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Marketing Essays

Result for Subject Marketing:
19895 essays
Analysis of the Marketing Mix Adopted by Napster Marketing Case Study
9 pages (2716 words) , Download 2 , Case Study
Free
A lot of care needs to be taken by companies while trying to diffuse the new products into markets as well as when companies adopt to extend the brand. Napster has a strong opportunity for a brand extension and is necessary that the company uses this as it will assure a better brand image for the company (Evans, O’Maley, & Patterson, 2004). 
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Kinds of Crisis Situation and the Consequences Marketing Lab Report
7 pages (1750 words) , Download 3 , Lab Report
Free
7-Eleven could face crisis both in its internal as well as external environment and operations, necessitating the need for an optimum crisis communication plan. The plan can aid it to alleviate the customers’ ill-will immediately after the crisis, then regain, restore and rebuild customers’ confidence and trust. 
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Human Behavior Academy and Its Micro-Environment Marketing Research Paper
26 pages (6500 words) , Download 2 , Research Paper
The paper intends to formulate an integrated marketing plan for HBA through the implementation of suitable situational, competitive, and industry analyses models and different aspects of marketing strategies and objectives. The financial projections for the desired marketing plan are also highlighted throughout this study.
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Fords marketing strategy The Way Forward Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The conclusion states that the Ford experience proved that an effective marketing strategy can enable a company overcomes a crisis. Ford’s decision to refocus on the emerging market, creating a universal brand and segmenting the market was so potent that it even posted a positive growth during the crisis while everybody in the auto industry was experiencing decline or bankruptcy.
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Reflection 5 Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Having an an uncertain macroeconomic environment will make business to play safe. Almost all businesses will be affected by the crisis because because will not expand their operation for fear that the economy will collapse that in effect will not allow them to recover
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Competition & Product Offering Marketing Essay
2 pages (362 words) , Download 2 , Essay
Free
The company will expand throughout the rest of Canada and into Houlton, Maine; this expansion will increasingly pose competitive challenges. Within the Canadian market, there are a variety of lower-tier muffin suppliers. For instance, the Canadian Muffin Company has supplied muffins in a variety of contexts throughout Canada and the United Kingdom.
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The Statistic Analysis at Consumer Consumers Demand Service Through Social Media Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
According to the findings by NM insight, almost 50 percent of people who use social media in the United States look for services through the media. This identifies a transition from the application of traditional communication methods such as mobile phones in soliciting services since about 33 percent of the social media users prefer the media to phones when it comes to seeking services.
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Expatriate Salespeople Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
These people are basically foreign sales personnel that can at any time relocate. These types of salespeople are utilized when there needs to be an approach made that is more technical. Often times, the overseeing company needs to communicate effectively. At
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Can-A-Floor Product Launch Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
With several trials of this product in the market, it was evaluated and the best model was developed. The competition from competitors is low as the Can-A-Floor has been embraced by the people due to the massive campaigns and advertisements. The prices are also customer friendly making it affordable to almost if not all citizens.
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Pricing as British Airways Marketing Strategy Marketing Essay
5 pages (1923 words) , Download 2 , Essay
Free
This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources.
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Pricing Strategy of Amazon Marketing Assignment
7 pages (1864 words) , Download 2 , Assignment
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I needed access to 10 journals for a few hours on 3 different dates. The local library had either issued some of them while I could also borrow 2 at a time. This would require several days yet I wanted to use them in 3 days. My need could be satisfied by Amazon.com that is an online seller and lender of people’s publications on their behalf.  
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Capital Asset Pricing Model Marketing Coursework
6 pages (1570 words) , Download 2 , Coursework
Free
The capital asset pricing model is for calculating the expected return of stocks depending on its level of risk in the sector or industry where it operates or carries its business (Fama, 2006). This formula is based on the risk-free rate of the security, the beta factor of that security, and the difference between the risk-free rates of that stock.
