New technologies influence the way we organize our work and the environment in which we compete, introducing new rules and new relative powers among incumbents, newcomers and even entire markets.
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Strategies for Reaching the New Hybrid Consumer Marketing Research Proposal
11 pages (3031 words) , Download 2 , Research Proposal
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The author states that major research firms estimate that B2B commerce is ten to fifteen times greater than B2C commerce. Business buyers often get better prices by using B2B auction sites, spot exchanges, online product catalogs, barter sites, and other online resources.
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Clever Marketing in the Luxury Fashion Industry Marketing Essay
62 pages (15500 words) , Download 4 , Essay
As the paper highlights, talented designers, nowadays, unlike their counterparts from before, can no longer merely rely on their talent. In fact, they are forced to share profits such as the Gucci Group and the LVMH in order to increase their sales through marketing. Without a doubt, the luxury fashion industry makes use of clever marketing strategies.
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Coca-Cola and Water Shortages in Communities across India Marketing Case Study
8 pages (2278 words) , Download 3 , Case Study
Free
The Code of Ethics for the company should define the values and standards by which it conducts its business operations.  It should also provide all stakeholders (including rural communities discussed above) with a clear description of the procedures and processes at various levels of the organization.
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Customer Retention of TESCO Company Marketing Case Study
10 pages (2848 words) , Download 3 , Case Study
Free
TESCO’s Club card program has its widespread reach on 10 million active households and records a sales value of 85% of weekly sales. The success of the loyalty program is because of the commitment of TESCO to treat customers as individuals focusing on key areas of multidimensional customer segmentation and tailored communications.
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Marketing Orientation in Telecommunication Company Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The author of the paper explains that the telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year.
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The Traditional CD Marketing Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The traditional CD marketing company at the beginning of dynamic operation is a company that is presented as trying to get closer to its consumers, and therefore has revamped its operations to reflect a more talent centric organization to compete with downloading mp3 files from the internet.
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An Analysis of Innovation at PepsiCo Marketing Case Study
8 pages (2177 words) , Download 2 , Case Study
Free
Pepsi’s rich history and consumer loyalty which has generally existed for 100 years might be a new innovation in creative marketing by altering brand theories and coming up with a new way to present its existing products (and new products) by giving PepsiCo the largest brand promotion on its packaging.
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Marketing Value of Advertisement Campaign for New Product Launch Marketing Case Study
8 pages (2395 words) , Download 3 , Case Study
Free
The marketer-consumer relationship has changed due to changes in the economic environment. Marketing does not merely involve ‘using a pinch of the internet, a sprinkle of product sampling and a dash of PR’. Changing social behaviors combined with increases in consumer choice in media consumed has led to the fragmentation of mass audiences.
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Clever Marketing for Luxury Goods in the Fashion Industry Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
The essay looks into the ability of the financial groups to enhance the brand image of the companies to which the respondents belong. This was taken into consideration due to the fact that these has been pointed out as the reasons why luxury goods shifted away from promises of super exclusivity and to strategies concerning mass marketing.
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Target Customers and Marketing Strategy Marketing Coursework
10 pages (2712 words) , Download 2 , Coursework
Free
The international marketing demands new and innovative approaches to business which takes into account cultural and national differences of product perception and product value.  Marketing strategy is aimed to reach diverse consumers and sell products on an international scale. Marketers should apply different strategies and techniques in order to reach the target market.
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Evaluating Market Potential and Targeting Audience Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Despite the financial crisis that the world experiences today, a segment of the mobile phone market has been emerging and is growing healthy over the course of years. The dual-SIM handset market which aims to offer consumers access to two different numbers proves to be successful in the different geographical market.
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The Role of Advertising to Marketing Communications Marketing Research Paper
11 pages (3486 words) , Download 2 , Research Paper
Free
A major recommendation for a company is to base its objectives according to marketing communications theory that is tied to consumer behaviours such as the AIDA framework, the ATR framework, etc. This way, the company will have a structure to match the objectives with the strengths of the other marketing communications functions.
