Free Marketing Essay Examples and Topics | Page 282

Understanding the Consumer Perception about Joes Wraps & Subs Marketing Research Proposal

8 pages (2069 words) , Download 2 , Research Proposal

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Quantitative research methodology would be used. The data would be collected through a telephonic interview. Telephonic interview is chosen above other survey methods because it leads to higher sample control and is personal in character. The tone and sincerity of the respondent are assessable in such form of interviews.

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Coca Cola: The International Strategy Marketing Case Study

7 pages (2067 words) , Download 5 , Case Study

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To fulfill the local demands of people from various cultures, Coca Cola has been partnering with local communities. Through adopting suitable strategies, today, Coca Cola is selling more than 1.4 billion beverages daily. Moreover, the company is selling more than 3000 of its beverages in about 200 countries of the world (Coca Cola Website, 2009).

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Nestl Is The Most Successful Organization Marketing Essay

7 pages (1500 words) , Download 2 , Essay

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Nestlé’s origin was traced in 1866 when a pharmacist, Henri Nestle developed an infant milk formula that revolutionized the health, nutrition and wellness industry. The companies more than a century of challenging operations starting from Switzerland and expanding to more than 130 countries globally has been continuing until today.

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Possible New Products Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

The author states that unfortunately, there are also those products that did not do nearly as well, and are currently sitting on their shelves and collecting dust. These are the products that can lead to the potential downfall of any given company or business. The one thing that keeps modern business corporations alive and successful today is innovation.

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The Effects of Management Model and Value Chain Analysis Marketing Coursework

7 pages (1992 words) , Download 2 , Coursework

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Value chain analysis (VCA) is a theoretical management model which, due to the information it can give to management, has become an important part of the internal assessment of any firm. The best value can be defined as the difference between total revenues and total costs. The company that can maximize this difference is adding value.

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Summarizing Experience Marketing Essay

1 pages (274 words) , Download 2 , Essay

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Specifically, I took the personality assessment and I found the experience very helpful. First, I was asked to complete a test which I was able to complete in 18 minutes. This exam was based on Carl Jung's Career Personality Test model. The result contained information that gave me important insights in regard to my capabilities.

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Strategic Fashion Marketing Marketing Admission/Application Essay

2 pages (500 words) , Download 6 , Admission/Application Essay

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The paper discovers the fashion industry and marketing. I will use questionnaires and structured interviews for carrying out the research. The whole process will take around one month which includes visiting people, distributing and collecting questionnaires, and conducting interviews. Strategic Fashion Marketing is basically a learning milieu.

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Marketing Strategy of Mars Incorporated Marketing Research Paper

10 pages (2500 words) , Download 3 , Research Paper

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Mars Incorporated is a privately owned company which started with very humble origins, much like many of the success stories of the current era. The idea was conceived in the kitchen of Frank. C Mars in the year 1911 when he first opened his Mars Candy factory which would ultimately go on to fail. However, in 1923 his son invented a new product called ‘Mars Milky Way’ bar.

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Kohler Bathroom Product Advertisement Using Humour and Persuasion Marketing Case Study

9 pages (2401 words) , Download 2 , Case Study

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Kohler brand products have a strong reputation and most of them are in their maturity stage, other than a few modifications that add new features or benefits; or materials. The company has issued an advertisement that is highly persuasive and gives consumers, at the same time, the impression of quality and durability.

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Customers Satisfaction and Marketing Marketing Essay

7 pages (2026 words) , Download 2 , Essay

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Marketing is the management process that identifies, anticipates, and supplies customers’ requirements efficiently and profitably. There is that natural desire in all customers to satisfy their complex needs, and this should give a starting point for marketing, which aims to assist the customers in attaining their hearts’ desires.

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Marketing Plan - XYZ Marketing Essay

27 pages (6750 words) , Download 4 , Essay

Within the construct of the macro, meso and micro environments will be a situational analysis which presents the context of this business and a SWOT analysis that assesses the business to date and its prospects going forward. In the macro environment a look at the level of the political, economic and regulatory forces on a National level will be included.

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Marketing of Coca Cola during the Olympic Games Marketing Assignment

4 pages (1000 words) , Download 2 , Assignment

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Without question most people consider the soft drinks to be a fast-moving consumer good. And whilst it may be the case that some people are likely to spend a much higher portion of their income in soft drinks one could argue that a soft drink does not represent a significant portion of one’s income.

