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Marketing Essays

Result for Subject Marketing:
19895 essays
What Aspects of the Korean Market Are Favorable for Korean Food Marketing Case Study
8 pages (2298 words) , Download 2 , Case Study
Free
There are different favorable aspects that benefit Korean food in the Korean market. First, there is a strong financial position for Korean food. Good financial positions make it possible for Korean foods to have future marketing plans (Hollensen 2014). Thus, this makes sure that Korean food exists in the food industry in the future.
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Carrefour Marketing Strategies in Poland Marketing Assignment
7 pages (2228 words) , Download 2 , Assignment
Free
Carrefour Polska operates with the advantage of location accuracy and selection, where places of stores of Carrefour have been carefully thought of before opening. Other factors that have contributed to its success in Poland include; the understanding of cultural differences, knowing the legal requirements, good management, using the latest technology, and its pricing structure.
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Satisfaction: A Behavioral Perspective on the Consumer Marketing Essay
7 pages (2431 words) , Download 3 , Essay
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Products are no longer traditional goods and services and the emphasis is on brand building and marketing brands as part of a comprehensive marketing effort to reach out to consumers. Consumers consume products not only for their intrinsic value but also as status symbols that are supposed to confer perceived and notional benefits like increased social recognition and to move up the social ladder.
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Add SWOT , introduction , conclusion and executive summery Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Major challenges, strengths, threats opportunities and even threats that the hotel faces will be analyzed in order to come up with a compressive conclusion on how a hotel
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Marketing Ethics as a Dimension of Social Responsibility Marketing Research Paper
7 pages (1884 words) , Download 2 , Research Paper
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During this period, 29 per cent of all the adults were smokers, with 39 per cent being blacks. Market research conducted by the company indicated that a majority of Black Americans preferred menthol and that most of them would favour Uptown’s menthol. The company put up an advertisement for the new product to be launched into the market.
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Kay Success Factors (KSFs) Marketing Article
1 pages (250 words) , Download 4 , Article
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Furthermore; Wash-it also uses less space, since it operates two machines at once. So house holders do not have to buy a washing machine. 4 There are many environmental
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Marketing of product Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As a means of this, the kitchen appliance brand will need to be acutely aware of their target market, what avenues they can advertise in as a means of capturing their attention, and what pricing structure would best be suited to carving out a respectable market share while maintaining a profit margin
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Monopolistic Competition and Oligopoly market structures Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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The author states that some industries can posses the characteristics of both oligopoly and monopolistic firm. With decrease in the level of competition the firms tend to behave more likely to that of oligopoly and less likely to that of monopolistic competition. The monopolistic market structure offers differentiated products.
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Fundamental of Advertising Strategies Marketing Essay
7 pages (2110 words) , Download 2 , Essay
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Advertising constitutes a kind of market activity that is characterized by communication and inducement. The objective is to affect the attitude, behavior, and cognition of the consumer towards the advertised product. Contemporary enterprises prefer celebrity endorsement advertisements for their products, as these are considered to be the most effective (Huang, Hsieh, & Chen, 2011, p. 9971).
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Adoption Meaningful Use Goals and Measures Marketing Essay
1 pages (392 words) , Download 2 , Essay
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Generally, it is essential to state that there are several MU goals and measures that seek to define the best ways and means by which healthcare organizations must execute the implementation of the concept.  Unfortunately, though, there are some challenges that easily come up in their bid to do so.
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Marketing Mix Food Master Company Marketing Case Study
12 pages (3261 words) , Download 2 , Case Study
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The public authorities of the nation are actively trying to implement ways through which its degree of commercial activities and domestic production can increase. This is because, with the rise in the extent of commercial activities, the number of employment opportunities in the country would increase and hence it would lead to a rise in per person.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity Marketing Essay
12 pages (3232 words) , Download 6 , Essay
Free
Apple always produces a superior quality of products so the often higher price is not an issue for Apple. People feel a sense of reliability out of this brand. It is very trustworthy. Nestle Brand Essence Model shows that reason to create excitement and passion in the mind of consumer. Target customers are the high-end customers of the society who thrive for lifestyle trendy products like Apple.
