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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing-Santa Fe Grill SPSS Analysis Marketing Essay
18 pages (4620 words) , Download 4 , Essay
Free
The main objectives of this survey were as follows: To identify the factors people consider important in making casual dining restaurant choice decisions; to determine the characteristics customers use to describe the Santa Fe Grill and its competitor Jose’s Southwestern Café; to develop a psychographic profile of the restaurant customers.
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Health care marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Since it is the same organization marketing both types of plastic surgeries, no differences in the marketing efforts are usually noticed. However, the marketers can be more realistic and have objective reasons to advertise the reconstructive plastic surgery because it is
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Marketing Case Study Marketing Essay
2 pages (668 words) , Download 2 , Essay
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The Indian central government has played a role in trying to improve the level of infrastructure. The government thus set aside 1 trillion dollars to help modernize infrastructure in the country through public and private investments for five years. In addition, it has opened the country for more foreign investment despite local opposition.
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Strategy briefing paper regarding the strategic issue Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is important for the company get back the market share with the perfect strategy implementation and the investments in the research and development of the handset technology. With the advent of the internet
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New Improved Ketchup Marketing Essay
1 pages (381 words) , Download 2 , Essay
Free
SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities, and threats. These words make up the SWOT acronym. The primary goal of SWOT analysis is to increase awareness of the factors that go into making a business decision or establishing a business strategy.
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American Woodmark Corporation Marketing Assignment
9 pages (2546 words) , Download 2 , Assignment
Free
The company manufactures cabinets under five major brands, which are American Woodmark, Potomac Cabinetry, Shenandoah Cabinetry, Timberlake Cabinetry, and lastly, Waypoint Living Spaces. The company’s range of products includes 613 variants of cabinets, encompassing a broad variety of design equipment and finishes.
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Culture's Influence on Luxury Consumption in China and the United States Marketing Term Paper
10 pages (2921 words) , Download 2 , Term Paper
Free
In order to accomplish that endeavor, the paper will examine the consumer’s characteristics in these two markets and make marketing recommendations. The paper will also give an example of some corporations and brands that have capitalized on these unique characteristics through their marketing strategies to capture the luxury market.
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Become the main attraction Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Truth is critical in the marketing exercise because customers need to have the correct information in order to make the buying decision. This entails capturing the interests of the potential customers. Event marketing
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Marketing distribution management Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
On the other hand, value-based pricing strategy determines the value of its products or services rather than the cost the company incurred in creating and producing it (Oxenfeldt 107). The company utilizing this pricing
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Benefits of Blue Ocean Strategy Marketing Essay
4 pages (1145 words) , Download 3 , Essay
Free
The authors describe the main differences between the red ocean strategies and the blue ocean strategies. The approach towards market space whereby the red ocean strategies focuses on competing in existing market space while the blue ocean strategy relies on creating new uncontested market space which involves a great deal of innovation (Kim & Mauborgne, 2013). 
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Analyzing the Self and Brand Personalities Marketing Essay
10 pages (2610 words) , Download 2 , Essay
Free
One of the advantages is awareness, thus when a company works on its identity and its branding it creates its awareness. Another advantage is its consistency in the specific marketplace; this is because the more regularly the customer will see the brand in the marketplace, then the more often it will be considered for purchase.
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Analysing an advertising Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
This paper will focus on the analysis of a selected Coca Cola advertisement highlighting the different promotional elements and how they are used to persuade the buyers to try out the Coke drink. In an
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Integrated Marketing Communication for the Launch of Renault Clio in Germany Marketing Essay
4 pages (1546 words) , Download 4 , Essay
Free
The Renault Clio is still the leading vehicle in terms of sales within the French market, while it is the third best-selling car in the EU. The German market is the fourth largest in the world for Renault after France, Brazil, and Russia, in which they hold 5.4% of the total market share (Bekker, 2014: p1).
