Identify Target Market - Essay Example

McDonalds’ is an exemplary example of expertly exploiting the changing demands of the public and now includes healthy food with salads, fruits and energy drinks on its menu.Demographic market segmentation This helps the organizations to effectively meet the needs of the individual segments of the masses and thereby develop a more lasting relationship with their customers. Tesco extensively uses the database to customize their service and win the trust of their customers.Value positioning The database of customer also promotes in identifying the products that have a niche market position and thereby helps to promote brand creation to maintain its position.

Levi’s, L’Oreal, Gucci, etc. are major brands whose major strength is value positioning.Sales forecast It helps to gauge the flow of customers at different times of the day and helps in the sales forecast. They can ensure the inventory of products that are more in demand. Samsung extensively uses the customer database to manufacture its products as per the sales demand so that they can come up with new value-added products without incurring a loss on huge unsold inventory.