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Pricing Decisions Case Study on the Springfield Noreasters - Essay Example

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This report “Pricing Decisions – Case Study on the Springfield Nor’easters” will identify the strategic issues and problems faced by the Springfield Nor’easters minor league baseball team. The paper contains a SWOT analysis for the analysis and assessment of the operating environment of the team…
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Pricing Decisions Case Study on the Springfield Noreasters

Download file to see previous pages... The league baseball industry is pretty bleak in the city of Springfield as of 2008. A minor league ice hockey team was about to leave the city because of unimproved revenues over the time. The Nor’easters just opened up in the city and not a single match would be played for another one and a half year by the team. Most of the minor league baseball games in the US are well attended and there are as many as 176 minor league teams in the country. The fans considered the tickets to be affordable as they could closely watch the games. The government was also investing some bucks in the industry which was evident by player development programs and team funding. The marketing director should be delighted to know that the teams which provided value entertainment often had high attendance though the teams were mediocre. This shows that the industry has a great potential for the teams willing to entertain the audience, MarketThe citizens in the Springfield city can be said to be deprived of the baseball league games as they had to travel to neighboring cities to watch these games. The market is very dilute for the baseball teams as no baseball team for the city exists. The Falcons, a minor league ice hockey team also was planning to leave the city because of low level of sales and numerous unsold tickets.  It was found in the secondary research that only 8% of the total sample Springfield population in 2005 attended a professional baseball game in that year. ...Download file to see next pagesRead More
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