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Marketing Essays

Result for Subject Marketing:
19702 essays
Characteristics of Marketing Marketing Essay
6 pages (1824 words) , Download 2 , Essay
Free
An organization is segregated into different departments like that of finance, operations, and human resource among others but the entire system would function in the desired way only when business and most importantly, revenue is generated. Businesses basically generate when there is a demand in the market for the products or services offered by an organization.
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Strategic Marketing Management in Toyota Motors Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The report tries to analyze the various internal and external factors that affect Prius. It starts with an internal analysis which includes factors like market situation, target market, marketing mix, supplier conditions, and resources. It has been found that the demand for hybrid cars is increasing at a rapid pace in most nations.
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Marketing Plan for Sports Enterprise Marketing Case Study
8 pages (2392 words) , Download 3 , Case Study
Free
Sports activities are highly encouraged in the UK and the government is also supporting sports development organizations. Being a sports goods and sportswear manufacturers, we have identified an opportunity to start a sports program which will give the educational institutions a platform to compete with each other.
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Strategic Branding through Social Engagement Marketing Marketing Research Proposal
6 pages (1766 words) , Download 3 , Research Proposal
Free
The study explores the increasingly powerful phenomenon of online communities made possible through the expanding reach of social media, as a major tool for business to attain its strategic goals. It proposes to describe the present state and future directions of social media development, as well as the attributes of the online communities spawned through its use.
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Contemporary Issues in Marketing- Toyota Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Technology today plays a crucial role in marketing. This is because it has redefined the roles of traditional marketing tools and new modes of communicating and interacting with the consumers have evolved. This has brought the customer closer to the brand and has helped in building a stronger bond with the consumer.
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Transformation in Marketing and the Views of Industry Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The author states that a well-built brand is a reward for efficient and successful marketing. The advantages of a strong brand can be well acknowledged in terms of price premiums and profitability, consumer’s perceptions and status and marketing effectiveness. It is important to understand contemporary marketing, its trends, model and transformation.
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Natural Monopoly Phenomenon Marketing Assignment
1 pages (385 words) , Download 2 , Assignment
Free
In a monopolistic market consumer surplus is created. Monopolies cause a decrease in producer surplus. Monopoly prices cause deadweight loss. United Airlines and US Airways announced today that they had called off their proposed merger after the Justice Department threatened to file a lawsuit to block the $4.2 billion deal, calling it anticompetitive.
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The Economics Behind Marketing New And Improving Products Marketing Essay
7 pages (1883 words) , Download 2 , Essay
Free
A monopolist’s products are differentiated and unique and thus deserve to be paid over and above the cost price but how much above should be a fair measure of the firm’s share in the market and also the demand that it faces for the product. Any discrepancy in this will imbalance the economic structure and will lead to one party being better off than the other or one party being more satisfied than the other.
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Krause Corporation Investigation Marketing Essay
1 pages (250 words) , Download 8 , Essay
Free
If Steve opts for the first option, he has to do some additional fabrication works in order to make it suitable for the HVAC system. The supplier who promised Steve to provide the pipe for $18.10 per linear foot will never take any responsibility if something goes wrong in the HVAC system in future.
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Brand Equity, Brand Positioning And Brand Strategy Of Victoria Secrets Marketing Essay
8 pages (2219 words) , Download 2 , Essay
Free
  The strategy that Victoria’s Secret continues to use for its brand identity combines print ads with fashion shows and events that have led to women associating with the attitude, emotions, and physical needs that are a part of the lingerie store.  The focus that Victoria’s Secret has used for its brand identity and positioning has led them into continuous growth and a stable brand name among specialized lingerie. 
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The Supply Side of Cigarettes Marketing Essay
2 pages (556 words) , Download 2 , Essay
Free
The author states that an increase in the cost of the product as a result of an increase in taxes. This is going to make the cost of production expensive and hence the supply curve will shift to the left. This reduction in supply and an increase in the cost of production is going to increase the prices and reduce the quantity supplied.
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Australia's Apparel Industry Analysis Marketing Case Study
9 pages (2603 words) , Download 3 , Case Study
Free
Generally, Australian consumers and designers are well aware of the trends in the world market. The designers who design the final garment are very well updated on the latest trends in Europe and the US. Apparel export from Australia has been increasing from 2000 with few ups and downs during 2006 and 2009.
