Marketing of Communications and Networking Company - Case Study Example

This paper is discussing of a market case of a company that deals with communications and networking. This company wishes to purchase more computers from a computer supplying company. The paper begins with the memo and then concludes with a brief executive summary.

Memo

To: Sales Manager – Tel.co. suppliers

From: Purchases Manager – Us. TELCON.NETWORKS

Date:

Subject: Purchase of Networking Computers

Introduction

At the monthly staff meeting on 28 February 2015, the management agreed to purchase 100 networking computers. I would like to know whether your company is in a position to supply this.

Background

Due to the diverse advancements in technology, the company wishes to expand its services by opening up new branches all over the United States.

Advantages

This will enable the company to outcompete in the growing market, attracting more customers and meeting customer needs effectively and efficiently. The modern commuters that they have purchased will also improve the quality of the services, enhancing communication and an internet connection to their customers among other services.

Staff opinion

A survey carried out by the involved staff has outlined your company as among the best who can supply us with the necessary equipment for the expansion project. The consideration was because of the quality of the computers, their durability, and the fair prices offered by the company.

Cost

The details and possible cost of the required computer model are here below-

Brand

Model

Price

INTEL

XP 608

$  1,350

SAMSUNG

Ct1 - 973

$1,520

Request

If the above meets your approval, we shall appreciate it. Please communicate in advance if you have approved this memo for the go-ahead of the supplies.

Catherine C.J

Executive summary

 After the presentation of a memo, an executive summary is expected. This refers to the official response that complies with the memo. In our case, we shall consider the response of SM. Keith Nyamekecho (Sales Manager – Tel.co. suppliers) is the example in our case study.

The issue is about the expansion of computer services in their company in order to meet the increasing customer demands.

The clients identified a strategy of opening more branches all over the nation as a way of expanding and distributing their services, making them available to all customers over the United States of America. This expansion required them to purchase more computers. The reason as to why they chose my company is because of the quality of products. The price within the company is also customer friendly and delivery is done on time, with good customer relations. Us. TELCON.NETWORKS believes in quality service. They probably considered my company because I also offer quality products that will enable them to meet the customer goals and sustain the customer needs.

            Upon the agreement on the price and date of supply, I delivered the ordered type of computers –50 PC computes Intel XP 608 at $1350 each and 50 PC computers Samsung CtL-973 at $1520 each. There was no negotiation of the price before the drafting of the memo, Us. TELCON.NETWORKS had already made research on the exact price at which I offer the specific computers.

            The types of computers I offer in sell in my company are among the most modern that can be used in all types of business. I can also recommend all types of companies offering computer-related services to purchase these modern computers for quality services to their customers.  The Intel and Samsung computers are among the most efficient computers in the world that are enhancing modern technology. The company is also intending to expand its services to incorporate other best computers like Apple and Xperia. This will enhance the meeting of varying customer needs and expectations all over the nation. The supplies will be expanded all over the nation in order to make these new brands available to our customers from all perspectives.