Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Vans Skateboard Marketing - Case Study Example

Comments (0) Cite this document
This study deals with Vans Skateboard Shoes and Snowboarding Shoes. The content will include product features, specifications, benefits, product branding, product positioning, product life cycle and the target audience for the shoes. It will help the readers to know the marketing strategies and how the brand maintains its position in the industry.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Vans Skateboard Marketing
Read TextPreview

Extract of sample "Vans Skateboard Marketing"

Download file to see previous pages With this objective as their motto, they have employed many strategies starting from the designing stage and extending up to the marketing stage.
Vans is an American brand which sells all types of shoes and hats that appeal to all the market segments. The product, Vans Skateboard shoes DD-66 Black/Black/Punk Dots is a classic skateboard shoe which targets the youth as its target audience. Van shoes come with latest designs that attracts the intended segment of customers as it supports the aspirations of the youth.
The model feature is a boardfeel technology which delivers high performance and quality. The new cupsole design makes the user more comfortable in terms of grip and flexibility. The new screen printed canvass gives the product an elegant look and renders it a stylish appearance.
Vans Skateboard shoes are equipped with Boardfeel technology which takes cup sole construction to the next level by replicating the grip and feel of vulcanized but with better support and cushioning. The customer will benefit from its classic styling and performance.
The premium look and designing with the suede upper side render the shoes an elegant outlook and style. The screen printed canvass gives the product a more attractive design and comfort. ...
These products are Designed in such a manner as to deliver high performance Vulcanized grip will help in gaining increased support and grip. The product comes with high quality which makes it lasts for a long time. Vans Skateboard shoes will give the user an individual style statement and personality and the user will feel more comfortable with its light and flexible design. (Vans DD-66 Skate Shoe - Mens).
(Vans Network).
(Vans Skateboard Shoes DD-66-Black/Black/Punck Dots).
Product Branding:
The branding strategy of Vans is based on its long years of heritage that helps them to achieve authenticity and thereby credibility among the customers. Vans is focusing on the core sports like snowboarding, skateboarding, surfing etc, which are generally aimed for fun, and adventure. Thus, the main marketing strategy is to promote these sports and thereby promote the brand. As per the branding strategy of Vans, "the goal of creating a leadership position for our brand and a strong emotional connection with our customers." (Business: Introduction).
Target Audience:
A target market is a type of market that has want or need of your product or service. (How to Identify Target Market). Vans started its skateboard division after they noticed the booming surfing and skateboard culture in California. The targeted customers of Vans come under the age group of 10-24 years from all over the world who are active participants and emulators of sports culture. The marketing strategy of Vans thus focuses on creating and maintaining these customers through sports and entertainment events, such as Vans Warped Tour, Vans skate parks, Vans Triple Crown etc... The brand name evokes interest in the target audience as many people consider it as ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Vans Skateboard Marketing Case Study Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from
(Vans Skateboard Marketing Case Study Example | Topics and Well Written Essays - 1250 Words)
“Vans Skateboard Marketing Case Study Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Vans Skateboard Marketing


... Marketing: Zara UK Executive Summary The marketing case of Zara is very essential because it reflects on theessential components of marketing that has enabled the business viability. The pattern observed in the market environment of the business defines its success. The business has balanced the market environmental factors to come up with an effective marketing plan. Customers are crucial players in the business because they dictate the entry behaviour that business would approach. The behaviour pattern of customers influences product innovation, distribution as well as product prices. Balancing marketing mix enables the business to deliver its product in the right location within the stipulated time. Firms that demonstrate great...
12 Pages(3000 words)Essay


... Marketing Analysis: The Case of Don Martin Limited Introduction Don Martin Limited was started about twenty three years ago as an auto supplier. The company has grown both in size and in the products offered and currently it operates in a large store with a total area of 910 meters (Grasby et al 379). The products stocked by the store include auto supplies, house-wares, motorcycles, sports equipment, TVs, radios, appliances and photographic equipments. Don Martin is strategically located at the heart of the blue-collar district where people come since they can get whatever they need for the area. Despite the fact that parking in the street is usually a problem, there is a metered parking behind the store although most customers do...
5 Pages(1250 words)Case Study


