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Marketing Essays

Result for Subject Marketing:
19702 essays
An Idea for a Novel Functional Food Product Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
From this paper, it is clear that nutrition and value should be highlighted in this product line, but since the product is ultimately fun for children, fun should also be emphasized. The core strategy of the ginseng ice cream company in terms of the value proposition is to focus on the value of strong personal selling and attention to advertising.
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Service Marketing Issues Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
According to the paper Starbucks is a leading coffee manufacturing organization in North America which is 20 million customers all around the world. This brand strategy was best captured by its "live coffee" mantra, a phrase that reflected the importance the company attached to keeping the national coffee culture alive”.
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Service Marketing of The Starbucks Coffee Corporation Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
The author gives the information about the company and the literature review identified from the key issues that are relating to the server market. The picturization of the different marketing issues is been identified in the server market. The Starbucks Coffee Corporation is the international coffee chain in the United States.
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Service Starbuck's Style Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Customers who were surveyed noted that the length of time they had to wait was too long, and the research also found that the typical customer base was also changing. The team also learned that, although the company's most frequent customers averaged 18visits a month, the typical customer visited just five times a month.
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Google in the Mobile Handset Market Marketing Case Study
7 pages (1762 words) , Download 2 , Case Study
Free
The growing trends towards Smart-phone and the increased market share of Google from 2009 September to December shows that Google has greater opportunities for dominating the market. The Android technology which is built-in Nexus One will be an additional quality and factor that helps gain more control over the market.
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The Impact of British Airways' Corporate Brand Name Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
This essay analyzes that a large number of individuals are now becoming aware and conscious of what corporate brands can bring into their lives, from assets to job opportunities to complete consumer satisfaction, Van Riel and Van den Ban (2001) have stated that coming up with corporate brands is a long and challenging process.
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Nokia Website Marketing Analysis Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Tracking requirements:  The website traffic should be measured in terms of a number of visitors on a daily basis and time spent on each service should also be tracked. If the online purchasing is available, it will help in determining which products sells the most and the least and marketing decisions can be made based on this information
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Different Types of Internet Promotion Marketing Essay
3 pages (909 words) , Download 2 , Essay
Free
The author states that many individuals believe that the Play station 3 is only a hardcore gaming console, this site is to convince and change that belief, bring them up to date on the play station 3. We want them to understand/ think that there is more to the play station 3 than just an ordinary gaming console.
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What Causes Market Inefficiency Marketing Essay
1 pages (395 words) , Download 3 , Essay
Free
This was a particularly important development as it tells us how changes in demand and supply which in turn changes the price leads to the most efficient point output. Whenever the Price Mechanism fails to lead the market into producing the most efficient output and allocating the efficient amount of resources to the production of a good. 
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Market Inefficiency Marketing Essay
3 pages (809 words) , Download 3 , Essay
Free
The author of the paper states that this kind of inefficiency mostly occurs when stock prices do not shadow the available information about them. The glitch is termed as market inefficiency which can occur even if the individuals are unable to apply certain information that they have access to.
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Media Blitz Offer for the NASDAQ-OMX Group, Inc Marketing Case Study
8 pages (2142 words) , Download 3 , Case Study
Free
The NASDAQ OMX Group is one of the world's largest stock exchanges. It supports and manages market trades as well as market exchange technologies and other company services globally. It lists approximately 3,700 companies and also offers financial solutions to companies around the world. They operate more than 70 exchanges and clearinghouse organizations.
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Marketing - Sunshine Foods, Inc Marketing Essay
2 pages (506 words) , Download 6 , Essay
Free
The author states that the unplanned growth of the organization causing limited product offerings to the customers. In addition to these, Sunshine Foods’ uncompetitive pricing policy challenges its sustainability in the market. In addition to these problems Sunshine Foods Inc also faces a lack of coordination between manufacturing and sales teams.
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Marketing Research Plan for a Customized Mobile Phone Marketing Research Paper
6 pages (1737 words) , Download 3 , Research Paper
Free
To conduct the marketing research plan in the right direction for positive results, it is very important to discuss the survey audience, a number of people to be surveyed, and the selection of the respondents. Being a primary method of research, we can expect and measure the actual market trend through sampling.
