Overview of the Company Comfy Fit Baby Clothing Store - Assignment Example

Company Comfy Fit Baby Clothing Store Business In line with pull marketing, I will utilize a lot of advertising to boost consumer desire for the product. Aside from traditional advertising in print and visual media, I plan to make use of the Internet. Open Forums, Blogs, Twitter and social forums are the best way to let a lot of people know of my business. Creating my own web page would lead them to my store with one click. I can post pictures of my products. My target clientele of moms busy at work or those already waiting for the big day at home can easily contact me and even place orders through my website.

This manner of reaching to the buying public and conducting business online is a part of eCommerce: “Activities carried over computer-mediated channels that comprise the transfer of ownership or the entitlement to use tangible or intangible assets.”Another part of e-Commerce that can prove beneficial and advantageous for me is that I can make direct orders from suppliers. This is a fast, efficient and economical way to place orders and purchase at wholesale from suppliers anywhere abroad.

This is also cost-effective since there are no “middlemen” who adds costs to the base price of manufacturers. These manufacturers are also doing their wholesale sales online: DhGate provides over 3,000,000 products from verified wholesalers from China; B2B offers branded items from Italy; while GlobalSources showcases credible manufacturers and wholesale suppliers. They can even facilitate faster delivery of the merchandise directly to my customers. They will wrap the item in my store's name and send it to my customers’ home at no extra charge.

This service is called “dropshipping.” There are other benefits that I have yet to uncover. As of now, I can say that e-Commerce can contribute a lot to the success of my business.