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The Implications of a Major Change Introduced by a Non-Grocery Retailer, Carphone Warehouse Marketing Case Study

6 pages (1937 words) , Download 2 , Case Study

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The findings of this paper include the company’s retail changes as a result of its merger with the United States’ electronic giant Best Buy. The joint venture led to Carphone Warehouse’s establishment of various Big Box electronic stores all over Europe, as well as dedicated Best Buy Mobile stores named the Carphone Warehouse, in the U.S.

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Significance of Socio-Cultural Environment in Global Marketing Marketing Coursework

7 pages (1882 words) , Download 3 , Coursework

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Space is another important aspect to be considered in an international business environment. Locality and size of executive’s office has a different meaning in different societies. In most cultures, conversation distance and mannerism are the first and foremost qualifications for further communication with other social groups.

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Technical Solutions to Track and Record Movement of Goods Marketing Book Report/Review

10 pages (2500 words) , Download 3 , Book Report/Review

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The author of the essay states that in order to provide the solution to track and record the movement of goods it is necessary first to understand the root cause of the problems. Problems can be generated due to many reasons and problems can be in planning, ordering and replenishing practices.

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Marketing Concepts and Planning of Apple iPods Marketing Term Paper

6 pages (1500 words) , Download 3 , Term Paper

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Competitions’ products, to the advantage of Apple, are largely priced higher than the iPod, as many of them add a unique feature and they attempt to over-promote it to compete with Apple. The 16GB iPod Nano is priced at approximately $179 in most markets, which is affordable on most household budgets with a household income of over $40,000.

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Mature and Cyclical Product Market Deterioration Marketing Essay

5 pages (1640 words) , Download 2 , Essay

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As per this definition, “a product market reaches maturity when demand for the product is determined by replacement”. I will try to elaborate on this definition. In a mature product market, there is little or no scope for the further growth of the product. In simple words, the product has been sold to the maximum number of targeted customers.

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Tariffs, Quotas and Non-Tariff Trade Barriers Marketing Research Paper

2 pages (500 words) , Download 2 , Research Paper

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According to the research findings, it can, therefore, be said that trade barriers aim to hike the prices of imported products in order to secure the domestic industry against fierce competition from foreign products. Major trade barriers and their effects on international trade are discussed in the paper.

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Principles of the Effective Marketing Services in the US Marketing Essay

16 pages (4000 words) , Download 2 , Essay

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Necessity is the mother of invention. A customer-driven approach is a necessity and a reputed marketing team is an invention which we are in look out for at Medi-stim USA. The production team in Oslo and the sales team in the US take care of delivering the produced equipment. The proposed Marketing team in the background should be effectively used.

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Visitor Attitudes toward Melbourne Zoo and its Integration of E-commerce Marketing Case Study

9 pages (2734 words) , Download 2 , Case Study

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This study aims to present the attitude of the visitors and how this affects the proper positioning of marketing tools that should help Melbourne Zoo in creating a wider audience and attracting ‘return’ customers. It also hopes to achieve the assimilation of the use of e-commerce techniques in the actual promotions of the zoo.

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Understanding and Preventing Greenwash Marketing Essay

9 pages (2221 words) , Download 3 , Essay

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Corporations, as with most social ills, received the brunt of the blame for producing the pollutants that will inevitably lead to the unsustainability of current modes of living. Therefore, it became the strategy for corporations, even as early as the 1980s when the term “greenwashing” gained popular usage as a neologism to describe seedy corporate tactics.

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Transnational Mergers and Acquisitions Marketing Case Study

8 pages (2000 words) , Download 2 , Case Study

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In February 2010, Kraft unveiled the details about its proposed takeover of the British company Cadbury. Kraft is an American company with diversified interests however; Cadbury has been an independent company with a rich history of over 180 years serving mostly British and other markets. Valued at £11.5 B, this takeover of Cadbury is believed to have good impacts on the manufacturing jobs.

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Company Capabilities and Value Chain of IKEA Marketing Case Study

5 pages (1250 words) , Download 2 , Case Study

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Taking lessons from the example of DELL, and considering the readings and experiences of visiting IKEA outlets, it can be seen that such capabilities of these big names, mainly referred to as make-to-order by the gurus of operations management; these are the skills that actually make them stand out from their competition.

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Overview of the Company Comfy Fit Baby Clothing Store Marketing Assignment

1 pages (250 words) , Download 2 , Assignment

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The extent of market demand would depend on the owners marketing strategy. The owner can either create a market for his product (Push Marketing) or create a demand for his product (Pull Marketing). In order to reach a larger share in the market, it would be better to use both strategies. I plan to push personalized clothing to place tags and emblems on baby clothing.

