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Marketing Essays

Result for Subject Marketing:
19702 essays
Introduction to Marketing: Youngs Seafood Marketing Essay
7 pages (1992 words) , Download 2 , Essay
Free
In the UK, consumers spend more than £5.65 on seafood and fish products per year. Most of the seafood market is based in the urban and rural urban areas. For fresh seafood, the market is mostly concentrated among the older generation and up market population. However, the opposite is true for frozen seafood.
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The Soaring Popularity of Dior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Dior is a name that has always been promptly associated with world-class fashion, and that is not without any authentic and sound reason. Generally, most of the people blindly rush after various fashion brands only because of their influential names and the profound elite type aura of the different products that are mostly the only superficial.  
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The Main Characteristics of a Marketing-Oriented Organization Marketing Assignment
14 pages (3922 words) , Download 2 , Assignment
Free
As opposed to the centralized organizations where the top management’s focus on making profit translates into pursuing of selling concept by the managers, the decentralized nature of the Virgin company allows the managers to amply assess the needs of the customers and then bring forth the desired products. 
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Kathmandu Holdings Limited SWOT analysis Marketing Essay
1 pages (250 words) , Download 14 , Essay
Free
The expansion of product range would be an appropriate initiative as it would help them to not only attract customers of different taste and preference but also would help to divert customers from other stores towards their stores which in turn would help to tackle the threat of market competition.
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Cooper's Industries M&A Case Study Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
This paper gives information that this mix of diversification and complementary building around its core strengths has been called “Cooperation”. This twin strategy has indeed paid dividends for Cooper because of its related diversification and complementary building around its strengths.
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Identify Target Market Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
The mobile companies like Nokia, Samsung, etc evaluate and analyze customer database for introducing new products in the emerging new target market. Market trends - to find the changing preferences of the customers so that firms can incorporate the changing requirements of the people through the development of new products and services.
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The Internet and Digital Marketing in the Company Napster Marketing Case Study
8 pages (2304 words) , Download 3 , Case Study
Free
Internet marketing and digital marketing has a wide range of options that are available to various companies across the world. Digital marketing has one major benefit, i.e. the flexibility. In the current times, where every customer has immense availability of information and details, the companies require to use all the options and characteristic.
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Samsung Customers Perceptions on Branding Marketing Case Study
34 pages (8500 words) , Download 2 , Case Study
The evaluations of the Samsung brand may differ across cultures, and this may be worth investigating to increase the external validity of the findings of this research. Moreover, the use of mixed methodologies may also be considered in future studies, as qualitative means may be limited versus the use of mixed methods.
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Marketing Mix Strategy Nuematic Shoppe Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The objectives of the present study are: to analyze the strategy of company to deliver products and services to its customers; to use of marketing mix strategy, if any, and its impact on the business; to find whether integration of any other P’s of marketing mix will benefit the company; budgetary allocations are added.
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Fiat Agrees to Spin Off Non Car Making Division Marketing Essay
1 pages (318 words) , Download 3 , Essay
Free
Fiat’s intention to adapt to flexibility by splitting the group to develop a division on non-car assets and merge economies upon integration with Chrysler and other huge manufacturing firms altogether reflect the author’s agreement to the position that places globalization on the necessity of interdependence.
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The Role of Emotions in Marketing Marketing Literature review
5 pages (1386 words) , Download 2 , Literature review
Free
The twenty first century has often been dubbed as the age of the customer. In this age, customers are known to have the upper hand. Marketers all over the world are spending huge volumes of money just to ensure that not only the demands of the customers are met but that the customers are also provided with greater value.
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A Five Forces Analysis of Fulham FC Marketing Assignment
7 pages (2062 words) , Download 3 , Assignment
Free
To analyze an organization’s business environment in which it operates, many different techniques are used and of all those techniques, Michael Porter’s five forces analysis is a very renowned technique. “Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis.
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Implementing Lean Approach to Eliminate Non-value-added Activity Marketing Essay
54 pages (13500 words) , Download 3 , Essay
This paper gives information that Thai Card Board is chosen as the research’s single case study. Both qualitative and quantitative data are employed in the study to answer the questions. It was determined that the Lean can be adapted for the paperboard firm by applying the JIT at the WSS.
