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Marketing Essays

Result for Subject Marketing:
19702 essays
Analysis of Advertisements Marketing Assignment
1 pages (343 words) , Download 4 , Assignment
Free
In general, Nolan's Cheddar ad is really excellent advertisement with an innovative backdrop which effectively correlates with the tagline of the product ‘extremely strong’  as it shows a mouse doing something impossible after consuming a piece of cheese. The innovative backdrop would induce repeat viewership.
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Brand Message: Placement and Print Circulation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The cost of advertising online is much cheaper than traditional media channels. Another advantage of online advertising is that companies can target their audience better. For example, a company that sells sporting goods can advertise in specialized sporting websites such as espn.com or yahoo sports. 
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Brief Insight of Alton Towers Marketing Case Study
6 pages (1737 words) , Download 2 , Case Study
Free
The resort’s market performance and positioning are impressive in the competitive market however it should improve on various areas to boost its revenue, expand its customer base, and improve service delivery. The future blueprint is that the resort should be the use of key marketing principles to increase its sales.
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Marketing Challenges of Walker and Company Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Consequently, one of his three sons Ramsey Walker took over as the new president and publisher of the company. Though he was doing his graduation in business management, yet still he was practically novice in the publishing business. Consequently, in the beginning, it was a bit hard for him to run the affairs of the company.
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Market Inefficiency: The Externality Problem Marketing Essay
2 pages (689 words) , Download 4 , Essay
Free
The author states that market failures are defined by Investor Words as “A condition in which current prices do not reflect all the publicly available information about security, such as when some individuals get certain information before others, or when some individuals do not properly analyze the available information”.
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Price Setting as the Art of War Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author states that a price war occurs when two or more companies start lowering their prices in order to increase their market share. Usually, there are no winners in price wars due to the fact that the profitability of all companies involved is hurt as a consequence of selling their goods at lower prices. 
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Marketing in Jessops Company Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Marketing is mainly concerned with satisfying the needs of the customers profitably. Marketers can apply both direct and consumer relationship marketing in order to build the long-term relationship with the customers in order to ensure the viability of the business in the long run.
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Sanitarium Health and Wellbeing Company Marketing Case Study
7 pages (2141 words) , Download 5 , Case Study
Free
the market share of this product was estimated to be just under 9% in lucrative Australian markets. The company has expanded its product/brand portfolio by adding new flavors and variety such as “Weet-Bix Fruity, Weet-Bix Hi-Bran, Weet-Bix Multigrain and Weet-Bix Crunch Caramel” (Demo Design Report, 2006).
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Customer Satisfaction Marketing Term Paper
14 pages (4623 words) , Download 3 , Term Paper
Free
The results regarding the impact of customer expectations, obtained under experimental conditions, are supported by two Danish applications of the ECSI model. Here customer expectations have a negligible effect on customer satisfaction, compared to the other drivers of satisfaction. This holds the good of both the private market and the business market.
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Cars and Trucks of Logan Marketing Essay
1 pages (282 words) , Download 2 , Essay
Free
This essay discusses the different compensation approaches these three companies employ in their trade. They are selected as a subject since they belong to the same enterprise.These three car companies employ different compensation strategies. The method of Wilson motor is to offer the highest spiff with a minimum of 120.
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Unique Selling Proposition Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
The single most effective selling tool any direct response promotion has ever employed is called the Unique Selling Proposition. To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.
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Smoking and Social Marketing Marketing Term Paper
10 pages (2920 words) , Download 3 , Term Paper
Free
This problem of smoking can only be solved by using similar tactics of marketing which are used to sell products. Social marketing is a term used for the marketing of social issues that affect the health of the public. This paper explored the social issues of smoking and how it can benefit from social marketing theory.
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Integrated Marketing Communication Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
IMC helps a firm not only to generate short-term financial returns, but it also helps in building long-term value with respect to brand sustainability.The IMC and brand identity are the two critical components of a firm for drawing up its brand equity strategy and the role of IMC is the greatest in creating and sustaining brand equity.