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Promotional Strategy for JFs Electronics Customized Cell Phones Marketing Essay

6 pages (1755 words) , Download 3 , Essay

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Print media like radio, television, newspapers, and billboards are components of offline media. JF’s Electronics should combine both Medias in advertising the new product, customized cell phone. Offline media can be a crucial and cheap tool in making the product popular through television and radio advertisement. For television advertisement, there is good scope of showing interesting visuals based on the storyline as per the features of customized cell phones not found available in any other company and popular brand’s cell phones.

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Pepsi - the Magic of Marketing in the 21st Century Marketing Case Study

8 pages (2191 words) , Download 2 , Case Study

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Pepsi is a carbonated drink that was developed in the United States of America as Brad’s drink in 1898 and in its existence, of more than a century; it changed its name twice. The first change resulted in Pepsi Cola and then finally Pepsi. The trademark received recognition in 1902. There have been various Pepsi variants produced over the years, as will be discussed shortly.

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Issues on Inflation Marketing Essay

6 pages (1777 words) , Download 3 , Essay

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This is because the international market today, is controlled/influenced by things more than just owner’s equity, project feasibility considering the socio-political environment prevailing in the country, the mood of the market, availability of shares, and an awareness of marketing and business strategies. The whole world is going through a phase of economic recession.

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Rule Developing Experimentation and Its Use in Marketing Research Marketing Research Paper

11 pages (2750 words) , Download 2 , Research Paper

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The motive of any organization is to make the profit. Nobody runs an organization for charity. An ideal management makes a profit producing and selling products beneficial to the mankind. The consumer does not mind paying a little more for the items which make him more comfortable, happy and healthy. To make a long story short, he needs those that improve his living conditions.

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Marketing Principles of a Baby Product Company Marketing Case Study

6 pages (1807 words) , Download 2 , Case Study

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Baby product companies sell different types of baby equipment including baby cosmetics, soap and shampoo, cots, mattresses and bedding, car seats, prams, and pushchairs, feeding equipment, baby walkers and bouncers, baby monitors and range of toys which would be required mostly by parents who have children and younger children.

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Market Segmentation for a Fast Food Organization Marketing Assignment

5 pages (1250 words) , Download 2 , Assignment

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The author states that after doing a survey, temporary food stalls can be maintained to know future results. With the help of this method, the seller can know how many people there are there who are attracted to their food items. What is in their minds, what they need and thus with the help of this method, potential buyers can be attracted.

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Marketing strategy and planning coursework Marketing Essay

13 pages (3736 words) , Download 4 , Essay

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For instance as this strategic analysis shows Barclaycard has been highly affected by a variety of internal and external operational environmental influences. However its strategic environment as divided in to product and marketing strategy, competition strategy, growth strategy and financial strategy indicates that the organization has been faced with many constraints.

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The Customer is Boss Marketing Essay

1 pages (279 words) , Download 2 , Essay

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I requested to take a look at a rather expensive newer model of Nokia but the salesgirl insisted on giving me something else, a much cheaper version or another brand of cellphone. With my sort of dirty appearance, she must have judged me as incapable of buying a newer and more expensive model of Nokia.

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Evaluation of Retail Website: Domestic Appliance Services Marketing Case Study

12 pages (3133 words) , Download 2 , Case Study

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The color schemes used for the website are not attractive and do not achieve the desired objective. The size of the text on the site is also not properly balanced and does not attract the viewer’s attention where it is due. Some restructuring of the site may be necessary in order to achieve optimal effectiveness.

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Product Standardization Strategy of Starbucks Marketing Case Study

10 pages (2500 words) , Download 8 , Case Study

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The author explains that product standardization is the introduction of domestic products internationally with a little or no modification. Product standardization is done in commodities such as shoes. Multinational shoe firms such as Nike, Adidas and Reebok release shoes that are sold across different countries.

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Performance of Emerging Financial Markets Marketing Assignment

9 pages (2873 words) , Download 2 , Assignment

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The author states that the recession has not only affected the U.S and Europe, but it has also affected the world economy to a great extent. Goods and currencies move from one part of the globe to another in a matter of days. Any event occurring in one part of the world will definitely have an impact.

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Issues on Market Globalization Marketing Term Paper

7 pages (2269 words) , Download 2 , Term Paper

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The appearance and the development of the concept of globalization worldwide have been related to the need for governments and commercial firms to improve their position in the global market. Through the years different strategies have been employed for the achievement of the above target. Meetings are also held to help governments and firms to align their policies with the rules and the demands of globalization.

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Microsoft, Tesco, Google.com Market Segments Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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As the discussion declares market segmentation basically refers to specialising and specifically focusing on one kinds of consumers. Segments can be based on a variety of factors some of which include gender, geography, industry, age groups; or they can be a little bit more specific e.g. democrats in the USA or soccer fans etc.

