IKEA Consumer and Organisational Behaviour - Case Study Example

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The author examines IKEA consumer and organizational behavior and states that IKEA when the sales of IKEA declined after entering into US market, the company had to conduct research based on which it found that consumers in the US did not like European furniture styles and dimensions. …

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IKEA Consumer and Organisational Behaviour

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 16
Author: davisgloria

Extract of sample "IKEA Consumer and Organisational Behaviour"

Consumers’ Level of Involvement and IKEA’s Marketing Plan The perceived level of risk of consumers is high when it comes to buying furnishing products therefore, consumer involvement level is high. Perceived RiskIt has affected IKEA’s marketing plan in the following way. Post Purchase Evaluation at IKEA and its Impact on Marketing PlanIKEA is offering its products worldwide however; the company has been offering its standardized products until it accessed the US market. Based on consumer feedback, IKEA introduced American style furniture with core IKEA values such as easy-to-assemble, portable, etc.

Social influences on consumer behavior and its Impact on IKEA Marketing PlanIKEA is operating worldwide therefore, IKEA marketers are facing huge social influences whilst developing product, services and marketing plan.

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