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Stakeholders and Commercial Viability versus Sustainability: The Al Qasr Project Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The future holds a very bright prospect for the Al Qasr Project in Riyadh, Saudi Arabia. Its construction started in the mid-2000, it boasts of an integrated residential and commercial sector that caters to all income levels albeit it primarily caters to the middle income. It has residential units consisting of apartments and villas.
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Behaviors of customers and Environment Influence on Marketing Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The evaluations of consequences of consumer consumption of products gives incite on further buying patterns and repurchase, as this can help evaluate the effectiveness of present marketing strategies. A good understanding of current and potential customers enables a “firm to develop products and services that meet the needs of customers ..."
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Why Is It Extremely Important for Retailers to Lay Emphasis on Visual Merchandising Marketing Essay
7 pages (2102 words) , Download 3 , Essay
Free
Customers who enter a store with the advent of purchasing might return empty-handed due to a number of factors. There are a number of factors that might deter them. They include not being able to find the product, being unsure about the product because the store atmosphere doesn’t allow them to judge it properly and being uncomfortable in the store.
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Marketing Communications Campaign of Nike Inc Marketing Research Paper
8 pages (2000 words) , Download 5 , Research Paper
Free
As the text has it, a marketing technique, in turn, helps a company to accumulate higher market share and increase its sales revenue. It also indicates that the company has developed a large number of loyal customers. In this respect, the customers are the key determinants of growth of a company.
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Mark-to-market Accounting Marketing Assignment
2 pages (534 words) , Download 2 , Assignment
Free
Companies would not have to record heavy losses in times of market downturn and thus the economy won’t become volatile. Major benefit would be for banks, financial institution and mortgage companies as for them relaxation in mark to market accounting treatment would not require them to record heavy losses and write down their assets radically.
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Market Accounting Process Marketing Essay
1 pages (274 words) , Download 2 , Essay
Free
Mark-to-market accounting is a process wherein the values of the assets and liabilities of a firm are measured and recorded in the company books at their market value. Usually accounting transactions are recorded at their historical costs however, accounting standards also require that certain types of assets and liabilities shall be periodically reviewed and then subsequently recorded at their actual market values.
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HSBC as a Financial Service Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
This essay analyzes that Lloyd’s is one of the well known and trusted financial institutions. It has grown over the years to become one of the globally recognized and prominent figures in Dow Jones index and FTSE 100. It has been one of the greatest British institutions that have developed itself into the global business.
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Marketing Research for Santa Fe Grill Restaurant Marketing Assignment
2 pages (584 words) , Download 7 , Assignment
Free
It should be highlighted that product quality, variety, internal environment, display, waiter service, and pricing are among the factors that food lovers consider before final selection of any restaurant. We used primary research methodology in general to analyze consumer responses. For this purpose, we conducted face-to-face interviews. 
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Apple I-Phone 3G - New Vitality in the Mobile Phone Market Marketing Essay
1 pages (231 words) , Download 2 , Essay
Free
The proposed iPhone's points of differences from its earlier variants as well as from that of its competitors are in the replaceable battery life, the multi-touch screen which will serve as the USP (Unique Selling Proposition), HD cameras, geo-tagging and lightening transmission speed never expected before (Market Research World n.d). 
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Birchfield Bread and Breakfast Marketing Strategy Marketing Case Study
13 pages (3723 words) , Download 2 , Case Study
Free
Birchfield Manor Bed and Breakfast is one of the budding establishments of its kind. This lodging establishment offers bed and breakfast package and fine dining in an attractive environment. Birchfield has also made its mark in organizing weddings and award banquets.
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The Best Fish and Chips Shop in 2003 Marketing Article
2 pages (500 words) , Download 2 , Article
Free
This essay analyzes that Finnegan’s success can be attributed to its Core Competencies which is a continuous innovation of its products and methods. The fish and chips business has mastered the Innovation Diamond that covers the following areas: innovative business, business paradigm, product innovation, market position, and process innovation.
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ECL Operations in the Chinese Markets Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The paper tells that ECL is responsible for 13,000 workers and managers in China. Right from the start of its operations in China, the company was well aware of the fact that the management of its human resources in China posed as one of its biggest challenges. The good thing was that the firm was also cognizant of the reality that the challenge faced by it had an unavoidable cultural dimension.