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Advantages and Challenges of Crappy Shades Sunglasses Company Marketing Case Study
8 pages (2186 words) , Download 2 , Case Study
Free
Generally speaking, the core competence of Crappy Shades is in its cost-effectiveness. Economies of scale is a main factor for this business; but now as the competition is increasing, researcher have anticipated that in near future the companies have to compete on the basis of product differentiation.
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The Digital Music Market: Apple iTunes Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
The author of the report states that Apple could further develop its iTunes and music player technology into a mobile phone format. A device of this nature has already been developed by Motorola. It’s called the Rokr mobile phone. It has an advanced camera system, stereo speakers, and a color screen.
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Marks and Spencer and Global Environmental Factors Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Marks and Spencer is a leading player in the United Kingdom retail sector. The organization has an estimated three hundred stores in the United Kingdom. It has a diversified product line consisting of food, clothing, financial services, etc. Its core business philosophy has been to amalgamate excellence and worth
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Differences in Marketing products or Services to Organisations and Customers Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Organizations purchase and use goods for further production, operations, or resale whereas the customers always buy finished goods for their personal use. In other words, organizations always look for the utility of the product or service they purchased for making the profit whereas customers always look for quality, reliability and cheaper price of the product. Advertisements and sales promotion techniques can usually attract more customers whereas such things alone may not convince organizations.
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Structure of the UK Supermarket Industry Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
The worth of the UK’s grocery retail industry, which operates through almost 96000 stores, is evaluated to be around 135 billion pounds. According to the UK Retail Food Sector Market Brief, supermarkets made up for about 6400 stores with an estimated value of 98 billion pounds in 2008 (Sainsbury's And Waitrose UK Supermarkets Porter's 5 Forces Competitive Advantage, 2009).
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Recommendations for RedBull Cola on the Strategic Planning Level Marketing Case Study
5 pages (1526 words) , Download 2 , Case Study
Free
For example, the development of a television spot in which a stressed mother is overloaded with problems and the bull comes crashing through the kitchen wall with a four-pack of RedBull hanging from its horns. With a hefty smile and a sigh of relief, the homemaker pats the bull and gingerly takes her energy pack surprise.
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Fashion Marketing and Promotion Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author explains that this experience also made him take up Fashion Marketing and Promotion. As maybe part of his artistic inclinations, is his personal quest to be highly fashionable and trendy, always up to date with the latest styles in fashion and beauty. He has a watchful eye towards the latest clothing designs.
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Analytical Tools of Strategic Marketing and Management Marketing Assignment
4 pages (1537 words) , Download 2 , Assignment
Free
The firm is exploiting all opportunities as the company exists in more countries than any other company does. Thus, Coca-Cola is has a high value and it is being able to exploit all profitable opportunities and diminish all the threats such as competition by keeping its quality high and having a high marketing budget.
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Improving Market Size and Profitability of iPhone Marketing Case Study
6 pages (1555 words) , Download 2 , Case Study
Free
The marketing competitive advantage of the company is in its excellence in finding an opportunity. They introduced the world to a simple personal computer with the launching of Macintosh. Then, they legitimized and legalized selling songs at a nominal cost on the Internet instead of people swapping tunes for free when they promoted the iPod.
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Gourmet Burger Kitchen - a Popular Brand in the UK, Dubai, Oman, Turkey, and Greece Marketing Case Study
14 pages (3856 words) , Download 2 , Case Study
Free
Gourmet Burger chicken started its operations in London in 2001 by three kiwis but today this company has become international and has opened more than 50 franchises. We have adopted a complete marketing plan on the current Gourmet Burger kitchen operations, emphasizing on its target market, and the seven Ps.
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Lidl in the UK Market Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The author states that the UK grocery retail market consists of convenience retailing, traditional retailing, supermarket & superstores and various alternate channels like chemists, kiosks, farmer’s market and home shopping in the future. Profit margins in the grocery market are usually low in the UK.
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Should Junk Food Advertising Be Banned In Australia Marketing Essay
6 pages (1772 words) , Download 2 , Essay
Free
An unconditional ban must be enforced on junk food advertising targeting Australian children. As this report has outlined, such kind of food marketing contributes to the worsening health problem of children as experienced not only in the Australian setting but the world over. It is within the public’s interest to encourage children’s advertising that promote healthy diet and that if it would not be possible for the Australian Parliament.