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European House Price Marketing Essay

17 pages (4250 words) , Download 2 , Essay

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From the study it is inferred that the recession had a wide impact in the house prices of Europe. With the banks implying stringent rules and regulations regarding the availability of the loans the demand for the houses fell. The market was further hit by the sentiments of the sellers and dealers who held back the property with the anticipation of price hike in the future.

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New Product Development Marketing Essay

1 pages (353 words) , Download 3 , Essay

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To understand the process of development of a new product better, take the example of a new soft drink - mango flavored fresh pulpy drink. The first step for any new product is the generation of the idea. There are several ways of doing this and this includes the processes like brainstorming to bring out the best ideas.

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Principles of Strategic Marketing in the Context of Leo Burnett's Quote Marketing Essay

5 pages (1618 words) , Download 2 , Essay

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Organizations might have to face several critical situations because of helping people. Organizations can help people by giving them better products and services at a lesser price than ever before, or by providing them all the internal information regarding the products and the organizations or by donating money to solve most of the social problems.

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Managing an Advertising Agency in Myanmar Marketing Essay

3 pages (851 words) , Download 2 , Essay

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The author states that it is a local agency, managed by local competent staff. The clientele of the agency is both local as well as foreign companies. The team is headed by two directors and one general manager. There are 18 employees who are versatile and creative. Foreign agencies would have to struggle with local language problems.

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Market Research for Zara Marketing Essay

11 pages (2750 words) , Download 3 , Essay

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Zara’s direct competitors are H&M of Sweden and GAP of US. We will analyze the market scenario and other components of our marketing plan with respect to these competitors.

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Business improvement and change for Cadbury plc UK Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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Cadbury plc, which was previously known as Cadbury Schweppes plc is a sweet shop company. The Company is occupied in the confectionery trade, with contribution across the three classes of chocolate, gum, and candy.

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Explaining Cinema Tickets Price Differences Marketing Essay

3 pages (750 words) , Download 2 , Essay

The fundamental reason why a cinema owner offers lower prices to students and seniors is because the resulting percentage increase in the number of tickets these groups purchase more than offsets the percentage decline in price, thereby increasing total cinema revenues. The economic principle is known as the Price Elasticity of Demand.

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Build-A-Bear - Build a Memory, Dubai Metro Stations Marketing Assignment

7 pages (1980 words) , Download 2 , Assignment

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A majority of people today like to visit restaurants to have breakfast, lunch, dinner, hi-tea or to party with their family, friends, relatives, co-workers, partners etc. They have an inclination to spend money on quality food, drinks and a refreshing environment so that they could refresh themselves after their soporific routines and hectic schedules.

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Pricing Decisions Case Study on the Springfield Noreasters Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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The author of the paper will mention three alternative courses of actions with their pros and cons. The main problem that the team faced was the pricing of the tickets for the matches. The team wanted to maximize their revenues in the minor leagues for which they had to price the tickets very carefully.

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How Can the Internet Assist Organizations with Creating Customer Value through Personalization and Mass Customization Marketing Essay

8 pages (2000 words) , Download 3 , Essay

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Nowadays, the companies are trying to develop such sites which are user-friendly and help the user find he wants. Some of the websites are of the sort that enables the user to put on his type of requirement and post anything he likes; that is like collaborating towards its development. This helps them to get precisely what they need.

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Hilton Hotels Marketing Strategy - Targeting the Web and Innovating Services Marketing Case Study

18 pages (5026 words) , Download 3 , Case Study

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In this paper, the writer has presented information regarding the strategies implemented by the Hilton Hotels group, which has helped to make it one of the most successful players in the hotel industry and the hospitality sector as a whole. The writer has outlined the strengths of the popular hotel chain, and how it continued serving guests, despite the numerous challenges it faced.

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Marketing Stratagy of Dunkin Donut's Marketing Case Study

1 pages (250 words) , Download 4 , Case Study

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The company increases the value of its brand by selling only ‘fresh products’ to the consumers. Dunkin’ Donuts has a policy that they will throw away any coffee left in the kettle after 18 minutes and serve only fresh coffee to the consumers. This gives great value to its products as people know that whatever they are buying from the place.

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The Analysis of Dunkin's Segment and Starbucks Market Marketing Assignment

1 pages (250 words) , Download 3 , Assignment

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The segment that Dunkin's is attempting to reach through positioning is what can be classified as 'average Joe'-the middle-income blue- and white-collar workers across all ages, races; who like to belong in a crowd; who although values nicer stores they like it to appeal to the ordinary Americans. These people do not like the fancy store layouts of couches, art-decorated walls.

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