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Marketing Essays

Result for Subject Marketing:
19885 essays
Waitrose Strategic Analysis Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
In its course of action, Waitrose therefore emphasised on taking into account the external environmental forces including competitive influences, industry trade barriers, and other issues that the company
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Implications Of Digital Panopticism And Profiling Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The need for marketers to expand their market share and increase the number of customers has led to the adoption of technologies as a key way of promoting their products. In the contemporary business arena, stiff competition has also resulted to the adoption of social media including face book and twitter to attract the attention of consumers.
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Business Processes and How They Are Developed in a Variety of Industries Marketing Research Paper
3 pages (1045 words) , Download 3 , Research Paper
Free
SAP (System Applications & Products) is a software utility that is widely used in the process of Enterprise Resource Planning (ERP). It was invented by a squad of IBM engineers in 1992. It offers an overall streamline that defines how the business should be carried out. It has been divided into three basic modules in order to make effective decisions.
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Gender difference in advertising Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
According to Dines & Humez (2011), women love doing shopping even in today’s internet driven shopping environment. Women also value going shopping more than their male counterparts. Advertising messages are therefore designed to
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Business Units of the Thunder Global Company Marketing Essay
8 pages (2121 words) , Download 3 , Essay
Free
A well-informed staff continuously helps the business grow. Every member of your staff should be taught the operations of the business and should be able to work in more than one department of the business. Spending time to train and retain your best clients will help you save money and have an easier time while operating the business.
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Telecommunications Provider in the United Kingdom Marketing Essay
12 pages (3520 words) , Download 2 , Essay
Free
Adding to that, the workforce of this brand is highly results-oriented and is quite adaptable to the surrounding environmental change. Moreover, the employees within this brand also project high signs of commitment towards the organizations. In return, the brand projects a high level of significance towards their career development options.
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Four Ps of Marketing - St Josephs Hospital and Medical Center Marketing Research Paper
4 pages (1120 words) , Download 2 , Research Paper
Free
Patients with a wide range of neurological conditions are treated here at Barrow, where some of these conditions include brain and spinal tumor, neuromuscular disorders as well as cerebrovascular conditions. The full address of the hospital is Barrow Neurological Institute, 305 W. Thomas Road, Phoenix, AZ 85013 (602) 406-3000.
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Marketing Event in 2014: FIFA World Cup Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Marketing has become an internal aspect of the business as well as the social activities conducted all over the world (Calder & Malthouse, 2008). With the advent of ICT growth, a new leaf has been turned in the marketing process, and also in the role of various operational segments of marketing activities.
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The Traditions of Mayo Clinic Amid the Changing Global Scene Marketing Assignment
10 pages (2643 words) , Download 2 , Assignment
Free
An analysis of the macro-environment should also be taken into consideration in order to provide a clearer picture regarding the environment adjoining the target market. PESTEL factors are a tremendous system of analysis which to be precise consists of political, economic, socio-cultural, industrial, ecological, and legal. 
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Career Opportunities for Future Professional Marketing Experts Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
As a second-year student, specializing in finance my ambition after completing the course is to be a successful marketing manager working with an oil company in Saudi Arabia. Therefore in5-10 years from now, I see myself as an accomplished finance marketer with a popular oil company in Saudi Arabia.
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Digital Marketing Campaign for Hygain Feeding Champion Marketing Term Paper
4 pages (1055 words) , Download 2 , Term Paper
Free
The products that are offered by the corporation deals with different conditions and situations in horses. The conditions that the product deals with include calming, blood builders, digestion, electrolytes, feed-through fly control, hoof care, horse cough and allergies, joint supplements, pain relief in horses, performance and energy, sand colic.
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Big Data: Small Insights Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The most visible impact of this has been a rise in the volume of data. Data has become voluminous and more complex, which is why it is referred to as ‘Big Data’. In essence, there are three main concerns in terms of ‘Big
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A Revamp of Pilot Training Is Urged by Andy Pasztor Marketing Assignment
1 pages (295 words) , Download 2 , Assignment
Free
The author states that the present simulation-style training provided to pilots is not sufficient and they need to be provided with hands-on experience in simulations. The author even states that the veteran pilots are trying not to be a part of difficult training sessions as they fear that their jobs will be lost. The author has urged that the simulations should be closer to real-world scenarios.