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The Marketing Mix and Key Stakeholder Groups for Ryanair Airline Marketing Assignment
5 pages (1250 words) , Download 3 , Assignment
Free
This paper endeavors to explore the organisation’s current relationship with the three stakeholder groups with the most influence and impact and identify the organisation’s current marketing mix and how it meets the needs of these three stakeholder groups with the most influence and impact, with specific reference to corporate social responsibility and ethical issues.       
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Eco friends Solar Technologies Entry into the China Marketing Assignment
8 pages (2466 words) , Download 2 , Assignment
Free
The main essence of doing so is based on the need to increase efficiency in serving the African and Asian markets. EST has established itself in Europe and America with a high demand for solar panels and accessories being experienced all across the world. China acts as the most spectacular location for the factory because of its convenience in serving the two markets.
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Marketing Management Step through for Mega Bastard Corporation Marketing Essay
8 pages (2216 words) , Download 2 , Essay
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The marketing environment consists of those external factors to a firm that impacts the ability of the firm to undertake marketing activities. These are external circumstances, conditions, and realities that firms must face up to, and must take as givens, in crafting marketing strategies, and in coming up with viable product and business ideas.
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SWOT RESEARCH AND ANALYSIS Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
The other forte is the number of qualified staff. California State University San Marcos boasts of a highly qualified staff capable of handling the new program and propelling
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Benefits of Integrating Marketing Communication Marketing Essay
12 pages (3113 words) , Download 5 , Essay
Free
Companies are also faced with barriers related to restricted creativity. Teams that are involved in coming up with an integrated marketing campaign face the challenge of making sure that the campaign fits with the goals of the campaign. This means that they need to be created, but their idea should be related to the goals of the campaign.
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Services marketing: Concepts, Strategies and Cases Marketing Research Paper
9 pages (2389 words) , Download 5 , Research Paper
Free
Abu Dhabi Commercial Bank is a part of the wide banking industry. It was founded in 1985. This commercial bank is a public shareholding with limited liability. Abu Dhabi Investment Authority holds approximately 65% of the total shares of this bank. The remaining percentage of shares is held by other individuals.
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Marketing Ethics Issues Marketing Essay
10 pages (2678 words) , Download 2 , Essay
Free
Moreover, it helps to educate the public about the products and services that are in the market; hence, increasing sales. Therefore, advertising provides consumers with information so that they can make informed decisions. Therefore, marketing managers have the responsibility of ensuring that they reduce advertisements that encourage underage drinking (Mohan, 2009, pg 27).
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Logistics and distribution Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This is followed by transportation from the processing factories to the processor/manufacturer. Finally transportation to supermarkets and retails. Milk transportation requires refrigerators which may not be a reality
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Service Marketing Questions Marketing Assignment
5 pages (1468 words) , Download 2 , Assignment
Free
Ethical misconduct comes about as a major problem within the service firms because there is no element of keeping a check on the dealings of consumers with the service stewards and sales clerks. Usually, small favors are done here and there which go unchecked and hence leave a bad taste in the mouth as far as the entire service sector is concerned.
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Customer Satisfaction in Ritz Marketing Research Paper
7 pages (2134 words) , Download 2 , Research Paper
Free
The concept of customer satisfaction has evolved over the years. Various organizations are attempting to reach the zero defects standard and subsequently increased the amount of investment is made to capture, count and eliminate defects. Dr. Deming, the father of the quality movement, has opined that ‘quality’ is defined by the consumers.
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Internationalisation in Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Internationalization simply means going aboard. Technology has made it possible today for firms to go international today easily. Globalization has allowed companies to extend their operations to the foreign markets. Many firms now in search of profitable returns continue to move abroad.