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Marketing Analysis of Easy Jet Airlines Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
It is important to signify that innovation is not just about information technology, and is not always about information technology; however, embedding variables whereby some acts are readily performed in the market and a firm brings them with new rules, and at the same time, packages them with services that were not offered before.   
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Porters Five Forces Model of The External Environment for Oscar Mayer Foods Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Overall volume growth can best be achieved through the acquisition route – of Turkey Time Ltd., which has strategic complementarities with LR, and in-built capacity for future as well. Jim Longstreet’s Zappetites has too many uncertainties, more important of which are the timeline for development and consumer acceptability.    
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SWOT Analysis for Kathmandu Holdings Limited Marketing Case Study
1 pages (250 words) , Download 17 , Case Study
Free
A SWOT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it”. Basically, SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunity (O) or threats (T).
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Luxury goods in China Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This research will attempt to understand and demonstrate the preference and habit of Chinese ladies towards the consumption of luxury brands and with respect to preference of Eastern and Western brands. The research objective demanded more focus on the teenagers as well as the young girls and ladies who are between the age group 18-30 years.
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Marketing and Entrepreneurship Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author explains that the new product is not only a health drink but also has nutritive values, hence it can attract diversified consumer base. As per the market analysts, demand of carbonated drinks is high among the children. As compared to the adults or elderly persons, the children as well the teenagers are less concerned about their health.
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Current Strategy of Apple & its Competitive Advantage Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
In the early 1960s, the computer manufacturing companies were keen on developing collaborations or partnership with each other, so that the software and the hardware are compatible with each other. Later on, from 1980s many of the companies decided to diversify their business so that they both can be provided as a complete package.
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Promoting the Evaluation of Health Marketing Essay
7 pages (2046 words) , Download 3 , Essay
Free
These findings are perfectly relevant not only in Malaysia, but in all developing countries, wherein people develop unhealthy behaviors such as too much work, too much-processed food, too much liquor, smoking, etc. Aside from this, the study also shows the effect of culture on changing people’s behavior.
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Analysis of the Marketing Mix Adopted by Napster Marketing Case Study
9 pages (2716 words) , Download 2 , Case Study
Free
A lot of care needs to be taken by companies while trying to diffuse the new products into markets as well as when companies adopt to extend the brand. Napster has a strong opportunity for a brand extension and is necessary that the company uses this as it will assure a better brand image for the company (Evans, O’Maley, & Patterson, 2004). 
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Marketing: ApproTEC Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
This paper gives information that they are trying to boost ApproTEC by investing in necessary areas. Henceforth Nick Moon has prepared three years development plan for ApproTEC with $5 million windfalls. His three-year development plan focuses on the crucial areas of development for ApproTEC.
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Roles of an Account Planner in Advertising Marketing Term Paper
6 pages (1635 words) , Download 2 , Term Paper
Free
Competition between manufacturers keeps on growing while on the other hand, the market for their products is not guaranteed as it depends on the will of the consumers to purchase them. As a result, the marketing departments play a major and significant role in building customer confidence and loyalty towards their products.
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IKEA's Global Strategy - Furnishing the World Marketing Essay
4 pages (1000 words) , Download 6 , Essay
Free
It has recommended to IKEA that it should continue its expansion in the U.S. however, it should not solely focus on the U.S. market. To achieve first mover advantage in various international markets, IKEA should keep expanding into these markets. To avoid problem, such as IKEA faced in the U.S. market, company should do enough research on promotional technqiues.
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Potential Market for the Coca-Cola Product in Bulgaria and Spain Marketing Report
7 pages (2124 words) , Download 3 , Report
Free
Some of the soft drinks available in the market are accused of containing more quantities of harmful ingredients. Coke should ensure that their products are safe to use. Coke should stay away from heavy exploitation of the resources of the countries in which they operate. Coke should visualize the opportunities provided by globalization.