... Marketing Introduction/Background Don Martin Ltd. needs to solve the issues related to service delivery which is described within the case as the major problem that the company is facing. Additionally, the competitiveness within the business environment is another issue that the company needs to provide a solution for. This is because of competitive businesses which are operating at a higher scale at competitive prices (Grasby 380). Additionally, the company is faced with the issue of human resource management. This is revealed by the fact that Martin is unable to find sufficient time to manage his employees because he also has suppliers to deal with. Due to this, the company has recorded a decreased quality in service delivery. Moreover...
5 Pages(1250 words)Case Study

Vans, Inc.: A Company Analysis

...?Vans, Inc A Company Analysis Question Paul Van Doren, pioneer of Vans, Inc., started manufacturing shoes on the East Coast in the early 1960s. While other companies rely heavily on retailers to distribute the goods, Doren focused on direct selling (, 2002), and marketed the brand personally to the public. Vans, Inc. gained momentum in the 1970s when skateboarding took off as a recognizable sport in California (Spencer, 1999). Others took advantage of the opportunity to sell boards and equipment, only to go bust when the fad died, which according to an ESPN history of the sport, was triggered by safety warnings to stop patronage of boards and accessories. Apparently, the customer traits at the time are not so different...
4 Pages(1000 words)Essay

Marketing - Exam on Marketing

...?Exam I. Integrated marketing communications is a comprehensive approach to marketing communication. It follows that it is greatly important for those in the field of advertising and marketing to understand and appreciate all the various integrated marketing communications tools. Integrated marketing communications is a comprehensive approach to marketing and advertising that is customer centric and data driven. Within this spectrum of understanding integrated marketing communications involve the development, coordination or an organization’s advertising strategies and resources. The role of integrated marketing communication is to use advertising as a means of creating a sound and meaningful relationship between the business...
3 Pages(750 words)Essay

The Evolution of Skateboard Photography

... considered to be a preserve of daredevils and adolescents who seek a way to vent their frustrations. For instance, in 1990, people used to skateboard mainly in parks and on the streets (if they found the opportunity to). Skateboarders and their fans then decided that they needed to shed the bad image that was associated with the hobby and turn it into something more appealing and enriching not just to them but also their fans. Eventually, the various skateboarding associations decided that they would market their hobby as a sport by growing it from the community. They established various skateboarding competitions in different neighborhoods different states in America and within no time the trend had caught on. Every neighborhood wanted...
3 Pages(750 words)Essay

Marketing and Marketing Strategy

The first product that I choose was an automobile. This was a high involvement purchase. This is because the product was expensive and would have a significant impact on my life. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for. This was also so because there were significant differences between the brands that were available at the time in terms of their performance and quality ("Indmedica - CyberLectures - High Involvement Purchase Decisions", n.d., p. 2). However, the second product that I chose, newspaper, was a low involvement purchase since the product was that which is habitually purchased and therefore the decision of choosing it required very little effort. It w...
4 Pages(1000 words)Coursework

Services Marketing - Internal marketing

...TABLE OF CONTENTS 0Introduction 1 Public Services 2 Distintive Nature of Services and Web-based services 2.0Public sector services compared to Private Sector services 2.1 Evaluation of Web-based services 3.0 Conclusion and Recommendation 1.0Introduction The marketing mix has its origin in the marketing of goods for consumer markets and consists of the well known 4P's: Price, Promotion, Place, and Product. The marketing mix approach has been criticized for being incomplete, because it does not bear in mind customer-needs and it industrial marketing (Bitner, 1995, Gronroos, 1990a; Gummesson, 1997). Information technology has changed the world to the extent that it has become infused with life and work...
10 Pages(2500 words)Essay