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Market Research and Targeting Marketing Essay
3 pages (1045 words) , Download 3 , Essay
Free
Products have different levels that include the core, actual, and augmented. While developing the new product, it is assumed that the company considered consumer preferences. The core product cannot be touched because it is not a tangible physical product. It is the benefit that customers will get from using WBC’s product.
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Online Marketing Proposal at Groupon Company Marketing Research Proposal
10 pages (2742 words) , Download 3 , Research Proposal
Free
Groupon operates in the online deals industry, where subscribers can browse through hundreds of deals and discounted offers across thousands of products and service categories. The company operates as an E-commerce firm, but its business partners who offer the deals are from a wide range of industries.
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What is Internet Marketing Marketing Case Study
9 pages (2337 words) , Download 2 , Case Study
Free
A closet is an Independent Retailer of British Designer Clothes. Its Head Office and Main Branch shall be located at the Covent Garden, where it would compete with various designer shops such as Adolfo Dominguez, Esprit, and Mango. Closet carries five designer brands and several fresh clothing lines from new and upcoming London Fashion Designers.
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Pricing Decisions Case Study on the Springfield Noreasters Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author of the paper will mention three alternative courses of actions with their pros and cons. The main problem that the team faced was the pricing of the tickets for the matches. The team wanted to maximize their revenues in the minor leagues for which they had to price the tickets very carefully.
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The Young and Elder Consumers of SONY in the United Kingdom Marketing Essay
3 pages (891 words) , Download 2 , Essay
Free
The consumer demand for goods and services specifically targeted for the elderly in many countries will continue to rise between the years 2000 to 2040.  Econometric studies forecast a direct effect of a shift of the age structure, together with changes in the level and distribution of spending power, so that there will be an “increased intergenerational heterogeneity in total spending”.
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Marketing and Sports Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
Schlossberg(pp. 5) states that these companies giving sponsors use individuals, teams, colleges and leagues to distinguish their merchandise from
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Marketing - Lipton Yellow Tea Marketing Case Study
1 pages (335 words) , Download 4 , Case Study
Free
This paper surveys the Lipton yellow tea company and some of the market research strategies that the company has adopted. The company believes that customers are the major agents of change. The way customers view the product matters a lot to business production. Every transaction is, like a beep at the company, to increase its production. 
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The Most Important Factor Dictating Sports Marketing Marketing Essay
1 pages (366 words) , Download 2 , Essay
Free
Marketers often identify opportunities on target market segments depending upon a particular sports market. They should seek consumers who want to improve their social acceptance, personal image, and appearance, a sense of wellbeing, as well as longevity (Chelladurai, 2006). In the past, top administrators of sports organizations used to dictate.
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Factors Influencing Customer Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Personal factors such as lifestyle and economic situation also affect consumer behavior. For example, a person who is in a bad financial situation will not be interested in an energy drink. Psychological factors include things like attitude and perception. For example, some people view energy drinks as unhealthy and unnatural.
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Strategic Brand Management of Apple Marketing Essay
4 pages (1108 words) , Download 3 , Essay
Free
This paper discusses the Apple Company from its inception in 1980 into the market of software and computers. Additionally, the paper analyses the company, its mobile products that have dominated the market for a considerable amount of time. Consequently, Apple is now introducing a TV in the list of its products, in the market.
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Marketing Strategy of Pur Product Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
The introduced product of PUR is viewed to compete with the brand Brita. Some argued that the faucet-mount of PUR will disrupt pitcher product Brita, others believed that the product simply is establishing another market niche and finally other groups are convinced that Brita will simply have to do nothing to foster faucet-mounts.
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Review of Promotion Mix Elements Marketing Research Paper
6 pages (1668 words) , Download 2 , Research Paper
Free
In the case of Honey and Honey Products, consumer awareness is low as the company is in its initial growth phase. Hence, direct marketing and personal communication will enhance the overall reach and penetration of the brand’s products. This will also increase the interpersonal relationships between the company and its customers.
