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Marketing Essays

Result for Subject Marketing:
19914 essays
The Most Important Factor Dictating Sports Marketing Marketing Essay
1 pages (366 words) , Download 2 , Essay
Free
Marketers often identify opportunities on target market segments depending upon a particular sports market. They should seek consumers who want to improve their social acceptance, personal image, and appearance, a sense of wellbeing, as well as longevity (Chelladurai, 2006). In the past, top administrators of sports organizations used to dictate.
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Factors Influencing Customer Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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Personal factors such as lifestyle and economic situation also affect consumer behavior. For example, a person who is in a bad financial situation will not be interested in an energy drink. Psychological factors include things like attitude and perception. For example, some people view energy drinks as unhealthy and unnatural.
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Strategic Brand Management of Apple Marketing Essay
4 pages (1108 words) , Download 3 , Essay
Free
This paper discusses the Apple Company from its inception in 1980 into the market of software and computers. Additionally, the paper analyses the company, its mobile products that have dominated the market for a considerable amount of time. Consequently, Apple is now introducing a TV in the list of its products, in the market.
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Marketing Strategy of Pur Product Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
The introduced product of PUR is viewed to compete with the brand Brita. Some argued that the faucet-mount of PUR will disrupt pitcher product Brita, others believed that the product simply is establishing another market niche and finally other groups are convinced that Brita will simply have to do nothing to foster faucet-mounts.
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Review of Promotion Mix Elements Marketing Research Paper
6 pages (1668 words) , Download 3 , Research Paper
Free
In the case of Honey and Honey Products, consumer awareness is low as the company is in its initial growth phase. Hence, direct marketing and personal communication will enhance the overall reach and penetration of the brand’s products. This will also increase the interpersonal relationships between the company and its customers.
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ARNP Project Last Wk Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
To ride above this challenge, using strategic marketing principles is the most recommended option for ARNP. By this, Berkowitz and Bartlett (2010) suggest the use of a strategic marketing plan. Once the strategic marketing plan is used, ARNP will be expected to go
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Creative Strategy of Advertisement and Marketing Marketing Essay
1 pages (303 words) , Download 3 , Essay
Free
To tackle a competitor effectively is a sign of success in the company. There is the problem of technology the advertisement has to cover. Technology is trending globally. Developers create new products in the technology sector daily. A good advertisement has to entail the latest technology. Firms nowadays turn to Facebook and Twitter for marketing.
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An Example of Alternative Advertising Marketing Assignment
1 pages (321 words) , Download 2 , Assignment
Free
The adverts look like short films or shows. An example of this is viral videos, which companies are releasing for their products. Samsung is one of these companies, which has released a viral advert on its Samsung gear, which is a short video clip that campaigns for the use of Samsung gear by all consumers.
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Marketing Plan for Qantas Airline Marketing Essay
5 pages (1337 words) , Download 3 , Essay
Free
The company uses three subsidiaries to deliver its services to customers. It uses the Jet Star, Qantas freight, and the frequent flyer. The airline offers services such as carrying the cargo of passengers, offering catering services for international flights, and ensuring that the customers are comfortable during the flight.
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Integrated Communication Plan Marketing Research Proposal
14 pages (3250 words) , Download 3 , Research Proposal
Free
This report analyzes the situation of the company, and external environment of the company is analyzed. The report presents the market and the market parameters. The report presents the PESTLE analysis and TWOS analysis, and these tools are widely used to evaluate the internal and external environment of the company.
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Answer one question Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
These homeowners are in dire need of the rat reduction products. However, the homeowners want to buy a quality rat reduction product. Likewise, the same target market has already fixed its minds on purchasing certain rat
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Altadis and Tabacalera as Ashtray Products Marketing Assignment
1 pages (402 words) , Download 2 , Assignment
Free
Ashtray and the cigarette industry posted strong growth recently.  The market is set to grow in the coming years. This is aided by superb sales of cigarettes in the country (William & Ferrell, 112)  the industry account for 10% of the tobacco industry in Europe, with cigarette covering a whopping 95 per cent of the total market.