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Professional Career Development Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Fellows et al (17) defining the market situation must involve the competitive forces which include; threats posed by new entrants and substitution, bargaining power of buyers and suppliers as well as competitors’ rivalry. Some of these forces are more elaborate in the building and construction industry than others.
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Financial Plan for New Energy Drink Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The information derived from the tables is expected to move the investments in favor of the venture. The forecasted financial reports indicate that it possesses a healthy financial state. To minimize the risk, a conservative approach has been taken but again, caution has been exercised to ensure the profitability of the venture. 
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The Creation of Identity through Retail Design and Technology Marketing Dissertation
26 pages (6500 words) , Download 2 , Dissertation
The definition of these different concepts is based on the need to have art and fashion that is combined with technology and the ability to provide a sense of quality to each of the interior designs.The importance of these different qualities is able to move into a focus on demand and consumerism.
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Marketing is a Management Responsibility Marketing Term Paper
6 pages (1929 words) , Download 3 , Term Paper
Free
Marketing will continue to grow in the future. It will continue to be the driver behind the growth in businesses in the years to come. In the future, due to the presence of intense competition, marketing will have to play an even more strategic role. Marketers will have the skills and talent to think strategically.
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Research Project, Focus, Type Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The research will include primary (through surveys, focus groups and interviews) and secondary (available online published articles, journals, reviews, reports etc.) information. In addition, it would be comprehensive and descriptive in nature because the researcher will cover all major marketing related issues and points.  
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Kraft and Cadbury Marketing Integration Marketing Case Study
12 pages (3789 words) , Download 2 , Case Study
Free
Economic factors have been defined as those changes that affect the structure of the population, consumer lifestyle, and behaviour that affect buying pattern Primary under this factor is the employment rate in the UK which is a yardstick of a consumer buying pattern. In 2010, the employment rate in the UK is 70.7 per cent. 
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Internet Strategies and Direct Marketing Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Creating effective marketing campaign strategies can determine the success or failure that is incorporated into a website. A proponent that is associated with this is direct marketing campaigns, which creates an impact not only with basic advertising through search engines, but creates effective results through relationship building opportunities.
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Marketing Strategy of Marc Jacobs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper discovers Marc Jacobs's marketing strategies. The marketing strategy of Marc by Marc Jacobs should focus upon external, internal and dynamic consistencies. Marketing is based upon the consumers’ expectation from the company, merchandise and brand to their satisfactory level. The strategy should focus upon the consumer.
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A Well Defined Marketing Plan Marketing Case Study
8 pages (2233 words) , Download 2 , Case Study
Free
The author of this following paper demonstrates that a well-defined marketing plan when properly implemented can catapult any organization into the big league. A marketing plan, in a sense, is a vision of the future to meet with the organization’s growth needs along with the generation of cash surplus.
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Le Bistrot Pierre Product Mix Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The restaurants Le Bistrot Pierre are widely known to the customers not only for the quality of food products but also for the affordable price ranges. It is widely viewed that the chain of restaurants has independence in their way of store furnishings. This is done to present the uniqueness of the restaurant concept to the customers.
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Teenagers and Young Adults Are Changing Marketing Practices Marketing Literature review
5 pages (1250 words) , Download 3 , Literature review
Free
The world has said to be entered in the era of globalization as there are no real boundaries and distances are contracted because of the free flow of information and knowledge. Indeed, the advancements in information and communication technology have facilitated networking and information sharing among people worldwide.
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The Globalisation Strategy for Volkswagen in China Marketing Case Study
12 pages (3444 words) , Download 3 , Case Study
Free
Volkswagen is one of the major players in the Chinese retail market. Hence it has a basic understanding of the nation’s dynamics. Now if the company sets its own production plant, it will be quite easy to develop an effective business strategy. The company will manufacture cars both for Chinese customers as well as for international customers.
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Global Strategy FrogPubs Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This essay analyzes that the position of FrogPubs within the French market can be characterized as quite satisfactory; based on the fact that in Paris there is no similar pub – in accordance with the market research developed by Paul and Thor – it could be stated that FrogPubs would have many prospects to achieve a high growth.
