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Marketing and Entrepreneurship - Essay Example

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The aim of the paper “Marketing and Entrepreneurship” is to evaluate a plan for developing and marketing of a new product. First, the new product will be described in details, after that the potential customers and the target market will be identified…
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Marketing and Entrepreneurship
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Download file to see previous pages Though, in the developed nations like US and UK, many companies have introduced healthy cold drinks but they have failed to provide balance nutrition to the children. Hence, it can be said that the children and teenagers are the potential customers of Neutrica. 
In this fast moving world, even the adults need health drink that can be used as a substitute of soft drinks. People in their old age suffer from several health-related complications like high blood pressure, cholesterol deposition and diabetes. For these people Neutrica is a good way of deriving required nutrition in a more convenient and simple manner. Till date, there are not too many health drinks that are popular among the aged people. The percentage of elderly people is likely to increase with time, thus adding to its potential customer base.   
Consumers are becoming increasingly conscious about their health and are willing to shell out money for those foods and drinks that promises better health. Therefore, the demand for health drink is likely to grow, mainly among the children and elderly persons.
Target Market
In developed nations like UK and US, the market is already flooded with different kinds of energy drinks, canned fruit juices and different type of health drinks. As a result, the degree of competition is also high in these markets. This coupled with low population growth will make these markets very stagnant in the years to come.
On the other hand, developing countries are performing better because their economies are growing at a fast rate. ...Download file to see next pagesRead More
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