StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Social Media - Research Paper Example

Comments (0) Cite this document
Summary
The importance of this review is to evaluate how businesses and organizations in the hospitality are currently using mobile Apps to boost their brand(s), market share and most importantly, build their brand loyalty. Mobile Apps provide a cost effective mode to boost brand…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
Social Media
Read TextPreview

Extract of sample "Social Media"

Download file to see previous pages In Varnali Para 2 the companies occasionally employ interactive marketing so to engage the customers either directly or indirectly in the move to raise their brand awareness, image improvement or to promote the sale of their products and services. The applications provide an important aspect for the customers and tourists to interact with the company’s brand frequently. Due to the rampant usage of smart phones; the travel providers, hotels and tourism destinations are increasingly formulating the mobile downloadable applications for leisure and business travelers, in order to facilitate their ease of information access.
Based on Varnali Para 5 the hospitality industries are exponentially building their brand awareness so as to match with their long term strategies. The McDonald chain of hotels, have their successful mobile App (McD App) which assists consumers to know the available offers, a McDonald chain store near the customer, redeemable services, directions, menu, games among others to attract potential customers. The importance of such a cost effective strategy is that, frequent customers’ interaction with the Apps necessitate awareness and the companies brand image increases. Through the positive perception of the hospitality brand images, it provides an easy method to retain the consumers for future services or products.
The peer reviews provide that Perceptual habit increase the hospitality industries brand loyalty (Varnali Para 7). The American Airlines and US Airways recently merged in order to boost their competitive advantages. From the merging, the companies’ used their respective mobile Apps to notify the consumers on their redeemable options to earn loyalty points, award travels, dividends, reservations and upgrades so as the customers can earn value from their money. The companies used the merging strategy so as ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Social Media Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/english/1691324-social-media
(Social Media Research Paper Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/english/1691324-social-media.
“Social Media Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/english/1691324-social-media.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Social Media

Social Media

... of the world connected using the basic tools now widely available on the world market. It is no surprise with all these changes to realize that the world of public relations is also changing. Always on the front edge of emerging trends and fads as an integral element of standard business practices, those involved in public relations have been eager to use social media as a powerful new tool in their arsenal. However, the problem with using social media in this way is intrinsically related to the reason it has such transformative power to begin with. Social media has the power to transcend all borders, infiltrate every language system and instantly connect with a world that is ready and waiting to connect back - that is its strength. Yet...
10 Pages(2500 words)Essay

Social Media

... question was, ‘Has facebook introduced dying in real time’. During my use of social media, I have always found status updates from friends on facebook that are either announcing the passing on of the friends’ parents, children, siblings, friends or relatives. I almost always wonder the motivation behind sharing such personal information was. The question that always lingers on the mind is what will one feel when they learn of the demise of their loved ones through facebook or twitter? Are social networks making us so inhuman as not to consider the feelings of others? Are we in a race to establish who breaks news of an event without considering the humane and ethics side of our actions? For the research, I choose to look for respondents who...
4 Pages(1000 words)Essay

Social Media

... errors. Wittkower D.E. (2008). (Ed.). IPod and philosophy: iCon of an ePoch. Wittkower D.E. (2008) explains philosophy as a concept that is all about the study of philosophical ideas and their related concepts as applied within a timeframe. In the current times, philosophical perceptions have changed as influenced by the rapidly and ever changing transition in the social media industries. History has proved that initially, artistic/ design merits were largely independent of functionality and productivity. This, with events, has been sidelined as attractive designs are currently perceived as working better and are easier to use. The varied aspects of iPod device, a portable audio player as Wittkower describes it, has philosophical...
5 Pages(1250 words)Essay

Social Media

... in safe and secure manner, and this in turn gave birth to electronic commerce (e-commerce). A potential buyer can browse a Web site, and see high-definition graphics or video of a product or service. The latest phenomenon on the Web today is the new way of marketing to people, who can be reached anywhere. This vast potential customer base gave birth to social media marketing (SMM). This paper examines some of the relevant issues associated with the rise of SMM. Discussion Social media marketing is simply the practice of applying the principles of marketing or advertising to the digital world or cyberspace. In other words, advertising and marketing in those traditional media like print, television, and radio have been adapted to the social...
5 Pages(1250 words)Essay

Social Media

... contributions of the Internet. Social media are one of the most common forms of communication of the 21st century (Al-Deen and Hendricks 7). It provides a platform where people can connect with friends and families. Research indicates that many people nowadays spend a significant part of their time chatting on the social media networks such as Facebook, Twitter, YouTube, MySpace, and LinkedIn, just to name but a few. This paper will examine the positive impacts of social media on society. The world has experienced faster growth in social media usage over the past few years. The increase, according to Al-Deen and Hendricks, has mainly been occasioned by the growth of Internet connectivity all over the world (8). Al-Deen and Hendricks note...
7 Pages(1750 words)Essay

Social media

... and modernized world. I personally enjoy my presence in the social media as I can be in touch with friends and family easily. Likewise, I observed that the social media allows the businesses to easily make their presence around the world through the use of social media. In this busy world, customers do not get time to make any calls for getting information related to any product from any business organization. Thus, all the business organizations are utilizing social media in order to convey the information regarding their products and services. Consequently, social media is playing the vital role in bridging the gap between the customer and seller. Through research and observation I realized that social media is one of the most effective...
3 Pages(750 words)Admission/Application Essay

Social Media

...Dealing with Social Media Full With the rise of internet use and its effect to a large percentage of people’s everyday activities; the world now seems to be really small. People on extreme sides of the world can now communicate daily without worrying about what they spend in connecting with each other. The evolving technology indeed has brought many wonderful experiences to users especially when it comes to communication. Aside from the cheaper means of communication through email, facebook or twitter among family and friends, people can also make new acquaintances of even find old ones online. Although seeing them in person is entirely different, pictures, posts and other information made available through social networks create a feeling...
1 Pages(250 words)Essay

Social Media

... on the social media account also adds to the success of the channel of advertising. They should be enjoyable, clear, and informative to the audience not only on the product and sales but also on other aspects. Quotes and jokes are included in the posts to ensure that they are interesting; hence, they attract maximum followers. Being relevant and current is also an important component of social media advertising. Content is frequently updated to ensure that it makes sense mainly depending on the audience. Additionally, it reduces the risk of monotony that not only leads to reduced followers but also loss of the potential buyers to consume the product (Evans, & Mckee, 2010).. Question #2 Disputes and conflicts are inevitable hen...
3 Pages(750 words)Research Paper

Social media

...of their daily time interacting with the social media. Therefore, there are controversies and questions emerging regarding the effects of social media on the life of the adolescents (Allen & Hare, 2010). This paper seeks to analyze the effects of social media in the social lives of the American teenagers. Negative effects The current tools of adolescent communication go by an unusual set of names. Status progress, wall post, activity feeds, profile and thumbs up are some of the significant ways in which teenagers use to communicate with each other. These tools are characteristics of social network...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Social Media for FREE!

Contact Us