Zara is a retail company floated by the parent manufacturer Inditex. It is based in Spain and has dozens of manufacturers in and around Spain. It has stores all across the world starting from US to Japan. …
Download file to see previous pages...
Zara currently caters to fashion clothes for Men, Women and Children. It includes both under wears and outer wears. Besides these it also provides fashion accessories for all the categories. We will be specifically targeting our study on the women’s under wear section in our report. In this category Zara has the following products available – various varieties of shorts, briefs, Underwired plunge bras, G strings and some varieties of basks and corsets. They do not have much choice in this segment though. Most of the products are made to order and most of the clothing is stand alone. You have the option of mix and match but nothing is available in lingerie sets. Zara’s pricing is more commensurate with quality. Most of the products are on the higher side as compared to the other stores; however, they are one of the best in quality. Since many of the products are made to order, the pricing is based on the flexibility available to the customer to get products as per their choice.
...Download file to see next pagesRead More
The conclusion from this study states that apart from certain issues that Zara could face in the future, it has been successful all over the years through sticking to its current system. However, with the continued expansion of Zara into new areas and markets, a change would be required in the current process and system.
UK falls in the category of developed economies. UK takes an active participation in deciding trade policies in NATO or North Atlantic Treaty Organisation. In the wake of the current economic crisis, the UK government has taken some tough measures for the reduction in financial deficit which aroused due to sovereign debt crisis and current economic decision (Lynn, 2010, pp. 93-102). .
The report will highlight the problems faced by Zara as it expands and then the report concludes the topic along with giving a recommendation to Zara. While implementing Ansoff model marketing strategy, Zara has to face many obstacles and problems. An effective strategic plan makes it possible for Zara to expand its business worldwide even though the market has strong competitors.
At present the northern American and the EU nations are looking to comeback from the shock-waves of the economic down-turn. Downward economic trend may have transformed regular clothing purchases into luxury purchases. Major Apparel Companies are looking to establish businesses in the emerging economies.
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
Zara is one of the leading brands in the retail industry for clothing and apparel. This market has witnessed intense competition among the existing players and also emergence of new players. The pattern of trading is also undertaking a shift due to the use of online medium of transaction for purchase of clothes.
Some of the key concerns are marketing and advertisement, pricing strategies, customer service and store location and layout. In this paper the researcher presents a study made on the famous fashion brand Zara. Zara is a part of the Inditex Group that
14 Pages(3500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Market Research for Zara for FREE!