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A Low-Priced Alternative Fashion Shoe and an Expensive Branded Item Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
Deichmann and Gucci are two completely different designer brands of shoes that are subject to customers’ choice. Deichmann shoes are low-priced compared to Gucci. In just a single look, one cannot be certain which of these brands is preferred more by consumers, since there are many factors affecting customers’ choice of purchase.
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Promotional Strategy Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Advertising for EJ’s Innovations and More laptops and personal computers is going to be extensive. As this is the first time the company is venturing into this business, the customer needs to be approached in a very big way. The advertising is going to include a mix of television, print, radio and online content.
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Consumption Diversity Marketing Essay
1 pages (329 words) , Download 3 , Essay
Free
Checking accounts are primarily utilized as an instrument to make payments and use for day to day expenses, hence they yield very low or no interest. As an investment instrument, checking accounts are immediately eliminated since it provides no significant returns. Savings accounts are the most widely used type of account. 
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Detailed Analysis of the Market Conditions for the Happy Christmas Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Definitely a strong marketing and selling strategy for Happy Christmas Company helps the company to set a market share, increase depreciating sales and also recover the costs involved. This will also assist the management with a tool to prepare a viable plan which emphasizes elements to increase market share for the company in the future as well.
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Consumer Segmentation Profiling Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It is important to note that multinational corporations utilize consumer segmentation to determine the demand for their products by dividing consumer markets by geographical location. One of the reasons for geographical segmentation is because people from different cultures have different purchasing behaviors.
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Telemarketing in the Hong Kong Insurance Industry Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
As the discussion highlights, due to the market liberalization that was engulfing the insurance sector in the region during the 1990s, many foreigners have ventured into insurance and the reinsurance business. It is imperative to note that many of the companies that moved into Hong Kong were mainly from the West.
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Toward Stronger Marketing Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The high-quality coffee was packed in an aluminum capsule that was used in the specialized machine, developed by Nestle, to prepare the quality brew. The critical factor for its success was the commitment to providing high-quality coffee. The key factors for the ultimate success of the Nespresso can be contributed to the managerial leadership.
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Development of Product Growth Strategies in Relation to Market Development Opportunities Marketing Literature review
8 pages (2300 words) , Download 2 , Literature review
Free
The increase of competition in markets worldwide has led firms to adopt marketing strategies that can offer a competitive advantage; however, the marketing plans used for the promotion of products and services internationally often fail to perform in accordance with their potentials; the responsibility for this failure belongs mainly to marketers who cannot evaluate appropriately consumer demands.
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Promotional Strategies for Kit Kat Marketing Assignment
1 pages (327 words) , Download 3 , Assignment
Free
Currently, the brand’s packaging is extremely simple and monotonous. It has been there since years and now needs a fresher look to make it scream on the shelf and get clicked in the consumer’s eyes. In today’s critical economic times, people turn to what they know and trust. Therefore, I want to interact with the consumer creatively; the ‘break’ concept can be creatively explored.
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Analysis of the Marketing Communications Campaign of GAP Marketing Case Study
7 pages (2122 words) , Download 3 , Case Study
Free
It is really quite essential to state that the success Gap has had with its ethical campaign was redirected in 2006 into a new campaign: Product Red. Product Red is a Gap Inc. brand that exists under the pretence that “clothing can be fashionable and make a difference, all at the same time”, (Gap Inc. home).
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Attracting Customers in Developed Countries: Guinness beer Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The author states that in practice, the use of Relationship Marketing is proved to particularly helpful to face marketing problems that could not resolved through other marketing concepts – the case of Guinness is used as an example. The terms of the use of Relationship Marketing will be depended on the organizational structure.
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Product Concepts and Developing and Managing Products Marketing Assignment
2 pages (628 words) , Download 2 , Assignment
Free
Product refers to a tangible or intangible entity which is going to be marketed. The product needs to be designed according to customer needs or market trends. Decisions regarding product strategy would involve product function, its appearance, product packaging. Products could be of various types like a consumer product, industrial product.  