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Public Relations - The Communication Cycle Marketing Essay
12 pages (3592 words) , Download 2 , Essay
Free
 It was found that Apple’s PR strategies are quite effective in the way the company intends to project itself. The company has been successfully able to create an aura of difference and specialty about the company. It has been able to create hype about the company and its products and so it can be said that Apple’s PR strategies have been successful in general.
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The Yuan Dynasty is the Golden Age of Chinese Drama Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
As the report, The Yuan Dynasty is the Golden Age of Chinese Drama, stresses the story line behind the play was based during the period when Han rulers faced the Khan rulers who were considered to be the strongest in the region. The Han emperor is said to have lost his woman after a session of manipulation by an evil and courtier. 
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Retail Marketing and Logistics Concept Marketing Essay
7 pages (2130 words) , Download 3 , Essay
Free
There are some basic principles that are incorporated within the concept of retail marketing. Marketing mix comprising of four elements – product, price, place, and promotion are basic factors in retail marketing. Over the years, marketing message has been stated as transformation through Omni-channel and a way to enhance customer-centricity.
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The Atlantic Quench Cranberries Marketing Plan Marketing Essay
14 pages (4363 words) , Download 2 , Essay
Free
The Atlantic Quench Cranberries Inc. (AQC). Cooperative was formed about a century ago by two grape farmers; the organization has grown to about 630 cranberry and 46 grapefruit farmers to date. The cooperative has grown to become the best-selling brand of canned and bottled juices in North America since 1981 seeks to increase its growth from the current 7% annually to about 10% by 2016.
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Business of GWYNNE Teaching Latin Marketing Case Study
7 pages (1950 words) , Download 2 , Case Study
Free
The tutorial also works with teachers, parents, students, and any other who are interested in learning the way in which teaching is to be done. The teaching also focuses on teaching those who are interested to learn Latin. The key market that is served by the business in America. The business specifically targets Americans who live in NY, Colorado, etc.
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Adidas Marketing Project Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The group research can be judged as very successful as the group members were fully dedicated to the assignment. Members fully researched for the marketing information about Adidas and they were resources by themselves. Sharon, the other team member had already collected a lot of information for use in the assignment during the preparation phase.
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Direct Mail Piece Analysis Marketing Essay
2 pages (675 words) , Download 2 , Essay
Free
The order seems to have been either delivered through email on the internet or delivered to consumers in the post. The customer is required to provide their home, business, or residence address to the company for delivery purposes, specifically after reading the make a mail order sale and deciding to purchase the product.
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Product Development Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company has employed the latest technology in ensuring that they not only make a bag that accommodates a lot of personal items, but also that the bag is safe. With flight passengers being the company’s target market, it hopes to be aggressive in its marketing including the use of social media.
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Marketing Infrastructure & Agricultural Marketing Reforms Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Food production during the Green Revolution saw a four-fold increase. Even though there was a significant increase in food, oilseed and fish production, security, poverty, and management of natural resources remain an area of great concern. With the removal of trade barriers, India also has the challenge to effectively cope with the international trade regime.
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PEST Analysis of TESCO Company Marketing Business Plan
7 pages (2631 words) , Download 4 , Business Plan
Free
Tesco has grown to be one of the major players in the retail business dealing with foods and drinks and other consumer goods. It is a retail outlet but has been able to diversify the range of products that it deals with. The company has been able to compete with other major players in the industry like Sainsbury and Asda but its growth policy has been the leading competitive edge in the industry.
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Arts and Heritage Marketing Marketing Case Study
6 pages (1822 words) , Download 2 , Case Study
Free
Marketing strategies for NPO typically aim at identifying the target consumers and developing a core band of consumers. Since the non-profit sector lies beyond the mainstream business domains, it is imperative to forge unique marketing plans for optimizing benefits. These plans may be directed at gaining short-term economic advantages or may go further into building long-term brand identity for the enterprise.
