Consumer Behavior: A of the Magic of iPod - Case Study Example

The performance of iPod in the market can even be considered by market researchers as considerably illogical due to the fact that its features are opposing the norms of normal market trends such as affordability and flexibility in features yet continuously controlling the market with a significantly high market share. Compared to other products such as Nokia, the iPod is relatively high end, being exclusive in the features and having a very distinct appearance and characteristics. Although the product is neither affordable nor flexible in the features, it is highly recognizable thus considered to have transcended to ‘cult status’ or have a subculture of its own. 2. The iPod product then can be considered as an agent for shifting the culture in terms of technology.

Initially, the iPod users can be described as a diverse group who undergo a certain influence which can result to a transformation to the group known as the iPod users who are proud and confident of the product they are using to the point of accessorizing the said products regardless of the need or the price of such activity. Due to the said effects brought about by the introduction of the iPod in the market, the tradition of listening to music had been introduced to a world of new possibilities and limitless capabilities.

The continuous improvement of the iPod technology can even be observed currently with the introduction of new features such as iPhone and iTouch which are included in the growing power and coverage of the iPod family.