We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

The five marketing orientation - Essay Example

Comments (0)
Summary
This paper discusses the five marketing orientation and it describes the marketing orientation and operation of my current employer, Deloitte. The business world is composed of millions of organizations which have different purposes and business strategies…
Download full paper
GRAB THE BEST PAPER

Extract of sample
The five marketing orientation

Download file to see previous pages... The five marketing orientation

The production concept is one of the oldest system in the world which in the United States began to proliferate itself after the industrial revolution. The typical production company is dedicated to some form of manufacturing activity. Based on the production concept customer react based on the law of supply and demand in which price is a determining factor of the desire of a customer to acquire an item (Varian, 2003). As lower prices the demand of a product increases, thus the production of the company increases in accordance. The management teams in company following the production concept emphasis on improving the operating efficiency of the firm to lower costs and streamline the operation in all aspects of its supply chain. The supply chain of a company is the network of distributors, transporters, storage facilities, and suppliers that participate in the sale, delivery, and production of a product. The production concept can be applied to service companies.

A second strategic marketing orientation is the product concept. The product concept stipulates that consumers will favor those products that offer the most quality, performance, or innovative features (Kotler, 2002). A company adds value to its business by make improvement and enhancements to its featured products. An example of this application be can be seen in the company Sony. One of the most popular products of the company is its portable playstation system (PSP). ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Market Orientation
Thus market orientation is the organization-wide generation of market intelligence, dissemination of its intelligence across departments, and organization-wide responses to it (Meek et al. 2007; p.34). Marketing orientation provides organizations with the opportunities to engage in activities aligned towards developing an understanding of customers’ needs and future expectations; these activities also assist in understanding the factors that could affect customers’ needs.
2 Pages(500 words)Essay
What do you Understand by Terms Marketing and Marketing Orientation
What do you understand by terms marketing and marketing orientation? Marketing Marketing may be described as a bundle of management skills and resources, often referred to as marketing capabilities. These capabilities allow a business to understand, develop and maintain exchange relationships with individual, groups, organizations in order to reach the objective of the organization.
3 Pages(750 words)Essay
Five Years Marketing Plan
The project deals with the 5 years marketing plan for a company in UK. The company that has been chosen is Hotel Chocolat. Hotel Chocolat is a well known chocolate making company which makes new types of chocolates (Hotel Chocolat, 2010). The company is one of those few companies which manufacture chocolates by growing the cocoa themselves (Hulten, Broweus and Dijk, 2009).
8 Pages(2000 words)Essay
Marketing Orientation
This has brought into focus the results of being customer oriented and the benefits a company could derive out of it. A number of methods to rate market orientation have been studied and the same has been used to identify easy rating needs of companies. Methods such as Kohli, Jaworski and Kumar (1993) orientation scale and that of Narver and Slater (1990) are quite well known.
6 Pages(1500 words)Essay
Entrepreneurial Orientation and Marketing Orientation
In a study involving the interaction with a group of 153 high-tech CEOs, first surveyed in 1998 and again subsequently surveyed early in 2001, it was observed that both pro-activeness and innovativeness were weakly positively related to employment growth and innovativeness was positively related to turnover growth.
12 Pages(3000 words)Essay
The Competitor orientation, Tech orientation and Customer Orientation effect on performance through salesmanship and technical selling skills
An understanding of the customer-oriented philosophy on the selling process and its applicability of the techniques of selling are essential in achieving this. The impact of improved sales skills as aligned by the customer,
12 Pages(3000 words)Essay
Marketing as a Business Orientation

The paper tells that marketing management orientations focus on different techniques, policies and strategies to create value for the customers. These marketing management orientations are very much famous among the companies and the marketing managers use them for making their marketing strategies.

11 Pages(2750 words)Assignment
Marketing concept and marketing orientation
For an organisation to have a marketing orientation, it means it has concentrate on delivering goods that meet the needs and wants of the target market (Almquist, 2014). This is pivotal for a
4 Pages(1000 words)Essay
Discuss and compare the five market orientations that a company may adopt when carrying out its marketing activities. illustrate your answer with examples
However, the main of this paper is to discuss and compare the five market orientations that a company may adopt when carrying out its marketing
3 Pages(750 words)Essay
Marketing Orientation Concepts
Marketing is one of the most widely explored business disciplines. Traditionally, marketing has been perceived as a transactional activity involving at least two people or groups of people. Every party gives up something valuable in exchange for another item of value. Since marketing activities result in exchanges, it constitutes a vital element.
10 Pages(2500 words)Essay
Let us find you another Essay on topic The five marketing orientation for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us