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Walmarts Everyday Low Pricing Strategy Marketing Assignment
1 pages (345 words) , Download 2 , Assignment
Free
Walmart's everyday low pricing strategy was introduced by Sam Walton in the year 1962, he discovered that if he could reduce the selling price at a level lower than his competitors he could make substantial returns as compared to other business in the same industry. This is because customers could prefer buying commodities from his premises which could intern increase his sales volumes.
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International Marketing: Project Abayas Design Marketing Term Paper
9 pages (2570 words) , Download 2 , Term Paper
Free
It is located in Dubai and produces a variety of products including kaftans, Muslim clothing, hijabs, jilbabs, abayas of different kinds, maxi dresses, and many other designs. Most religions require one to wear an over garment that covers most of the body parts. Abaya the name, originated from the Arabian Peninsula meaning, covers the whole body.
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Market and Customers: Apple Marketing Essay
9 pages (2473 words) , Download 2 , Essay
Free
The positive reputation that its products enjoy will continue to sustain its profitability. However, the company has a few weaknesses that may limit its profitability (Shirky, 2008). Key among such is the failure by the company to cover the global market effectively. The place is a fundamental feature of the marketing mix that enhances the profitability of a product.
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Cross-Cultural Business Etiquette and Communication Marketing Assignment
6 pages (1891 words) , Download 2 , Assignment
Free
Generally, the cultural practices of inhabitants of Sidney and Australia as a whole are mainly drawn from the Caucasian ethnic context, since the state is primarily composed of Caucasians of European origin. The Aborigines, being the indigenous occupants of the continent, accounting for only one percent of the country’s total population.
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Marketing Communications Plan for Wanglaoji Herbal Tea Marketing Essay
10 pages (2500 words) , Download 6 , Essay
Free
The brand planned to launch itself in a new market and needed a strategic communication and promotions plan. A context analysis helped in establishing a base for further study as well as identifying the external and internal issues of Wanglaoji Herbal Tea. For Wanglaoji Herbal Tea, marketing strategies helped in defining the long-term aims and goals of the organization.
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Social Media called PATH Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Path users can update their streams by posting pictures and tagging things, places and people. A user is restricted only to 150 friends to ensure selection of only those people with
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Metabical Case Questions Marketing Case Study
5 pages (1000 words) , Download 4 , Case Study
Free
As the report declares businesses should understand consumers’ needs and what informs their overall process of product purchase within the market, when using Metabical decision-making process. Consumers attempt to recognize the need that the product will solve through developing a better understanding of the problem. 
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Analyses of Coca Colas Branding Campaign Marketing Essay
11 pages (2989 words) , Download 3 , Essay
Free
Not all consumers think alike and therefore while some interpreted the theme of the “You are on Coke” advertisement of Coca-Cola positively, many superficially understood it to be related to cocaine. Coca-Cola executives had stated that the brand believes that its consumers are intelligent enough to understand what the company promotes and that they mean no harm.
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LinkedIn Profile building for a vacancy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Having worked with Conversion Rate Optimizations processes in the previous organizations, I possess the necessary know-how to create and establish a Conversion Rate
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Market Internationalization for McDonalds India Marketing Essay
12 pages (3505 words) , Download 3 , Essay
Free
The increasing variety of products and services often comes along with intensified competition in the markets, but not necessarily in the consumer’s favor. As a result of the global trade patterns that exist, a market crisis is not restricted anymore to one country or local sales region (Rosenbloom 2011).
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Target group analysis of RedBull in UK Marketing Coursework
1 pages (250 words) , Download 4 , Coursework
Free
The company however decided to focus on grass root product promotion that would allow the products use targeted group (RED BULL GMBH v POTTERS, 2013). The consumers that were targeted through the grass root promotion were those that visited trendy
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The Effects of Brands on Charity Organisations in Australia Marketing Case Study
10 pages (2964 words) , Download 2 , Case Study
Free
It is essential that organizations that deal with charities and donations develop and portray themselves in an effective manner and highlight the actual of their personality (Franzen & Bouwman, 2001). Aaker’s theory of brand personality has a major role to play in the effectiveness and success of these organizations.  
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Market Research for Zara Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Zara’s direct competitors are H&M of Sweden and GAP of US. We will analyze the market scenario and other components of our marketing plan with respect to these competitors.
