StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

IKEA Consumer and Organisational Behaviour - Case Study Example

Cite this document
Summary
The author examines IKEA consumer and organizational behavior and states that IKEA when the sales of IKEA declined after entering into US market, the company had to conduct research based on which it found that consumers in the US did not like European furniture styles and dimensions.  …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
IKEA Consumer and Organisational Behaviour
Read Text Preview

Extract of sample "IKEA Consumer and Organisational Behaviour"

Consumers’ Level of Involvement and IKEA’s Marketing Plan The perceived level of risk of consumers is high when it comes to buying furnishing products therefore, consumer involvement level is high. Perceived RiskIt has affected IKEA’s marketing plan in the following way. Post Purchase Evaluation at IKEA and its Impact on Marketing PlanIKEA is offering its products worldwide however; the company has been offering its standardized products until it accessed the US market. Based on consumer feedback, IKEA introduced American style furniture with core IKEA values such as easy-to-assemble, portable, etc.

Social influences on consumer behavior and its Impact on IKEA Marketing PlanIKEA is operating worldwide therefore, IKEA marketers are facing huge social influences whilst developing product, services and marketing plan.  

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(IKEA Consumer and Organisational Behaviour Case Study, n.d.)
IKEA Consumer and Organisational Behaviour Case Study. Retrieved from https://studentshare.org/marketing/1570731-ikea
(IKEA Consumer and Organisational Behaviour Case Study)
IKEA Consumer and Organisational Behaviour Case Study. https://studentshare.org/marketing/1570731-ikea.
“IKEA Consumer and Organisational Behaviour Case Study”, n.d. https://studentshare.org/marketing/1570731-ikea.
  • Cited: 0 times

CHECK THESE SAMPLES OF IKEA Consumer and Organisational Behaviour

Organizational culture is fundamentally about symbolic meaning and as such cannot be managed. Discuss

The other level of organisational culture can be observed in the deeply held beliefs, values, attitudes, assumptions, and feelings that lie beneath the behaviour of personnel (Jaffe 2001).... organisational Culture Is Fundamentally About Symbolic Meaning and As Such Cannot Be Managed Introduction Organisations are not institutions that are formed unintentionally.... An organisational culture, which emanates from the beliefs as well as values of this group of individuals, is a structure of mutual meanings within the various networks in the organisation....
8 Pages (2000 words) Essay

Consumer Psychology

For this reason, this paper “consumer Psychology” identifies, in general, the actual social-psychological, and cognitive process linked to the consumption of services for the benefit of Thomas Cook Group.... To back up the linked recommendations to the memorandum, theoretical concepts associated with consumer psychology in building strong relationships between the service provider and the customer are stated....
11 Pages (2750 words) Essay

Different Shapes of Organisational Behaviour

This research "Different Shapes of organisational behaviour"evaluates the statement "most ideas representative of organisational behaviour theories are relevant to managing modern learning organisation" to thoroughly study the concept of learning organisation.... The model of the LO provides an ultimate and greatly striking representation of organisational improvement.... Instead of training and capabilities being a bolt-on extra, learning transfers to centre stage and grows to be the principal organisational standard around which business policy and viable gain can be developed....
8 Pages (2000 words) Research Paper

Buyer Behaviour Academic Paper

consumer trends also have undergone rapid changes because of internet.... Computer and internet technologies have developed immensely over the past two decades and hence it is difficult to imagine a world without computer and internet.... Internet and it's wide spread use and utility has made it a tremendous discovery of modern world....
12 Pages (3000 words) Essay

Launch of New Range of Luxury Handbags in the UK

So, from the above understanding, it is clear that, to launch the new range of luxury handbags in UK, the macro and the micro environment as well as the consumer behaviour in the UK market has to be analyzed, based on which consumer and market oriented relationship marketing strategies can be formulated.... Every market or country including UK has certain unique or common political, social and economic conditions, along with different clients' base, consumer behaviour, competitors, etc, etc....
12 Pages (3000 words) Essay

Core Marketing Concepts and Different Elements of Marketing Process

hellip; t is fundamentally inspired by the vision of the company to generate a better life of the individuals or the customers by delivering unique and inclusive furnishing products at reasonable prices (Inter ikea Systems B.... 2012). Furthermore, when determining the core marketing ncepts of ikea, it has been apparently observed that the company has been fundamentally implementing the core marketing concepts of market driving and strong supplier base relationship approaches....
11 Pages (2750 words) Essay

Organizational Behavior and Human Resource Management

252) describes how the employees work, feel and think within the settings of the organization over a long period of time.... This in turn comes from the cultural values, training and group learning, astrophysical beliefs and the… 253).... An organization wishing to establish a happy environment where there is proper co-ordination amongst employees with the desirable level of motivation must consider all these factors. Strong leadership characterized by strict rence to the values regarding the management of the organization and embacing the spirit of mutual trust and respect among all levels of employees will set the foundation for employee hapiness (Rook, pg....
6 Pages (1500 words) Research Paper

Dunworth Center Case

The author examines the case associated with Dunworth Centre, a company which has a problem with its human resource and now it has to acquire an appropriate course of action to address the problem.... The author tries to address the issue by employing relevant theories in handling human resource....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us