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Monster Energy Drink in Russia Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
The paper tells that as the international business environment becomes more dynamic because of advances in technology and globalization, more companies are pushing to enter some international markets that were for a long time considered underdeveloped. With countries seeking more cooperation, abolishing restrictive trade laws and regulations, and as trade barriers recede.
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The Case of Beats Electronics in Relation to Customer Value Creation Marketing Assignment
4 pages (1227 words) , Download 3 , Assignment
Free
Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value on the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This subsequently enables a firm to achieve growth.
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Sales Planning by Federal Express Service Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Today the focus is more on making passenger aircrafts large enough to carry cargo so as to provide increased and improved services to air cargo customers. In the era of increasing globalization, there will be more and more need for air cargo service with enhanced speed, timely service, low costs, and specialized customer services.
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My Local Pitch: Sales Strategy Marketing Essay
12 pages (3481 words) , Download 2 , Essay
Free
A sale proposal is an important tool and written pitch that includes the presentation of new ideas services, and products in order to build the interest of clients through educating them. The sale proposal elaborates and demonstrates the benefit of the product or service to the customer. The benefit of a sale proposal to the client is that they can observe the black and white of the project.
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Statistical Techniques and Regression Technique Analysis Marketing Term Paper
2 pages (524 words) , Download 3 , Term Paper
Free
The key components of the project are all about the Facebook changes in the privacy interface. The first component is all about the privacy setting that can aggregate to one simple control. Additionally, the second component is that Facebook doesn’t require user’s friends and connection to become visible to every individual.
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Social Media Marketing Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
As the paper highlights social media has been stated to relate to the aspect of technology that is supposed to be supported by web and is also interactive in nature along with referring to tools of communication as well. The feature of social media is known to entail various types that are made use of for varied functions.
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Promotional Strategies for Kit Kat Marketing Assignment
1 pages (327 words) , Download 3 , Assignment
Free
Currently, the brand’s packaging is extremely simple and monotonous. It has been there since years and now needs a fresher look to make it scream on the shelf and get clicked in the consumer’s eyes. In today’s critical economic times, people turn to what they know and trust. Therefore, I want to interact with the consumer creatively; the ‘break’ concept can be creatively explored.
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Coca Cola: The International Strategy Marketing Case Study
7 pages (2067 words) , Download 5 , Case Study
Free
To fulfill the local demands of people from various cultures, Coca Cola has been partnering with local communities. Through adopting suitable strategies, today, Coca Cola is selling more than 1.4 billion beverages daily. Moreover, the company is selling more than 3000 of its beverages in about 200 countries of the world (Coca Cola Website, 2009).
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Analysis of the Marketing Mix Adopted by Napster Marketing Case Study
9 pages (2716 words) , Download 2 , Case Study
Free
A lot of care needs to be taken by companies while trying to diffuse the new products into markets as well as when companies adopt to extend the brand. Napster has a strong opportunity for a brand extension and is necessary that the company uses this as it will assure a better brand image for the company (Evans, O’Maley, & Patterson, 2004). 
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Kinds of Crisis Situation and the Consequences Marketing Lab Report
7 pages (1750 words) , Download 3 , Lab Report
Free
7-Eleven could face crisis both in its internal as well as external environment and operations, necessitating the need for an optimum crisis communication plan. The plan can aid it to alleviate the customers’ ill-will immediately after the crisis, then regain, restore and rebuild customers’ confidence and trust. 
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Human Behavior Academy and Its Micro-Environment Marketing Research Paper
26 pages (6500 words) , Download 2 , Research Paper
The paper intends to formulate an integrated marketing plan for HBA through the implementation of suitable situational, competitive, and industry analyses models and different aspects of marketing strategies and objectives. The financial projections for the desired marketing plan are also highlighted throughout this study.
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Fords marketing strategy The Way Forward Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The conclusion states that the Ford experience proved that an effective marketing strategy can enable a company overcomes a crisis. Ford’s decision to refocus on the emerging market, creating a universal brand and segmenting the market was so potent that it even posted a positive growth during the crisis while everybody in the auto industry was experiencing decline or bankruptcy.