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Marks and Spencer and Global Environmental Factors Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Marks and Spencer is a leading player in the United Kingdom retail sector. The organization has an estimated three hundred stores in the United Kingdom. It has a diversified product line consisting of food, clothing, financial services, etc. Its core business philosophy has been to amalgamate excellence and worth
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Foreign direct investment Marketing Research Paper
24 pages (6000 words) , Download 4 , Research Paper
Liberalization of overseas investment regime is an essential part of an expansion of FDI. FDI as a growth-augmenting constituent has received great interest from developed nations in general and less developed nations in particular. It has been an issue of great concern for several economists regarding how FDI influences economic growth of the host nation.
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Feasibility of Launching an American Product in a Foreign Market Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
A product or a business can only be successful globally if the management takes into account other factors that are related to the change in the geographical location of the product.  Factors such as culture, economy and politics can have a huge impact on the launch of the product in a foreign market (Balmer, 2001).  
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Strategic Planning Marketing Article
1 pages (250 words) , Download 3 , Article
Free
20). Peter and Donnelly assert that strategic planning not only involves planning for the predictable but also the feasible (p. 27). Gilbert’s article
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Case Study 1 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In the case study about marketing efforts, there was a virtual Laguna Beach experiment and the Bank of America from the Internet. Both these case
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Proposal for purchasing new computers Marketing Case Study
1 pages (250 words) , Download 45 , Case Study
Free
The best replacements for current computer systems are the 23 inch Samsung S23B300B and desktop central processing unit of HP recognized as HP Business Desktop Pro 6300 (Office
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Waitrose Strategic Analysis Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
In its course of action, Waitrose therefore emphasised on taking into account the external environmental forces including competitive influences, industry trade barriers, and other issues that the company
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Implications Of Digital Panopticism And Profiling Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The need for marketers to expand their market share and increase the number of customers has led to the adoption of technologies as a key way of promoting their products. In the contemporary business arena, stiff competition has also resulted to the adoption of social media including face book and twitter to attract the attention of consumers.
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Business Processes and How They Are Developed in a Variety of Industries Marketing Research Paper
3 pages (1045 words) , Download 3 , Research Paper
Free
SAP (System Applications & Products) is a software utility that is widely used in the process of Enterprise Resource Planning (ERP). It was invented by a squad of IBM engineers in 1992. It offers an overall streamline that defines how the business should be carried out. It has been divided into three basic modules in order to make effective decisions.
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Gender difference in advertising Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
According to Dines & Humez (2011), women love doing shopping even in today’s internet driven shopping environment. Women also value going shopping more than their male counterparts. Advertising messages are therefore designed to
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Business Units of the Thunder Global Company Marketing Essay
8 pages (2121 words) , Download 3 , Essay
Free
A well-informed staff continuously helps the business grow. Every member of your staff should be taught the operations of the business and should be able to work in more than one department of the business. Spending time to train and retain your best clients will help you save money and have an easier time while operating the business.
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Telecommunications Provider in the United Kingdom Marketing Essay
12 pages (3520 words) , Download 2 , Essay
Free
Adding to that, the workforce of this brand is highly results-oriented and is quite adaptable to the surrounding environmental change. Moreover, the employees within this brand also project high signs of commitment towards the organizations. In return, the brand projects a high level of significance towards their career development options.
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Four Ps of Marketing - St Josephs Hospital and Medical Center Marketing Research Paper
4 pages (1120 words) , Download 2 , Research Paper
Free
Patients with a wide range of neurological conditions are treated here at Barrow, where some of these conditions include brain and spinal tumor, neuromuscular disorders as well as cerebrovascular conditions. The full address of the hospital is Barrow Neurological Institute, 305 W. Thomas Road, Phoenix, AZ 85013 (602) 406-3000.
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Marketing Event in 2014: FIFA World Cup Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Marketing has become an internal aspect of the business as well as the social activities conducted all over the world (Calder & Malthouse, 2008). With the advent of ICT growth, a new leaf has been turned in the marketing process, and also in the role of various operational segments of marketing activities.
