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Marketing Essays

Result for Subject Marketing:
19914 essays
Unit Three: Assignment #1: Crayola Marketing Assignment
1 pages (250 words) , Download 22 , Assignment
Free
   The core product benefit of the Crayola is the crayons, which is the basic benefit that the consumer wants. The actual products relates to reflecting on the core products that will
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The Influence of Colour and Design on Aggressive Behaviour in Customers Marketing Research Paper
9 pages (2678 words) , Download 2 , Research Paper
Free
This study will further explore alternatives in design for regulating color and sounds that can make the environment more serene and tranquil for the customers, such as the Vastu Shastra in the Indian culture, which also focuses on the shapes and directions of buildings for making them pleasant and peaceful.
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Financial Times Competitors Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Financial Times competitors can be classified into two categories which are the broadsheet and tabloids.  This grouping is based on the size of its publication where broadsheet is the bigger newspaper which contains quality journalism while the tabloids or the smaller sheet newspapers are the ones that are considered as less serious press.
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Methodologies for Achievement of Research Objective Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The local and central governments possess key information on the attitudes and tendencies of the local people towards staying out and exposing themselves to the direct sun as opposed to protection against the sun. Information regarding the attitudes and behavior of the people can also be found in New Zealand statistics and Health boards.
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Entrepreneurship Concepts of Upworthy Marketing Research Paper
5 pages (1460 words) , Download 2 , Research Paper
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We often hear of a video, an advert or any other document or program that has gone viral, this is a very important marketing tool. Upworthy is one of the startup companies that are capitalizing on social media in order to reach out to a large audience. They have developed a strategy that allows the website visitors to share the information therein hence reaching out to more people.
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Advantages and Disadvantages of Topshop Company Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
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The microenvironment is the immediate market environment and relates to the competitors, substitutes, buyers, and sellers that influence a business. It is evaluated through Porter’s 5-force model. The macroenvironment takes into account the socio-economic, political and technological facets of the market. It is examined through the PEST analysis.
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Microsoft Innovates Disability Friendly Products Marketing Essay
5 pages (1536 words) , Download 2 , Essay
Free
Microsoft should think of doing something which will not only confine within the digital world. Those people with disabilities who do not know computers can also get access to the innovation of Microsoft. Considering the fact that many of the disabled people are from poor financial backgrounds it can think of making low-priced equipment.
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Role of Celebrity Endorsement in Marketing Communication Marketing Essay
7 pages (2292 words) , Download 2 , Essay
Free
Celebrity endorsement is a method of brand communication whereby a celebrity uses his or her popularity and acts as a spokesperson for a particular product. Celebrity endorsements are seen to have a long-lasting impact on the minds of consumers. A celebrity is an individual who enjoys public attention and is famous for their achievements
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Products and brand Marketing Article
1 pages (250 words) , Download 2 , Article
Free
On the other hand Pepsi managed to sell only 892 million of its products. The question everyone is asking is what made Cola so competitive and successful (Monroe, 2013). For quite a long time Coca Cola has been the official sponsors of world
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Customer Understanding, and Integrative Communication Mix of Quicksilver Cruise Marketing Assignment
7 pages (2064 words) , Download 2 , Assignment
Free
Quicksilver Cruises has the benefit of being located in Queensland, which is a relatively stable area of Australia that benefits from a solid political situation, in addition to an economic and social environment that is business-friendly, caters to tourists, and has a generally appealing climate by which to appeal to tourists.
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Geography of Iceland Marketing Essay
2 pages (635 words) , Download 2 , Essay
Free
Iceland is located between the Greenland Sea and the North Atlantic Ocean. It is northwest of the United Kingdom and is slightly smaller than the state of Kentucky. The land is plateau with mountain peaks, and ice fields, with a coastline marked by fjords, which are deep inlets carved by glaciers.
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Lockheed Martin Corporation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In addition, the company offers management, engineering, technical scientific and information services with their operations both domestic and international.Ethical standards set by Lockheed Martin Corporation help create conducive environment for the marketing team. Many business entities violate their set operation and professional ethics.
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Consumer Behavior as a Process Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
As the paper outlines, consumer behavior as a process tries to analyze the decision making levels and buying behavior of customers. Under consumer behavior, the customer plays three key roles; buyer, user, and payer. Consumer behavior also places a lot of emphasis on customer relationships, marketing, consumer retention, personalization, and customization.
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Marketing and Promotion: Market Research Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In this case, the art should adequately serve the purposes and intentions from audience perspective (Rabkin and Hedberg, 2011). In the contemporary society digital environment is considered crucial component of the market since it
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The Use of Digital Media Marketing Essay
1 pages (461 words) , Download 2 , Essay
Free
Most companies through the use of digital media have successfully succeeded in asking for their audience's permission before sharing content or starting conversations concerning their products or dealings. Audiences are also encouraged to participate and express their thoughts about the product or services being given to them by the respective manufacturers of their brand products.
