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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Principles of Google Marketing Literature review
4 pages (1100 words) , Download 2 , Literature review
Free
The main issue analyzed here is the competition from Amazon and their pricing strategy along with the distribution channels both companies will adopt to market their services since the real winner will be the product that reaches the customer. It is a well-known fact that Amazon is the leader in the space for selling books and accessories online.
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Best marketing practices in travel trade industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
But there are few critical factors which are mostly unsolved and also appear in form of major obstacles in the way of adapting the Internet as the main channel for marketing in the tourism industry. The first and foremost issue is, of course, the concern of the customers about the level of security of the transaction.
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Marketing Intelligence and Business intelligence Roadmap Marketing Assignment
8 pages (2166 words) , Download 2 , Assignment
Free
The marketing strategies formulated should thus be able to effectively expose the new products, be able to lure the attention of potential customers, create awareness of the new products and enable potential customers to find the need and interest of purchasing them. Example of the questions asked included. 
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Theories of Marketing Strategies Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
According to the research findings, it can, therefore, be said that it is essential for organizations to adopt mechanisms that will allow them to concentrate their limited resources on opportunities they come across. This will enable them to attain market control by achieving sustainable competitive advantage over their business counterparts and thus increase their sales.
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Database Mining Techniques Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
The success of marketing programs of E-commerce websites relies on the availability of customer data. The number of dimensions of customer data and the number of records plays a crucial role in data-mining. Individual customer data can be used to alter the marketing programs accordingly and for better customer relationship management.
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Consumers as Victims of Fashion Manipulation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The present-day man is in the hunt for perfection. Modern studies reveal that the attire of a person reflects his personalities and can even decide the day of a person. Many times it proved right but many times a lot of over-emphasis was given to the same. The media manipulated the consumers to fall victims who are irresistible to buying things.
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Starbucks and Its Difficulties During the Time of Economic Hardship Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
Every sector has certain brand names in its market who possesses a strong and broad customer base. These companies according to industry observers have been found to perform better compared to other brands. If being specific to industries such as coffee making industry, Starbucks Corporation has a brand name.
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Effects of Global Financial Crisis on the Market Marketing Coursework
6 pages (2226 words) , Download 2 , Coursework
Free
Then, the global financial crisis concerning the bubble that has preceded it is explored, and what has happened. Lastly, the impact of the fair value method of accounting on companies' financial statements during the global financial crisis is discussed. Value has been defined in more than one way. In the business world at least, the definition of value ranges from that of finance to that of marketing.
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The Marketing Role in a CSR Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the paper states that Shell’s responsibility does not end here at all. It has to keep moving forward and satisfy its publics in such a way that they feel privileged and has a very positive view of the oil company that has changed the CSR definition. Shell knows what it is doing.
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Marketing: Mini-Cooper Marketing Case Study
8 pages (2206 words) , Download 3 , Case Study
Free
BMW has developed many innovative marketing strategies to boost the sales of Mini Cooper which has yielded positive results. Customized marketing and micro marketing strategies were used extensively by BMW instead of the boring mass marketing for boosting the sales of Mini Cooper. Talking billboards, innovative brand development strategies were some other marketing criteria used by Mini Cooper.
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Burger King and Innovation Marketing Essay
57 pages (12000 words) , Download 3 , Essay
Through this paper, the researcher intends to gather as much information as possible regarding the innovative strategies implemented by a popular company such as Burger King, and how it has helped improve the company’s business performance, if it has at all. He identifies the different innovative strategies that Burger King has attempted to adopt.
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Market-Driven Product Marketing Assignment
6 pages (1786 words) , Download 2 , Assignment
Free
In highly competitive market environments organizations need to place extensive efforts towards conceptualizing, designing, developing, and marketing products or services that address strategically and effectively to the market demand while at the same time offer a competitive edge to the enterprises themselves. 
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Latino Marketing and Advertising Consulting and Trends Marketing Essay
2 pages (578 words) , Download 2 , Essay
Free
The author states that this trend, among other trends involving the Hispanic community, has been influential in determining how the said community is being served by networks, not only on TV, but also in other media, e.g., print, movies, and electronic, as well. This has shaped Hispanic behavior towards mass communications.
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International Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The research paper studies the term Alcopop which is used in describing flavoured alcoholic beverages (FAB). A good example of alcopop produced in UK is the Smirnoff Ice. Based on the environmental analysis result, the market opportunity of Smirnoff is evaluated in order to expand its market internationally.