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Reflection 5 Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Having an an uncertain macroeconomic environment will make business to play safe. Almost all businesses will be affected by the crisis because because will not expand their operation for fear that the economy will collapse that in effect will not allow them to recover
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Competition & Product Offering Marketing Essay
2 pages (362 words) , Download 2 , Essay
Free
The company will expand throughout the rest of Canada and into Houlton, Maine; this expansion will increasingly pose competitive challenges. Within the Canadian market, there are a variety of lower-tier muffin suppliers. For instance, the Canadian Muffin Company has supplied muffins in a variety of contexts throughout Canada and the United Kingdom.
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The Statistic Analysis at Consumer Consumers Demand Service Through Social Media Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
According to the findings by NM insight, almost 50 percent of people who use social media in the United States look for services through the media. This identifies a transition from the application of traditional communication methods such as mobile phones in soliciting services since about 33 percent of the social media users prefer the media to phones when it comes to seeking services.
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Expatriate Salespeople Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
These people are basically foreign sales personnel that can at any time relocate. These types of salespeople are utilized when there needs to be an approach made that is more technical. Often times, the overseeing company needs to communicate effectively. At
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Can-A-Floor Product Launch Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
With several trials of this product in the market, it was evaluated and the best model was developed. The competition from competitors is low as the Can-A-Floor has been embraced by the people due to the massive campaigns and advertisements. The prices are also customer friendly making it affordable to almost if not all citizens.
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Pricing as British Airways Marketing Strategy Marketing Essay
5 pages (1923 words) , Download 2 , Essay
Free
This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources.
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Pricing Strategy of Amazon Marketing Assignment
7 pages (1864 words) , Download 2 , Assignment
Free
I needed access to 10 journals for a few hours on 3 different dates. The local library had either issued some of them while I could also borrow 2 at a time. This would require several days yet I wanted to use them in 3 days. My need could be satisfied by Amazon.com that is an online seller and lender of people’s publications on their behalf.  
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Capital Asset Pricing Model Marketing Coursework
6 pages (1570 words) , Download 2 , Coursework
Free
The capital asset pricing model is for calculating the expected return of stocks depending on its level of risk in the sector or industry where it operates or carries its business (Fama, 2006). This formula is based on the risk-free rate of the security, the beta factor of that security, and the difference between the risk-free rates of that stock.
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Walmarts Everyday Low Pricing Strategy Marketing Assignment
1 pages (345 words) , Download 2 , Assignment
Free
Walmart's everyday low pricing strategy was introduced by Sam Walton in the year 1962, he discovered that if he could reduce the selling price at a level lower than his competitors he could make substantial returns as compared to other business in the same industry. This is because customers could prefer buying commodities from his premises which could intern increase his sales volumes.
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International Marketing: Project Abayas Design Marketing Term Paper
9 pages (2570 words) , Download 2 , Term Paper
Free
It is located in Dubai and produces a variety of products including kaftans, Muslim clothing, hijabs, jilbabs, abayas of different kinds, maxi dresses, and many other designs. Most religions require one to wear an over garment that covers most of the body parts. Abaya the name, originated from the Arabian Peninsula meaning, covers the whole body.
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Market and Customers: Apple Marketing Essay
9 pages (2473 words) , Download 2 , Essay
Free
The positive reputation that its products enjoy will continue to sustain its profitability. However, the company has a few weaknesses that may limit its profitability (Shirky, 2008). Key among such is the failure by the company to cover the global market effectively. The place is a fundamental feature of the marketing mix that enhances the profitability of a product.
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Cross-Cultural Business Etiquette and Communication Marketing Assignment
6 pages (1891 words) , Download 2 , Assignment
Free
Generally, the cultural practices of inhabitants of Sidney and Australia as a whole are mainly drawn from the Caucasian ethnic context, since the state is primarily composed of Caucasians of European origin. The Aborigines, being the indigenous occupants of the continent, accounting for only one percent of the country’s total population.
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Marketing Communications Plan for Wanglaoji Herbal Tea Marketing Essay
10 pages (2500 words) , Download 6 , Essay
Free
The brand planned to launch itself in a new market and needed a strategic communication and promotions plan. A context analysis helped in establishing a base for further study as well as identifying the external and internal issues of Wanglaoji Herbal Tea. For Wanglaoji Herbal Tea, marketing strategies helped in defining the long-term aims and goals of the organization.