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Marketing Ethics: Proctor and Gamble Marketing Case Study
8 pages (2383 words) , Download 2 , Case Study
Free
Reactive marketing strategies which are defined as defensive strategies would be put into place whenever the practices of Proctor and Gamble would come into question. In the case of having offended its customers, Proctor and Gamble would have to make sure that these strategies are in place such as those which are enforced by competitors. 
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The Capital Asset Pricing Model, the Markowitz Portfolio Model Marketing Coursework
9 pages (2667 words) , Download 3 , Coursework
Free
The performance of the portfolio manager is measured in terms of his ability to maximize his risk-adjusted return as well his ability to diversify the portfolio to remove unsystematic risks.  This can be achieved not by portfolio selection along, although there should be rational guidelines, but by diversifying the holdings. 
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A Strategic Marketing Assignment on Etisalat Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
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The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers.
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Price Discrimination in the Airline Industry: the Effect of Market Concentration Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
This research will begin with the statement that since liberalization, the airline industry in the United States has undergone a significant transformation in terms of competition and hence pricing, owing to the wide range of legislation and regulations such as open skies and other similar policies that encouraged competition.
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Restructuring and Market Performance in the Heinz Company Marketing Case Study
9 pages (2453 words) , Download 2 , Case Study
Free
The Heinz Company developed throughout the years and in its development, we can see key phases of strategic development. Heinz Company made many acquisitions throughout the years and succeed in every aspect. The Company’s success is mainly because of its innovative plans of restructuring which enabled it to grow and expand more and more throughout the world.
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The Slump of Sales Growth of the Retail Industry Marketing Research Proposal
9 pages (2250 words) , Download 2 , Research Proposal
Free
The encompassing figures on industry growth comparison are done to understand its position and relationship. Finally, the factors that contributed to positive or negative results are reported to present industry performance during the period of review. The financial crisis brought to halt economic activities in the world. 
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The Japanese Market for Xbox 360 with the Main Focus on Strategic Transfer Pricing Techniques Marketing Research Paper
10 pages (3133 words) , Download 2 , Research Paper
Free
Transfer pricing is typically concerned with inter-country level transactions on sales of goods and services, patenting and licensing, lending and borrowing of money, payment of interest and so on taking place among branches or between the parent company and subsidiaries of a multinational organization.
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Perfect Competition Issues Marketing Assignment
8 pages (2380 words) , Download 2 , Assignment
Free
Studying different economies in a global environment may give a deeper insight into the changing dynamics of economics and may define perfect competition not just in terms of entrants and prices, but the availability of perfect information as well. Perfect competition, in simple terms, reflects a large number of firms selling a homogenous product in the market.
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Marketing Spotlight on HSBC Marketing Case Study
4 pages (1248 words) , Download 2 , Case Study
Free
HSBC is perceived to be demonstrating social responsibilities by offering tailored products for niche markets primarily targeting unprivileged classes (like ethnic marketing, positioning products for unprivileged countries, etc.) as reported by the literature by Lemon and Seiders (2007) and Sirkeci (2008).
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Internation Marketing: The Involvement of Ethnocentrism in the International Marketing Scenario Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
Marketing activities include selling, distribution, and advertising, and is as well concerned with developing expectations for future customer wants and needs through market research. Marketing is influenced by subjects such as economics, sociology, psychology, social sciences and anthropology among others. 
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World Merchandise Trade Growth Marketing Coursework
7 pages (2124 words) , Download 3 , Coursework
Free
It is quite essential to state that the importers, especially who are rookie international traders or importers dealing with fewer amounts of freight volumes prefer this mode of transaction. They do not need to attend any trouble regarding the delivery as the suppliers assume the entire responsibility.
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Theories of Marketing Development Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Schumpeter is popular for his original theory in 1911 that linked entrepreneurship with innovation in which he stated that an entrepreneur is an innovator that brings to table new ideas & innovations that result in the creative destruction of established monopolies. However, in 1942 he modified his theory.