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G-Viral Marketing Admission/Application Essay
2 pages (500 words) , Download 3 , Admission/Application Essay
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The following is a sample based marketing plan that explores a number of strategies and aspects through which the company will employ in order to maximize its sales portfolio, as well as secure a
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Gucci Brand Analysis Marketing Essay
10 pages (2887 words) , Download 4 , Essay
Free
Internal and external influences were to subsequently distort this niche’s market image, eventually necessitating a rethink of the entity’s strategy. Considerations in terms of PESTEL analysis portray the need for the brand to continuously focus on the two critical elements of social and economic factors, as these are fundamental to its growth, and gradual domination of the fashion sector.
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Marketing Analysis of Usitrip Travel Company Marketing Essay
7 pages (1865 words) , Download 2 , Essay
Free
Suppliers that offer offering luxury services like our own do as such at costs like not ours. We are intensely evaluated in the luxury market. Since we engage luxury and hence a little business, the volume will be restricted. Notwithstanding, we will have the capacity to accrue a higher profit margin.
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Hybrid Brand Strategy Report Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The implication of this is that all the market search and logistics in this sector are made even before the product are ready. This is different from the fast-moving consumer goods which can be displayed to search for consumers due to their
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Market Across Culture Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
The country has secured the position of the third best-emerging market across the world. Mexico is quite huge in size and is the 14th most populated country in the world. The population of Mexico displays a combination of multiple cultures that impact the food habits and lifestyle of the population (Levkoe, 2014).
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Traditional Marketing vs Online Marketing for Online Shopping Sites Marketing Case Study
17 pages (4779 words) , Download 4 , Case Study
Free
The paper shows two categories Traditional Marketing and Online Marketing. The traditional way of marketing we see in our everyday life that people from corporate houses will personally come to visit us in order to sell their products or services to us. Online marketing means the same thing but all these processes will be done through the Internet. 
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Improving Market Size and Profitability of iPhone Marketing Case Study
6 pages (1555 words) , Download 2 , Case Study
Free
The marketing competitive advantage of the company is in its excellence in finding an opportunity. They introduced the world to a simple personal computer with the launching of Macintosh. Then, they legitimized and legalized selling songs at a nominal cost on the Internet instead of people swapping tunes for free when they promoted the iPod.
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Perspectives of Launching a Multi-technology Device in Australia Marketing Research Paper
12 pages (3509 words) , Download 2 , Research Paper
Free
The organization under discussion is Mini Oral 2 which is intending to launch a Multi-technology Device- MTD- as a dual purpose handset in Australia. It would act both as mobile phone and a computing device. The concept revolves around empowering the end-user with multiple technologies at the best price possible.
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Roles of an Account Planner in Advertising Marketing Term Paper
6 pages (1635 words) , Download 2 , Term Paper
Free
Competition between manufacturers keeps on growing while on the other hand, the market for their products is not guaranteed as it depends on the will of the consumers to purchase them. As a result, the marketing departments play a major and significant role in building customer confidence and loyalty towards their products.
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Strategic Management-Case study Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
The stores of Starbucks are said to present a warm feeling to its consumers which makes them visit the stores repeatedly (Gambardella, 2009; Kachra, 1997). The strategy fits well with the potential and the capabilities of Starbucks as it has been successful
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Airline Industry Competitive Analysis Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
However, with the increasing demand for the airline service, the consumption of raw materials used is expected to heighten to a double figure with the desire to improve the service (Goold, 2009). Aluminum has since found a greater use in the industry
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Not for profit marketing Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The above definition of marketing is generic in nature. It could be applied in all situations which primarily involve creation and implementation of ideas that could substantially provide benefits for the business, individual and organization. Marketing
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Segmentation and targeting Marketing Personal Statement
1 pages (250 words) , Download 3 , Personal Statement
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ves identification of the factors that influence the purchasing decisions in a particular consumer group after which the consumers are grouped on the basis of the identified factors. Consequently, the marketing strategies are adjusted to cater for the needs of each consumer
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Comment to Peer Response DQ1DA and DQ2 KD Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The industry that I choose to discuss is Kellogg, a world high-fiber cereal manufacturer. The reason for choosing this company is because of the kind of services, and
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Advergaming and mobile advertising Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
r different games has attracted many people to the brand through the games exposure (http://blog.t-immersion.com/2010/11/02/interactive-unveils-an-advergame-on-packaging-for-kellogs-choco-krispis-in-mexico/). The campaign addresses the need for a super fun cereal for kids and
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Developing Jypothetical multi attribute table and brief decription Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The price variable which was used in the product depromoted the price per ounce during purchase time (Ehrenberg, 1972). Depromotion is very crucial as it helps to avoid confusion of effects of price with those of display
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Economic Crisis Impact on Volkswagen Marketing Strategy in Vietnam Marketing Literature review
20 pages (5817 words) , Download 2 , Literature review
Free
To uncover these questions, the study used a questionnaire. The questionnaire consisted of a combination of open-ended and closed-ended questions. The respondents to the study were the marketing managers of Volkswagen, Vietnam. According to their responses to the question, the study will now discuss and try to analyze the data and provide a conclusion.