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IPhone UK Market Analysis Marketing Report
4 pages (1321 words) , Download 3 , Report
Free
There are primarily four major macro-environmental factors that have a considerable impact on the market strategy of the product: economic; demographic; socio-cultural, and environmental. Economic trends and demographic paradigms have a major impact. Young people across race, culture, and color prefer the product.
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Arts and Heritage Marketing Marketing Case Study
6 pages (1822 words) , Download 2 , Case Study
Free
Marketing strategies for NPO typically aim at identifying the target consumers and developing a core band of consumers. Since the non-profit sector lies beyond the mainstream business domains, it is imperative to forge unique marketing plans for optimizing benefits. These plans may be directed at gaining short-term economic advantages or may go further into building long-term brand identity for the enterprise.
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Global Development Strategy of Siemens AG Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
The researcher states that after years of building a reliable telecommunications system, Siemens AG is facing some serious forces within its macro-environment, signaling some changes in its strategy. With the advent of the Internet, the once flagship product of the company, the EWSD, is facing some threats with the emergence of new technology.
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Type of Markets and Their Characteristics Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
Evidence from the firms’ cost curves shows that the perfect competitive market is the most appropriate form of market, however market failure may occur and the paper highlights the importance of government intervention in eliminating negative externalities and the provision of public goods.
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Marketing Audit of the Best Western Restaurant Marketing Essay
8 pages (2375 words) , Download 3 , Essay
Free
The Best Western is a one-of-a-kind place which offers an eclectic experience to all who stop by it. The property is spread out over 17 acres of lush gardens and knitted closely with the North Yorkshire Moors. Their food is their main attraction as they have hired award-winning chefs to cook for their customers. It is a very dynamic market environment.
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McDonalds Fast Food Industry Marketing Essay
1 pages (328 words) , Download 4 , Essay
Free
Each franchisee deals with every day supervising of their employees, but the company’s corporate headquarters which has a staff of 2,800 professionals provide assistance to all restaurant owners in order to ensure all McDonald's employee receives the support. Activities such as employee training are coordinated through corporate headquarters.
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Consumer Behavior Issues Marketing Case Study
6 pages (1971 words) , Download 2 , Case Study
Free
This term was first coined in the 1950s whereby the young adolescents were newly identified as a separate group of individuals with distinctive needs and since then has been associated with a range of products popularly marketed by the media as exclusively for teens such as ‘teen magazines’, ‘teen clothing’, ‘teen fashion accessories’, ‘teen music’ and the likes (Storry et al, 2002).
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Spirit of Modern Consumerism Marketing Literature review
9 pages (2355 words) , Download 2 , Literature review
Free
Campbell in his book “The Romantic Ethic and the Spirit of Modern Consumerism” states, “The mystery is more fundamental than any of these, and concerns the very essence of modern consumption itself—its character as an activity which involves an apparently endless pursuit of wants; the most characteristic feature of modern consumption being this insatiability.”
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Marketing Proposals for the Cruise Ship industry Marketing Research Proposal
6 pages (1762 words) , Download 4 , Research Proposal
Free
The cruise industry is one of the most lucrative industries which have altered drastically over the years due to changing consumer trend, demand, and external environment. This has greatly impacted cruise companies spanning from North America to Europe. In the UK, especially, the passenger population has declined, and the industry is hard hit by the current recession.
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Marketing Plan for Ammersee Music Distribution Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Our competitors are the other independent labels showcasing group band music. We believe that by concentrating on San Francisco bands we will gain a reputation for releasing the best artists in this genre and help the Bay Area gain a reputation for this style of music. Group band music has been an essential of youth music at large since the 1990s.
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International Marketing of Marks and Spencer Company Marketing Case Study
7 pages (2212 words) , Download 2 , Case Study
Free
M&S has been accused of having outdated in-store environments which require refurbishing to meet a more contemporary consumer mindset. Because the Italian market is saturated with upscale fashion competitors with a flair for quality and modernism, the consumer markets are likely going to be driven by the aesthetics of the M&S retail store.
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The Marketing Distribution Channels in the iPhone Marketing Essay
1 pages (250 words) , Download 1 , Essay
Free
The product that I recently purchased is the iPhone, which is manufactured and marketed by Apple Incorporation based in California, USA. The marketing distribution channels for the product are either you buy the set from AT & T, a mobile network based in the USA or you buy it online. Therefore, the marketing distribution channels, in other words, are either from Manufacturer to an agent (AT & T) and then to consumers.