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The Strategic Marketing Plan Audit - Tsingtao in China Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
There happens to be a favourable economic infrastructure in England which is favourable for a better market performance of the beer. The people in England lead an abundant life and it is not a problem spending on beer. If there is anything that is really selling in England, it is beer. This explains the steep competition in England’s beer market. 
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Promotional Activities of Hobbs Marketing Case Study
7 pages (1984 words) , Download 2 , Case Study
Free
The case depicts that the industry in which Hobbs operates in values personal attention and convenience. As a result, the paper highlights the importance of one to one marketing, more personal promotions, word of mouth, and the emerging technologies like the internet and mobile-based marketing that are less expensive to launch and more efficient when it comes to delivering results.
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The Internet and the music industry Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The internet technology is one of the most important breakthroughs in the current era which enables limitless possibilities in terms of information sharing and data gathering.
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Consumer Behavior: A Case of the Magic of iPod Marketing Case Study
1 pages (359 words) , Download 6 , Case Study
Free
The brand personality of iPod can be considered as a unique assimilation of different characteristic that resulted in the formation not only of its own niche in the international market but also the initiation of a trend that cannot be surpassed. The performance of the iPod in the market can even be considered as considerably illogical.
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Analysis of the US Market from Various Perspectives Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Insurance companies are available at attractive valuations: Currently, the U.S. market is in turmoil and due to the depressed business environment, a lot of companies are highly undervalued in the stock exchanges. So, this may be considered a good time to enter the US market by acquiring well managed and under-valued insurance companies. 
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Horizontal Product Differentiation Marketing Essay
4 pages (1489 words) , Download 3 , Essay
Free
The costs of products that are produced with horizontal differences do not vary to a great extent, as the production processes are similar for these products and hence it is common for these products to have the same price. However, this differs from the customer’s perspectives. The availability of a larger variety of products will increase the chances of the customer finding the product that closely meets his requirements and hence can increase his surplus.
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The five marketing orientation Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Despite the differences among business in the global landscape the marketing profession is able to categorized firms into five categories. These categories provide a conceptual idea of what the company is dedicated too and what is its market orientation.
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Virgin Atlantic Airways Marketing Essay
18 pages (4500 words) , Download 5 , Essay
Free
This paper gives information that as various airline companies have seen their existences dwindle and/or completely decline, Virgin Atlantic has used forward thinking, steady leadership, brand evolution, and guest focused improvements to establish its place not only as a contender in the airline industry.
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Appropriate Marketing Strategy for Glenmeadie Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The Glenmeadie company is currently facing a marketing dilemma; it has invested heavily in its front end operations in order to improve its relations with its customers, which is an excellent short term strategy because it has produced a jump in sales which has far exceeded the Company’s expectations.
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Value-Based Purchasing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
            The initial step companies frequently adopt toward a value-added approach to purchasing management activities is to set up quantifiable, corporate-wide purchasing management objectives that head straightforwardly to high-level corporate objectives. These objectives may emerge from benchmarking practices, internal audits, or evaluations carried out by an external consultant (Leftwich 2004).
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The Power Of Advertisement Marketing Essay
2 pages (500 words) , Download 7 , Essay
Free
Leave aside cosmetics and apparel commercials, but even the commercials for baby products have shapely and beautiful mothers. This is because we like to see bodies that are in shape and bodies that can somehow arouse us. So nudity might not be used by the advertisers but they definitely use sex indirectly to touch our most basic drive.
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Features of Horizontal Product Differentiation Marketing Essay
7 pages (1990 words) , Download 4 , Essay
Free
It can be found in the market that curtains of identical qualities are available in different colors. Similarly, having been made with the same quality material, there could a wide variety of shirts for males with different styling. These are all practical examples of horizontal product differentiation in product markets.