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G-Biosports and its Product Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
From this paper it is clear that though G-Biosports would undoubtedly lose some faith with the customer through the process, causing a market-wide panic would have a far greater impact and consequences in the long run than simply telling the consumers what had happened and leaving the choice up to them.
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Green and Ethical Consumerism, and Their Impact on Companies Corporate Social Responsibility Marketing Essay
9 pages (2864 words) , Download 2 , Essay
Free
In contemporary consumer-oriented culture, the increased levels of consumption and the consequent impact on environmental sustainability, have led to consumers questioning their individual purchasing choices. This radical increase in environmental awareness in the last few decades has led to the phenomenon of “green consumerism”.
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International and Strategic Marketing Marketing Research Paper
7 pages (2133 words) , Download 3 , Research Paper
Free
Language is of primary importance for the success of any marketing research activity. “Inappropriate use of language could result in loss of market apart from turning out to be a cross-cultural gaffe” (Ricks 1999). As a result, the success of even the simplest marketing research endeavors directly depends on what language marketers choose to use.
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Global Market Expansion of New Irelands Wool Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
In order to venture and run the business profitably, they need enough resources, be it capital or manpower or both. If all the resources are available they can operate their business in an expected way otherwise it would be safe to cater to the local market and then go for expansion of market when resources are enough and abundant for the purpose.
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Marketing Plan for Triumph Spares Limited Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Triumph Spares Limited (TSL) is a family owned business organization that develops Triumph Spare parts. If we look at the financial data of the company, we will see that the revenue and profits of the company are declining. However, it is believed that the company can rescue its position by developing an effective marketing plan.
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Supply, Demand and Equilibrium Price of Motor Vehicles Marketing Essay
1 pages (320 words) , Download 4 , Essay
Free
Demand for motor vehicles indicates how many motor vehicles at dissimilar prices consumers are keen to buy at a specific period of time; effective demand is when a consumer is both willing and able to purchase a motor vehicle, and supply refers to the number of motor vehicles a supplier is prepared to proffer at different prices.
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Efficiency and Logistics of FedEx in South Korea Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The author of the paper states that it is impossible to use uniform or standardized marketing strategies across the world even though the interactions with the countries increased a lot. FedEx is one of the prominent companies in the global logistics market and in Korea also FedEx is a popular company.
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The Factors That Affect Apple Brand Strategy Marketing Essay
29 pages (7250 words) , Download 2 , Essay
KFC, Pizza Hut, Starbucks, McDonald's etc. are international food companies with widely recognized brands. Indeed, these companies offer top quality hygienic food products to customers worldwide, yet the prices are extremely higher because of value addition and experience these international junk food and coffee sellers provide to their customers.
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Evaluation of Current Trends in the Music Industry Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The use of technology as well as available resources is providing more opportunities for those that are interested in the field of music. Two of the leading trends that are providing a different level of professionalism to the music industry are from live music promoters and recording studios.
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Costco Cracks Taiwan Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The company adjusted its American brands after analyzing local tastes/desires and then offered at one of its Taiwan’s stores. Indeed, Costco sold an experience that was highly appreciated by Taipei buyers. The company has adopted the strategy of localization thereby introducing new and existing products in a specific region or area.
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Is CSR a myth a study of the sourcing strategies of the UK food retailers Marketing Essay
29 pages (7250 words) , Download 2 , Essay
The study finds that the CSR activities by the major food retailers differ and they also have their own way of reporting or communicating to the stakeholders, including the customers. This implies that retailers interpret CSR to suit their convenience. All of them believe in the long-term economic viability through CSR strategy.
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Hospitality Strategic Marketing Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The owner has to portray a unique and positive image to the customers so as to be better positioned to make a clear distinction between her bakery and the other competitors such as Starbucks and Au Bon Pain. Given that these competitors do offer the baked sweet goods, they, however, do not specialize in them which is one competitive advantage to her bakery.
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Management Decision Problem Facing Wendy over the Intention to Expand to the United States Marketing Case Study
7 pages (1977 words) , Download 2 , Case Study
Free
Generally speaking, according to Strydom (2004), marketing research can help an organisation to systematically design, collect, interpret and report on information that can be used to help marketers to solve specific marketing problems while at the same time taking advantage of marketing opportunities.