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What Part Does Cultural Compatibility Play in Determining The Success of Cross-Border Mergers & Acquisitions Marketing Essay
72 pages (18000 words) , Download 2 , Essay
This paper gives information that, however, along with this increase in international merger and acquisition activity are the reports that about 83% of these transactions have not been successful. A number of empirical studies have also shown that not more than half of all mergers and acquisitions have been able to meet financial expectations.
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Threats and Challenges of Walmart Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper gives information that threats come from environmentalists and labor unions who have painted Wal-Mart as the evil empire in the retail industry. When Mike Duke took over as Chief Executive Officer in 2009, he faced more challenges from the inside and the outside.In 2009, Lee Scott announced his retirement from the company he had reined for years.
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Advertisements in Men's and Women's Magazines Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
 Parker alleged that “profit constitutes the ‘bottom line’… that defines what lies inside business ethics and what is assumed to be outside it”. Were the profit-making motive sufficient ethical justification, then advertisers could abuse their roles and still remain ethical. But since the law requires any formal assertion in an advertisement to be substantiated or risk suit for misrepresentation.
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Management Strategy of Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Brand creation is a major marketing technique that has massive support within and outside the business community and management strategy. In the rapidly advancing technology and changing socio-economic paradigms, the brands have made a niche in the existing and emerging markets. Products need to maintain an edge over their rivals by incorporating the whole system within which the product is marketed.
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Marketing Objectives for Air China Marketing Case Study
7 pages (2006 words) , Download 3 , Case Study
Free
Food items and their quality should be modified according to the needs of foreign passengers. Once these operational changes are done, the company should heavily promote its new look to the target customers. These measures will not only help to achieve the objective of increasing the volume of foreign customers but they are also likely to be effective in reducing the volume of complaints.
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Strategy and Corporate Planning PowerGen Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
This paper gives information that the case tries to specifically study PowerGen’s operations in regard to privatization and deregulation of the electricity industry in 1991. Massive organizational changes had to be undertaken in due course of time for the sustenance of PowerGen. The report starts with analyzing the effect of the organizational.
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Perspectives of Launching a Multi-technology Device in Australia Marketing Research Paper
12 pages (3509 words) , Download 2 , Research Paper
Free
The organization under discussion is Mini Oral 2 which is intending to launch a Multi-technology Device- MTD- as a dual purpose handset in Australia. It would act both as mobile phone and a computing device. The concept revolves around empowering the end-user with multiple technologies at the best price possible.
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Fashion Marketing and Advertising. Marks & Spencer Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This essay investigates the principles of marketing and advertising in the fashion industry. “To make aspirational quality accessible to all” is the mission of M&S. Last 2004, Stuart Rose was appointed as the new Chief Executive of M&S. According to Stuart Rose, M&S is now in its move to reach the ambitious goal of the company.
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Marketing Strategy of Tsakos Group Marketing Case Study
8 pages (2306 words) , Download 2 , Case Study
Free
The players in the shipping industry may be able to earn huge profits if they consolidate or form cartels, albeit the second alternative is considered business malpractice. Consolidation may help the industry, as well as the participating players, enhance their performance and competences. Increase in size will also help them make the barriers to entry much higher.
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Strategy Development Format of JB Hi-Fi Marketing Essay
27 pages (5000 words) , Download 3 , Essay
The author states that the IMC strategies have been developed on the basis of the relative market share that JB Hi-Fi enjoys within its domain in comparison to its major rivals viz. Big W, Harvey Norman and Dick Smith. The central objective behind the adoption of such strategies is that JB Hi-Fi shares the market space.
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Integrated Marketing Communication Marketing Assignment
13 pages (3315 words) , Download 3 , Assignment
Free
The report presents an in-depth analysis of the marketing plan of this drink i.e. how the communication would take place from the organization towards its target market/audience. Integrated Marketing Communication, often referred to as IMC, defines how various marketing activities combined together to perform at a single platform.
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Two-way Exchange in Cultures Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
Globalization creates positive consequences in the sense that, most people get to enjoy the familiarity of certain products like a Starbucks coffee or a McDonald’s cheeseburger wherever they may be in the world.  There is also a two-way exchange in cultures due to globalization, with the West and the rest of the world interacting with each other.