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Social Media called PATH Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Path users can update their streams by posting pictures and tagging things, places and people. A user is restricted only to 150 friends to ensure selection of only those people with
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Metabical Case Questions Marketing Case Study
5 pages (1000 words) , Download 4 , Case Study
Free
As the report declares businesses should understand consumers’ needs and what informs their overall process of product purchase within the market, when using Metabical decision-making process. Consumers attempt to recognize the need that the product will solve through developing a better understanding of the problem. 
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Analyses of Coca Colas Branding Campaign Marketing Essay
11 pages (2989 words) , Download 3 , Essay
Free
Not all consumers think alike and therefore while some interpreted the theme of the “You are on Coke” advertisement of Coca-Cola positively, many superficially understood it to be related to cocaine. Coca-Cola executives had stated that the brand believes that its consumers are intelligent enough to understand what the company promotes and that they mean no harm.
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LinkedIn Profile building for a vacancy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Having worked with Conversion Rate Optimizations processes in the previous organizations, I possess the necessary know-how to create and establish a Conversion Rate
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Market Internationalization for McDonalds India Marketing Essay
12 pages (3505 words) , Download 3 , Essay
Free
The increasing variety of products and services often comes along with intensified competition in the markets, but not necessarily in the consumer’s favor. As a result of the global trade patterns that exist, a market crisis is not restricted anymore to one country or local sales region (Rosenbloom 2011).
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Target group analysis of RedBull in UK Marketing Coursework
1 pages (250 words) , Download 4 , Coursework
Free
The company however decided to focus on grass root product promotion that would allow the products use targeted group (RED BULL GMBH v POTTERS, 2013). The consumers that were targeted through the grass root promotion were those that visited trendy
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The Effects of Brands on Charity Organisations in Australia Marketing Case Study
10 pages (2964 words) , Download 2 , Case Study
Free
It is essential that organizations that deal with charities and donations develop and portray themselves in an effective manner and highlight the actual of their personality (Franzen & Bouwman, 2001). Aaker’s theory of brand personality has a major role to play in the effectiveness and success of these organizations.  
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Market Research for Zara Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Zara’s direct competitors are H&M of Sweden and GAP of US. We will analyze the market scenario and other components of our marketing plan with respect to these competitors.
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The Effects of Management Model and Value Chain Analysis Marketing Coursework
7 pages (1992 words) , Download 2 , Coursework
Free
Value chain analysis (VCA) is a theoretical management model which, due to the information it can give to management, has become an important part of the internal assessment of any firm. The best value can be defined as the difference between total revenues and total costs. The company that can maximize this difference is adding value. 
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International Business: The case of IKEA Marketing Case Study
14 pages (3500 words) , Download 5 , Case Study
Free
IKEA is one of the largest furniture manufacturers and wants to invest in foreign markets. Its prime objective behind the foreign investment is growth, expansion, reducing the cost of production and beating competition globally. After deep analysis, IKEA has chosen Chinese market because it is one of the most cost-effective markets.
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The Mission of Heineken Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Heineken Company should widely use the opportunity of being at the top of the list of Breweries Companies, to make huge profits. Most youths perceive the beer as unexciting and believe that it belongs to old people. Hence, the company loses a significant market of the youth who will be probably future clients. 
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Customer Service and Various Aspects of Recognizing and Dealing With Customers Marketing Essay
7 pages (1996 words) , Download 3 , Essay
Free
The three most common means of assessing customer satisfaction conducted by the majority of the businesses are (Clow and Baack, 2007): On-line Surveys: Using this for assessing customer satisfaction is at times effective and other times misleading. The reason being that these are usually closed-ended and provide just excellent, good, bad or poor choices.
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Comparison of Economics and Marketing Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Buyers act rationally in that their behavior is not rational when it comes to making priorities or making decisions in determining what they want. For instance, consumers can spend on something else ignoring the most important one. Some behavioral changes also affect consumers’ judgment. These behaviors are like emotions or habits.
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