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Moreover, there are many suppliers to supply the needs of the industry. The industry is boosted by scenic views and rugged coastline of the Bahamas that attracts tourists. The country also offers attractive terms and an enabling environment to boost tourism terms in the country. The company relies mostly on experienced divers for business. However, the company is designing packages for families to increase their customer base. The point implies that the number of clients who visit its resorts determines the company revenues.
The business depend on foreign tourism. The situation implies that the international environment affects the industry. Factors such as economic recession and conflicts derail international travel thereby hindering tourism in the country. The profitability of the company is on an upward trend. The profit margin ratio shows an increase from a ratio of 0.06 in 2005 to 0.07 in 2007. However, a sudden shock in 2006 causes a sharp fall in profits. Students should be able to comment on how each of the 5 factors below, which are typically directly or indirectly, an issue in the case are factors within the context of the case and are effecting the performance of the
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