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The Effects of Management Model and Value Chain Analysis Marketing Coursework
7 pages (1992 words) , Download 2 , Coursework
Free
Value chain analysis (VCA) is a theoretical management model which, due to the information it can give to management, has become an important part of the internal assessment of any firm. The best value can be defined as the difference between total revenues and total costs. The company that can maximize this difference is adding value. 
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International Business: The case of IKEA Marketing Case Study
14 pages (3500 words) , Download 5 , Case Study
Free
IKEA is one of the largest furniture manufacturers and wants to invest in foreign markets. Its prime objective behind the foreign investment is growth, expansion, reducing the cost of production and beating competition globally. After deep analysis, IKEA has chosen Chinese market because it is one of the most cost-effective markets.
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The Mission of Heineken Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Heineken Company should widely use the opportunity of being at the top of the list of Breweries Companies, to make huge profits. Most youths perceive the beer as unexciting and believe that it belongs to old people. Hence, the company loses a significant market of the youth who will be probably future clients. 
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Customer Service and Various Aspects of Recognizing and Dealing With Customers Marketing Essay
7 pages (1996 words) , Download 3 , Essay
Free
The three most common means of assessing customer satisfaction conducted by the majority of the businesses are (Clow and Baack, 2007): On-line Surveys: Using this for assessing customer satisfaction is at times effective and other times misleading. The reason being that these are usually closed-ended and provide just excellent, good, bad or poor choices.
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Comparison of Economics and Marketing Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Buyers act rationally in that their behavior is not rational when it comes to making priorities or making decisions in determining what they want. For instance, consumers can spend on something else ignoring the most important one. Some behavioral changes also affect consumers’ judgment. These behaviors are like emotions or habits.
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Unit Three: Assignment #1: Crayola Marketing Assignment
1 pages (250 words) , Download 22 , Assignment
Free
   The core product benefit of the Crayola is the crayons, which is the basic benefit that the consumer wants. The actual products relates to reflecting on the core products that will
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The Influence of Colour and Design on Aggressive Behaviour in Customers Marketing Research Paper
9 pages (2678 words) , Download 2 , Research Paper
Free
This study will further explore alternatives in design for regulating color and sounds that can make the environment more serene and tranquil for the customers, such as the Vastu Shastra in the Indian culture, which also focuses on the shapes and directions of buildings for making them pleasant and peaceful.
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Financial Times Competitors Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Financial Times competitors can be classified into two categories which are the broadsheet and tabloids.  This grouping is based on the size of its publication where broadsheet is the bigger newspaper which contains quality journalism while the tabloids or the smaller sheet newspapers are the ones that are considered as less serious press.
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Methodologies for Achievement of Research Objective Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The local and central governments possess key information on the attitudes and tendencies of the local people towards staying out and exposing themselves to the direct sun as opposed to protection against the sun. Information regarding the attitudes and behavior of the people can also be found in New Zealand statistics and Health boards.
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Entrepreneurship Concepts of Upworthy Marketing Research Paper
5 pages (1460 words) , Download 2 , Research Paper
Free
We often hear of a video, an advert or any other document or program that has gone viral, this is a very important marketing tool. Upworthy is one of the startup companies that are capitalizing on social media in order to reach out to a large audience. They have developed a strategy that allows the website visitors to share the information therein hence reaching out to more people.
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Advantages and Disadvantages of Topshop Company Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
The microenvironment is the immediate market environment and relates to the competitors, substitutes, buyers, and sellers that influence a business. It is evaluated through Porter’s 5-force model. The macroenvironment takes into account the socio-economic, political and technological facets of the market. It is examined through the PEST analysis.
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Microsoft Innovates Disability Friendly Products Marketing Essay
5 pages (1536 words) , Download 2 , Essay
Free
Microsoft should think of doing something which will not only confine within the digital world. Those people with disabilities who do not know computers can also get access to the innovation of Microsoft. Considering the fact that many of the disabled people are from poor financial backgrounds it can think of making low-priced equipment.
