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Marketing Essays

Result for Subject Marketing:
19930 essays
Characteristics Affecting Consumer Behavior Marketing Assignment
6 pages (1585 words) , Download 2 , Assignment
Free
Most importantly it is the brand name and high brand recognition of McDonald's that has helped to win the trust and preference level of the target customers in Bahrain. Despite several leading and potential competitors, strong brand personality and implementation of unique strategies helped the organization to retain its competitive market position in Bahrain's fast-food market.
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Review questions Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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The company adopts global distribution systems. It has travel agents in different countries, as well as offices and branches in all its destinations. It also conducts internet selling through its
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International Strategic Marketing: the Walt Disney Parks Marketing Research Proposal
8 pages (2233 words) , Download 4 , Research Proposal
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All companies among them Walt Disney Resorts and Parks require strategic management to prosper in the modern contemporary business environment. Today, globalization stands at an all-time high making strategic management one of the priorities. To the management of The Walt Disney Resorts and Parks, strategic management remains a necessity.
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Survey collection website Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The benefit of www.zoomerang.com is that it makes surveys easy, enhances decisions, and enables users to expand their reach in terms of markets and audiences (Barnes, 2010). The survey collection websites also
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Letter to client Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
shing report from Lake Michigan Captains from Milwaukee, Wisconsin all the way to Portage, Indiana and these reports provide the most accurate information on where to best locate the fishes. This information can help you save time, gas and money not to mention saving you from
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Case Study 4-2: Iberia Airlines Builds a BATNA Marketing Case Study
2 pages (500 words) , Download 33 , Case Study
Free
Dupuy wanted to be convinced of the two new models, which would be best for Iberai in all ways. In leaving the two parties to compete, was a good strategy. Leahy on the other hand, ensured that Airbus had won the contract
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Marketing Strategy for a New Product Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The laundry industry plays a very crucial role in the lives of people. Therefore, the launching a new in the laundry industry requires a comprehensive marketing strategy. Coming up with a product marketing strategy is one of the most challenging aspects of marketing and launching a new product. The strategy will involve marketing mix and 4ps.
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SMART Goals in College Marketing Essay
1 pages (268 words) , Download 15 , Essay
Free
I have used SMART Goals in my study.  The concrete example I can provide is studying in college.  My goals in college were specific, measurable, achievable, realistic and time-sensitive or time-bound.  Smart Goals helped me measure my actual performance vis-à-vis my goal and kept my sight on my goal if I am being sidetracked by distractions in college.
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Importance of Marketing of Fishy Food Marketing Essay
14 pages (4257 words) , Download 3 , Essay
Free
Owing to the uniqueness of the food items the company has gained a competitive advantage over its rivals. Fishy Foods has successfully gauged the environmental influence over its business activities and made necessary amendments to make its business successful. The company has leveraged its strengths and improved its weaknesses to ensure sustainable growth.
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Ethical guidelines and sales standards Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Secondly, the civil liberties and privileges of the respondents must be safeguarded (Marketing Research Association, 2013). For instance, it would be important for the individuals involved in marketing Beauty Control to
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The Consumption of Luxury Goods by the Consumers Marketing Research Paper
12 pages (3421 words) , Download 2 , Research Paper
Free
From the various literature that relates to business, the researcher will look at those that could motivate the customers who consume luxury goods all over the world. There are five groups of motivations that the producer may use to improve the morale of the customers in buying their luxury goods and their products.
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Marketing Communication Theories Marketing Assignment
12 pages (3179 words) , Download 4 , Assignment
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Over the years, Vodafone UK has been able to acquire significant profit margins in the marketplace. There is intense competition within this market and it adversely affects the business operations of many companies. The telecommunication sector in the UK is highly saturated and this shifts the market position of the company to the third rank.
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Scanning the Marketing Environment - Geek Squad Company Marketing Case Study
2 pages (566 words) , Download 7 , Case Study
Free
The analysis of the case study will enable the critical evaluation of the problems faced in the case study company and the actions are taken to ensure these problems have proper management. The case study analysis relates to the Geek Squad Company and the opportunities that enabled the start of the company.
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Price Strategy Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
As a marketing manager, one must consider the concepts as it determines all the sales and the profits made within a business. The pricing strategy concept is one of the most
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Current Issues in Advertising Marketing Essay
4 pages (1337 words) , Download 4 , Essay
Free
One such issue therefore chosen for this paper is database marketing and how the same poses as an important subject of interest for one and all. There are a number of challenges that arise in the wake of managing the database marketing few of which include the statistical techniques that need to be properly fitted into the equation, etc. 
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Service Marketing: The Indy Event Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The study also aims at understanding and developing a promotional strategy for the motor racing event. The study analyzes all the possible means of communication and marketing that the event organizers must undertake. The study also highlights the benefits as well as shortcomings of some of the modes of integrated marketing communication.
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Marketing-Santa Fe Grill SPSS Analysis Marketing Essay
18 pages (4620 words) , Download 4 , Essay
Free
The main objectives of this survey were as follows: To identify the factors people consider important in making casual dining restaurant choice decisions; to determine the characteristics customers use to describe the Santa Fe Grill and its competitor Jose’s Southwestern Café; to develop a psychographic profile of the restaurant customers.
