Strategy Development Format of JB Hi-Fi - Essay Example

The company has to enhance its appeal to the target audience comprising consumers in the age group of 18-23 years and hence it has to emanate a youthful image that will ensure maximum footfall from these young, energetic individuals. The IMC strategies of JB Hi-Fi are centered on the fundamental objective that it has to draw the attention of its target audience through a lively atmosphere as well as consumer-friendly and helpful personnel that are dedicated to provide unparalleled customer delight.

Moreover, the company must bank on its virtual consumer interface through an efficient website and electronic catalogues to enhance its brand awareness among customers. Other genres of media such as television, magazines, newspapers and periodicals will also be of great use in communicating the brand proposition of JB Hi-Fi and will help the company maximize its market penetration as well as brand image. JB Hi Fi is one of the largest Australian retailers of home entertainment products. The company offers some of the world’s most popular brands of speakers, Hi-Fi, DVDs, VCRs, car sound, cameras, home theatres, portable audios and computers.

JB Hi Fi is also renowned for offering the largest range of recorded music, video games, DVD movies and DVD music. Products are available in both online store as well as traditional brick-and-mortar stores. It is revealed from the primary research that a major portion of JB customers are male. It is found that almost 67% of the customers are male.