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Baby Products Store Communication Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the paper, the introduction of the points of difference for the business highlighting the unique customer service policy and exclusive products offered in-store is the core of the communication objective and goal. Next, the plan provides the target audiences and how this selection works with the company’s core product range. 
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Advertising Exposure, Memory, and Choice Marketing Case Study
6 pages (1839 words) , Download 2 , Case Study
Free
The advertiser must guarantee that the consumers will go to the retail counters and ask for their products, and forget about the competitive ones which are also available. He will choose this product over others and thus give the advertiser the much-needed joy – or the sale that he is looking forward to. However, this is one tedious process.
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Strategies for Reaching Global Markets Marketing Coursework
7 pages (2334 words) , Download 2 , Coursework
Free
In general, this paper presents a critical analysis of different entry mode employ by multinational companies to enter a foreign market. Why each of the methods ranging from a joint venture, a wholly-owned subsidiary, licensing, merger and acquisition have both merits and demerits, there is no one size fit all.
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Online Shopping Facility of Chocolate For Ever Marketing Coursework
6 pages (1741 words) , Download 2 , Coursework
Free
They have been satisfying local people and the tourists with their unique delicacies in chocolate. Apart from selling chocolates in the shop, the company is also quite efficient in supplying orders to a variety of weddings and parties.
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Traditional Marketing vs Online Marketing for Online Shopping Sites Marketing Case Study
17 pages (4779 words) , Download 4 , Case Study
Free
The paper shows two categories Traditional Marketing and Online Marketing. The traditional way of marketing we see in our everyday life that people from corporate houses will personally come to visit us in order to sell their products or services to us. Online marketing means the same thing but all these processes will be done through the Internet. 
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Balanced Scorecard Assignment Marketing Report
3 pages (815 words) , Download 3 , Report
The report also contains the objectives of business according to the social, economical, technological, and political factors influencing the business. The objective of the competitive position of the business is also defined. The report will also define the segments which need to be addressed by the baby shop in order to enhance its business.
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Classification of Advertisement Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The classification of advertisements may not be an easy task since an ad itself can have different appeals wrapped up in one. The classification of advertisements, therefore, becomes important when we need to understand how the appeal is being made and therefore understand if the marketing message is effective or not.
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Global Competitive Strategy in the Delhaize Group Marketing Case Study
11 pages (2998 words) , Download 2 , Case Study
Free
It is necessary that a supermarket chain like Delhaize chain needs to develop promotional aids that could attract and retain customers, especially the younger ones. For this, it is necessary that window displaying, pleasant staff and good conduct of business are maintained throughout. Also, special gift and discount schemes could be introduced on special occasions.
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Market and Customer Segmentation in the Restaurant Industry Marketing Essay
2 pages (1374 words) , Download 3 , Essay
Free
The company researched its customer base to find their biggest complaints and worked to serve them so that they would enjoy a higher degree of customer satisfaction and loyalty.  The company focused on what the customers wanted rather than who they were in terms of status and presented itself effectively. 
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The Prospect of Social Marketing Marketing Coursework
16 pages (4000 words) , Download 2 , Coursework
Free
In the 1970th, scholars concentrated on adjusting marketing frames of thinking, processes, and ideas to a broad array of non-profit ventures, originally universities, performing arts groups, and health care centers. Later a growing number of researchers transferred from the traditional emphasis toward what might be referred to as a program focus.
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The Rapid Growth of The Body Shop Brand Marketing Case Study
8 pages (2077 words) , Download 2 , Case Study
Free
This announcement sparked controversy for TBS and Roddick because of her strong opinions against L’Oreal’s practices. Many analysts believed that branding TBS should not be based on social activism. TBS built its’ consumer market on values and campaigned against animal testing.
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Marketing of Dairy Products Made Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper gives information that market yak’s milk on a mass level, using its unique selling point of being a traditional dairy product regarded as nutritious from an ancient culture. It has been developed in areas where there is minimum pollution and is, therefore, a truly ‘green’ product.
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