Raylicious Snack Social media - Assignment Example

The following research paper analyzes the case of the Raylicious Snack Company, a business that does not have an online marketing campaign besides its website. The paper argues for why a business should adopt an online presence while also improving its present website. It looks at the merit of engaging in such a campaign and how it will help achieve its business objective of doing things right and becoming a leading snack retailer in the United States. It also looks at how those strategies will enable the company to attract a different customer base.

The advent and convergence of technology have reduced communication and the cost of doing business. Such technology includes the use of the internet that has reduced the barriers between businesses and their customers. Therefore, it calls for the company to devote its time in creating a possible online marketing campaign that includes having a presence on Twitter, Instagram and Facebook among other social media websites (Norton 6). It is obvious that social networks and media affect our lives in all and every possible aspect.

For example, they serve in spreading ideas, product marketing and promotion and brand visibility among others. Building an online presence and marketing strategy is an imperative move by any business that wishes to stay competitive while using technology to deliver products and services to its customers. The prospect of social media and having an online marketing campaign for the family owned business will avail access to the mass market, and it will enable the business to undertake a personalized approach towards product marketing.

The fact that it is flexible and does not cost much to implement should particularly appeal to such small and medium sized business such as Raylicious. Therefore, the business should not be left behind and implement the approach because of its benefits. Thus far, an online marketing campaign involves the