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Marketing Plan for National Exhibition Centre Golf Show 2009 Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Reportedly, says one golf celebrity chose to promote various branded products at previous NEC Golf Shows, “I love coming up here every year. It’s just getting bigger and bigger every time and there are all sorts here”. The celebrity is attempting to indicate that the show continues to draw consumer interest.
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That of Tien Yen Chyn Marketing Essay
1 pages (333 words) , Download 2 , Essay
Free
He not only provided some concrete arguments to consolidate his claim and to defend his views, but he also underlined the basic precepts of Critical Thinking which every doctor should embody before ushering into the work. What I liked most in Tien’s journal is this smoothness while shifting from an idea to another.
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Sustainable Filmless Packaging and Alternate Packaging Solutions Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Packaging, specifically in cartons, usually uses metalized film lamination to give off a glossy and shimmery effect as part of product presentation and marketing. The glossy design usually involves bringing the paperboard, the primary material of cartons, to two printing press technologies in separate locations.
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Analysis of Marketings Role Is to Encourage Consumption Statement Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Consumption asks for post-purchase behaviors on the part of the customers, who come back and forth to make their points clear with regards to the product that they have bought. If the customer is unhappy, he will revert back with more pressure and negative resilience than he would if his need has been satisfied in an adequately sound manner. 
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Coca-Cola Company's Marketing Communications Marketing Assignment
1 pages (272 words) , Download 3 , Assignment
Free
Evidence can come from anywhere in the marketing mix—the product itself, promotion, price, place. The company's marketing communications—the Facebook fan page as well as the 'My Coke Rewards' are specific pieces of evidence from the website that tells Coca Cola as a product is in the mature phase of the product life cycle. 
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Situation Analysis for Trafalgar Fire Australia Marketing Essay
6 pages (1612 words) , Download 2 , Essay
Free
This move however was unsuccessful, resulting in the decline of Trafalgar’s brand popularity and sales. In May 2009, Trafalgar Passive Fire Solutions was acquired by Fire Containment. Fire Containment is “a 100% Australian Owned company, offering unique and specialist passive fire protection systems” which operates in Australia and New Zealand.
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E-mail Marketing Marketing Literature review
1 pages (511 words) , Download 9 , Literature review
Free
Email marketing is one of the most efficient marketing ways to advertise and support an organization’s service or product. Businesses utilize emails to carry out business activities. One of the main significant advantages of email marketing is that it facilitates organizations to communicate worldwide customers/audience by putting small effort.
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Operational Analysis for Improving Performance of Wheatley Park Hotel Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The focus of the recommendations is to reduce cost, increase efficiency, and acquire greater occupancy in the hotel. The aim of this paper is to explore the different operations strategy that would address the issues and problems of Wheatley Park Hotel and improve its performance in the hotel industry.
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Marketing Plan for The Times Newspaper Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the report the above mentioned newspaper is intending to launch a new product and various marketing related strategies will be used in this endeavor. Recommendations will also be given as to how the organisation can effectively use marketing strategies during the period of launching a new product.
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Toulmin Analysis Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The home treatment kit is more convenient as compared to costly, and time-consuming visits to the dentist, with the use of harmful ultraviolet lights. Tests conducted by Dr. Lou Siegleman have indicated that there is an improvement of up to 8 times in the brightness and whiteness of teeth (TTWK, 2009). 
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The Australian Automobile Market Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The Australian automobile market has experienced sliding sales and most companies are finding it difficult to survive. The Holden SS Ute – sports utility trucks have been popular and keep upgrading the product. However, they too need certain changes in their marketing mix to enhance the sales.  
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Nation Branding: Using Books to Stimulate Renewed Interest in Africa Marketing Research Proposal
9 pages (2250 words) , Download 2 , Research Proposal
Free
Branding is a marketing term which places emphasis on attractive packaging. No matter how resourceful a nation may be internal, if those resources are not packaged at par with global standards, chances are very slim for the world to know. Advertising helps in to reveal the wealth and how it can be utilized for the wellbeing of a nation.  
