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The Significant Aspects of Market - Research Proposal Example

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The proposed research will focus on the following problem statement during different stages of the market study: to recognize and understand the stakeholders’ perspectives, essential for an increment in the donor acquisition, optimization of donor retention, and a raised income subsequently…
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The Significant Aspects of Market Research
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Download file to see previous pages Since centuries, literature, drama, and theatre remained significant contributors to the educational and social development of human society. In specific, William Shakespeare is one of the greatest English writers that endeavored to alter thinking patterns and express his feelings through plays, such as Hamlet, Macbeth, Romeo and Juliet, etc that are influencing contemporary writers and scholars until today. However, experts have indicated a rapid reduction in the interest of such significant pieces of literature due to a number of factors that inclined people like John Bell to establish philanthropic organizations like Bell Shakespeare Company. Briefly, promotion of literary works, especially Shakespeare’s is the fundamental objective of this company that attempts to inspire Australians from varying cultural, social, and economic backgrounds with their projection of theatre productions, school programmes, internship opportunities, distance learning projects, teaching workshops, forums, and a broad range of literary activities in different parts of the country. However, like every organization, Bell Shakespeare Company requires financial support annually to carry out abovementioned activities, and thus, the company fulfills its monetary obligations through the box office, government support, and private support of individual donors and corporate ventures. In this regard, it is imperative for the company to be in contact with the stakeholders and update them with outcomes of their support, as these stakeholders are crucial for the uninterrupted functioning of the company. Particularly, the proposed market research is part of a series of efforts that will enable the company to acquire increased turnover of the donations, essential for efficient representation of the company’s objectives and activities. ...Download file to see next pagesRead More
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