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Internationalisation in Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Internationalization simply means going aboard. Technology has made it possible today for firms to go international today easily. Globalization has allowed companies to extend their operations to the foreign markets. Many firms now in search of profitable returns continue to move abroad.
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New Ideas About Marketing and Marketing in Politics Marketing Article
1 pages (284 words) , Download 2 , Article
Free
Politicians need to appear knowledgeable and sincere and appear to be a good person. The opposition is always trying to jam your message and prevent you from communicating properly. This article is meant to be explanatory or educational and provide reasons why Obama and the Democrats are in trouble as the mid-term elections approach.
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Global Marketing Marketing Term Paper
6 pages (1711 words) , Download 3 , Term Paper
Free
Sustaining technologies are the technologies, which better product performance as perceived by the mainstream customer (Christensen, 2000). Disruptive technologies are the technologies that lower product performance in the short run, but offer novel features that are valued by a set of fringe customers (Christensen, 2000).
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Customer Satisfaction in Ritz Marketing Research Paper
7 pages (2134 words) , Download 2 , Research Paper
Free
The concept of customer satisfaction has evolved over the years. Various organizations are attempting to reach the zero defects standard and subsequently increased the amount of investment is made to capture, count and eliminate defects. Dr. Deming, the father of the quality movement, has opined that ‘quality’ is defined by the consumers.
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Key trends in the financial services market Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that there are several key trends in the financial services market. One of the latest trends that is gripping the financial industry like a bruding storm is the level and impact of the global interest rate. As interest rates are expected to rise globally, albeit slowly, and current steep yield curves may soon flatten.
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Purchasing Decisions of Consumers Marketing Essay
7 pages (1929 words) , Download 2 , Essay
Free
Thirdly, a thorough evaluation of current or desirable personality traits and lifestyles of targeted undergraduates is significant for clothing marketers. It has become imperative that the brand personality has to be in line with the self-concept, personality, lifestyle, and values of the undergraduates. Lastly and quite understandably, marketers of apparels cannot afford to avoid the implications of the social class of undergraduates.
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A Retail Sales Presentation Marketing Coursework
2 pages (520 words) , Download 3 , Coursework
Free
The salesperson is able to recognize when to ask for the order with a strong call for action which will definitely result in more sales closed. Overall, the salesperson handled the sales process very well. He made the customer feel comfortable with him; he understood his needs and had the right solution for those needs. He asked for the sale and closed the deal.   
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Evaluation of Social Marketing of the UK Based Company Marketing Essay
7 pages (2001 words) , Download 2 , Essay
Free
The above research and discussion have reflected the role of social marketing in achieving the CSR objective that ultimately helps to establish a reputed brand image. M&S has been very much concerned with its CSR activities. Plan A reflected their strict commitments for enhancing the society and lifestyle of people. The company is very efficient in meeting its CSR objectives.
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Types of Market Research to Undertake Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Research will be carried out to determine the level of market penetration by the company and the likelihood of reaching the most remote prospective customer. By facilitating research for market penetration by the company, the company will be ensuring that the current market share is maintained and stretched if possible.  
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Eight Demand States with Respect to Bifocal Lenses for Glasses Marketing Assignment
8 pages (2300 words) , Download 2 , Assignment
Free
Apart from the core benefits, basic product values, expected and augmented values, there can be some benefits that are likely to arise in the future. The potential product value encompasses all the possible augmentation values as well as any product benefits that may come in the future (Kotler and Keller, 2006, p. 373). 
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Effective Marketing Strategy in Retail: Simon and Smith Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The purpose of any business either big or small is to bring in customers to increase sales and definitely to have more profits. This purpose can only be achieved through a marketing strategy that is ongoing and current. In the case, Simon and Smith are partners in a medium-sized specialty store for women which currently experiencing good business conditions.
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IKEA Consumer and Organisational Behaviour Marketing Case Study
1 pages (250 words) , Download 16 , Case Study
Free
Co-workers at IKEA stores are trained in such a way that they provide complete knowledge to customers and take their feedback on their prior experience. IKEA has also established its pre-purchase and post-purchase customer services which offer full support to customers. Moreover, to avoid post-purchase complaints IKEA is offering a Return policy.  
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