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ARNP Project Last Wk Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
To ride above this challenge, using strategic marketing principles is the most recommended option for ARNP. By this, Berkowitz and Bartlett (2010) suggest the use of a strategic marketing plan. Once the strategic marketing plan is used, ARNP will be expected to go
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Creative Strategy of Advertisement and Marketing Marketing Essay
1 pages (303 words) , Download 3 , Essay
Free
To tackle a competitor effectively is a sign of success in the company. There is the problem of technology the advertisement has to cover. Technology is trending globally. Developers create new products in the technology sector daily. A good advertisement has to entail the latest technology. Firms nowadays turn to Facebook and Twitter for marketing.
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An Example of Alternative Advertising Marketing Assignment
1 pages (321 words) , Download 2 , Assignment
Free
The adverts look like short films or shows. An example of this is viral videos, which companies are releasing for their products. Samsung is one of these companies, which has released a viral advert on its Samsung gear, which is a short video clip that campaigns for the use of Samsung gear by all consumers.
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Marketing Plan for Qantas Airline Marketing Essay
5 pages (1337 words) , Download 3 , Essay
Free
The company uses three subsidiaries to deliver its services to customers. It uses the Jet Star, Qantas freight, and the frequent flyer. The airline offers services such as carrying the cargo of passengers, offering catering services for international flights, and ensuring that the customers are comfortable during the flight.
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Integrated Communication Plan Marketing Research Proposal
14 pages (3250 words) , Download 3 , Research Proposal
Free
This report analyzes the situation of the company, and external environment of the company is analyzed. The report presents the market and the market parameters. The report presents the PESTLE analysis and TWOS analysis, and these tools are widely used to evaluate the internal and external environment of the company.
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Answer one question Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
These homeowners are in dire need of the rat reduction products. However, the homeowners want to buy a quality rat reduction product. Likewise, the same target market has already fixed its minds on purchasing certain rat
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Altadis and Tabacalera as Ashtray Products Marketing Assignment
1 pages (402 words) , Download 2 , Assignment
Free
Ashtray and the cigarette industry posted strong growth recently.  The market is set to grow in the coming years. This is aided by superb sales of cigarettes in the country (William & Ferrell, 112)  the industry account for 10% of the tobacco industry in Europe, with cigarette covering a whopping 95 per cent of the total market.
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Monster Energy Drink in Russia Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
The paper tells that as the international business environment becomes more dynamic because of advances in technology and globalization, more companies are pushing to enter some international markets that were for a long time considered underdeveloped. With countries seeking more cooperation, abolishing restrictive trade laws and regulations, and as trade barriers recede.
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The Case of Beats Electronics in Relation to Customer Value Creation Marketing Assignment
4 pages (1227 words) , Download 3 , Assignment
Free
Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value on the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This subsequently enables a firm to achieve growth.
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Sales Planning by Federal Express Service Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Today the focus is more on making passenger aircrafts large enough to carry cargo so as to provide increased and improved services to air cargo customers. In the era of increasing globalization, there will be more and more need for air cargo service with enhanced speed, timely service, low costs, and specialized customer services.
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My Local Pitch: Sales Strategy Marketing Essay
12 pages (3481 words) , Download 2 , Essay
Free
A sale proposal is an important tool and written pitch that includes the presentation of new ideas services, and products in order to build the interest of clients through educating them. The sale proposal elaborates and demonstrates the benefit of the product or service to the customer. The benefit of a sale proposal to the client is that they can observe the black and white of the project.
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Statistical Techniques and Regression Technique Analysis Marketing Term Paper
2 pages (524 words) , Download 3 , Term Paper
Free
The key components of the project are all about the Facebook changes in the privacy interface. The first component is all about the privacy setting that can aggregate to one simple control. Additionally, the second component is that Facebook doesn’t require user’s friends and connection to become visible to every individual.