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The Traditions of Mayo Clinic Amid the Changing Global Scene Marketing Assignment
10 pages (2643 words) , Download 2 , Assignment
Free
An analysis of the macro-environment should also be taken into consideration in order to provide a clearer picture regarding the environment adjoining the target market. PESTEL factors are a tremendous system of analysis which to be precise consists of political, economic, socio-cultural, industrial, ecological, and legal. 
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Career Opportunities for Future Professional Marketing Experts Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
As a second-year student, specializing in finance my ambition after completing the course is to be a successful marketing manager working with an oil company in Saudi Arabia. Therefore in5-10 years from now, I see myself as an accomplished finance marketer with a popular oil company in Saudi Arabia.
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Digital Marketing Campaign for Hygain Feeding Champion Marketing Term Paper
4 pages (1055 words) , Download 2 , Term Paper
Free
The products that are offered by the corporation deals with different conditions and situations in horses. The conditions that the product deals with include calming, blood builders, digestion, electrolytes, feed-through fly control, hoof care, horse cough and allergies, joint supplements, pain relief in horses, performance and energy, sand colic.
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Big Data: Small Insights Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The most visible impact of this has been a rise in the volume of data. Data has become voluminous and more complex, which is why it is referred to as ‘Big Data’. In essence, there are three main concerns in terms of ‘Big
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A Revamp of Pilot Training Is Urged by Andy Pasztor Marketing Assignment
1 pages (295 words) , Download 2 , Assignment
Free
The author states that the present simulation-style training provided to pilots is not sufficient and they need to be provided with hands-on experience in simulations. The author even states that the veteran pilots are trying not to be a part of difficult training sessions as they fear that their jobs will be lost. The author has urged that the simulations should be closer to real-world scenarios.
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Market Research and Targeting Marketing Essay
3 pages (1045 words) , Download 3 , Essay
Free
Products have different levels that include the core, actual, and augmented. While developing the new product, it is assumed that the company considered consumer preferences. The core product cannot be touched because it is not a tangible physical product. It is the benefit that customers will get from using WBC’s product.
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Online Marketing Proposal at Groupon Company Marketing Research Proposal
10 pages (2742 words) , Download 3 , Research Proposal
Free
Groupon operates in the online deals industry, where subscribers can browse through hundreds of deals and discounted offers across thousands of products and service categories. The company operates as an E-commerce firm, but its business partners who offer the deals are from a wide range of industries.
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What is Internet Marketing Marketing Case Study
9 pages (2337 words) , Download 2 , Case Study
Free
A closet is an Independent Retailer of British Designer Clothes. Its Head Office and Main Branch shall be located at the Covent Garden, where it would compete with various designer shops such as Adolfo Dominguez, Esprit, and Mango. Closet carries five designer brands and several fresh clothing lines from new and upcoming London Fashion Designers.
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Pricing Decisions Case Study on the Springfield Noreasters Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author of the paper will mention three alternative courses of actions with their pros and cons. The main problem that the team faced was the pricing of the tickets for the matches. The team wanted to maximize their revenues in the minor leagues for which they had to price the tickets very carefully.
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The Young and Elder Consumers of SONY in the United Kingdom Marketing Essay
3 pages (891 words) , Download 2 , Essay
Free
The consumer demand for goods and services specifically targeted for the elderly in many countries will continue to rise between the years 2000 to 2040.  Econometric studies forecast a direct effect of a shift of the age structure, together with changes in the level and distribution of spending power, so that there will be an “increased intergenerational heterogeneity in total spending”.
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Marketing and Sports Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
Schlossberg(pp. 5) states that these companies giving sponsors use individuals, teams, colleges and leagues to distinguish their merchandise from
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Marketing - Lipton Yellow Tea Marketing Case Study
1 pages (335 words) , Download 4 , Case Study
Free
This paper surveys the Lipton yellow tea company and some of the market research strategies that the company has adopted. The company believes that customers are the major agents of change. The way customers view the product matters a lot to business production. Every transaction is, like a beep at the company, to increase its production. 
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