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Service Quality and Successful Operational Management of Marriott Company Marketing Case Study
11 pages (3032 words) , Download 3 , Case Study
Free
Generally, Marriott company should focus on training the employees in regard to customer loyalty. Further, they should introduce new innovative technology but that technology should be user-friendly so that the old experienced employees do not feel affiliated with the new technological advancements.
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Understanding Markets: Dyson Goes without Blades Marketing Case Study
12 pages (3203 words) , Download 4 , Case Study
Free
The potential customers feel that this fan without blades has got some utility for them. They see several advantages in the use of this fan. The design of the fan is an appealing one and has got an attraction to most of the customers. Though the level of satisfaction is high among the customers, the price of the fan is considered to be very high.   
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Foreign Countries Entry Method of a Company Marketing Research Paper
8 pages (3233 words) , Download 2 , Research Paper
Free
As the recent technological breakthroughs opened the different linkages of the world that connects the entire world, businesses were able to penetrate also into the foreign market particularly because of the internet.  In this age, conquering international markets even for start-up companies could be easier than it used to be.
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The Effects of Brands on Charity Organisations in Australia Marketing Case Study
10 pages (2964 words) , Download 2 , Case Study
Free
It is essential that organizations that deal with charities and donations develop and portray themselves in an effective manner and highlight the actual of their personality (Franzen & Bouwman, 2001). Aaker’s theory of brand personality has a major role to play in the effectiveness and success of these organizations.  
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Marketing Environment of Emirates Airline Marketing Case Study
8 pages (2115 words) , Download 2 , Case Study
Free
The environment is changing. The world is hit by the global recession and the average household’s income has decreased. This, in turn, has reduced the demand for luxury items and has changed the way most of the Airline companies operate. Airline companies are undergoing major alterations in order to deal with these environmental changes.
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Strategic and tactical marketing objectives Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The identified strategies provided for this hotel include celebrity endorsement, discounting, place marketing for environmental focus, and alliances with limousine providers in order to gain more customer interest. The report shows how strategic and tactical marketing are crucial to the success of a total integrated communications campaign.
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The Power of Branding Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The brand has been built over the years using basic principles of brand management. That is, in 1989, Matti Alahuhta, former Member of Nokia’s Executive Board, developed a marketing strategy for Nokia that focused on three key points, that were analyzed in the essay with reference to Nokia company, it's brand and products.
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Marketing Communication Report on EasyJet Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
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This report will guide the readers on how EasyJet Airline Company could effectively attract more customers with the use of a company logo and slogan, print, and electronic advertisement.
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Charities: Shocking Their Way into Peoples Hearts Marketing Essay
28 pages (7000 words) , Download 2 , Essay
Shock advertising is a publicity tactic that intentionally upsets its viewers and listeners by utilizing striking images and brusque slogans to bring attention to public issues and concerns, a product, or a service. These advertisements are made with the intention of drawing the public’s awareness and are usually considered controversial.
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Lower Cost Strategy for Kmart Marketing Case Study
2 pages (715 words) , Download 3 , Case Study
Free
This paper gives information that this strategy attempts to minimize costs in every aspect of the business. Costs can be controlled by developing efficient methods of production, curbing overhead and administrative costs, procuring materials at low prices, and monitoring costs of promotion, distribution, and services.
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The Rise of Ethical Consumerism Marketing Case Study
8 pages (2365 words) , Download 4 , Case Study
Free
Ethical consumerism is not an ideal approach, for a planet where more than half of the 6.5 billion people are living below the poverty line. It is not a practical concept also because it does not appeal to the huge lower-middle-class income group population of the world and it excludes more than half of the 6.5 billion people of the planet who live below the poverty line.
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An Organizations Performance and Macro-environmental Factors Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Economic factors are also influential on the operations of the business, such as inflation and exchange rates among others. Social factors are those that are related to the environment in which an industry operates, which determines the market for products, the source of workers, health awareness among others. 
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Moving Beyond Customer Service Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It may be possible that this customer might attempt to pass through narrow areas between tables and chairs and this may cause accidents in both the disabled person and the other guests.  One suggestion for this scenario is to assist the disabled customer in getting into the function room and moving some tables and chairs.
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