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Guide to a Business Entry in China Marketing Assignment
17 pages (4250 words) , Download 2 , Assignment
Free
Michael’s Patisserie is a specialty bakeshop based in Australia.  It is a well-developed business and has faithful customers almost addicted to its specialized sorties of baked products.  Michael Chavarria, the owner of the bakeshop is contemplating on foreign sales with China as a target market. 
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Marketing Plan for SBA Developing Sounds for Mobile Games Applications Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
A diversification strategy project has been established by the management committee of SBA. The proposed strategy is to target the mobile gaming industry with a view to SBA becoming a supplier of audio solutions to those software developers and suppliers who supply the manufactures of hardware and the end consumers of gaming directly.
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MarketingMarketing Mix: Budweiser Marketing Essay
1 pages (477 words) , Download 5 , Essay
Free
The author states that derived from the German adjective that describes something or someone from the city of Budweis, Bohemia, Czech Republic, Budweiser has become a household name in every continent due to its catchy tag and simple labeling. Despite its renowned popularity, it has inevitably suffered setbacks in its marketing aspect.
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Analysis Samsung Electronics Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
This paper gives information that under the dynamic leadership of Kun Hee Lee, the company enjoyed a competitive advantage over their rivals in the world market primarily because of the sharp business foresight and risk-taking capability. The long-term vision of the chairman and their ability to exploit the potential of the changing.
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Market Failure Issues Marketing Assignment
6 pages (1518 words) , Download 2 , Assignment
Free
For instance, given that air pollution is not well defined, a steel manufacturing company regularly emitting air pollution will not be held liable for causing harmful effects both to the environment and the health of individuals living close to the plant. People suffering from the negative effects of air pollution will not be compensated for health damages.
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The Adoption of marketing orientation by the Outback Queensland Tourism Authority Marketing Case Study
8 pages (2195 words) , Download 3 , Case Study
Free
Market metrics become an essential part of business strategy which have a significant impact on the market. The new management used customer feedback to create, improve and improvise its market plans to suit their changing preferences thus building a sustained customer relationship that would not only retain existing customers but attract new customers.
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Service Marketing: The Indy Event Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The study also aims at understanding and developing a promotional strategy for the motor racing event. The study analyzes all the possible means of communication and marketing that the event organizers must undertake. The study also highlights the benefits as well as shortcomings of some of the modes of integrated marketing communication.
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Forward-Thinking, Outcome-Oriented Producer Marketing Resume/CV
2 pages (500 words) , Download 3 , Resume/CV
Free
Education & Qualifications INTERNAL COURSES (Presentation + Negotiation skills / ILP Program) BUSINESS GERMAN DIPLOMA, 1996 Goethe Institute - London, U.K. BACHELOR OF MARKETING & NEGOTIATION, Ecole Supérieure du Commerce Extérieure (E.S.C.E.) - Paris, France Foremost Business School in France; highly recognized throughout Europe FRENCH BACCALAUREAT IN ECONOMICS, 1991 Universite de Saint-Exupery - Versailles, France
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Successful MediaCampaign for a Transformer 2 Film Marketing Coursework
8 pages (2468 words) , Download 2 , Coursework
Free
The introduction of the human element with extraordinary capabilities of perception in Sam can be quite understandable because his presence and involvement are essential for the continuity of the conflict. Thus Spielberg has provided the audience with one of the most potential casi Belli for the perpetuation of the conflict between Autobots and Decepticons.
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Effects of Advertising and Promotion on Purchasing Behavior of Chocolate Consumers in India Marketing Essay
51 pages (12750 words) , Download 4 , Essay
The main focus is on the chocolate industry in India where the product of chocolate has been very successful due to the fact that it is consumed by people ranging from all the age groups. The study attempted to analyze the market position of these companies and how they are surviving successfully in the face of competition.
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The Significant Aspects of Market Research Marketing Research Proposal
7 pages (1750 words) , Download 2 , Research Proposal
Free
Promotion of literary works, especially Shakespeare’s is the fundamental objective of this company that attempts to inspire Australians from varying cultural, social, and economic backgrounds with their projection of theatre productions, school programs, internship opportunities, distance learning projects, teaching workshops.
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Trends in Giving Marketing Essay
1 pages (372 words) , Download 3 , Essay
Free
The interesting trend was the rapid growth rate reported. A survey of 80 nonprofit organizations using this type of solicitation averaged an 11% growth in donors each month, resulting in annual growth in donors of 132%. The average contribution was about $20 each month so each of these newly recruited monthly donors was worth about $240 annually.
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