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Health care marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Since it is the same organization marketing both types of plastic surgeries, no differences in the marketing efforts are usually noticed. However, the marketers can be more realistic and have objective reasons to advertise the reconstructive plastic surgery because it is
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Marketing Case Study Marketing Essay
2 pages (668 words) , Download 2 , Essay
Free
The Indian central government has played a role in trying to improve the level of infrastructure. The government thus set aside 1 trillion dollars to help modernize infrastructure in the country through public and private investments for five years. In addition, it has opened the country for more foreign investment despite local opposition.
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Strategy briefing paper regarding the strategic issue Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is important for the company get back the market share with the perfect strategy implementation and the investments in the research and development of the handset technology. With the advent of the internet
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New Improved Ketchup Marketing Essay
1 pages (381 words) , Download 2 , Essay
Free
SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities, and threats. These words make up the SWOT acronym. The primary goal of SWOT analysis is to increase awareness of the factors that go into making a business decision or establishing a business strategy.
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American Woodmark Corporation Marketing Assignment
9 pages (2546 words) , Download 2 , Assignment
Free
The company manufactures cabinets under five major brands, which are American Woodmark, Potomac Cabinetry, Shenandoah Cabinetry, Timberlake Cabinetry, and lastly, Waypoint Living Spaces. The company’s range of products includes 613 variants of cabinets, encompassing a broad variety of design equipment and finishes.
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Culture's Influence on Luxury Consumption in China and the United States Marketing Term Paper
10 pages (2921 words) , Download 2 , Term Paper
Free
In order to accomplish that endeavor, the paper will examine the consumer’s characteristics in these two markets and make marketing recommendations. The paper will also give an example of some corporations and brands that have capitalized on these unique characteristics through their marketing strategies to capture the luxury market.
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Become the main attraction Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Truth is critical in the marketing exercise because customers need to have the correct information in order to make the buying decision. This entails capturing the interests of the potential customers. Event marketing
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Marketing distribution management Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
On the other hand, value-based pricing strategy determines the value of its products or services rather than the cost the company incurred in creating and producing it (Oxenfeldt 107). The company utilizing this pricing
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Benefits of Blue Ocean Strategy Marketing Essay
4 pages (1145 words) , Download 3 , Essay
Free
The authors describe the main differences between the red ocean strategies and the blue ocean strategies. The approach towards market space whereby the red ocean strategies focuses on competing in existing market space while the blue ocean strategy relies on creating new uncontested market space which involves a great deal of innovation (Kim & Mauborgne, 2013). 
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Analyzing the Self and Brand Personalities Marketing Essay
10 pages (2610 words) , Download 2 , Essay
Free
One of the advantages is awareness, thus when a company works on its identity and its branding it creates its awareness. Another advantage is its consistency in the specific marketplace; this is because the more regularly the customer will see the brand in the marketplace, then the more often it will be considered for purchase.
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Analysing an advertising Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
This paper will focus on the analysis of a selected Coca Cola advertisement highlighting the different promotional elements and how they are used to persuade the buyers to try out the Coke drink. In an
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Integrated Marketing Communication for the Launch of Renault Clio in Germany Marketing Essay
4 pages (1546 words) , Download 4 , Essay
Free
The Renault Clio is still the leading vehicle in terms of sales within the French market, while it is the third best-selling car in the EU. The German market is the fourth largest in the world for Renault after France, Brazil, and Russia, in which they hold 5.4% of the total market share (Bekker, 2014: p1).
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Public Relations - The Communication Cycle Marketing Essay
12 pages (3592 words) , Download 2 , Essay
Free
 It was found that Apple’s PR strategies are quite effective in the way the company intends to project itself. The company has been successfully able to create an aura of difference and specialty about the company. It has been able to create hype about the company and its products and so it can be said that Apple’s PR strategies have been successful in general.
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The Yuan Dynasty is the Golden Age of Chinese Drama Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
As the report, The Yuan Dynasty is the Golden Age of Chinese Drama, stresses the story line behind the play was based during the period when Han rulers faced the Khan rulers who were considered to be the strongest in the region. The Han emperor is said to have lost his woman after a session of manipulation by an evil and courtier. 
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Retail Marketing and Logistics Concept Marketing Essay
7 pages (2130 words) , Download 3 , Essay
Free
There are some basic principles that are incorporated within the concept of retail marketing. Marketing mix comprising of four elements – product, price, place, and promotion are basic factors in retail marketing. Over the years, marketing message has been stated as transformation through Omni-channel and a way to enhance customer-centricity.
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The Atlantic Quench Cranberries Marketing Plan Marketing Essay
14 pages (4363 words) , Download 2 , Essay
Free
The Atlantic Quench Cranberries Inc. (AQC). Cooperative was formed about a century ago by two grape farmers; the organization has grown to about 630 cranberry and 46 grapefruit farmers to date. The cooperative has grown to become the best-selling brand of canned and bottled juices in North America since 1981 seeks to increase its growth from the current 7% annually to about 10% by 2016.