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Financial projections (revenues, costs, anticipated net profit) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
All these costs will be incurred at the start of the business. Nonetheless, advertisement and promotional costs will ripple across the months. Initially, large sums of funds will be directed towards advertisement but will decrease as the
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English sparkling wine - branding Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The brand is so popular that it is progressively being preferred to Champagne and thus, offering stiff competition to the other champagne and wine alternatives. Sparkling wines occupy a place above the
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Marketing management Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
They also target the period when consumers are likely to purchase the products and specific category of buyers in order to determine the category of products that need to produce to meet the demand (Laura, 57). It is the role of marketing
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Web site design Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The main objective of this website is to deliver convenience and efficiency to Pizza lovers across the market. The convenience that customers derive from this site enables them to develop trust in the company thereby leading to loyalty in the company’s
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The Quality of Service in Healthcare Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Sufficient room for innovation of exchanges in medical reforms has been easily steered through technology. In addition, it alleviates dysfunctional issues that may be associated with medical delivery. The use of technology by both public and private institutions with aid from the federal government helps to streamline the model language.
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Marketing Analysis of Pizza and Pasta Restaurants in the UK Marketing Essay
4 pages (1163 words) , Download 3 , Essay
Free
Before engaging in a business venture, it is necessary to conduct a market analysis to determine the features that might affect the success of the new business. The analysis leads to the significant conclusion of whether it is worth investing in the business or not. It helps entrepreneurs to predict the outcome of their investment and hence avoid situations that may lead to loss of money.
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Consumer decision making process on muller rice Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
However, there are other areas where the company operates from, such as in the United Kingdom and Czech Republic. The market in which the company operates in is complex since there are little variations that a person can add to the
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Marketing Environment and Consumer Buyer Behaviour regarding iPhone 6 in China Marketing Coursework
10 pages (3171 words) , Download 2 , Coursework
Free
As an element of marketing strategy, Economic Environment has been used for referring to a series of factors that influence buying power of consumers’ (Boone and Kurtz 2011, p.76). These factors are the following: ‘business cycle, the global economic crisis, inflation, income, unemployment, and resource availability.
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Failed Products Marketing Essay
1 pages (364 words) , Download 4 , Essay
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When a product fails to gain a sufficient amount of demand after its launch, and thus fails to recover its expenses, we know it's a product failure. The symptoms often include a decline in sales, more costs than expected, and the inability to survive in the market.
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Different Strategies in Marketing Marketing Coursework
3 pages (815 words) , Download 2 , Coursework
Free
The brand is a process that guides markets to promote their products, build their image and personality or help come up with brand loyalty. The three objectives are, to increase brand loyalty, which targets customer’s interest in the produced product, and can increase customer’s reliability where they can purchase the same product over and over.
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Video case Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
According to the chief marketing officer, Rhoda Shasteen, Mary Kay needed to observe the following in order to be successful. First, the company needs to attract women to sell and to sample the
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A Service Marketing Mix: Holiday Inn Marketing Essay
9 pages (2476 words) , Download 3 , Essay
Free
The use of sale promotion offers Holiday Inn practical advantages through an increase in the levels of income as well as meeting use of rooms largely. However, analysts warn against using aggravated sales promotions in the hotel industry (where Holiday Inn belongs) because of the risk associated with compromising the value of the brand.
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Marketing in Hospitality Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The decision considers the employees and the customers that participate in the service delivery. The marketing professionals also determine the way of
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Positioning Strategy Marketing Essay
1 pages (305 words) , Download 3 , Essay
Free
Tutoring service for Philippines and Indians to access quality Language and Computer Skills training a place to be. Remember that tutoring service for the Philippines and Indians is not just a mere center like any other. This center is determined to provide access to quality Language and Computer Skills training to the Philippines and Indians at your doorstep.
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Ruths Chris: The High Stakes of International Expansion Marketing Case Study
2 pages (500 words) , Download 22 , Case Study
Free
In addition, high disposable income would allow for increased consumer purchasing power. The criteria also involve determination of whether individuals prefer eating away from home as this would create market for the
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Impacts of Internet Technologies on Online Retailing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the paper argues in a well-organized manner that e- retailing includes business-to-customer or business-to-business sales, and the revenues revolving around online retailing come from the sales of the products and services through subscriptions to the websites and through online advertising (Doherty & Ellis-Chadwick, F, 2010).
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International Business - Final Analysis and Conclusion Marketing Essay
1 pages (250 words) , Download 8 , Essay
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In the international market Six Flags Entertainment Corp might take advantage of its vast experience in operating various successful
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Why the Strong and the Weak Theories of Advertising Are Important Marketing Essay
8 pages (2395 words) , Download 4 , Essay
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In order to communicate with consumers and increase sales, the companies adopt a huge variety of advertising campaigns. Taking into consideration progressively increasing marketing budgets it is possible to assume that by allocating significant sums for advertisement the companies enjoy high returns.
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