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Global Marketing And Communications Through Coca Cola Marketing Essay
6 pages (1907 words) , Download 2 , Essay
Free
In order to ensure long term relationships among the company and the stakeholders, the path of sustainable growth is the most trusted one. Being a brand of the stature of Coca Cola, the management of the company should utilize every opportunity to market the products to all of the available sections of the society. It is international marketing that help a company to gain the desired market share.
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Marketing Communications Plan for the Chocolate Confectionery Industry Marketing Assignment
7 pages (2046 words) , Download 5 , Assignment
Free
After considering all the issues being raised against the weaknesses of and threats against the chocolate confectionery industry, three main issues have to be addressed in order to maintain and even support for an increase in the projected growth rate of the industry. These issues are health-related issues against chocolate consumption, price sensitivity.
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Marketing Events Strategy for Nokia United Kingdom Marketing Case Study
8 pages (2328 words) , Download 2 , Case Study
Free
To this generation, mobile phones are no longer about calling or texting only. Gone are the days when mobile phones are used solely for communication purposes, and when phones outdo each other only in terms of aesthetics and basic features. Now mobile phones are more than just gadgets for voice and short messaging communication.
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Vinal Barbaros's Options Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
As the discussion declares, at least the owner will be able to think of ways to address its declining value, such as hiring a more competent management team or influencing the policies of the organisation. The report will enable the key managers to look at the real issue behind the company's declining profitability, and may choose to do something. 
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The Supply Chaining of Technological Innovations Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Globalization is a phenomenon that is permeating all corners of the globe.  It has made the world smaller and more accessible to most people everywhere and anywhere.  The introduction of the World Wide Web and the internet has helped this phenomenon grow even bigger and more encompassing.  What used to be a plane ride away, crossing thousands of miles.
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The Marketing Mix and Opportunities of Serco International Inc Marketing Assignment
4 pages (1050 words) , Download 2 , Assignment
Free
Serco sees possibilities for growth in outsourcing possibilities and currently looking at selected opportunities in the UK, Europe, North America, the Middle East, India and Australia. The company sees opportunities first in the public sector reform, and in the pressures to improve government service while keeping taxes low. 
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Online Retailer of Diamond Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The company has to be proactive in addressing these strategic issues in order to maintain its leadership in online retail of fine jewelry; it has to expand its customer base while keeping the current profitable ones in its effort. This requires an analysis of the company's competitive position as well as recommendations.
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Customer Service, Customer Satisfaction, and Corporate Performance in the Service Sector Marketing Assignment
11 pages (3399 words) , Download 2 , Assignment
Free
By hiring and training people who could do some of the processes on his behalf without sacrificing the quality of service which is dependent upon his skills, his problems arising from the simultaneous production and consumption of services, i.e. not being able to expand his production beyond his physical effort within a period of time can be solved.
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Marks and Spencer as One of the Biggest Retail Companies Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The analysts have described the turnaround and return of the company to its health is an example of recovery led by advertising. In April 2004, the prospect of the company seemed blurred. The brand of the Marks and Spencer got a great push back and lost its confidence due to the consecutive decline in sales and continual negative PR.
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Marketing Strategy For The Golar LNG Company Marketing Report
7 pages (1898 words) , Download 3 , Report
Free
Information systems today are crucial to business advancement. They help organizations in every aspect of the business. But there is a need to implement them with great caution and organizations should keep the above-mentioned points in the head in order to implement successful Information Systems.
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The Analysis of the International Strategic Management Marketing Essay
5 pages (1619 words) , Download 2 , Essay
Free
The strategic marketing planning framework is used in order to develop a marketing project that will be used in the promotion of specific products/ services; this plan can involve either in the national or the international market; in the last case, it needs to be appropriately customized in order to meet the customer preferences, the characteristics of the market.
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The Unique Combination of the Four Instruments in Marketing Marketing Coursework
6 pages (1678 words) , Download 2 , Coursework
Free
This paper can be used to make an assortment of products depending on the type of product desired. Normally, the waste paper that is usually thrown away is recycled and introduced into the value chain again as a new product and it must be noted that this takes less energy than using unprocessed raw materials. 
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Key Aspects about Marketing Mix Marketing Coursework
5 pages (1565 words) , Download 2 , Coursework
Free
The paper can be used to fill in stuffed animals or plush toys, pillows, or similar products. These are the types of products that would have a concrete need for the hole punch scraps. They can be used as alternatives to other products such as “straw, beans, plastic pellets, cotton, synthetic fibers, or other similar materials (Wikipedia 2010).”
