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Social Media - Research Paper Example

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The importance of this review is to evaluate how businesses and organizations in the hospitality are currently using mobile Apps to boost their brand(s), market share and most importantly, build their brand loyalty. Mobile Apps provide a cost effective mode to boost brand…
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Social Media

Download file to see previous pages... In Varnali Para 2 the companies occasionally employ interactive marketing so to engage the customers either directly or indirectly in the move to raise their brand awareness, image improvement or to promote the sale of their products and services. The applications provide an important aspect for the customers and tourists to interact with the company’s brand frequently. Due to the rampant usage of smart phones; the travel providers, hotels and tourism destinations are increasingly formulating the mobile downloadable applications for leisure and business travelers, in order to facilitate their ease of information access.
Based on Varnali Para 5 the hospitality industries are exponentially building their brand awareness so as to match with their long term strategies. The McDonald chain of hotels, have their successful mobile App (McD App) which assists consumers to know the available offers, a McDonald chain store near the customer, redeemable services, directions, menu, games among others to attract potential customers. The importance of such a cost effective strategy is that, frequent customers’ interaction with the Apps necessitate awareness and the companies brand image increases. Through the positive perception of the hospitality brand images, it provides an easy method to retain the consumers for future services or products.
The peer reviews provide that Perceptual habit increase the hospitality industries brand loyalty (Varnali Para 7). The American Airlines and US Airways recently merged in order to boost their competitive advantages. From the merging, the companies’ used their respective mobile Apps to notify the consumers on their redeemable options to earn loyalty points, award travels, dividends, reservations and upgrades so as the customers can earn value from their money. The companies used the merging strategy so as ...Download file to see next pagesRead More
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