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Zara Inc Success Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
In today's world where the companies are constantly monitoring each other’s every move and evaluating their own, it is indeed hard to stay ahead of the game and find a sustainable competitive advantage for oneself. The Fashion Retail world has evolved ahead of others with companies fighting for share in the market and the consumers demanding the next exotic collection every few months.
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New Gillette Razor Pricing For Asian Market Marketing Essay
3 pages (750 words) , Download 2 , Essay
The purpose of this study is to identify appropriate pricing for our new Gillette razor in the Asian market. We recommend introducing the new razor at the mode price of 3.75 and adjusting the price to meet the supply and demand equilibrium over time. 
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The Current Marketing Communication in the UK Car Market Marketing Case Study
7 pages (2089 words) , Download 2 , Case Study
Free
Generally, there has been increasing pressure on the car manufacturers to attract the consumers, which, in turn, has encouraged the manufacturers to reduce their car prices. Land Rover has started focusing on the vehicles for the lower end. They want to establish the product as small premium vehicles.
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Marketing Communication Marketing Report
6 pages (1776 words) , Download 2 , Report
Free
Marketing Communication helps in impacting the consumers at a minimal cost. Presentation of the message to the target market by various media and cues so that the customers respond to it favorably is the prime purpose of any marketing communication. This can generate market feedback for further improvement of the products and thereby can increase sales.
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IPhone Product Sales Plan Marketing Research Paper
19 pages (4750 words) , Download 3 , Research Paper
Free
The product iPhone can be considered as one of the leaders in the mobile technology market due to the fact that the particular technology was able to set not only a trend but it had changed the manner by which the market and the consumers behave on the basis of establishing a choice of purchase.
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The Various Present Day Marketing Perspectives Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
From this paper it is clear that organizations need to take advantage of this marketing aspect and use the internet to distribute their products, enhancing good customer relations, advertising of products offered and to collect various responses from customers and other stakeholders through comments.
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Aggressively Marketed Maternity Care Program at Norton Childrens Hospital Marketing Research Paper
18 pages (4528 words) , Download 2 , Research Paper
Free
The health care industry has undergone massive changes and has stimulated fierce competition among the industry players. Companies have recognized the importance of marketing research since a new trend was developed when Medicare started reimbursing hospitals byways of Diagnose Related Illness (DRG’s).
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The Probable Marketing Strategies of Paint X Corporation Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
This paper discusses the probable marketing strategies of Paint X Corporation based on understanding the behavioral aspects of customers. This is a very important consideration knowing the fact that customers are human beings with different personalities, different needs and different perceptions of things in life.
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Marketing Communication Plan Marketing Term Paper
8 pages (2305 words) , Download 3 , Term Paper
Free
A proper marketing communication program on the part of the company can make or break the image of a brand. Therefore, proper synchronization of the entire communication process steps can make all the difference and earn the requisite success for a new brand in a relatively alien business environment.
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International Business: The case of IKEA Marketing Case Study
14 pages (3500 words) , Download 5 , Case Study
Free
IKEA is one of the largest furniture manufacturers and wants to invest in foreign markets. Its prime objective behind the foreign investment is growth, expansion, reducing the cost of production and beating competition globally. After deep analysis, IKEA has chosen Chinese market because it is one of the most cost-effective markets.
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Marketing Communication Plan of Land Rover Marketing Coursework
12 pages (3303 words) , Download 2 , Coursework
Free
The history behind the Land Rover’s exceptional success from the day it was incepted has been the exceptional performance of the management and strategies adopted by them. Its production has always been customer-oriented backed by efficient result-oriented real-time research. 
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Nike Global Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
This paper gives information that in order to reduce its costs of doing business and maximize its profit margins, Nike opted to establish new production sites and to indulge in ‘contract manufacturing’ in third world Asian countries such as China, Indonesia, Malaysia, Hong Kong, Korea, Taiwan, Vietnam, India, Pakistan, Thailand, Bangladesh, and others.
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