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Role of Celebrity Endorsement in Marketing Communication Marketing Essay
7 pages (2292 words) , Download 2 , Essay
Free
Celebrity endorsement is a method of brand communication whereby a celebrity uses his or her popularity and acts as a spokesperson for a particular product. Celebrity endorsements are seen to have a long-lasting impact on the minds of consumers. A celebrity is an individual who enjoys public attention and is famous for their achievements
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Products and brand Marketing Article
1 pages (250 words) , Download 2 , Article
Free
On the other hand Pepsi managed to sell only 892 million of its products. The question everyone is asking is what made Cola so competitive and successful (Monroe, 2013). For quite a long time Coca Cola has been the official sponsors of world
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Customer Understanding, and Integrative Communication Mix of Quicksilver Cruise Marketing Assignment
7 pages (2064 words) , Download 2 , Assignment
Free
Quicksilver Cruises has the benefit of being located in Queensland, which is a relatively stable area of Australia that benefits from a solid political situation, in addition to an economic and social environment that is business-friendly, caters to tourists, and has a generally appealing climate by which to appeal to tourists.
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Geography of Iceland Marketing Essay
2 pages (635 words) , Download 2 , Essay
Free
Iceland is located between the Greenland Sea and the North Atlantic Ocean. It is northwest of the United Kingdom and is slightly smaller than the state of Kentucky. The land is plateau with mountain peaks, and ice fields, with a coastline marked by fjords, which are deep inlets carved by glaciers.
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Lockheed Martin Corporation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In addition, the company offers management, engineering, technical scientific and information services with their operations both domestic and international.Ethical standards set by Lockheed Martin Corporation help create conducive environment for the marketing team. Many business entities violate their set operation and professional ethics.
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Consumer Behavior as a Process Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
As the paper outlines, consumer behavior as a process tries to analyze the decision making levels and buying behavior of customers. Under consumer behavior, the customer plays three key roles; buyer, user, and payer. Consumer behavior also places a lot of emphasis on customer relationships, marketing, consumer retention, personalization, and customization.
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Marketing and Promotion: Market Research Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In this case, the art should adequately serve the purposes and intentions from audience perspective (Rabkin and Hedberg, 2011). In the contemporary society digital environment is considered crucial component of the market since it
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The Use of Digital Media Marketing Essay
1 pages (461 words) , Download 2 , Essay
Free
Most companies through the use of digital media have successfully succeeded in asking for their audience's permission before sharing content or starting conversations concerning their products or dealings. Audiences are also encouraged to participate and express their thoughts about the product or services being given to them by the respective manufacturers of their brand products.
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G-Viral Marketing Admission/Application Essay
2 pages (500 words) , Download 3 , Admission/Application Essay
Free
The following is a sample based marketing plan that explores a number of strategies and aspects through which the company will employ in order to maximize its sales portfolio, as well as secure a
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Gucci Brand Analysis Marketing Essay
10 pages (2887 words) , Download 4 , Essay
Free
Internal and external influences were to subsequently distort this niche’s market image, eventually necessitating a rethink of the entity’s strategy. Considerations in terms of PESTEL analysis portray the need for the brand to continuously focus on the two critical elements of social and economic factors, as these are fundamental to its growth, and gradual domination of the fashion sector.
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Marketing Analysis of Usitrip Travel Company Marketing Essay
7 pages (1865 words) , Download 2 , Essay
Free
Suppliers that offer offering luxury services like our own do as such at costs like not ours. We are intensely evaluated in the luxury market. Since we engage luxury and hence a little business, the volume will be restricted. Notwithstanding, we will have the capacity to accrue a higher profit margin.
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Hybrid Brand Strategy Report Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The implication of this is that all the market search and logistics in this sector are made even before the product are ready. This is different from the fast-moving consumer goods which can be displayed to search for consumers due to their
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Market Across Culture Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
The country has secured the position of the third best-emerging market across the world. Mexico is quite huge in size and is the 14th most populated country in the world. The population of Mexico displays a combination of multiple cultures that impact the food habits and lifestyle of the population (Levkoe, 2014).
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