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Ernst and Young - Marketing for financial services Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Ernst and Young through its 35,000 financial advisors located on a worldwide basis provide a host of financial services to its diversified client base. (Ernst and Young named top consulting organization for financial services, 2010).
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General Motors and Saturn Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
A market segment that GM should focus on is in building green cars. There is a huge demand for hybrid and electric car models in the United States. Saturn should invest more money in research and development to introduce a fully electric car. The electric car should be capable of reaching more than 100 miles per battery charge.
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Hersheys BreathSaver Product Overview Marketing Research Paper
4 pages (1089 words) , Download 2 , Research Paper
Free
One of the major developments that the industry has experienced over the last several decades is the expansion of the industry to accommodate innovativeness and creative marketing. Product lines have grown each day with every player creating an impression that has stabilized the industry in various ways, including an ever-increasing definition of the market.
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Marketing Mix for McDonalds Marketing Essay
2 pages (652 words) , Download 2 , Essay
Free
At Mcdonald's, the price of a product may change from one outlet to another as it is affected by the location of the outlet and also because there are different franchises. A pricing strategy for the low-fat blueberry muffin should be such that it is consistent at every outlet. A sales-oriented pricing strategy could be to give coupons on each purchase.
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Reflexion Research Report Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
There are various types of research methods and these are used extensively by researchers to formulate interpretations of various data sets.
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Nintendo Reviving a Company Transforming a Market Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Nintendo considers hardcore gamers and teenage gamers. Nintendo spends a lot of time in hardcore gamers and earns plenty from the hardcore gamers. Nintendo focuses more on games that are enjoyable to play instead of
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Marketing Plan III Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Age-wise, target customers will certainly be the adults at age 40 and above. The distinctive characteristic of this class and age of people is that they are always ready to make necessary changes in their life patterns as per the needs
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Develop a Services Marketing Plan of Fitness First Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
According to the paper starting from situation analysis in which internal and external environments are analyzed this paper look into the current marketing, pricing and physical evidence strategies of the company and after identifying the gaps suggest a new marketing plan which is well justified by giving proper explanation for the suggested amendments in each of the element of the marketing mix.
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The marketing communications plan for ultime HP TV Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The plan focuses on the launch year for a new in-home entrainment system released by the company, which is known as the Hewlett-Packard TV pad.
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Marketing management fresh and fresh Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
With intense competition in every industry, simply making customers aware of the products and services of the organization is a strategy that will result in an organization lost in the fog.
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Principles of Marketing Communications Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Marketing communication can be understood as a critical subset of the overall marketing concept idealized and implemented by organizations across industries. Marketing communications helps in identifying and establishing the relationship of an organisation with its consumers as well as other stakeholders.
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Marketing of Lifestyle Electronics Marketing Essay
5 pages (1347 words) , Download 4 , Essay
Free
The name of the start-up company is Lifestyle Electronics. It is a retail company selling everyday and lifestyle electronic products. The products will come from big and respectable brands known across the globe. The major products can be categorized as follows: Consumer electronics- It will include products such as televisions, washing machines, personal computers, digital cameras, air conditioners, refrigerators.
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Marketing communication (REPORT) Marketing Essay
3 pages (750 words) , Download 3 , Essay
The ‘just do it’ tagline has been very inspiring to the subsequent sports generations that have traversed the sporting arenas. By adding the term possibilities in the tagline, Nike + wants to pull everyone out of their comfort zone and
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Ralph Lauren Rugby 's Fail Reasons and Re-Launch Marketing Strategy Marketing Essay
12 pages (3390 words) , Download 2 , Essay
Free
Rugby being a part of the parent company Ralph Lauren provides trendy and preppy clothes for youngsters including both men and women. Rugby is a part of Ralph Lauren has a lot of advantages over its competitors and allows Rugby to push its brand in the brand successfully creating a good brand image in the mind of the target customers.