The Home Office Put up an Advertisement on the Side of Vans

... ment of Facts The Home Office put up an advertisement on the side of vans that drove through major towns in Kent The message printed on the side of these vans spelt serious warning on illegal immigrants staying in the United Kingdom. The ad has three posters, one in red, another one in blue, and the third one in yellow. The yellow ad was at the top left and stated “ARE YOU IN THE UK ILLEGALLY? ARE YOU AN ATHEIST?” The second red ad was at the lower right and stated “NO PERSON HAS EVER BEEN GRANTED ASYLUM IN THE UK BASED ON ATHEIST BELIEFS1.” The third blue ad, which was at the lower right, stated “GO HOME OR FACE ARREST”. This also followed with free offers for assistance from the Home office for illegal immigrants who wanted to return...
5 Pages(1250 words)Essay

Vans: Skating on air

...VANS: SKATING ON AIR al Affiliation) Key Words: Vans, Doren, Schoenfeld Paul Van Doren commenced Vans in 1966 with his male sibling James and two partners. Steeped in the methods of footwear manufacturing, Van Doren set out to make the most durable and inexpensive casual deck footwear in the market. The outcome was a rubber-soled footwear that was strengthened with mud and was two times as broad as those made by the competition. The top canvas was double-stitched, and the whole footwear was washable. At charges extending from $2.49 to $4.99 a two, Vans footwear were, as asserted by one commerce observer, “built like a battleship.” Promoting the shops was firmly a grassroots activity, organised nearly solely by Van Doren with the help...
1 Pages(250 words)Case Study

Marketing Communictions Strategies of the Col Drinks in the UK

Unfortunаtely for smаll soft drink compаnies such аs the Double- Colа Co., the prize of less thаn one percent mаrket shаre is won only by fighting а dаily bаttle for survivаl, especiаlly аgаinst industry giаnts Cocа- Colа аnd Pepsi- Colа.

The following investigаtion is а cаse study of the successes аnd fаilures of one smаll compаny in the soft drink wаrs. It is а testаment to the meаning of brаnds аnd the lengths thаt loyаl consumers go to keep Double- Colа аs their fаvorite beverаge. Аnd it is аn evаluаtion of how аdequаtely the current regulаtory environment serves the needs of these consumers аs well аs Double-Colаs owners аnd bottlers. It аddresses criticisms thаt the regulаtory environment permits аn uneven plаying...
19 Pages(4750 words)Case Study

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Marketing Strategies of Apple i-Phone

‘Apple Inc’ is an American multinational corporation designing and manufacturing consumer electronics including computers, notebooks mobile phones, and software products. The company’s best-known hardware products include the iPhone, iPod and very recently launched 3G Apple iPhone.

iPhone became one of the most discussed new technology products, surpassing the wider coverage of other very well-known mobile phones that have been playing the best roles in the market. When Apple CEO Steve Jobs stood on the stage at the Macworld Expo in San Francisco and announced “We’re going to make some history together; Today Apple is going to reinvent the phone” (Jobs 2007), it could really influence...
8 Pages(2000 words)Case Study

Marketing Planning of MD Inc UK

To cash in on the brand image achieved through the success of the ‘Bliss’ range of a hair care products, by positioning the new product range as affordable while being gentle and versatile and target the already favorable market segment of the ‘Bliss’ range.
MD inc. has already been in the beauty and personal care sector and has a successful product range named ‘Bliss’ under its kitty. The new market that is the Electrical hair care appliances market is potentially a high growth area. Though the current growth rate is slow, the future trends indicate that with appropriate marketing strategy and positioning, the market and the companies in this sector can grow at a higher rate.
6 Pages(1500 words)Case Study

Current Trends in the Marketing Communications Environment

Traditional marketing communication functions such as advertising and public relations have also extended over the internet, as companies utilize the web to reach target audiences. One example of this is Toyotas marketing campaign of its Scion brand in 2006 in, a website is set up to for kids age 8-15 in order to encourage greater interaction and induce brand loyalty (Cousineau & Scurry 2006). According to Cousineau & Scurry, with websites such as these where consumers can try the brands, in the kid's case—test driving the Scion—consumers interests are aroused which make them seek out [a] brand and interact with it on an ongoing basis rather than actively avoid it (2006, 37).

An e-mail h...
13 Pages(3250 words)Assignment

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Vans Skateboard Marketing for FREE!

Contact Us