We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Vans Skateboard Marketing - Case Study Example

Comments (0) Cite this document
Summary to case study on topic "Vans Skateboard Marketing"
This study deals with Vans Skateboard Shoes and Snowboarding Shoes. The content will include product features, specifications, benefits, product branding, product positioning, product life cycle and the target audience for the shoes. It will help the readers to know the marketing strategies and how the brand maintains its position in the industry.
Download full paper
Polish This Essay
Vans Skateboard Marketing
Read TextPreview

Extract of case study "Vans Skateboard Marketing"

Download file "Vans Skateboard Marketing" to see previous pages... With this objective as their motto, they have employed many strategies starting from the designing stage and extending up to the marketing stage.
Vans is an American brand which sells all types of shoes and hats that appeal to all the market segments. The product, Vans Skateboard shoes DD-66 Black/Black/Punk Dots is a classic skateboard shoe which targets the youth as its target audience.
Let us write or edit the essay on your topic "Vans Skateboard Marketing" with a personal 20% discount.. Try it now
Van shoes come with latest designs that attracts the intended segment of customers as it supports the aspirations of the youth.
The model feature is a boardfeel technology which delivers high performance and quality. The new cupsole design makes the user more comfortable in terms of grip and flexibility. The new screen printed canvass gives the product an elegant look and renders it a stylish appearance.
Vans Skateboard shoes are equipped with Boardfeel technology which takes cup sole construction to the next level by replicating the grip and feel of vulcanized but with better support and cushioning. The customer will benefit from its classic styling and performance.
The premium look and designing with the suede upper side render the shoes an elegant outlook and style. The screen printed canvass gives the product a more attractive design and comfort. ...
These products are Designed in such a manner as to deliver high performance Vulcanized grip will help in gaining increased support and grip. The product comes with high quality which makes it lasts for a long time. Vans Skateboard shoes will give the user an individual style statement and personality and the user will feel more comfortable with its light and flexible design. (Vans DD-66 Skate Shoe - Mens).
(Vans Network).
(Vans Skateboard Shoes DD-66-Black/Black/Punck Dots).
Product Branding:
The branding strategy of Vans is based on its long years of heritage that helps them to achieve authenticity and thereby credibility among the customers. Vans is focusing on the core sports like snowboarding, skateboarding, surfing etc, which are generally aimed for fun, and adventure. Thus, the main marketing strategy is to promote these sports and thereby promote the brand. As per the branding strategy of Vans, "the goal of creating a leadership position for our brand and a strong emotional connection with our customers." (Business: Introduction).
Target Audience:
A target market is a type of market that has want or need of your product or service. (How to Identify Target Market). Vans started its skateboard division after they noticed the booming surfing and skateboard culture in California. The targeted customers of Vans come under the age group of 10-24 years from all over the world who are active participants and emulators of sports culture. The marketing strategy of Vans thus focuses on creating and maintaining these customers through sports and entertainment events, such as Vans Warped Tour, Vans skate parks, Vans Triple Crown etc... The brand name evokes interest in the target audience as many people consider it as ...Download file "Vans Skateboard Marketing" to see next pagesRead More
Cite this document "Vans Skateboard Marketing"
  • APA
  • MLA
  • CHICAGO
(“Vans Skateboard Marketing Case Study Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1505032-vans-skateboard-marketing
(Vans Skateboard Marketing Case Study Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/miscellaneous/1505032-vans-skateboard-marketing.
“Vans Skateboard Marketing Case Study Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1505032-vans-skateboard-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Vans Skateboard Marketing"
Marketing
The products stocked by the store include auto supplies, house-wares, motorcycles, sports equipment, TVs, radios, appliances and photographic equipments. Don Martin is strategically located at the heart of the blue-collar district where people come since they can get whatever they need for the area.
5 Pages(1250 words)Case Study
Marketing
This is because of competitive businesses which are operating at a higher scale at competitive prices (Grasby 380). Additionally, the company is faced with the issue of human resource management. This is revealed by the fact that Martin is unable to find sufficient time to manage his employees because he also has suppliers to deal with.
5 Pages(1250 words)Case Study
Marketing
The developer of the company is known for his ability to manage stores starting from 45 squares to several blocks. This company provides the customers with a line of different goods both of brand names and of unknown developers. The developer of the company claimed that his customers have always come back to his store in spite of a wide availability of products along the street.
5 Pages(1250 words)Case Study
The Evolution of Skateboard Photography
This can be attributed to a number of factors, the biggest being a push by skateboarders to make people take skateboarding more seriously. An interesting observation that skateboarding has always been viewed as the kind of hobby only bums and rebels would be interested in (Wu?
3 Pages(750 words)Essay
Successful Marketing
Not only is it extremely difficult to compete against beverages' manufacturers such as Coke, Pepsi or Nestle, but it is just as difficult to launch a successful local beverages outlet/caf. Competing against Costa, Starbucks or Columbus, to name but a few, is a daunting prospect and a highly risky venture.
6 Pages(1500 words)Case Study
Marketing
The following analysis evaluates Budweiser’s current marketing strategy and competitive advantage. Place – Budweiser is available all over the world. Its distribution channel cuts across from all classes (A to D) and can also be purchased
2 Pages(500 words)Case Study
Marketing
Dunkins researchers have found the two different segments that the two brands target respectively. In terms of social class, Starbucks targets a higher-income and more professional group. Dunkins on the other hand, targets the
1 Pages(250 words)Case Study
Marketing
The use of the social site will facilitate the development of clarity in information sharing while encouraging the communication of specifications of the products to be shared freely with the
2 Pages(500 words)Case Study
Vans: Skating on air
The top canvas was double-stitched, and the whole footwear was washable. At charges extending from $2.49 to $4.99 a two, Vans footwear were, as asserted by one commerce observer, “built like a
1 Pages(250 words)Case Study
Marketing strategies
In can be observed that Equal developed strong advertising strategy that exceeded all its competitors in the industry. For example in 1988, Equal spends twenty five billion dollars on
2 Pages(500 words)Case Study
Let us find you another Case Study on topic Vans Skateboard Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us