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Business of GWYNNE Teaching Latin Marketing Case Study
7 pages (1950 words) , Download 2 , Case Study
Free
The tutorial also works with teachers, parents, students, and any other who are interested in learning the way in which teaching is to be done. The teaching also focuses on teaching those who are interested to learn Latin. The key market that is served by the business in America. The business specifically targets Americans who live in NY, Colorado, etc.
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Adidas Marketing Project Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The group research can be judged as very successful as the group members were fully dedicated to the assignment. Members fully researched for the marketing information about Adidas and they were resources by themselves. Sharon, the other team member had already collected a lot of information for use in the assignment during the preparation phase.
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Direct Mail Piece Analysis Marketing Essay
2 pages (675 words) , Download 2 , Essay
Free
The order seems to have been either delivered through email on the internet or delivered to consumers in the post. The customer is required to provide their home, business, or residence address to the company for delivery purposes, specifically after reading the make a mail order sale and deciding to purchase the product.
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Product Development Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company has employed the latest technology in ensuring that they not only make a bag that accommodates a lot of personal items, but also that the bag is safe. With flight passengers being the company’s target market, it hopes to be aggressive in its marketing including the use of social media.
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Marketing Infrastructure & Agricultural Marketing Reforms Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Food production during the Green Revolution saw a four-fold increase. Even though there was a significant increase in food, oilseed and fish production, security, poverty, and management of natural resources remain an area of great concern. With the removal of trade barriers, India also has the challenge to effectively cope with the international trade regime.
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PEST Analysis of TESCO Company Marketing Business Plan
7 pages (2631 words) , Download 4 , Business Plan
Free
Tesco has grown to be one of the major players in the retail business dealing with foods and drinks and other consumer goods. It is a retail outlet but has been able to diversify the range of products that it deals with. The company has been able to compete with other major players in the industry like Sainsbury and Asda but its growth policy has been the leading competitive edge in the industry.
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Arts and Heritage Marketing Marketing Case Study
6 pages (1822 words) , Download 2 , Case Study
Free
Marketing strategies for NPO typically aim at identifying the target consumers and developing a core band of consumers. Since the non-profit sector lies beyond the mainstream business domains, it is imperative to forge unique marketing plans for optimizing benefits. These plans may be directed at gaining short-term economic advantages or may go further into building long-term brand identity for the enterprise.
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Marks and Spencer and Global Environmental Factors Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Marks and Spencer is a leading player in the United Kingdom retail sector. The organization has an estimated three hundred stores in the United Kingdom. It has a diversified product line consisting of food, clothing, financial services, etc. Its core business philosophy has been to amalgamate excellence and worth
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Foreign direct investment Marketing Research Paper
24 pages (6000 words) , Download 4 , Research Paper
Liberalization of overseas investment regime is an essential part of an expansion of FDI. FDI as a growth-augmenting constituent has received great interest from developed nations in general and less developed nations in particular. It has been an issue of great concern for several economists regarding how FDI influences economic growth of the host nation.
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Feasibility of Launching an American Product in a Foreign Market Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
A product or a business can only be successful globally if the management takes into account other factors that are related to the change in the geographical location of the product.  Factors such as culture, economy and politics can have a huge impact on the launch of the product in a foreign market (Balmer, 2001).  
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Strategic Planning Marketing Article
1 pages (250 words) , Download 3 , Article
Free
20). Peter and Donnelly assert that strategic planning not only involves planning for the predictable but also the feasible (p. 27). Gilbert’s article
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Case Study 1 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In the case study about marketing efforts, there was a virtual Laguna Beach experiment and the Bank of America from the Internet. Both these case
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Proposal for purchasing new computers Marketing Case Study
1 pages (250 words) , Download 45 , Case Study
Free
The best replacements for current computer systems are the 23 inch Samsung S23B300B and desktop central processing unit of HP recognized as HP Business Desktop Pro 6300 (Office
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Waitrose Strategic Analysis Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
In its course of action, Waitrose therefore emphasised on taking into account the external environmental forces including competitive influences, industry trade barriers, and other issues that the company
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Implications Of Digital Panopticism And Profiling Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The need for marketers to expand their market share and increase the number of customers has led to the adoption of technologies as a key way of promoting their products. In the contemporary business arena, stiff competition has also resulted to the adoption of social media including face book and twitter to attract the attention of consumers.
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Business Processes and How They Are Developed in a Variety of Industries Marketing Research Paper
3 pages (1045 words) , Download 3 , Research Paper
Free
SAP (System Applications & Products) is a software utility that is widely used in the process of Enterprise Resource Planning (ERP). It was invented by a squad of IBM engineers in 1992. It offers an overall streamline that defines how the business should be carried out. It has been divided into three basic modules in order to make effective decisions.
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Gender difference in advertising Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
According to Dines & Humez (2011), women love doing shopping even in today’s internet driven shopping environment. Women also value going shopping more than their male counterparts. Advertising messages are therefore designed to
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