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Social Media Marketing Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
As the paper highlights social media has been stated to relate to the aspect of technology that is supposed to be supported by web and is also interactive in nature along with referring to tools of communication as well. The feature of social media is known to entail various types that are made use of for varied functions.
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Promotional Strategies for Kit Kat Marketing Assignment
1 pages (327 words) , Download 3 , Assignment
Free
Currently, the brand’s packaging is extremely simple and monotonous. It has been there since years and now needs a fresher look to make it scream on the shelf and get clicked in the consumer’s eyes. In today’s critical economic times, people turn to what they know and trust. Therefore, I want to interact with the consumer creatively; the ‘break’ concept can be creatively explored.
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Coca Cola: The International Strategy Marketing Case Study
7 pages (2067 words) , Download 5 , Case Study
Free
To fulfill the local demands of people from various cultures, Coca Cola has been partnering with local communities. Through adopting suitable strategies, today, Coca Cola is selling more than 1.4 billion beverages daily. Moreover, the company is selling more than 3000 of its beverages in about 200 countries of the world (Coca Cola Website, 2009).
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Analysis of the Marketing Mix Adopted by Napster Marketing Case Study
9 pages (2716 words) , Download 2 , Case Study
Free
A lot of care needs to be taken by companies while trying to diffuse the new products into markets as well as when companies adopt to extend the brand. Napster has a strong opportunity for a brand extension and is necessary that the company uses this as it will assure a better brand image for the company (Evans, O’Maley, & Patterson, 2004). 
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Kinds of Crisis Situation and the Consequences Marketing Lab Report
7 pages (1750 words) , Download 3 , Lab Report
Free
7-Eleven could face crisis both in its internal as well as external environment and operations, necessitating the need for an optimum crisis communication plan. The plan can aid it to alleviate the customers’ ill-will immediately after the crisis, then regain, restore and rebuild customers’ confidence and trust. 
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Human Behavior Academy and Its Micro-Environment Marketing Research Paper
26 pages (6500 words) , Download 2 , Research Paper
The paper intends to formulate an integrated marketing plan for HBA through the implementation of suitable situational, competitive, and industry analyses models and different aspects of marketing strategies and objectives. The financial projections for the desired marketing plan are also highlighted throughout this study.
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Fords marketing strategy The Way Forward Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The conclusion states that the Ford experience proved that an effective marketing strategy can enable a company overcomes a crisis. Ford’s decision to refocus on the emerging market, creating a universal brand and segmenting the market was so potent that it even posted a positive growth during the crisis while everybody in the auto industry was experiencing decline or bankruptcy.
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Reflection 5 Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Having an an uncertain macroeconomic environment will make business to play safe. Almost all businesses will be affected by the crisis because because will not expand their operation for fear that the economy will collapse that in effect will not allow them to recover
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Competition & Product Offering Marketing Essay
2 pages (362 words) , Download 2 , Essay
Free
The company will expand throughout the rest of Canada and into Houlton, Maine; this expansion will increasingly pose competitive challenges. Within the Canadian market, there are a variety of lower-tier muffin suppliers. For instance, the Canadian Muffin Company has supplied muffins in a variety of contexts throughout Canada and the United Kingdom.
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The Statistic Analysis at Consumer Consumers Demand Service Through Social Media Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
According to the findings by NM insight, almost 50 percent of people who use social media in the United States look for services through the media. This identifies a transition from the application of traditional communication methods such as mobile phones in soliciting services since about 33 percent of the social media users prefer the media to phones when it comes to seeking services.
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Expatriate Salespeople Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
These people are basically foreign sales personnel that can at any time relocate. These types of salespeople are utilized when there needs to be an approach made that is more technical. Often times, the overseeing company needs to communicate effectively. At
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Can-A-Floor Product Launch Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
With several trials of this product in the market, it was evaluated and the best model was developed. The competition from competitors is low as the Can-A-Floor has been embraced by the people due to the massive campaigns and advertisements. The prices are also customer friendly making it affordable to almost if not all citizens.
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Pricing as British Airways Marketing Strategy Marketing Essay
5 pages (1923 words) , Download 2 , Essay
Free
This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources.
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