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The Major Attributes of the Fisher & Paykel Brands Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
According to the study DCS, is a brand that manufactures “high-end, commercial style” indoor cooking ranges, refrigeration and outdoor cooking appliances. Its attributes also include energy efficient fridges and washers. Band equity is primarily concerned with value of the brand name and it generates loyal customers. 
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Advertising Technologies in the New Millennium Marketing Assignment
7 pages (1817 words) , Download 3 , Assignment
Free
The author states that in years, advertising is focused on the emphasis of consumers’ benefit to a certain product or service, targeting to increase its demand. In various means, advertising and customer researchers continuously encounter the test of making images that depict respondents to marketing-related stimuli.
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Guinness: Modern Approach to Future Success in the Market Marketing Case Study
9 pages (2444 words) , Download 7 , Case Study
Free
The author states that Guinness surely has an important formula on how it was able to obtain its status today. It gained so much popularity that studying it more closely would make sense as part of discovering other important factors that have contributed to the business success of a firm.
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The Recession in the Fashion Industry Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The business environment has become unpredictable with a slow economy and consumers have turned to be extensively diverse, demanding, informed and technologically strong. The global meltdown has not spared the fashion industry also in any way. The fashion industry together with other textile products industry has undergone a downturn due to financial adversity.
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The Advertisement by Cordaid Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The paper tells that еhe model in the advertisement is shown holding one of the upper class consumer goods in striking pose of a top model’s photo shoot. In one of the picture the sunglasses are quoted as costing 24 euros with another statement right below it, stating that it costs 8 euros for access of water.
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Impact of globalization on Indian Capital markets Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The purpose of this study is to examine the impact of the integration of worldwide capital markets on the economic growth and development of developing countries like India. Post liberalization the foreign capital inflows in the form of foreign portfolio investment (FPI) has improved liquidity conditions in the Indian capital markets.
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The Target Market Collage as One That Reflects Beyonce's Identity and Expressions Marketing Case Study
6 pages (1702 words) , Download 2 , Case Study
Free
The concept of market segmentation is able to create a specific understanding of how businesses can approach different situations.  When looking at this particular theory, there are several concepts that apply to the market that is created.  Market segmentation is defined as a group of people or demographics that are looking at different businesses, products, and services.
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American Marketing Association Marketing Term Paper
7 pages (2006 words) , Download 4 , Term Paper
Free
Various experts and organizations have defined the term differently. American Marketing Association said that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. 
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Advertising Disrupts the Objective of Rational Choice Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author of the paper concludes that the basic idea behind advertisements is to inform the customers about new or existing products so that the customer is aware of what options he or she has. However, advertisements today have gone way beyond simple information on product features and quality, they use manipulation tools(children and families, music, celebrity endorsement and taglines)
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Fair Trade Products as a Mean of Increasing Consumer Confidence in the Contract Catering Sector Marketing Research Proposal
8 pages (2000 words) , Download 2 , Research Proposal
Free
The role of fair trade products in securing customer confidence in the contract catering sector is very high. Quantitative and qualitative methods were adopted in conducting the research process. The contextual background was identified and the priority areas were discussed. The research was conducted in schools, universities, and offices.
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A Case Study on the Annual Report of Public Limited Company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This paper gives information that the statistical figures reveal, Shell produces 2% of the world’s oil and 3% of the world’s gas. The company offers a diverse range of products and services to be used in everyday life, in businesses, and on the road. Statistically, the company provides transport fuel to around 10 million customers daily
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Foreign direct investment Marketing Research Paper
24 pages (6000 words) , Download 4 , Research Paper
Liberalization of overseas investment regime is an essential part of an expansion of FDI. FDI as a growth-augmenting constituent has received great interest from developed nations in general and less developed nations in particular. It has been an issue of great concern for several economists regarding how FDI influences economic growth of the host nation.
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The Depicting Graphs Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The researcher of this essay aims to analyze the graph, that depicts that the quantity supply of t-shirts is less than the quantity demanded by the market. At this price i.e. £6, the suppliers are willing to fewer t-shirts i.e. 40 whereas the consumers are willing to buy more t-shirts i.e. 105 at the same price.
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