We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Behaviors of customers and Environment Influence on Marketing - Essay Example

Comments (0)
Marketing is defined as the management process that identifies, foresees and satisfies customers, with the aim of increasing profitability of a company. Generally, marketing requires understanding of customers and competitors in order to establish how the strategies of the firm will be formulated and implemented…
Download full paper

Extract of sample
Behaviors of customers and Environment Influence on Marketing

Download file to see previous pages... Attracting customers is an integral part of marketing, but retaining them is even more important. This can be achieved through several means including understanding the behavior of current and future customers and the environment. In addition, recognizing changes in the market environment allows the firms to capitalize on marketing opportunities or prepare for threats in the market.
Understanding of the market environment requires the firms to be conversant with current market trends, technology developments and competitors’ strategies. Therefore, this paper seeks to analyze customers’ current and potential behaviors and the market environment, as well as they affect marketing strategies.
In order to successfully market their products firms need to understand both the behavior of current and potential customers and the influence of the marketing environment. In understanding the current customers’ behavior, marketers are able to do an analysis of their buying trends. This also helps to recognize the prevailing needs of the customer and hence produce products that satisfy target customers’ needs. It is also very important to be aware of the consumer buying process so as to influence the choice of the consumer. In doing so, it is paramount to understand that the buying process consists of several stages, all of which are of great interest to marketers (Thomas, 1995, p.248). ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Evaluative Report to Support a Marketing Environment
The aim of this report is to explain the integration of Tesco’s products with in-store promotions, window display, pricing policy, and other marketing strategies. In particular, we want to report whether the total retail product offer and experience match other visible signs of a marketing mix.
10 Pages(2500 words)Essay
Retail Marketing
They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.
14 Pages(3500 words)Essay
Does corporate Social Responsibility influence consumers behaviors
Mc Williams and Siegel (2001) pointed out that various factors like firm’s size, diversification, R&D and market conditions can influence Corporate Social Responsibility. They also concluded that if these factors are considered, the corporate social activities will promote or hinder financial performance.
16 Pages(4000 words)Essay
Marketing Management
Companies try to control the nature of their output but very few of them can control more than a few of the inputs they receive. Hence organizations try to predict, in future, the changing environment in which they are working and in result they make strategies to combat such changing environment.
8 Pages(2000 words)Essay
Effective marketing planning requires full research of the marketing environment. Discuss what needs to be considered when under
A marketing plan has to be made on solid information with regards to the customer base and potential of outreach information. Effective marketing necessitates the identification and comprehension of a target markets. Target markets are extremely dynamic, where they expand and contract, move in new directions and emerging dynamically from where no market previously existed.
8 Pages(2000 words)Essay
Services Marketing: attracting customers
The quality of the product should always be of high standard. The customer care side concentrates mainly on providing services to the customer. Customer care section plays an important role on deciding how good a Hotel's services are and should be taken seriously at all times.
5 Pages(1250 words)Essay
Understanding Customers and Competitors
Whenever possible, companies should try to be proactive rather than reactive. Understanding the Customers and Competitors is a vital issue and SWOT analysis is the key tools in this regards.
20 Pages(5000 words)Essay
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has
11 Pages(2750 words)Essay
Explain how Marketing Communications can be used to change customers attitudes and influence customers behaviour.(Marketing communications)
es used by marketing managers are advertising and branding practices, sales promotion aspects, online marketing activities, being involved in public relation so on and so forth. Marketing communication tools can strongly be used to change the attitudes of the customers and
6 Pages(1500 words)Essay
How color influence customer's decisions and behaviors
It will further explore alternatives in design for regulating colour and sounds that can make the environment more serene and tranquil for the customers, such as the Vastu Shastra in the Indian culture, which also focuses on the shapes and directions of buildings
8 Pages(2000 words)Essay
Let us find you another Essay on topic Behaviors of customers and Environment Influence on Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us