Service Marketing, Objectives, Strategies and Planning - Case Study Example

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This case study describes service marketing, objectives, strategies, and planning. This paper outlines marketing functions, implementations of strategies, direct and indirect customers, prospects, marketing planning…
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Service Marketing, Objectives, Strategies and Planning
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Download file to see previous pages However, People today are more selective, alert, enlightened and powerful. The traditional concept of shopping has been changed, and now conventional shops and outlets are at the verge of extinction. This makes marketers put their effort to categorize consumers according to their responsibilities toward unfamiliar products/services. Marketing has been often misunderstood by many managers as investing huge amounts in advertising and sales. Innovations and technological advancements have made service/product marketing highly complex and competitive. This paper will discuss some essential marketing objectives, effective method of market research, and proper implementation strategies, etc. with relevant examples and reasons.
A consumer in his daily life confronts with hundreds of new products and service offers. The age of cutthroat competition is compelling marketers to innovate techniques to promote their products and services. Consumer behavior is a highly important factor in marketing operations. Each purchaser is unique and his needs also might vary from others. The new concept ‘consumer is the king’ has great importance in today’s marketing scenario. Customer acquisition and retention have become too difficult for organizations. It happens because of two reasons; competition is at its peak, and customers are highly informed. Hence market research and further planning have great significance in today’s business field. Theoretical aspects of advertisements have long term effect on certain segments of people. However, investing huge amounts in advertising and sales cannot be justified as marketing.
1. The initial objective of marketing is to increase product awareness among customers. The company should have a clear and measurable strategy to assess the results of its functions. As mentioned earlier, customers have become selective more than ever before. Hence, product awareness and incessant persuasion are an essential part of effective marketing.  ...Download file to see next pagesRead More
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