Marketing of a new computer project - Research Paper Example

Project 7 Marketing of a new computer project Table of contents Executive Summary 3 Activities 3 Stage a 3 c Network diagram 6 I have developed the network diagram by the help of MS project. 6 CPA Diagram 7 7 8 Stage 2- d 9 Stage 3 10 Work Breakdown Structure (WBS) 10 Organizational Breakdown Structure (OBS) 13 Conclusions 14 References 14 Executive Summary This document discusses the planning and management of the marketing of a new computer project. In this report I will discuss the WBS, CPA and OBS techniques in scenario of this project. Introduction I have selected the project of the marketing of a new computer. During the selection of this project I was interested in the effective management of activity like this. In this report I will discuss the implementation of this project by using the WBS, CPA, and OBS. Activities Stage 1-a In this section I will discuss the project duration by allocating its activities a suitable time for there execution. Project Activity Time Allocated Description 1. Advertise 10 weeks 10 weeks are assigned to make the product familiar among the public 2. complete electrical design 10 weeks We hope that complete electrical design can be doe in 10 weeks 3. develop marketing plan 10 weeks 10 weeks are suitable for the this activity 4. analyze currently available model 4 Weeks Assigned additional week 5. manufacture hardware 10 weeks 10 weeks are suitable for the activity like this 6. Train sales representatives 7 days 2 more days are assigned 7. design hardware 10 weeks Suitable for this task 8. test and integrate 10 weeks We have more emphasis in testing so 10 weeks are enough 9. produce technical manuals 14 Days I have assigned 4 days more 10. prepare prototype 6 weeks Suitable for this task 11. complete detailed drawings 3 weeks Suitable for this task 12. design software 6 weeks Suitable for this task 1- b Sequence of project tasks Below I have arranged the sub task of marketing new project’s tasks in a way that no conflict can effect there arrangement. 1. Analyses currently available model 2. Complete detailed drawings 3. Complete electrical design 4. Design hardware 5. Manufacture hardware 6. Test and integrate 7. Design software 8. Prepare prototype 9. Produce technical manuals 10. Develop marketing plan 11. Train sales representatives 12. Advertise 1-c Network diagram I have developed the network diagram by the help of MS project. Figure 1 Network Diagram CPA Diagram Below I have presented the CPA diagram Figure 2 CPA Diagram Gantt chart I have used MS Project for developing Gantt chart that is given below Figure 3 Gantt Chart Stage 2- d In the table below I have listed the critical and non-critical activities. I have partitioned these activities into critical and non-critical activities by seeing there nature and effect of the overall project management. Critical activities Non-critical activities Complete electrical design Complete detailed drawings Analyses currently available model Manufacture hardware Design hardware Prepare prototype Test and integrate Produce technical manuals Design software Train sales representatives Develop marketing plan Advertise (E)- To determine the shortest time needed for the project management of this project, we have to cut down few activities time. I have analyzed and accessed that by doing this we can affect the project performance. So we have to keep the project development time period for the better project execution and management. (F) According to my opinion there are few activities that need more concentration and importance for the better project management. Like I have accessed that hardware design is relay significant activity. Next the task of testing and integration is also very important. So there are the areas of concentration in this project. Stage 3 (g) Work Breakdown Structure (WBS) Activity NO. Level 1 Level 2 1.  Analyses currently available model 2.   Reviewing the currently available model 3.   Collect data 4.   Conduct analysis 5.  Complete detailed drawings 6.   Design for enhanced user interface 7.   Merger h/w and s/w qualities to enhance the design 8.   Develop sketches 9.  Complete electrical design 10.   Review requirements 11.   Verify workable requirements 12.   Carry out Electrical design for the devises 13.  Design hardware 14.   Analyzing the new electric design 15.   Managing gaps 16.   Designs new efficient design 17.  Manufacture hardware 18.   Verify requirements 19.   Implement the development plan 20.   Manufacture hardware 21.  Test and integrate 22.   Test for better and error free environment 23.   Verifying all requirements 24. Design software 25.   Analyzing hardware structure 26.   Determining new needs of system 27.   Implement basic requirements for the better user interface 28.   Design software 29.  Prepare prototype 30.   Prepare prototype 31. Test for better performance 32. Requirement verification 33. Produce technical manuals 34. Analyzing the system tasks 35. Listing down complex features 36. Developing the manual 37. Develop marketing plan 38. Find out target market 39. Find out innovative features of the product 40. Train sales representatives 41. Gathering new market information 42. Analyzing new trends 43. Preparing help information 44. Deliver training 45. Advertise 46. Advertise for better quality, performance and suitable price 47. Analyzing feedback 48. Incorporating new features 49. Advertising to target audience (h) Advantages: Presents a enhanced view of overall project activities Provides a structure for developing a strategic plan The WBS decomposes, or partitions, the jobs into negligible works and more convenient divisions of work known as work packages. Disadvantage: WBS is problematic we build up the WBS on unrealistic (Anderson, 2004). Organizational Breakdown Structure (OBS) Figure 2- Organizational Breakdown Structure (OBS) Conclusions This report is effective for me to gain the comprehensive knowledge regarding the activities of the project management. I have implemented the WBS, OBS and CPA for these tasks. I have tries to do these things in terms of learning and I have gained lot of new thing regarding the better project management. References 1. Sahlin, J. P. 2003. ‘‘How much technical training does a project manager need?’’ PM Network, 35–36. 2. Anderson, S. D. 2004. ‘‘Project quality and project managers.’’ Int. J. Proj. Manage., 10~3!, 138–144. 3. Peter W. G. Morris. 1994 “The Management of Projects” Thomas Telford. 4. Retrieved on January 14, 2009. Retrieved from: http://en.wikipedia.org/wiki/Gantt_chart Read More