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Branding Strategy- Nike Inc.U.K Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The fundamental marketing activity of an organization is to convey a positive and optimistic brand image in the minds of its consumers. Currently, there is an insane proliferation of brands in the marketplace which has created a “do or die” situation for the marketers and brand managers all around the world.
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Marketing Management Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
According to the author of the text, sStrategic planning, today often requires collaboration with other firms while carefully observing other competitors. It is also stressed that in order to achieve competitive advantage in the market share an organization must therefore first build a strong relationship within itself.
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Approach to Marketing vs Value Approach Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
All the best techniques are used in this case to convince the customers about the goodness of the products. The place manufacturer is used as a task to deliverthe products
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Amazon Prime - Repositioning Strategy Marketing Essay
1 pages (338 words) , Download 4 , Essay
Free
Amazon Prime is a membership service related to the Amazon online store. The unique feature of the service is that it offers free two-day shipping on items purchased in online shopping stores along with access to Amazon Prime’s video service. Currently, the price of the service is $99 on an annual basis (Kline, 2014). 
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Residential Fieldtrips: Adding Value to Marketing Education and Student Experience Marketing Book Report/Review
14 pages (3899 words) , Download 2 , Book Report/Review
Free
Various interventions have been developed and introduced in the curriculum. Above all, employers are looking at individuals that not only have good grades but also have the capacity to perform a given task confronted with the challenge. They advocate for individuals that are creative, problem-solvers, hardworking, and diligent.
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Wholesale Medical Marijuana Distribution Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The Wholesale Medical Marijuana Distribution farm is a farm that is dedicated towards the production of medical marijuana on a large scale. The farm partners with the major health institutions in the production of marijuana for the therapeutic
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Social progress Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Social progress index describes the measure of the situation in which a society has strategies of improving the lives of citizens through
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Starbucks Coffee Marketing Plan Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
This essay will look at the marketing plan for Starbucks Coffee Company. Starbucks is a leading coffee maker and seller located in the US. Its core aim is to manufacture and sell coffee products. This firm has several outlets in the US and other countries. The company provides products as opposed to services, its marketing strategy is service oriented.
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Marketing Research Gilligans Backpacker Hotel Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
In a nutshell the processes used in market segmentation are explained. The next section describes the positioning of the services and products of the company. The options that can be considered in positioning and targeting as well as the benefits are explained.
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Operations Management at Disneyland Paris Resort Marketing Essay
6 pages (1822 words) , Download 2 , Essay
Free
Disneyland is one of the most recognized amusement parks in the world. The theme park was founded in the year 1923 by Walt Disney. The Walt Disney Company aimed at producing unparalleled entertainment experiences for people based on its fun-filled environment, joy rides, creative studio entertainment, and quality restaurants. 
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Launching a Cigarette Product Called F&H Cigarette Marketing Essay
6 pages (1758 words) , Download 2 , Essay
Free
The techniques that are employed in marketing include choosing market segmentation and targeting a market through analysis of the market, in addition to understanding the behavior of consumers. Marketing activities like promoting a product in marketing are different from production or manufacturing, which involves producing a product that is intended to serve a particular target market.
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Strategic Management Accounting for Shareholder Value Maximisation Marketing Essay
8 pages (2000 words) , Download 3 , Essay
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Shareholder value maximisation has been a revolutionary notion shifting the focus of management efforts towards shareholders’ interests and investor protection. Management acts as the agent of shareholders who are the real owners of a company and therefore are expected to work in the best interest of shareholders.
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The Power Of Advertisement Marketing Essay
2 pages (500 words) , Download 7 , Essay
Free
Leave aside cosmetics and apparel commercials, but even the commercials for baby products have shapely and beautiful mothers. This is because we like to see bodies that are in shape and bodies that can somehow arouse us. So nudity might not be used by the advertisers but they definitely use sex indirectly to touch our most basic drive.
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