A Retail Sales Presentation - Coursework Example

Selling Techniques UsedThe salesperson is enthusiastic about his job and has a great attitude about it. He is likable and comes across as very friendly to the customer. He is able to ascertain his customers’ needs and goes direct to providing a solution for these needs through transfer of his confidence about the pens’ benefits to the customer at the same time appealing to the customers’ emotion about how the brother will feel about them concerning the gift and as such the customer is able to make a wise fast decision to purchase it.

Sales techniques are critical to any selling cycle and when employed properly, they result in more closed sales and create long-lasting relationships between salespersons and their customers.Dumping InventoryRon Kapra only thinks about sales and not service. His strategy is very short term. Company loyalty is at stake due to the unauthorized disclosure of product launch information. Ron and Bill are not morally upright when they go beyond their company ethics as demonstrated. Ron needs to understand the value of long term relationships with his clients and at this point, he doesn’t seem to push on that line.

As for Bill, company loyalty should be critical to overall company success. Premature release of company information may result in insurmountable losses, especially from competitors.If I was Ron, I would use the launch information to develop a solid strategic plan, scale down on promoting the Laserton I product and wait for a recall of Laserton I as I wait to push Laserton II to the market. After all, the cost of Laserton I will be refunded to the company and they will have more money to purchase more Laserton II stocks.

If I was Bill, I would ask for official redress of the matter with Bill and a high-level executive and explain my position. If they will not see my point of view, then I will go ahead and downplay promotions for Laserton I. I will inform my customers that a good thing is in the offing and will be up in 3 months, but without disclosing details.